Single Grain
JUNE 20, 2023
Welcome to the dynamic world of mobile advertising trends, where businesses can harness the power of cutting-edge technologies to engage their target audience like never before. In this post, we’ll explore the latest trends, such as voice search optimization, visual search growth and augmented reality shopping, that are shaping the future of mobile marketing.
Adweek
JUNE 21, 2023
CANNES, France--Issa Rae has a knack for turning projects into major opportunities for marginalized talent to work in show business. Among them is her media, entertainment and production business Hoorae Media. Now she's entering the advertising business. The actress, writer, producer and comedian is launching a brand marketing division within Hoorae called F?
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Ad Rants
JUNE 22, 2023
Online dispensaries have risen in popularity due to the widespread legalization of marijuana in various nations and states. Competition in the industry is growing, making it more critical than ever for online dispensaries to set themselves apart and sell their products successfully. Online dispensaries may distinguish them from the competition and increase sales by developing novel and effective marketing strategies.
The Ad Tech Blog
JUNE 21, 2023
Although educating yourself on UX design is crucial, I urge you not to get seduced by the urge to innovate in this realm. It’s all too easy to let the glitter of newness distract you from the true focus of your product. The Allure and Expense of UX Design Innovation We might be drawn toward innovative UX design in our quest to distinguish our products.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
JUNE 21, 2023
The UApocalypse is drawing nigh. On July 1st, nine days from now, Google will shut down the standard version of Universal Analytics (UA) — the most widely used marketing analytics tool in internet history. In its place is Google Analytics 4 (GA4), a very different and likely more powerful tool. Everyone’s ready for that, right? We’ve all transitioned to GA4, briefed stakeholders on the new metrics and triple-checked how GA4 data interacts with your other technologies, right?
Adweek
JUNE 21, 2023
More than three decades ago, NBCUniversal first launched its "The More You Know" campaign, bringing timely issues to the forefront of viewers' minds. Now, get ready to know even more. Today, NBCUniversal exclusively shared its new, refreshed The More You Know PSAs with Adweek, showcasing NBCU talent in videos appearing across Comcast NBCUniversal's platforms.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JUNE 20, 2023
Data privacy law is becoming more technically complex, and enforcers are getting increasingly savvy about how online tracking technology works. That’s why being a privacy lawyer today means diving into The post Why Privacy Lawyers Also Need To Be Technologists appeared first on AdExchanger.
Martech
JUNE 21, 2023
Picture this. You’ve just hit the “publish” button on your company’s latest blog post. A masterpiece, full of trend analyses, punchy insights and actionable takeaways. Once upon a time, you might have sat back, fingers crossed, hoping your precious piece would somehow tumble into the great wide world of cyberspace. But let’s face it — the “publish and pray” era of content marketing is long gone.
Adweek
JUNE 23, 2023
To celebrate the debut of its Ultra luxury credit card, financial company Revolut launched an augmented reality campaign called "The Ultra Experience" in London's Covent Garden. Created in collaboration with brand experience agency Sense, the activation allows people in Covent Garden to scan a QR code at the base of a "platinum portal" sculpture with.
Marketing Dive
JUNE 21, 2023
The tie-up will yield collaborations with over 100 content creators to promote Unilever’s home care brands under the hashtag’s massive following.
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AdExchanger
JUNE 18, 2023
ID5 is integrating its ID graph into The Trade Desk’s Identity Alliance. And European publishers partnered with ID5 can apply EUID for logged-in traffic. The post The Trade Desk’s ID5 Integration Makes European Audiences More Addressable appeared first on AdExchanger.
Martech
JUNE 22, 2023
Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. For much of 2023, the AI hype has focused on generative AI content use cases (copy, image, video). Some still question generative AI’s ultimate impact, but the mainstream adoption indicates that much of the focus on content-focused capabilities is warranted.
Adweek
JUNE 20, 2023
With the rise of AVODs and FAST channels, and the TV landscape changing more than ever before, it's easy for the consumer experience to become lost in the shuffle. So in order to put that aspect of advertising front and center, ad-tech platform FreeWheel announced its new Viewer Experience Lab initiative today at Cannes. "You.
Marketing Dive
JUNE 19, 2023
Uber, Pepperidge Farm and others have tapped musicians to recreate their hits with brand-referencing lyrics in a push to engage both millennials and Gen Z.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
JUNE 20, 2023
AppsFlyer’s solution allows advertisers and DSPs to create custom first-party segments for reengagement campaigns without needing an SDK integration of their own. The post AppsFlyer Is Working On Tools To Support The Android Privacy Sandbox appeared first on AdExchanger.
Martech
JUNE 22, 2023
Data clean rooms (DCRs) are an emerging technology that enables marketers to combine data sets with those from other parties to reach customers more effectively in a privacy-compliant way. As the technology evolves, marketers are using DCRs in an increasing number of use cases. Here are some of the considerations an organization takes when evaluating if they should use a DCR. 3 types of DCRs What kind of DCR might your organization pick from the current field?
Adweek
JUNE 20, 2023
The power of language-based artificial intelligence is understood by anyone who has had writing assistance from ChatGPT or Google's Bard. By constantly analyzing the words used across an unimaginably huge internet data pool, AI has proven remarkably adept at understanding the underlying relationships between language-based concepts and, as a result, the collective wisdom of humanity.
Marketing Dive
JUNE 20, 2023
As the tech’s buzz grows, concerns around privacy and ethics could prompt advertisers to take pause, says Kelley Drye partner John Villafranco.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
JUNE 19, 2023
Ibotta’s consumer-focused offering still makes up more than half of its business, according to CEO and founder Bryan Leach. But its performance marketing network is its future. The post Why Ibotta Is Eyeing Performance Marketing As The Basis For Its Future appeared first on AdExchanger.
Martech
JUNE 22, 2023
Our understanding of customer relations has undergone a remarkable transformation in recent years. In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now reassessing the concept of brand loyalty and exploring new avenues to achieve it. To assess the industry condition, we can rely on reports like The Forrester Wave: Loyalty Technology Solutions, Q1 2023 – an overview of the most significant loyalty software vendors on the ma
Adweek
JUNE 22, 2023
CANNES, France--For years, the terms business-to-consumer and business-to-business have helped explain what companies do and how they market themselves. They've set boundaries and provided direction. But life has a habit of not conforming to the language people invent to describe it. Things change. Words lose their precision. New ones are needed. Something of this sort.
Marketing Dive
JUNE 20, 2023
Programmatic campaigns tend to have “incomprehensible” scale, with the ANA stating that marketers could save $13 billion by implementing better practices.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
JUNE 20, 2023
Paramount launches a clean room integration with Havas Media Group using LiveRamp’s data collaboration software. The software is cloud-based, so it can plug into other related technology. The post Paramount Wants Its Competitors To Use Its New Clean Room appeared first on AdExchanger.
Martech
JUNE 20, 2023
“There is no sustainable use case for evil AI.” That was how Dr. Rob Walker, an accredited artificial intelligence expert and Pega’s VP of decisioning and analytics, summarized a roundtable discussion of rogue AI at the PegaWorld iNspire conference last week. He had explained the difference between opaque and transparent algorithms.
Adweek
JUNE 22, 2023
CANNES, France--The most senior marketer with tech giant Apple shared some of his creative insights at Cannes Lions, including his belief that there will always be advertising agencies and directing them to continue to challenge rather than agree. Tor Myhren, Apple's vp of marketing communications, relayed a number of tips and insights he picked up.
Seth Godin
JUNE 21, 2023
A project is a promise. It’s about coordinating unknowable future events to deliver something of value. Showing up on time for a meeting is a project (airlines! traffic! weather!) and so is building a skyscraper. That next podcast you’re going to publish is a project, and so is cooking dinner for guests. There’s always uncertainty because we’re dancing with the future, with random events and often, with other people.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
JUNE 22, 2023
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Sorta CTV appeared first on AdExchanger.
Martech
JUNE 22, 2023
While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. And businesses are eager to get them. Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner.
Adweek
JUNE 21, 2023
CANNES, France--A tearful Mike White recounted the new ups and many downs of his career, including a nervous breakdown in his 30s, which led to him being institutionalized and finally finding serenity in Hawaii. In a conversation with Ogilvy global chief creative officer Liz Taylor at the Cannes Palais Wednesday, White, 52, said the show.
Seth Godin
JUNE 22, 2023
Treasure it when you find it. Offer it when you can. One of the greatest joys of being an author is the other authors. The game theory would indicate that authors are competitors–there are a scarce number of publishers, of bookshelf slots, of readers. But, being the only author in the world wouldn’t just be lonely, it wouldn’t work very well.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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