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Kim Davis, editorial director of MarTech, discussed updates to the Agile Marketing Manifesto with industry leaders at our MarTech conference. Many of these changes stemmed from developments at a recent virtual gathering of over 80 agile marketers from around the world. John Cass, co-founder of AIContentGen, spoke of the gathering — the SprintTwo conference — that made some much-needed improvements to the Manifesto: ”The first conference took place in 2012 — at that one, we developed the Manifest
The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. This percentage alone is a key indicator to brand decision-makers that social media is worth investing ad expenditure.
Independent London agency Impero has won EO Charging in a pitch against mother, BBH and Acne. EO claims to be the Uk’s leading charging provider for electric vehicles. Impero will launch its first global campaign next year. EO charging marketing director Miles Freeman says: “Impero impressed us at every step of the process, they went. The post Impero wins global brief for EO Charging first appeared on More About Advertising.
Building healthy brands and companies that last requires long-term vision from the leadership team. As brand managers look to the future, some of the problems that will be waiting for them begin to reveal themselves. For instance, today there are 10 million manufacturing jobs around the world that remain unfulfilled due to a lack of […]. The post Stanley Black & Decker To Help Train 3M Skilled Workers appeared first on Adpulp.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, pricing is also messaging. I was interviewing an expert in dynamic pricing when I first learned about this.
If the last few years of uncertainty have taught us anything, it’s that the old way of doing things doesn’t have to be the only way. Everything about the way we operate our day is different—from where we work, how we shop, to the way we engage with friends and family. With these shifts in lifestyle, habits around media consumption and interests have also changed, thus forcing advertising models to evolve and brands to take a hard look at how they can effectively reach consumers.
“Can Out of Home be more than a support medium for a major advertiser’s global campaign? Be more of a lead? Of course it can,” says Talon Group CEO Barry Cupples. “We proved it could with our #SendingLove campaign at the start of the pandemic, which went all around the world in a few days. The post Talon CEO Barry Cupples: how technology has created a new world of Out of Home first appeared on More About Advertising.
“Can Out of Home be more than a support medium for a major advertiser’s global campaign? Be more of a lead? Of course it can,” says Talon Group CEO Barry Cupples. “We proved it could with our #SendingLove campaign at the start of the pandemic, which went all around the world in a few days. The post Talon CEO Barry Cupples: how technology has created a new world of Out of Home first appeared on More About Advertising.
Today the way products and services are advertised to consumers is changing at a rapid pace. Various ad networks and digital marketers are trying to make their brand stand out in a competitive market. Thus, new tools that accelerate media advertising and enhance brand awareness are in huge.
While most marketers know crafting high-quality campaigns should be a top priority, many struggle to find that sweet spot between value and efficiency. This is particularly difficult for brands seeking to adapt to a digital-first world. “A lot of companies are looking to find out how to best merge all their activities and teams to get the most out of what they’re putting together,” said Ryne Knudson, senior content marketing specialist at Brandfolder, in his session at our MarTech conference.
Is there really such a thing as a strategy that can make campaigns go viral? Well, yes and no. The topic of viral marketing is not straightforward; that’s why we’ll uncover its colorful past, present, and uncertain future as we head into 2022. What is Viral Marketing? The definition of viral marketing is a strategy in which a person, group, or company creates content designed to inspire a large number of people to share, engage with, and talk about it (a.k.a. going viral).
It’s been a strong year for UK creative agencies: Lucky Generals excelled for Amazon and finished the year with a strong Co-op ad, Droga5, Mother and VCCP had their moments, two newbies New Commercial Arts and Wonderhood Studios, helmed by two of London’s more formidable suits in James Murphy and former Channel 4 boss David. The post And the MAA UK Creative Agency of 2021 is. first appeared on More About Advertising.
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The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. This percentage alone is a key indicator to brand decision-makers that social media is worth investing ad expenditure.
With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. But deciding whether or not your company needs a marketing attribution and predictive analytics tool calls for the same evaluative steps involved in any software adoption, including a comprehensive self-assessment of your organization’s bus
Global study shows top holiday ads forgo Covid-19 references, invoke nostalgia and gathering. London – December 16, 2021 – Unruly , a leading global video and Connected TV (CTV) advertising platform, today revealed the most emotionally engaging holiday ads of 2021 using its content testing tool, UnrulyEQ , that measures consumer responses to video advertising.
2021 was a surprisingly good year for the ad holding companies, boards and shareholders anyway, as advertising bounced back from the still-with-us pandemic, money pouring into digital mostly although TV did well. In the US Interpublic continued its steady progress under outgoing CEO Michael Roth, McCann motoring on as ever, Mediabrands picking up some decent.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Brands have long used advertising to get the word out among consumers. And with consumers flocking to mobile, advertisers have followed suit. Today, brands have many different options for reaching consumers, including through social media, influencers, television advertising, and so many more channels. With so many options to choose from, should mobile advertising be part of the mix?
This is part two of an ongoing series. Part one looked at Fact 1: Digital Asset Management is a metadata engine. Fact 2: You do not know what you do not know! If you imagine digital asset management as a chess game, some of us have a base understanding. We may know some tricks for winning quickly against a lesser opponent. We may even know that after three moves of the game, players face 121 million possibilities; one more action is a staggering 288 billion potential outcomes.
Quartile, an ad optimisation platform for top e-commerce marketplace sellers, has acquired Sidecar, a performance marketing technology provider for e-commerce retailers and brands. The two companies will combine under the Quartile name, growing the brand into the world’s largest cross-channel e-commerce advertising platform. Both platforms apply machine-learning and natural-language processing to provide data-driven strategies and.
Video and CTV programmatic advertising platform Unruly has been assessing this year’s Christmas ads via its Unruly EQ methodology, to find out which ones are the most “emotionally engaging.” 7,200 consumers around the world (2,000 in the UK) took part in the study. Top Ads Unruly EQ VP Terence Scroope says: “Similar to our 2020. The post Disney tops Unruly's "emotionally engaging" Christmas ads - good from Tesco too first appeared on More About Advertising.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
While many may have their attention on December’s Game Awards , which saw wins by big video game and film franchises, studios and publishers, we would like to direct attention to another industry-relevant event. Last month celebrated the sixth annual Esports Awards. The globally recognized ceremony, originally based in London, streamed live on Twitch and was hosted at Arlington’s Esports Stadium in Texas.
Every customer carries a phone and a wallet. To get to their wallet, go through their phone. Geofencing enables that. It should be a familiar concept by now. By taking advantage of existing cell phone networks, marketers can designate bounded areas near retail stores. Customers can be “pinged” with coupons and special offers if they are nearby — or if they are shopping at a competitor.
When looking for content, it often happens that a page loads too slowly, or some of its elements load slower than others. Impatient users will often leave such sites straight away without leaving a traffic footprint. Impatient visits mean lost earnings for both Publishers and Advertisers. That is why page speed is so important for the retention of users… and earnings.
Major Out of Home media owner Clear Channel has put its European business in the shop window, a move that will interest European media giants including JC Decaux and Global plus the usual line-up of private equity companies. Outgoing CEO William Eccleshare says: “We believe now is the right time to explore options for our. The post Clear Channel Europe in the OOH shop window first appeared on More About Advertising.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digital Remedy recently hosted a Tech-Talk webinar “To Last Touch & Beyond: Measuring Performance CTV” through eMarketer , explaining why marketers should move beyond last-touch attribution methodology, focusing instead on more nuanced ways to drive bottom-line results via OTT/CTV—and why working with an experienced media partner is crucial in today’s complex ad space.
The latest “ State of Retail ” report from product review and UGC platform Bazaarvoice shows that almost half of consumers are now looking for in-store experiences to reflect the kinds of experiences they enjoy online and especially on social media. Among the desired technological enhancements to in-person shopping were: Interactive screens; No-checkout options powered by cameras or sensors; QR codes that can be scanned to read customer reviews; Virtual customer service interactions
Rex founded Marketing Evolution in 2000 to build on the cross-channel measurement and audience insight techniques he started to develop as a young researcher at Yankelovich and Wired in the mid-1990s. You can find a meticulous biography of Rex right here and his outfit Marketing Evolution continues to add value here. These days Rex is a speaker , author, visionary pundit and very entertaining podcast guest, as Marty and Jill discover this week.
Sean Lyons became CEO of R/GA in 2019, when he took over from the agency’s founder, Bob Greenberg. A native New Yorker, Lyons has worked in creative tech since graduating with a degree in painting and electronic media in 1998, including 12 years on and off at R/GA. What is Christmas in New York looking. The post R/GA CEO Sean Lyons: Christmas parties and the metaverse first appeared on More About Advertising.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
This is a guest post brought to you by InMobi in collaboration with MoEngage Ever since the pandemic hit in 2020, it significantly affected various industries across the globe. The in-app ecosystem however has seen a growth surge like no other, particularly in India and Southeast Asia. In fact, at the start of 2021, India accounted for 14% of the global app installs, only second to China.
Marketers are expanding their omnichannel playbook to include digital out-of-home (DOOH) and delivering contextually relevant ads to hyperlocal audiences, according to new findings released this week by the DPAA, a global out-of-home trade association. What they found. Two-thirds of marketers surveyed had activated a new DOOH campaign in the previous 18 months.
It’s that time of year, folks — the trees are shedding their leaves, the hot summer air is replaced with a chilly gust, and all-things-pumpkin are back at your favorite coffee shops. Before we saunter into the winter, we celebrate one of the best holidays: Halloween! If you’ve read any of our seasonal blogs, then you know that we love to celebrate the holiday season in style with some friendly competition.
‘Tis the season to be jolly (as jolly as current circumstances allow, anyway) and France’s top-ranking comedy duo of Maurice Levy and Arthur Sadoun are back with us, courtesy of Publicis’ New York-based creative collective Le Truc. This time plugging their new Publicis work awayday scheme, ‘Work Your World.’ Last time, as I recall, they.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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