Adweek
FEBRUARY 8, 2023
Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent up to a record-breaking $7 million for 30-second spots this.
The Ad Tech Blog
FEBRUARY 8, 2023
The worst daily standup Probably the worst daily standup meeting I was part of had 30+ people. Imagine 30 people in a room (plus some more remotely ) with 1 minute each to share their updates. It was unproductive, boring, and wasteful. Although this is an extreme example, most of the daily standup meetings fall under this spectrum. As a result, team members don’t want to attend; they look at them as busy work (“why am I keeping JIRA up to date?
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Martech
FEBRUARY 7, 2023
AI is revolutionizing how marketers engage customers. Beyond how a chatbot like ChatGPT might change the way customers search, AI and machine learning models can also equip marketers with the power to personalize and optimize their messages to customers. Automation and optimization for personalized messages “[Automation and optimization] are two broad areas that marketers leverage machine learning for,” said Alex Holub, head of machine learning at customer data platform (CDP) company mParticle,
Exchange Wire
FEBRUARY 9, 2023
Alkimi, the world’s first decentralised ad exchange, has exited beta and is now available for advertisers and publishers to buy and sell inventory through its blockchain-based programmatic platform. The exchange is built on an ultra-fast, scaleable, next-generation Directed Acyclic Graph [.] The post <strong>Alkimi Exchange launches the world’s first decentralised ad exchange</strong> appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
FEBRUARY 10, 2023
The link between concussions and contact sports is well known, but a traumatic brain injury can happen in many ways, from a car accident to a simple fall. Actor and comedian Rebel Wilson is urging everyone to get their melons checked in a humorous PSA for Concussion Awareness Now directed by Great Guns USA's Oren.
AdExchanger
FEBRUARY 5, 2023
AI has many business applications, from automating manual processes and monitoring data in real time to targeting customers more accurately. And industry players are increasingly using AI in their day-to-day The post How Ad Industry Experts Are Putting AI To Work appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
PubMatic
FEBRUARY 8, 2023
The digital advertising industry has long had an imbalance of power between Big Tech and its walled gardens, and publishers and their ad inventory. Now, however, the balance is starting to shift as third-party cookies fade away and sellers like publishers and retailers find themselves in a prime position to capitalize with tactics like sell-side targeting.
Adweek
FEBRUARY 8, 2023
Few would recommend contacting your ex on Valentine's Day. Topo Chico, however, leads the minority population who thinks that reconnecting with a former love on the romantic day is not only a good idea, but you should come bearing gifts. For instance. a whole scorpion. Starting at 8 a.m. EST Feb. 10, the hard.
Martech
FEBRUARY 8, 2023
Welcome to my first column for MarTech, where I will immediately and publicly admit I’m suffering through an existential crisis that began on November 30, 2022… A full-blown, real-life, mind-bending, core-gripping conundrum, the kind that causes a person to immediately reposition or curl up in the fetal position. I call my quandary existent-AI-lism.
Marketing Dive
FEBRUARY 10, 2023
While 30% expect higher budgets this year, 54% think resources will remain the same, while the agency outlook is less rosy, per Advertiser Perceptions.
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Ad Monsters
FEBRUARY 5, 2023
Black professionals occupy just 3.7% of technical roles, according to the Kapor Center’s State of Tech Diversity report compiled last year. While there is room for improvement in diversifying ad tech, we want to celebrate the ones making strides daily. Over the past 20+ years, media vet Charles Cantu worked at companies like Disney, Comcast, and MediaMath.
Adweek
FEBRUARY 8, 2023
President Joe Biden's State of the Union address urged lawmakers to support a federal privacy law and warned against the dominance of Big Tech. To that, Biden sought tougher rules to resolve privacy and competition issues, along with banning ads targeting children. "Pass bipartisan legislation to strengthen antitrust enforcement and prevent big online platforms from.
Martech
FEBRUARY 10, 2023
We’re at the tipping point for ChatGPT and other AI-powered chatbots. Right now most attention is focused on Microsoft and Google’s use of them. The discussion so far has been mostly about the impact on marketing and SEO. But what about the impact on martech? Christopher Penn, co-founder and chief data scientist at TrustInsights.ai, says it is already creating big changes and opportunities.
Marketing Dive
FEBRUARY 9, 2023
The brand recruited an eight-person team of influencers to create ongoing exclusive content as part of its push toward younger audiences.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
FEBRUARY 10, 2023
Arete Research’s Richard Kramer and Rocco Strauss predicted a reckoning in the year ahead for companies that depend on digital ad revenue, which they expect to decline by 5% to The post Arete Research Predicts A Reckoning For Digital Advertising In 2023 appeared first on AdExchanger.
Adweek
FEBRUARY 8, 2023
In recent years, the iconic design of McDonald's food and the brand furniture has become a focus for its advertising around the world, so familiar to the general consumer. In this latest campaign from McDonald's France, created by TBWAParis, the brand has released three posters featuring different building doors, which are also reminiscent of a.
Martech
FEBRUARY 7, 2023
In the first few weeks of 2023 alone, at least 174 tech companies have cut close to 60,000 jobs, according to Fortune magazine. What does this mean for marketers? It’s time to be more strategic. By knowing where you’re headed, you can use agile marketing to focus on the work that’s going to perform best. 1. Know where you’re headed So many marketers are working reactively.
Ad Badger
FEBRUARY 6, 2023
ChatGPT, the newest AI content generator, has taken the marketing world by storm and threatens to take everything we know. Read More Will GPT Change The World Of Amazon Marketing? The post Will GPT Change The World Of Amazon Marketing? appeared first on Ad Badger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Bhatnaturally
FEBRUARY 5, 2023
In the archives section of this blog, you will see posts from January 2008. So this is the 15th anniversary of this blog. I am grateful to you, dear reader, for motivating me to write consistently over all these years. In fact, my blogging journey started a year or so before 2008 when I dabbled [.] The post Canal+, McDonald’s and other top creative ads of the week appeared first on Bhatnaturally.
Adweek
FEBRUARY 7, 2023
As marketing tactics continue to evolve across search and social, marketers are always on the lookout for new ways to reach their audience and tap into new ones. The rise of the zero-click search, where users perform searches but don't click on links that take them outside of the Google ecosystem, is one recent phenomenon.
Martech
FEBRUARY 8, 2023
As a marketer, one of your primary goals is to not only attract new customers but retain the ones you already have and entice them to buy from your business again and again. Offering a competitively priced product that customers want to purchase is a huge piece of the puzzle. But how do you convince those customers to stay with you? How do you get them to buy, not once, but many times over?
Smart Insights
FEBRUARY 7, 2023
Efficiency vs effectiveness definition and explanation I think many would think the meaning of efficiency and effectiveness are similar terms for describing the performance of a business process. If so, think again, since whatever the type of process you really … The post What is the difference between efficiency and effectiveness marketing measures?
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
FEBRUARY 5, 2023
Digital channel creates new revenue streams for leagues, new experiences for fans and transports teams into the metaverse and Web3 Authena AG, the premier provider of NFT ownership certificates and “phygital” authentication has a solution for jersey shortages and counterfeiting of coveted team-branded merchandise. Authena Shield authenticates merchandise using end-to-end encrypted blockchain and their newly-launched M3TA , fresh from the Consumer Electronics Show in Las Vegas, allows teams to is
Adweek
FEBRUARY 7, 2023
Just in case you forgot that WeatherTech manufactures its products in America, the brand is back with a $7 million reminder. The automobile accessories company knows that a line of vehicle floor mats does not elicit innate consumer emotion, but it has found a way to justify a softer presence in an advertising space riddled.
Martech
FEBRUARY 9, 2023
On Tuesday Microsoft loudly announced the new AI-fueled version of Bing. At the same time it quietly published a new version of the search engine’s terms of service, claiming rights over what goes into and comes out of the AI. However, what the company wants may not square with what the law says it can have. Why we care. Who owns — and can use — the inputs and outputs of AI-powered chat search functions is enormously important to marketers.
Digiday
FEBRUARY 5, 2023
Do Not Track is dead, long live Do Not Track. Although Do Not Track failed as an effort to make it easier for people to opt out of being tracked and targeted online, its spirit lives on in the Global Privacy Control. Despite their similarities, the Global Privacy Control seems more likely to succeed where Do Not Track struggled: getting companies to actually comply with it, as covered in the explainer video below.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
FEBRUARY 7, 2023
Tweet How can enhanced ad intelligence be used to transform the digital advertising journey? Andrew Feigenson, CEO at Vivvix weighs in: Welcome to this MarTech Series chat, Andrew, tell us about yourself…we’d also love to hear more about Vivvix and how it enables digital advertisers. Thank you for having me. I am Andrew Feigenson, CEO of Vivvix. I’m a serial transformation executive who loves awakening the full potential in existing companies.
Adweek
FEBRUARY 8, 2023
Each year presents new opportunities--though this one comes with a long list of challenges as well. Adweek's Outlook 2023 event, which took place Jan. 25, featured a swath of CMOs and executives from the biggest brands and agencies. Through a combination of fireside chats and Insight Moments, guests and Adweek moderators discussed the strategies, priorities.
Martech
FEBRUARY 8, 2023
SEO agency Search Logistics has released a report that claims almost 90% of CNET’s AI-generated content was detectable using a public AI detection tool. CNET Money had been experimenting with an “AI assist” to compile explainers in response to frequently asked questions. By mid-January they had published around 75 such articles. Why we care.
MNTN
FEBRUARY 10, 2023
Despite the economic uncertainty during the last few months hanging like a cloud over marketers everywhere, one channel in particular seems to be weathering the storm. In Q4 of 2022, Connected TV generated more conversions, revenue, and website traffic than in its history as an ad channel (according to data sourced from the MNTN platform). In MNTN Research’s “ Q4 Performance TV Report, ” it was revealed that CTV advertisers on the MNTN platform saw their conversion rate improve by 21% on a
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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