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UPDATED: This post was expanded and updated for 2020! Artificial intelligence and its impact on different industries have been a hot topic of discussion for the past few years, and with good reason. The digital marketing space is facing fundamental strategic changes due to revolutionary new intelligent technologies. It shouldn't be difficult, however, as this dynamic industry has already been effective at adapting to new changes in technology as regards to social media, SEO and content marketin
I am launching a new service at South By Southwest this year. I don’t have a name for it yet, but I am ready to describe the interwoven offerings. My highly customized introduction to Austin, Texas is a combination of concierge-like services, plus Marcom magic. I will pick you up in my Volvo wagon at […].
The new partnership will see Maximus working with Notting Hill Carnival Ltd., to help clients to capitalise on the diverse and desirable Carnival audience across the August Bank Holiday weekend. Since its inception in 1964, the Notting Hill Carnival has grown into one of the world’s most spectacular celebrations of musicand culture. Now recognised worldwide.
You’re studying to be certified as a drug and alcohol counselor. After 30 years, back to school. At Berkeley no less! Is this the end game: parlaying your alleged gifts as an AA speaker into a vocation? You wouldn’t be the first. In every class so far at least half the students are recovering alcoholics and addicts, like you. The others already work in the field, getting certified in order to advance their positions: in treatment facilities, government and social services, caregivers.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
89% of B2B brands and 86% of B2C brands are using content marketing in some form for pretty much three reasons, in this order: It's cheaper than traditional marketing. It's easier to do than advertising. It's more popular with people (i.e. your audience) than the above two points. In case you're one of the 11% or 14% of brands that are unfamiliar with it, content marketing is defined as : “a strategic marketing approach focused on creating and distributing valuable, relevant and consistent cont
Credit card debt rose by $57 billion last year, and U.S. households now hold more than $14 trillion of debt, a new record. Good credit requires financial discipline over a period of years. It does not require a smartphone App of any sort. But let’s suspend disbelief and watch commercials because that’s what we do […].
We’re all agin’ plastic in theory (although we seem to need the stuff) but, after a while, images of distressed sea creatures and the like become background noise. So it’s smart of Grey Malaysia to bring it home – into our kitchens – in a new WWF celebrity chef campaign on Asia Food Network, showing.
We’re all agin’ plastic in theory (although we seem to need the stuff) but, after a while, images of distressed sea creatures and the like become background noise. So it’s smart of Grey Malaysia to bring it home – into our kitchens – in a new WWF celebrity chef campaign on Asia Food Network, showing.
“I’ve never been this old before.” You heard a man say at an AA meeting. He wasn’t trying to be funny, but it was good line. You guffawed into the circle of chairs. Sitting outside your home in the waning minutes of daylight, you think about your age. You are 55 years old. Double nickels. The speed limit. Rock singer, Sammy Hagar, who lives in Marin County as well, had a big hit in the 80’s: Don’t Stop at 55.
The new year is a time when we naturally pause and reflect on the prior year to decide what we want to do differently moving forward. We do this in our personal lives almost instinctively, but it’s essential to take stock of what we need to change in our businesses, too. One of the most important assessments that your business needs to make is how much to budget for marketing in 2020, and how exactly you want to allocate that budget.
Build it and they will come running towards you with their cash. That’s the digital daydream that so many people sell today, and so many more buy, myself included. Now, GoDaddy, a purveyor of domain names and web hosting services, is peddling the idea that we can make the world we want, one pushed pixel […].
Pepsi Max has unveiled its new Champions League epic from AMV BBDO with Raheem Sterling and Paul Pogba joining Leo Messi and Mohamed Salah (Pogba has plenty of time on his hands as he’s injured) in an extension of the #Fortheloveofit campaign. It has all the bells and whistles you’d expect (including QR codes on.
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Intro Last week, the 2020 IAB Annual Leadership Meeting (ALM) at Palm Desert, California, gathered adtech leaders to discuss the latest industry trends and challenges. Market players were focused on the improvement of consumer experience, big data, artificial intelligence, media buying automation on TV, and 5G. However, the key topic was users’ privacy, and cookie-free […].
Right after taking the decision on third-party cookies shutdown, Google Chrome announced the blocking of three new annoying video types. Reportedly, by blocking ads Chrome pursues the purpose of turning digital advertising space into a user-friendly environment that fosters valuable and unintrusive user experience. The changes should be enacted.
A neologism is a term, word, or phrase in the process of entering common use, but that has not yet been fully accepted into mainstream language. A protologism is a word coined by an individual or small group that has not yet been published somewhere independent from the coiners. A homophone is a word that […].
We’ve noted the incidence of brands against a brand-driven world that drives us around the effing bend – aka ‘purpose’ – but this is a new such global effort for Coca-Cola from Wieden+Kennedy London. So we expect something a bit special. Which we get, helped by, among others, Russian Doll’s Natasha Lyonne. Not sure that.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Combining the experience and thought leadership of Venable’s advertising law practice – one of the nation’s largest and highest ranked – with key insights from government and industry insiders, our renowned Advertising Law Symposium offers sessions designed to educate and enlighten. Attendees span both the legal and business worlds, and include clients and professionals working across the industry.
Every year, the test Mobile Marketing Association gathers the best and brightest in mobile advertising and marketing to celebrate the very best campaigns, ads, agencies and more. And at the 2020 Smarties for the Middle East and North Africa, InMobi won big. Not only did InMobi-led in-app advertising campaigns capture five awards, but InMobi was awarded the coveted Technology Enabler of the Year Award as well.
Echoing a previous post: 17 APRIL 2019 No News News & Fake News I’m not linking to any more dumb articles… It’s amazing how many data firms are out there. I have no idea why there is such an insatiable appetite for jumbles of numbers, slices of shaded pies, arrays of multi-colored lines going every which way. Abstract art at its most incomprehensible.
Talon Outdoor is boosting its efforts to become the market-leading global independent Out of Home agency by opening in Frankfurt with newly-appointed MD Winfried Karst. Karst is tasked with driving business in Germany, mainland Europe, and international spend from across Talon’s Plexus network. Karst (below centre with group CEO Barry Cupples and managing partner Adrian.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
The current President of the United States, Donald Trump is an idiot and a bully. What is the saying? We reap what we sow. A scary thought. Still, you believe Trump is an aberration that will soon be corrected. You hope. Either way, you know the next President will be flawed too, same as you, same as everyone. Hopefully, he or she won’t be as flawed.
Daniel Craig’s last James Bond movie No Time To die is on its way and the UK’s Royal Mail is celebrating with Bond stamps featuring the various filmic 007s. Which alarms ancient foe Ernst Blofeld’s signature white fluffy cat in this lively effort from M&C Saatchi. Niftily directed by Austen Humphries for Rattling Stick. MAA.
As Veganuary ends we have seen a number of FMCG brands embracing the trend for all things plant-based. The calendar is smattered with short-term flashes of marketing opportunity, be it Veganuary, Go Sober for October, Black Friday or Cyber Monday. All these moments offer brands the chance to tap into a zeitgeist and potentially speak.
Ads ain’t wot they used to be, especially from UK agencies, is a fairly common lament – perhaps only among those of us who remember the good old days. Is there a creative renaissance though, even in these data-driven times? VW had a creative review last year which seemed to indicate another depressing move to.
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No idea how many new agencies start each year but here’s another one – NKD World – formed by four seasoned hands, film director and creative Jonty Toosey and three former WPP colleagues Lee Williams, Max Jackson and Raj Sangra. NKD World is promising “ideas not layers.
Burger King isn’t afraid to frighten the horses in its advertising but here it’s taking the risk of putting off some customers for ever. A new campaign, ‘Moldy Whopper, uses time-lapse photography to show how its preservative-free Whopper deteriorates over 34 days. To show it’s free of preservatives of course – the hard way.
Posters are said to be the oldest ad medium, certainly they’re proving arguably the most adaptable. Digital Out of Home is now where the money is and some advertisers are waking up to its power to communicate quickly and at scale. The New South Wales Fire Service is an unlikely occupier of Silvercast’s vast Times.
Short form mobile video platform is the social medium du jour and it joined the likes of Samsung in tying in with the Brit Awards with a live stream of the event on February 18 on Ocean Outdoor’s Piccadilly Lights, following up with a string of lively murals using digital Out of Home and large.
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Jungle Creations’ creative agency The Wild has won the UK social media marketing accounts for Accor hotel brands ibis, ibis Styles (below), ibis budget, Mercure and Novotel. Beginning in February, The Wild will run the Facebook accounts for these brands, including the development and production of all content, supporting brand partnerships with the aim of.
Something is definitely stirring in Google’s Moutain View ad department: Google had by far the best Super Bowl ad with Loretta and now it’s doing the business for Black History Month in the US, niftily assembling some key moments in black history to plug its search capabilities. Data-driven creativity is a surprisingly elusive beast but.
San Francisco-based Salesforce is one of the behemoths of the digital world (although it doesn’t sound like one), through its its cloud-based CRM software and linked services. Publicis Group had a joint venture with Salesforce called Sapient i7 (me neither) but now it’s bought the lot to ramp up the business helping companies use Salesforce.
It hasn’t taken long for Bain Capital – the new owner of 60 per cent of WPP’s research business Kantar – to flex its muscles. CEO Eric Salama (below), who stayed on after the Bain deal with WPP (WPP still owns 40 per cent) has been ousted early although he had already announced he was.
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