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Social media marketing has historically been an island of its own: We seldom see it integrated into other digital marketing channels, like SEO or content. This is unfortunate because your social media strategy can benefit a lot from data and insights that your other teams and tools can contribute. After all, there's one single goal behind all your digital marketing channels: You want to better understand and better serve your target audience to turn one-time visitors and one-time buyers into bra
FCB has resigned Beiersdorf’s global Nivea account, after working on it for over 100 years. The split allegedly follows a client remark that “we don’t do gay” on viewing submitted creative work. FCB and Nivea are staying schtum although FCB CEO Carter Murray confirmed the split in an internal memo. Nivea is set to call.
This week on the MVVA chart, streaming service Hulu gains enough views to take the first and second spots! Their chart-topping campaign is new to the MVVA list, featuring the United States Women’s National Soccer Team. Retail vacuum company Dyson grabbed a spot and new to the chart this week in the fourth spot is GEICO, with an ad featuring the winner of their “Best Of” sweepstakes.
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If you’re ready to break into the world of PPC campaigns to build brand awareness, attract leads and drive sales, Facebook Ads is one of the best platforms to start with. Facebook, after all, is the world’s third-most-visited site with a monthly active user count of 2.38 billion. Their ad system has exceptional targeting, letting you get incredibly specific; if you want to target a young parent who loves anime and works as a software engineer, you can do that.
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Anyone who has worked in Ad Ops has heard at one point in their career that “Ad Ops is a thankless job”. We are finally getting to a place where the misconceptions on lack of growth and career path in this field can be put to bed. Ad Ops teams are gaining more recognition within their companies being viewed as a valuable asset and knowledge source. Ad Ops professionals are constantly in the trenches with the ever changing digital space and their nuances.
Anyone who has worked in Ad Ops has heard at one point in their career that “Ad Ops is a thankless job”. We are finally getting to a place where the misconceptions on lack of growth and career path in this field can be put to bed. Ad Ops teams are gaining more recognition within their companies being viewed as a valuable asset and knowledge source. Ad Ops professionals are constantly in the trenches with the ever changing digital space and their nuances.
Stock images are hard to “own.” That’s because anyone can buy them and render your singular look obsolete in a few keystrokes. Nevertheless, creative teams are tasked with tight production schedules and shallow budgets, which forces their mouse hands. There’s Stock, And There’s Shutterstock Shutterstock claims to know that “creative professionals are busy, but they […].
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Trust was the most popular word at Cannes this year, the actual meaning of which covers a multitude of strategies and intentions. It is usually delivered with a serious face and a slowing of speech, a bit like Esther Rantzen moving to the earnest bit on That’s Life! After the bit when everyone laughs at.
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To qualify that, it’s not worth entering if you’re a small agency…. Yes, I’m probably as sour as three-day old Château de Saint-Martin because we didn’t win a single Lion after entering five categories at a cost to make your stomach squirm.
On May 17, 2019, the U.S. Supreme Court announced it would not hear an appeal in Supply Pro Sorbents, LLC v. RingCentral, Inc. , apparently satisfied with a Ninth Circuit ruling that the inclusion of a one-line company identifier on a fax cover page was not in violation of the TCPA’s bar on unsolicited advertisements. In Supply Pro , the Ninth Circuit affirmed the district court’s dismissal of a Junk Fax Prevention Act (“JFPA”) claim, holding that an unsolicited fax that
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Fade in. The writer’s room is oddly clean, bright, and empty. There’s a cog in the movie making machine. Writers in entertainment, as in advertising, dream it up and write it down. Writers are the spark that lights the story’s fire. In a city and in an industry that manufactures dreams, you’d think that writers would […].
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WPP evidently isn’t giving up with Ford and its bespoke ford agency GTB. It may have lost US creative to a combo of BBDO and Wieden+Kennedy but GTB trucks on, appointing Robert Guay (left) from Publicis-owned Digitas as its new CEO in place of Satish Korde.
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It’s hard to remember a time when one figure was so dominant in the advertising industry, but David (don’t ever call him Dave) Droga has taken on official guru status. He was the king of the Croisette last week, and it was hard to have a conversation at Cannes that didn’t include him. The rumours.
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Sir Martin Sorrell is a Burning Man it seems, a keen attendee of the Burning Man festival which takes place in the Black Rock desert in Nevada – in the height of summer. They build it up and burn it down at the end. A Burning Man image appeared on the cover of his new.
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Ocean Outdoor has struck a partnership agreement with the All England Tennis Club to live stream this year’s Wimbledon tournament, including both men’s and women’s finals. Jaguar has been signed up as Ocean’s sponsor for the tournament coverage. Sites include both Westfield shopping centres in London and Ocean is hoping to extend the coverage to.
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