Single Grain

JUNE 27, 2019

Social media marketing has historically been an island of its own: We seldom see it integrated into other digital marketing channels, like SEO or content. This is unfortunate because your social media strategy can benefit a lot from data and insights that your other teams and tools can contribute. After all, there's one single goal behind all your digital marketing channels: You want to better understand and better serve your target audience to turn one-time visitors and one-time buyers into bra

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JUNE 27, 2019

FCB has resigned Beiersdorf’s global Nivea account, after working on it for over 100 years. The split allegedly follows a client remark that “we don’t do gay” on viewing submitted creative work. FCB and Nivea are staying schtum although FCB CEO Carter Murray confirmed the split in an internal memo. Nivea is set to call.

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Agency Finance Advertising 98

illumin

JUNE 24, 2019

This week on the MVVA chart, streaming service Hulu gains enough views to take the first and second spots! Their chart-topping campaign is new to the MVVA list, featuring the United States Women’s National Soccer Team. Retail vacuum company Dyson grabbed a spot and new to the chart this week in the fourth spot is GEICO, with an ad featuring the winner of their “Best Of” sweepstakes.

Video Ads 73

Video Ads Retail Advertising Marketing 73

Toronto AdOps

JUNE 25, 2019

Anyone who has worked in Ad Ops has heard at one point in their career that “Ad Ops is a thankless job”. We are finally getting to a place where the misconceptions on lack of growth and career path in this field can be put to bed. Ad Ops teams are gaining more recognition within their companies being viewed as a valuable asset and knowledge source. Ad Ops professionals are constantly in the trenches with the ever changing digital space and their nuances.

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Ad Ops Viewability Communications Conversion 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Single Grain

JUNE 26, 2019

If you’re ready to break into the world of PPC campaigns to build brand awareness, attract leads and drive sales, Facebook Ads is one of the best platforms to start with. Facebook, after all, is the world’s third-most-visited site with a monthly active user count of 2.38 billion. Their ad system has exceptional targeting, letting you get incredibly specific; if you want to target a young parent who loves anime and works as a software engineer, you can do that.

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Retargeting Banner Audience A/B Testing 105

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JUNE 26, 2019

This year at Cannes we saw the expected deluge of purpose-focused winners, from the massive Dream Crazy ad from Nike to the less well-known Carling’s Address the Future initiative. Each year, it seems that more Lions are awarded to campaigns with a purpose — marketing that puts a cause front and centre. Cause-related marketing isn’t.

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Advertising Marketing Finance Media 92

AdPulp

JUNE 22, 2019

The great outdoors is where we go to face the elements and welcome the grandeur of nature into our lives. If we are fortunate, we return with stories that nourish us for years to come. “You have to leave the city of your comfort and go into the wilderness of your intuition. What you’ll discover […]. The post Heads Up, Here Comes Uncommon Path from REI appeared first on Adpulp.

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Media Marketing 46

Single Grain

JUNE 24, 2019

About 10% of all messages I get through the contact form of my site express a passionate interest in “going viral.” Whether they want me to write the first ever blog post for their site that is so popular it’s syndicated on major publications all over the world or a video script that gets millions of social shares, it’s a common request. Normally, I tell these people “sorry, most marketing campaigns don’t work like that.

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JUNE 24, 2019

Trust was the most popular word at Cannes this year, the actual meaning of which covers a multitude of strategies and intentions. It is usually delivered with a serious face and a slowing of speech, a bit like Esther Rantzen moving to the earnest bit on That’s Life! After the bit when everyone laughs at.

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Advertising Agency 83

All About Advertising Law

JUNE 25, 2019

On May 17, 2019, the U.S. Supreme Court announced it would not hear an appeal in Supply Pro Sorbents, LLC v. RingCentral, Inc. , apparently satisfied with a Ninth Circuit ruling that the inclusion of a one-line company identifier on a fax cover page was not in violation of the TCPA’s bar on unsolicited advertisements. In Supply Pro , the Ninth Circuit affirmed the district court’s dismissal of a Junk Fax Prevention Act (“JFPA”) claim, holding that an unsolicited fax that

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Advertising Healthcare Communications 40

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Advertising

AdPulp

JUNE 25, 2019

Stock images are hard to “own.” That’s because anyone can buy them and render your singular look obsolete in a few keystrokes. Nevertheless, creative teams are tasked with tight production schedules and shallow budgets, which forces their mouse hands. There’s Stock, And There’s Shutterstock Shutterstock claims to know that “creative professionals are busy, but they […].

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Single Grain

JUNE 28, 2019

Are you struggling to get website traffic from Google? If so, you’re not alone. One report found that 91% of content gets zero organic traffic. It’s easy to feel frustrated if you fall within that range, especially if you’ve executed an SEO strategy you hoped would work. However, you don’t need to overhaul your entire approach to SEO to start seeing results.

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JUNE 28, 2019

To qualify that, it’s not worth entering if you’re a small agency…. Yes, I’m probably as sour as three-day old Château de Saint-Martin because we didn’t win a single Lion after entering five categories at a cost to make your stomach squirm.

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Agency Ad Tech Advertising 80

illumin

JUNE 25, 2019

To put it bluntly: navigating the restrictions around cannabis advertising truly sucks. The laws are ever-changing. There are new restrictions almost every day, changes to what you can (and cannot) show on ads, updated exchanges to run with, etc. Don’t panic – we’ve put together a handy guide to help you plan your marketing strategy. We detail the current restrictions across Canada and the U.S. and put together ways you can target cannabis consumers, where you can run, and what you can say

Advertising 69

Advertising Viewability Retargeting Audience 69

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

AdPulp

JUNE 24, 2019

Digital media is one of those inventions, like television, with the potential to change the world for the better. Instead, many digital spaces have become a cesspool, and a cesspool is an unhealthy place for marketers wanting to connect with future customers. Meet GARM Some of the world’s largest advertisers including Adidas, Diageo, Mars, Procter […].

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Media Advertising Marketing 42

Single Grain

JUNE 26, 2019

NLP, or natural language processing, is an area of computing that aims to help computers make sense of human (or “natural”) language. It’s on the rise, incredibly powerful and is about to have a life-changing impact on marketing. Even though language is second nature for the vast majority of humans, it’s very difficult for computers to interpret and use correctly.

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More About Advertising

JUNE 28, 2019

WPP evidently isn’t giving up with Ford and its bespoke ford agency GTB. It may have lost US creative to a combo of BBDO and Wieden+Kennedy but GTB trucks on, appointing Robert Guay (left) from Publicis-owned Digitas as its new CEO in place of Satish Korde.

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Agency Media Marketing Finance 74

Single Grain

JUNE 25, 2019

Here’s one thing we all can agree on: Every business aims at gaining new customers (or keeping existing ones) to increase the sales of its products and services. But people don’t care about your brand and product until you can solve their problems or satisfy their needs. Before making a purchase, 36% of customers search for information about your product on social media.

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Banner Media Education Brand Awareness 80

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

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JUNE 24, 2019

Have you got a second? Thought not. Advertisers are all too familiar with a negative response from consumers, weary from being perpetually bombarded with content – so much so that the Internet Advertising Bureau defines a viewable impression as one where 50 per cent of an ad appears on screen for more than one second.

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Viewability Impressions Advertising Media 68

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JUNE 24, 2019

It’s hard to remember a time when one figure was so dominant in the advertising industry, but David (don’t ever call him Dave) Droga has taken on official guru status. He was the king of the Croisette last week, and it was hard to have a conversation at Cannes that didn’t include him. The rumours.

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JUNE 25, 2019

Sir Martin Sorrell is a Burning Man it seems, a keen attendee of the Burning Man festival which takes place in the Black Rock desert in Nevada – in the height of summer. They build it up and burn it down at the end. A Burning Man image appeared on the cover of his new.

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JUNE 27, 2019

Taking a truly data-driven approach to creative solutions, over 50 creative Out of Home (OOH) formats have been created and planned for Virgin Media‘s new ‘Unlimiting’ campaign. The new campaign combines complex media planning using Talon’s Ada AdTech platform with creative solutions impact across multiple OOH formats to create one of the biggest creative solutions-led.

Media 58

Media Finance Agency Advertising 58

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

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JUNE 26, 2019

One of WPP’s better ideas in recent years was to form David, an Ogilvy offshoot named after founder David Ogilvy. But all isn’t well: David Miami MD and global COO Paulo Fogaca is off to join David founders Juan Javier Peña Plaza and Ricardo Casal at their new agency GUT (below) and oversee their offices.

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Agency 55

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JUNE 24, 2019

Well that didn’t last long. Publicis Groupe CCO and Publicis Communications president Nick Law (below) is reported by Ad Age to be leaving the French-owned marcoms group after just 18 months. To join Apple in an as yet undefined role – which is less of a surprise. Law spent 17 years at Interpublic’s R/GA. Sometimes.

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JUNE 24, 2019

Some of the Cannes commentators have lamented the lack of jokes this time round: maybe adland is so intent on “purpose” and saving the world that it’s mislaid its sense of humour. Even though much research tells us that ads that make us laugh are half-way there already. BBDO New York has remembered this old.

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JUNE 23, 2019

“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” (Dr. Seuss.) Or, to put it another way: reading is good for you. I doubt this brooks much disagreement: you’re reading this, after all. The case for reading about our chosen profession is, of.

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Advertising Finance Agency 55

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

More About Advertising

JUNE 22, 2019

Wieden+Kennedy is the 2019 Cannes Lions Agency of the Year – chiefly thanks to a wheelbarrow full of Lions for Nike’s ‘Dream Crazy’ – but Droga5 New York’s ‘the Truth is Worth It’ won the Film Grand Prix to add to its film Craft Grand Prix. Do you think the jurors were making a point.

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JUNE 28, 2019

Ocean Outdoor has struck a partnership agreement with the All England Tennis Club to live stream this year’s Wimbledon tournament, including both men’s and women’s finals. Jaguar has been signed up as Ocean’s sponsor for the tournament coverage. Sites include both Westfield shopping centres in London and Ocean is hoping to extend the coverage to.

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JUNE 28, 2019

Ever wondered why so many young people wander around cities with hearing aids? Actually They’re Apple AirPods and TBWAMedia Arts Lab has pulled out all the stops for the ubiquitous devices in this new ad ‘Bounce.’ Made mostly using trampolines and similar, as opposed to CGI. Shot in Kiev, directed by Oscar Hudson for Pulse.

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Agency Advertising 51

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JUNE 27, 2019

Phil Geier (Philip H. Geier Jr to give him his full title) was chairman and CEO of Interpublic from 1980 to 2000, when he turned Marion Harper’s Interpublic into the biggest ad holding group in the world. He began his career at McCann Erickson, then as now the foundation of the group. He began his.

Finance 51

Finance Agency Advertising 51

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.