AdPulp
MARCH 31, 2022
“When your Daemon is in charge, do not try to think consciously. Drift, wait, and obey.” -Rudyard Kipling It’s Thursday and I’d like to throw it way back to ancient Greece and Rome and look at how ancient wisdom can guide us today. According to Elizabeth Gilbert, author of Eat, Pray, Love, the ancient Greeks […]. The post Drift, Wait and Obey—It Worked for Kipling, It Can Work for You appeared first on Adpulp.
Venture Beat, Marketing
MARCH 26, 2022
If your marketing team is looking to buy an off-the-shelf AI-powered marketing product, ask the vendor these 5 questions first. Read More.
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Single Grain
MARCH 28, 2022
You probably already have a list of about one hundred different metrics that you could use to track and measure the success of your content strategy. However, if you try tracking too many metrics, you’ll either: Feel overwhelmed and give up before you get started and ultimately track nothing. Track all 100 metrics, but with so many different signals, you won’t take action on the data.
Martech
APRIL 1, 2022
Marketers know they need great digital customer experience, but few know how to get it. While 84% agree that businesses must deliver excellent digital customer experience to survive, only 38% say they have clearly defined goals and strategies for it, a Forbes Insight survey found. Also, more than 80% say it is an important competitive differentiator, as essential to a company’s success as products, services and pricing.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdPulp
MARCH 30, 2022
I’m pretty biased, but I’ve always considered advertising, in the more traditional sense of the discipline, to be more honest than public relations. Advertising tends to present itself more nakedly — you’ll know an ad when you see one because it has an identified sponsor. Public relations works in many not-so-obvious ways. It can be […]. The post The Public Relations Handbook Sheds Light On The Darker Persuasive Art appeared first on Adpulp.
Venture Beat, Marketing
MARCH 30, 2022
Brands are starting to awaken to the potential NFT technology holds, allowing them to take their advertising to new levels. Read More.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
APRIL 1, 2022
This week’s news about the purchase of TV-ratings giant Nielsen is spotlighting ongoing problems with its products and raising questions about the company’s value. What happened. On Tuesday, Nielsen announced it was selling itself to a consortium led by Elliott Management Corp.’s private-equity arm and Brookfield Asset Management Inc. for about $10 billion.
More About Advertising
MARCH 30, 2022
It was never going to be long before Ete Davis was snapped up. He quit his role as CEO of Engine in January, ahead of the £77.5m sale to Next 15 in March, and is now joining Dentsu as EMEA chief operating officer of creative. Davis will report to Dentsu’s EMEA and UK CEO of. The post Ete Davis joins Dentsu as creative COO for UK and Europe first appeared on More About Advertising.
Venture Beat, Marketing
APRIL 1, 2022
Bad CX has a direct impact on businesses' bottom lines. Only brands delivering the best CX will survive in today's digital economy. Read More.
EGC Group
APRIL 1, 2022
William Shakespeare wrote: “All the world’s a stage.” In Shakespeare’s time, actors made an impression on audiences—on the stage. With the advent of film and video production—and how they benefit the worlds of marketing and advertising—that “stage” referred to by Shakespeare has expanded to more than one.
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Martech
MARCH 30, 2022
A CDP is like a map. It only helps you if you know where you want to go. But understanding your goal before purchasing technology, isn’t how some marketers operate. Shifting to this approach is essential – especially given today’s marketplace. That was the conclusion of top marketers participating in the keynote discussion for day two of The MarTech Conference.
More About Advertising
MARCH 30, 2022
Innocent Drinks recently joined Oatly (both below) and a growing list of other leading brands, such as H&M, Coca-Cola, Nestlé, VW and BP as the ASA and competition watchdog CMA crack down on greenwashing. New legislation aims to protect consumers from disingenuous advertising and communication campaigns, following investigations last year which discovered that 40% of.
Venture Beat, Marketing
MARCH 31, 2022
It’s clear that strategic, data-driven investments in customer success make a huge difference to the bottom line. Read More.
Single Grain
APRIL 1, 2022
Hiring an Instagram marketing agency can be the best way to transform your social media strategy. Currently, Instagram stands as one of the most valuable social platforms on the web, attracting a massive 2 billion active monthly followers. Through this channel, companies can connect to customers using emotionally engaging and visual content, from snapshot reels to IGTV videos to simple newsfeed posts.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
APRIL 1, 2022
As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This week, Yahoo expanded its partnership with Glewed TV, a significant player in AVOD with over 20,000 hours of premium content and display inventory in food, sports, movies, documentaries and other categories. Glewed TV is now a preferred partner in Yahoo’s supply-side platform.
More About Advertising
MARCH 28, 2022
Since Russia invaded Ukraine, the letter “Z” has become a powerful and controversial symbol of Putin’s war, which clearly throws its presence as a brand icon for Zurich Insurance into question. Zurich, one of Europe’s biggest insurers, has removed the symbol from its social channels, where it frequently appears in isolation, and is thinking about. The post Pro-war ‘Z’ symbol removed from Zurich Insurance branding first appeared on More About Advertising.
Venture Beat, Marketing
MARCH 26, 2022
If your marketing team is looking to buy an off-the-shelf AI-powered marketing product, ask the vendor these 5 questions first. Read More.
Banner Flow
APRIL 1, 2022
The power of social media goes beyond brands selling to consumers. B2B social media advertising is a growing industry, with more companies tapping into the latest social media advertising trends for 2022 to reach relevant decision makers. . After search engine marketing, social media advertising ranks second in terms of success, according to recent research – and is used by 83% of B2B marketers. .
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
MARCH 31, 2022
You just applied a dose of shampoo to your hair. You finished your best singing-in-the-shower rendition of Ed Sheeran’s “Shivers” when BAM! That once-in-a-lifetime genius marketing idea hits that will enrapture customers and slay your KPIs. As the firm’s newly appointed CMO, you need a breakthrough. Tripping out of the shower with shampoo still in your hair, you schedule an urgent Zoom call with your leadership team to unveil your brilliance.
More About Advertising
MARCH 31, 2022
Ajaz Ahmed’s AKQA Group, part of WPP, is launching purpose-driven agency AKQA Bloom with awarded creatives Jean Zamprogno and Fernando Pellizzaro. The two move from David Miami (also part of the WPP empire.) AKQA Bloom will be based in Miami. Zamprogno and Pellizzaro created Burger King’s ‘Moldy Whopper’ campaign, the most awarded of recent years.
Venture Beat, Marketing
APRIL 1, 2022
Bad CX has a direct impact on businesses' bottom lines. Only brands delivering the best CX will survive in today's digital economy. Read More.
InMobi
MARCH 31, 2022
With COVID-19 cases dwindling in the U.S. and with more consumers venturing out, are Americans buying beauty products once again? That’s what we wanted to find out. In February and March 2022, we polled hundreds of consumers across the U.S. using InMobi Pulse , InMobi’s mobile market research solution. As part of this research, we looked into how Americans are thinking about and shopping for beauty products.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
MARCH 28, 2022
For years marketers have been scrambling to produce more content, leads and events. However, this excess mindset often leads to burnout with minimal business success. The teams that really nail agile marketing do less work with more focus on outcomes. “Busy-ness” doesn’t equal business value. When numbers are soft, it’s natural for panic to set in and to respond with the need for more marketing.
More About Advertising
MARCH 30, 2022
As a mutual building society Nationwide takes its social purpose seriously, and this new campaign by VCCP celebrates a partnership with The Diana Award focused on an anti-bullying message. The film, set in a primary school, tells real life stories of school children who have suffered from bullying. Their words have been arranged into a. The post Nationwide and VCCP use ‘the power of words’ to tackle bullying in schools first appeared on More About Advertising.
Venture Beat, Marketing
MARCH 31, 2022
It’s clear that strategic, data-driven investments in customer success make a huge difference to the bottom line. Read More.
Flashtalking by Mediaocean
MARCH 31, 2022
IAB Tech Lab , the digital advertising technical standards-setting body, has announced an update to the ad format guidelines to include Digital Video and Connected TV (CTV) formats. The former version of the guidance was released six years ago while video and CTV were relatively nascent channels. This update accounts for higher resolution, wider screens, and the opportunities for ad interactions in CTV that exist in today’s world.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
APRIL 1, 2022
The following is a selection from the e-book “MarTech’s agile marketing for leaders.” Please click the button below to download the full e-book. Download the ebook (no registration required). There’s a big misconception in agile marketing and that’s, “We’re agile—we don’t have to plan.” Well, that couldn’t be further from the truth. In fact, agile marketing involves even more planning than most traditional marketing, but there’s one key difference — you always plan at the last responsible moment
More About Advertising
MARCH 29, 2022
Jason fletcher is ECD of Merkle B2B (now incorporating gyro.) Before gyro he was group creative director at Publicis UK and creative director at TBWA London. He has worked with brands including Heineken, Lexus, Virgin, UBS, EE, Four Seasons, Nissan, and Harrods. Desert Island Ads Hello, here I am sitting alone on my desert island. The post Merkle B2B ECD Jason Fletcher picks his Desert Island Ads first appeared on More About Advertising.
Venture Beat, Marketing
MARCH 31, 2022
It’s clear that strategic, data-driven investments in customer success make a huge difference to the bottom line. Read More.
RevX
MARCH 31, 2022
With marketers allocating over half of their budget to mobile advertising alone, it has taken center stage in the last few years. Data suggests that mobile is one channel that can generate a whopping 200% more brand interactions than all other combined channels. These statistics clearly reflect the power of mobile programmatic advertising - one of the methods for delivering programmatic ads.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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