Adweek
MAY 8, 2023
For the first time in 14 years, Nickelodeon has a new look. The network will spend the rest of 2023 rolling out a new brand identity and refreshed on-air look that's designed to invoke nostalgia and return to its history. "It was time for us to really look at the brand, and look at our.
The Ad Tech Blog
MAY 10, 2023
Why Buzzwords Aren’t Enough Are you tired of hearing buzzwords thrown around in meetings and feeling like you do not truly understand what’s being said? The world of technology can be complex and confusing, but that doesn’t mean you have to feel lost in the conversation. As someone who has had the privilege of meeting founders, CEOs, CTOs, and investors, I’ve noticed a common theme: many talks about technology without understanding it.
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Smart Insights
MAY 9, 2023
Mapping the most effective AI technologies for marketing across the customer lifecycle in the coming year Artificial Intelligence (AI) technology is a hot topic in marketing at the moment, with the huge interest in ChatGPT (see our articles on using … The post 15 Applications of Artificial Intelligence in Marketing appeared first on Smart Insights.
AdExchanger
MAY 9, 2023
Zitron argues that the internet is being ruined by the Big Tech players that control it and that advertising needs to lose its sense of entitlement over everyone’s data. The post PR Provocateur Ed Zitron: Big Tech And Ads Broke The Internet Beyond Repair appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MAY 8, 2023
As a voice actor and creator, Joy Ofodu--who has more than 130,000 followers on TikTok--is making a point of scouring contracts for provisions stipulating that she has to give permission to a brand or media company to re-create her voice using generative artificial intelligence. "I have been, and am actively, battling clauses within my contracts.
Seth Godin
MAY 6, 2023
This page intentionally left blank has a long history. I thought it was an IBM thing from the 1960s, but I was off by a thousand or more years. There are good reasons for a page to be blank. Folding signatures, printing processes, having chapters start on the right or the left… But there are even better reasons to let people know you did it on purpose.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
MAY 10, 2023
Disney may be growing overall revenue, but it’s losing streaming subscribers. Right now, Disney has two main priorities: content bundling and programmatic growth. The post Disney’s Solution To Subscriber Churn? Hulu And Programmatic appeared first on AdExchanger.
Adweek
MAY 12, 2023
Linda Yaccarino might not be named Twitter CEO yet, but her time at NBCUniversal has officially ended. The longtime ad sales chief--NBCUniversal's chairman of global advertising and partnerships--has departed the company "effective immediately," NBCUniversal announced Friday morning. Mark Marshall, currently president, advertising sales and client partnerships, has been named interim chairman of NBCUniversal's advertising and.
Seth Godin
MAY 8, 2023
One reason we have so much trouble fixing chronic degenerative conditions is that we need to remove elements before we can start building new functions. If we simply put effort on top of a shaky foundation, it’ll all be wasted. The best way forward might be to take a few steps back.
Martech
MAY 12, 2023
Are you looking for inspiration to improve your organization’s marketing performance? Well, there’s plenty of inspiration if you keep your eyes and ears open. This may seem obvious, but sometimes I have to remind myself of this fact and of all the opportunities out there. As marketing-oriented professionals, we’re all responsible for contributing ideas, regardless of where we sit on the organizational chart.
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AdExchanger
MAY 8, 2023
Macy’s, the largest department store chain in the US, announced a partnership with The Trade Desk for self-serve advertising powered by Macy’s data. The post Macy’s Dives Into Open Programmatic, Names The Trade Desk As Its First DSP Partner appeared first on AdExchanger.
Adweek
MAY 10, 2023
Hulu is coming to Disney+. By the end of 2023, Disney will roll out a single app experience that incorporates Hulu content on Disney+, available to customers who subscribe to both streaming services. Disney+, Hulu and ESPN+ will still be available as standalone options, but during Disney's second-quarter earnings call on Wednesday, CEO Bob Iger.
TechCrunch Ads
MAY 11, 2023
Meta today announced an AI Sandbox for advertisers to help them create alternative copies, background generation through text prompts and image cropping for Facebook or Instagram ads. The first feature lets brands generate different variations of the same copy for different audiences while trying to keep the core message of the ad similar. The background generation feature makes it easier to create different assets for a campaign.
Marketing Dive
MAY 8, 2023
Two-page ads in several major newspapers touted the brand’s carbon footprint on one page with the other left “reserved” for willing participants.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
MAY 9, 2023
The US now has nine state privacy laws on the books – and the list is only going to get longer over the next couple of years. The post The Number Of US State Privacy Laws Is Close To Hitting Double-Digits appeared first on AdExchanger.
Adweek
MAY 8, 2023
Over the years, social media has evolved beyond basic communication to become an all-encompassing necessity for creativity and progress. As creators look to carve out a differentiated space for themselves and their community of supporters, they often bring about the very disruption that seasoned industry professionals strive for. Adweek's third annual Creator Visionary Awards spotlight.
Martech
MAY 8, 2023
Generative AI has taken marketing by storm: 73% of B2B and B2C marketing executives say their companies are using it to help create text, images, videos or other content, according to a new survey. Not holding out for long. Thirty-one percent of those not using it expect to do so within a year and 46% within two years, according to the report from Botco.AI.
Marketing Dive
MAY 11, 2023
DTC cosmetics brand Jones Road Beauty is among the early testers of an AI Sandbox tool that will be made more widely available in July.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
MAY 8, 2023
The number of young people using TikTok as a search tool – almost 40% – created a perfect opportunity for TikTok and its competitors to introduce search ads. The post TikTok Search Ads: Five Things Marketers Need To Know appeared first on AdExchanger.
Adweek
MAY 11, 2023
German luxury vehicle manufacturer BMW aims to emulate the Hollywood experience again through its marketing. After a seven-year absence, the brand film series, BMW Films, will be resurrected. This return is set alongside the release of a short film featuring Uma Thurman, Pom Klementieff and a BMW i7 M70. The film will be screened at.
Martech
MAY 9, 2023
Organizations need a go-to-market (GTM) strategy that uses the right metrics and mix of tactics or “motions” to drive revenue and survive economic challenges, said Sangram Vajre, CEO of analyst firm GTM Partners, in his second-day keynote at The MarTech Conference. A go-to-market strategy is an organization’s plan to engage customers to buy a product or service and gain a competitive advantage.
Marketing Dive
MAY 11, 2023
Amid economic turbulence and the rise of AI, building a resilient team is paramount, writes Media.Monks co-founder Brady Brim-Deforest.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
MAY 10, 2023
BuzzFeed is sticking to its conviction that journalism is old news and influencer-led video and generative AI are the future. The post BuzzFeed Trades News Offering For Creator-Led Video And AI appeared first on AdExchanger.
Adweek
MAY 11, 2023
Arpanet was created in 1969 as a way to share information between computers. It spawned not only the modern internet but also the first U.S. data privacy law, the Privacy Act of 1974, dictating how data should be handled by government agencies. Thus, data privacy legislation was born, and by its nature, carries a legal.
Martech
MAY 8, 2023
Creating a data-driven marketing strategy can be intimidating. In my experience, a marketing strategy hinged on first-party data drives better business results. I’ve supported clients across all stages of creating a data-driven marketing strategy — from discovery and implementation to measurement and optimization. This article will discuss a four-step approach to creating a first-party data strategy. 1.
Marketing Dive
MAY 10, 2023
Ad placements will come with a “Sponsored” label similar to conventional search as the AI arms race kicks into high gear.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Seth Godin
MAY 9, 2023
Walk into a bank with a stocking on your head and you’re probably going to get arrested. Civil society as we know it is dependent on identity and responsibility. A person does something and owns the consequences. This requirement of identity leads to the dynamic of the free market that we call trust. Even companies, which aren’t people but lately have been given many of their privileges, occasionally have to pay the price for abusing our trust.
Adweek
MAY 11, 2023
Microsoft introduced another way for publishers to monetize artificial intelligence this week. And, despite being early days on the buzzy new tech, it's had a lukewarm response from publishers. With the ads for chat API for publishers, apps and online services, a publisher can add chatbot technology to their website--either from Microsoft or another company--and.
Martech
MAY 8, 2023
Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Brands in every vertical can benefit from strategic automation. Yet, repeatedly, we see incredibly juicy low-hanging fruit in the client onboarding stage. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation.
Marketing Dive
MAY 9, 2023
Customer experience is the most commonly cited application while more than two-thirds said the benefits of the tech outweigh the risks.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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