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I’m often asked whether we’re using ChatGPT in email marketing campaigns. (This question becomes more frequent as major ESPs rush to release their own version.) Despite genAI’s proliferation, I find the answer easy: we don’t use it for content, aside from maybe using it to generate ideas or as a rudimentary starting point. For final content generation, your team’s creative minds are far more refined and empathetic to the audience’s needs.
On Wednesdays we wear pink. and shop new Black Friday deals. The Mean Girls cast reunite in Walmart's ad for the busy holiday shopping season. Lindsay Lohan, Amanda Seyfried and Lacey Chabert reprise their roles from the 2004 teen film for the campaign, which promotes the retailer's deals dropping each Wednesday beginning Nov. 1 through.
New approaches will never be embraced by everyone at first. If you need unanimous consent, you’re not going to move forward. And it’s not convenient. If it were, someone would have done it already. Finally, it’s not sure to work. If you need any or all three of these things for your project to move forward, you probably should pick a different project.
A true epoch of ad tech has passed. Criteo’s retargeting revenue was less than half the company’s total earnings in Q3, a first for the company, CEO Megan Clarken told investors during the company’s earnings call on Thursday. Criteo’s net profit ticked up a smidge – from $6.5 million in Q3 2022 to $6.6 million […] The post Criteo Is Finally Not A Retargeting Company Anymore appeared first on AdExchanger.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The European Data Protection Board (EDPB) is permanently banning Meta from using personal data for advertising across the EU and European Economic Area (EEA). As it stands, the ban cripples the company’s ability to sell personalized ads to the 258 million Europeans who use Facebook and Instagram each month. “Meta has been found … to not have demonstrated compliance with the orders imposed at the end of last year,” EDPB Chair Anu Talus said in a statement.
When The Verge launched its redesigned website last September, editor-in-chief Nilay Patel admitted that the effort was motivated, in part, by a desire to capture readership from Twitter users fleeing the platform. One year later, the Twitter prediction has proven prescient, and thanks to new site features and ad products, people are coming back to.
Deny the problem. Minimize it, make up data, distract from the conversation, make people feel like hypocrites, and emphasize the convenient and persistent elements of what is in place. Acknowledge the problem but point out that it’s now far too late to do anything about it. Neither is true, helpful or generous. Both happen all the time. Call it out when you see it.
Deny the problem. Minimize it, make up data, distract from the conversation, make people feel like hypocrites, and emphasize the convenient and persistent elements of what is in place. Acknowledge the problem but point out that it’s now far too late to do anything about it. Neither is true, helpful or generous. Both happen all the time. Call it out when you see it.
Good afternoon readers, and welcome back to the AdExchanger Commerce newsletter. This week, we’re catching up on an indomitable force in retail and a growing leader in advertising. Which are the same company: Amazon, of course. On Amazon’s earnings call last week, CEO Andy Jassy said the company has “barely scraped the surface” of its […] The post Amazon Readies Its Big Play To Scoop Up Non-Amazon Ad Dollars appeared first on AdExchanger.
We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide. Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement.
The programmatic advertising industry has lately publicly rallied around cleaning up the ecosystem, championing quality over quantity: fewer spammy websites, fewer supply-side platforms and fewer resellers. Nonetheless, bid duplication--where buyers and their ad-tech partners must sift through multiple bid requests for the same publisher ad slot--persists.
To win a Nobel prize a hundred years ago, you might only need a legal pad and a few pencils. Today, it takes millions of dollars, scores of people and many years of effort. That’s because the most straightforward problems have been solved. One side effect of this inevitable shift is that many parts of science have become bureaucratic and industrialized.
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Does the world really need another retail media network? Bridg thinks so. The data and audience platform, a subsidiary of purchase data company Cardlytics, launched a retail media network (RMN) called Rippl for regional retailers and advertisers in August. Rippl aims to reduce fragmentation in the RMN space by consolidating listings by retailers that might […] The post Not A Bridg Too Far: Cardlytics-Owned Bridg’s RMN Targets Small And Midsize Retailers appeared first on AdExchanger.
There aren’t enough hours in a day. You spend eight hours working. If you’re lucky (or really disciplined), you get eight hours of sleep. What do you do with the remaining eight hours? Data says you likely spend much of it consuming digital media. As a marketer, you might think that the more time people spend online, the more opportunities we have to capture their interest through marketing.
Take a peek into a focus group of vegans, where a handful of participants talk about what it means to them to follow an animal-free diet. One man says it "shows I'm a moral person," while another proudly points to his "V" for vegan tattoo and a woman adds: "I would never consider eating meat.
You’ll need two 8-foot boards and six five-gallon buckets. Each board is a standard 2 x 4, about two inches by four inches in size. And the bucket is about two feet deep. The first lesson is simple: Put the board on the floor and have a colleague walk from one end to the other. Now, put it across three buckets and try again. It should be clear that the fear is all imagined.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Set the right goals for digital marketing using the 5Ss Do your set of goals for online marketing cover all the bases? A good set of digital marketing goals covers a range of different measures to help set, review, and … The post Setting goals for your digital marketing appeared first on Smart Insights.
Shoppers are on the lookout for new small businesses this holiday season. Eighty-four percent of consumers said they’re likely to visit one in the next two months, according to a new study by digital marketing and automation platform Constant Contact and research firm Ascend2. Additionally, 87% of consumers said they are more likely to return at other times throughout the year after visiting and buying from a small business (defined as having less than 250 employees) during the holidays.
The media company Recurrent Ventures has dismissed its chief executive officer, Alex Vargas, after one year in the role, according to two people familiar with the matter. Vargas had served as the chief operating officer for seven months before becoming CEO. In his place, the company has elevated Andrew Perlman, a co-founder of Recurrent Ventures.
Everyone knows what it is to be conscious, and we imagine that other people are also aware. That we have a voice in our heads, apparent agency and free will, a little person inside who is commenting, making decisions and in charge. We’re not sure if dogs have this, and we’re pretty sure that sunflowers aren’t having deep philosophical misgivings about this year’s harvest.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
BuzzFeed seems almost resigned to digital media’s downward spiral. Its ad revenue has been plummeting since going public at the end of 2021. And the outlook hasn’t gotten much better as stiffer competition between major social media companies shuts out digital publishers that depend on social traffic, alongside increased competition around short-form video content.
HubSpot announced today that it is buying B2B data provider ClearBit, bolstering the Boston-based CRM platform with third-party company data from millions of businesses. In addition to that HubSpot will be getting the other company’s 400,0000+ users and more than 1,500 business customers. Terms of the deal have not been announced yet. ClearBit was valued at $250 million as of January 2019, according to data from Pitchbook “By joining forces with HubSpot, the industry’s most loved B2B
Historically, there has been an argument that women's sports were not profitable, with a perceived lack of demand. Recent events show a very different story.
There are people who get paid to play the flute or bassoon. There are far more people who volunteer to participate in a community orchestra. For many, rehearsals or performances are the high points of their day. The metaphor is powerful, because it teaches us that we all benefit from having a community orchestra in our lives. The 1900 people who worked together on The Carbon Almanac were all volunteers, showing up when they could, working together to build something important.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Netflix revealed that its ad-supported offering now reaches 15 million monthly active users globally, and shared more details about new and upcoming ad formats. The post Netflix Shares Latest AVOD Subscriber Numbers appeared first on AdExchanger.
Personalization is not just a marketing buzzword. It’s a driving force behind effective consumer engagement. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).
To teach people about its beverages, winemaker Chronic Cellars worked with design firm Rock Paper Reality on an augmented reality experience featuring Chronic's skeleton character, Purple Paradise, who has been turned into an AI sommelier. Rock Paper Reality worked with Niantic's 8th Wall AR platform and AI character engine Inworld to create the experience.
Not all tech is new tech. The ballpoint pen was a revelation, and a bit controversial. Now, it’s disposable and obvious. Different industries go through tech spurts. My desk is covered with items I use every day (a mouse, headphones, a solid-state drive, transparent tape, and even a Star Trek communicator) that were risky breakthroughs, and now they are simply commonplace (though we now call the communicator a phone).
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
It caught my attention recently that The Trade Desk (TTD) has started ignoring publisher floor prices. Publishers, of course, could ignore TTD’s lower bids if they choose to. But, knowing how publishers have been rolling over for the past few years, I think they’ll blink first. Still, it’s worth asking how we got here. Why […] The post Publishers, Don’t Settle For Below-Floor Pricing appeared first on AdExchanger.
The struggle is real, and it’s here to stay: browser privacy is making an impact on your marketing campaigns. Organizations are facing an increasingly challenging landscape to track users. The combination of regulation, tracking prevention technology, and user privacy results in businesses making the wrong decisions from inaccurate and incomplete marketing attribution and customer behavior dashboards.
Bed Bath & Beyond, now a fully online retailer, is launching its comeback campaign today, helmed by independent creative agency Arts & Letters. Brand and agency are partnering for the first time to produce the work. The integrated campaign, called "An Icon Returns," includes a mix of out-of-home, print, digital and film spots. The agency.
Try these 8 new and trending customer-centric approaches to help you keep proving your value to leads and customers over email Marketing trends forecasts should be resources marketers can consult to help them set strategic priorities for the coming year. … The post 8 email marketing experience trends for 2024 appeared first on Smart Insights.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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