Adweek
JUNE 26, 2024
The legacy publisher Time dropped its paywall last June, making it one of only a handful of news organizations--alongside Quartz and TechCrunch--to raise and later remove a paywall. Since then, Time has seen advertising revenues rise, digital subscribers evaporate, and traffic remain relatively flat, according to data shared by Time and measurement firm Comscore.
The Ad Tech Blog
JUNE 28, 2024
Real-time data processing is crucial for dynamic bidding in the ad tech industry. This article explores the key aspects of real-time data stream processing, its challenges, and solutions, providing insights for CTOs, software development managers, and product managers in ad tech startups and medium-sized companies. Understanding Real-Time Data Stream Processing Key Points Real-time data processing is essential for dynamic bidding in ad tech.
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AdExchanger
JUNE 27, 2024
Criteo has some good news and some bad news about the Chrome Privacy Sandbox based on its most recent tests. Bad news first: If Google were to shut off third-party cookies today and implement the current version of the Privacy Sandbox, publishers would see their ad revenue on Chrome tank by around 60% on average. […] The post Criteo: The Privacy Sandbox Is NOT Ready Yet, But Could Be If Google Makes Certain Changes Soon appeared first on AdExchanger.
More About Advertising
JUNE 26, 2024
Liquid Death is a canned water brand that’s made a splash with the name and the line “murder your thirst.” All done in-house – who said marketing was a dying art? Now it’s introducing an electrolyte drink mix for extra hydration (hangovers to you and me.) With that infamous substance abuser Ozzy Osbourne. Short, snappy … The post Ozzy Osbourne gets his Liquid Death in a twist first appeared on More About Advertising.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 27, 2024
Shake Shack added a secret sauce to its latest advertising campaign: generative AI. The burger joint used digital agency Known's Reddit-focused gen AI chatbot, The Big Letbotski, to scour over 80,000 active subreddits for contextual conversations around chicken sandwiches. The bot zoned in on phrases such as "healthy lunch on Sunday", "where can I grab.
The Ad Tech Blog
JUNE 26, 2024
Micro-influencers have become a powerful force in advertising and marketing, leveraging emotional contagion to create impactful campaigns. This article explores how micro-influencers use emotional contagion to connect with audiences and drive engagement. Understanding Micro-Influencers and Emotional Contagion Key Points Micro-influencers have a smaller but highly engaged audience.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
JUNE 23, 2024
Some male advertising professionals behind entries for the Glass Lion for Change category this year are definitely not practicing what they preach in their creative work. Cindy Gallop, president of the Glass Lions jury, said on that several individuals who presented their work to the jury this week exhibited sexist behaviour while doing so and … The post Jane Austin in Cannes: Cindy Gallop calls out sexist behaviour at Cannes first appeared on More About Advertising.
Adweek
JUNE 25, 2024
To bring in a knowledgeable women's soccer voice like multi-time World Cup winner Tobin Heath, you need the right Ally. E.W. Scripps Company is looking to make ION a destination for National Women's Soccer League (NWSL) coverage on Saturday nights, and to do so it's teaming up with Ally and RE--INC, a lifestyle brand co-founded.
The Ad Tech Blog
JUNE 25, 2024
Geofencing mobile ads offer a powerful way to target potential customers based on their location. By creating virtual boundaries, businesses can deliver personalized ads to users within a specific area, increasing engagement and conversion rates. This article explores effective geofencing strategies for hyper-localized mobile ads, providing insights and practical steps for marketing managers and digital marketing specialists.
VideoWeek
JUNE 25, 2024
The proliferation of retail media networks has caused fragmentation in the market, says Marie-Clare Puffett, Industry Development & Insights Director at IAB Europe, which in turn causes confusion among advertisers looking to scale their investments. Dealing with multiple retail media networks becomes resource intensive for the buy-side, while reporting from the sell-side often lacks the transparency that advertisers need to compare sales across the different networks.
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Seth Godin
JUNE 27, 2024
He had a hard time lying because his nose got longer every time he did. Gas-powered leaf blowers would disappear if the smoke they belched out was black instead of invisible. And few people would start smoking if the deposits on their lungs ended up on their face instead. We’re not very good at paying attention to invisible or gradual outputs.
Adweek
JUNE 26, 2024
Last week between the rose-fueled networking sessions and adtech-funded yacht parties at the Cannes Lions Festival, Coca-Cola and Ogilvy bagged a Grand Prix in the print and publishing category for "Recycle Me." The winning campaign features striking images of the classic Coca-Cola logo on a bright red background as it appears after a can has.
The Ad Tech Blog
JUNE 24, 2024
Algorithm changes impact both social media and email marketing in significant ways. Understanding these impacts can help marketing managers and digital specialists optimize their strategies for better engagement and conversion rates. Overview of Algorithm Changes Impact Key Points Algorithm changes can drastically affect social media visibility. Email marketing is less susceptible to algorithm changes but is still impacted by deliverability rules.
AdExchanger
JUNE 26, 2024
The most important thing in advertising is the actual creative. And major ad platforms are well on their way to an era of creative innovation. Actually, strike that. I meant creative desolation. For example, consider two commercials that made the rounds on the socials this week. One is an ad for the city of Oslo, […] The post Platforms Are Autogenerating Creative – And It’s Going To Be Terrible appeared first on AdExchanger.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
JUNE 28, 2024
Performance media has enjoyed many years of supercharged growth. Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. But as many have noted, the pendulum is swinging back. Brands are having a moment. Many advertisers are shifting investment back up the funnel after realizing their performance-heavy investment strategies may have starved their brands of the reach and relevance neede
Adweek
JUNE 24, 2024
One year after Goodby Silverstein & Partners laid off executive creative directors David Suarez and Danny Gonzalez during a company restructuring, the pair has won the Liberty Mutual Insurance account away from GS&P for its new agency, Bandits & Friends. Liberty Mutual confirmed to ADWEEK that Bandits would be the lead partner to its internal.
The Ad Tech Blog
JUNE 23, 2024
User fatigue from over-personalization is a growing concern in the advertising and marketing industry. This article explores the causes, impacts, and solutions to this issue, providing valuable insights for marketing managers and digital marketing specialists. Understanding User Fatigue from Over-Personalization Key Points Over-personalization can lead to user fatigue and disengagement.
AdExchanger
JUNE 27, 2024
It's never been more complicated to buy TV ads than it is today. As a result, TV advertisers are rethinking how they want to use programmatic platforms. The post TV Advertisers Are Revisiting Their Relationships With DSPs appeared first on AdExchanger.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
JUNE 26, 2024
Clara Shih, CEO, Salesforce AI, speaks at IAB Tech Lab Summit in New York. Image: Chris Wood It seems like every day new AI-powered tools enter the growing martech ecosystem. At the IAB Tech Lab Summit in New York this month, tech leaders discussed real applications for the technology, either available now or soon. The theme of the conference, “The End of the Beginning: Nothing Will Be the Same,” was fitting.
Adweek
JUNE 27, 2024
When looking for what drives creativity, the Uber Villa at Cannes Lions is a good place to start. In partnership with ADWEEK, the Uber Villa hosted a Creativity in Motion: Exploring New Media Landscapes panel during last week's Cannes Lions International Festival of Creativity, with top industry experts discussing what fuels today's creative marketing.
IAB Tech Lab
JUNE 27, 2024
On June 27, IAB Tech Lab releases the final results of the fit analysis of Google's Privacy Sandbox for Protected Audiences auctions The post IAB Tech Lab releases final Privacy Sandbox Fit Analysis appeared first on.
AdExchanger
JUNE 24, 2024
Disney expands its audience graph and clean room tech to Latin America, marking the first time it's available outside the US. The announcement precedes the launch of Disney+ with ads in Latin America. The post Disney Expands Its Audience Graph And Clean Room Tech Beyond The US appeared first on AdExchanger.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
JUNE 24, 2024
Now that the novelty of AI has settled and marketing teams are using it across their operations in creative, efficient ways, we’re starting to see some interesting case studies emerge. Brands like Mailchimp, Klarna, JPMorgan Chase and Mars are going all-in on AI and integrating it across marketing workflows — from brainstorming and content creation to analytics and optimization.
Adweek
JUNE 25, 2024
Sweden's weather can be unpredictable and chilly even in the summer, so people try to make the most of all-too-brief sunny moments. Ikea stepped in to help with a special billboard that uses a mirror from its catalogue to reflect light onto shady areas and maximize time in the sun. The billboard, created by agency.
Seth Godin
JUNE 23, 2024
The person you’re working with might not know what you know, might not see what you see. It’s tempting to begin where we are. But it’s more useful to begin where they are.
AdExchanger
JUNE 27, 2024
New executive training series will provide credentialing for Publisher, Agency and Brand Executives [New York, New York] – [June 27, 2024] – AdMonsters and AdExchanger, the leading voices for the sell and buy sides of digital advertising, and Prohaska Consulting, the award-winning global digital consultancy, today announced the launch of Ad Tech Accelerator, a first-of-its-kind […] The post AdMonsters And AdExchanger Partner With Prohaska Consulting To Launch Ad Tech Accelerator appeared f
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
JUNE 27, 2024
Much of the marketing we create as marketers and experience as consumers is broad. Some of it will resonate with us; some it won’t. It’s always been this way because running truly 1:1 campaigns at scale simply isn’t possible today for most organizations. In my March article , I unveiled a call to action to drive more truly personalized customer experiences.
Adweek
JUNE 27, 2024
The athletes and partners in women's sports would give the shirts off their backs to keep the game growing--if those shirts were available. During big events in women's soccer and basketball within the last year, sports apparel makers have had difficulty meeting the moment. During England's run to last year's Women's World Cup Final, goalkeeper.
Seth Godin
JUNE 28, 2024
Ready means that time is up, spec is met and the user can engage. Done might mean that you believe it’s perfect and cannot be improved. We’ll settle for ready. In fact, meeting spec means we’re not settling. It’s just what you promised.
AdExchanger
JUNE 27, 2024
Why would Mozilla buy a privacy tech startup? To discuss its recent acquisition of Anonym, we bring on Co-Founder and CEO Brad Smallwood and CTO Tammy Greasby. When Anonym explored a partnership with Mozilla – not Firefox, its browser – the companies discovered they shared a mission to create a more private internet, Smallwood says. […] The post The PET Project That Mozilla Acquired appeared first on AdExchanger.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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