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Share Tweet Share Ready to crack the code on ad blocking? We know that this is a tricky trial. But don’t worry because we are about to explore whether you can flip the script and turn ad blocking to work in your favor by creating an incredible user experience. First things first – let’s break down ad blocking. What Is Ad Blocking? Ad-blocking software allows users to block online ads on their web browsers, apps, or networks.
Freed of pandemic-era restrictions, experiential was back in full swing in 2022 and 2023. Brands and agencies were empowered to take even bigger risks, beckoning a renaissance for the industry. Our fifth annual Experiential Awards reflect a bold and purposeful era for a form of marketing that's coming into its own. This year's roster of.
This is the second of two articles exploring data silos in marketing. Part one can be found here. Every company has issues with siloed data. Many companies know this but continue to use systems that provide information to various parts of the organization. This is where organizations face their most significant obstacle — lack of leadership with vision.
The desire for 11 is proof that we often want to go all the way to ten. While 11 is silly, there is a lot of pressure to give our all. But there are problems. The first is that if you try to sprint an entire marathon, you’ll hurt yourself. Systems can be stressed for short periods, but they burn out much more quickly if we overdo it. The second is that a system running flat out needs constant attention.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The AI A/B Google Ads industry liaison Ginny Marvin was called out during a recent Q&A session hosted on an SEO-focused Discord server. SEO folks had spotted instances where Google clearly A/B tested different ad copy options without a brand’s awareness or approval, Search […] The post Google’s AIs Decide To Handle A/Bs; Ended, The Streaming Wars Have appeared first on AdExchanger.
As the generative artificial intelligence hype cycle cools down from the launch of ChatGPT last November, marketers' expectations of the tech in 2024 will extend beyond simple chats to decoding client briefs and gathering real-time data on campaign performance, as well as cleaning up reams of unstructured data. How Zipcar's Gen AI Campaign Drove Brand.
Registration launch day for my client’s global conference is just a few days away. The team has been in overdrive for the past two months, with workstreams gearing up for branding, sponsorships, sales and partner incentives, session selection, keynote planning. The pace is frantic, so you can already guess how much time we’ve spent on post-event marketing.
Registration launch day for my client’s global conference is just a few days away. The team has been in overdrive for the past two months, with workstreams gearing up for branding, sponsorships, sales and partner incentives, session selection, keynote planning. The pace is frantic, so you can already guess how much time we’ve spent on post-event marketing.
Where we choose to direct our gaze determines not only what we learn or believe, but how we choose to see the world. Typing is a skill. Juggling is a skill. So is project management. It’s easy to overlook the fact that we can get better at what we think about, create and consume. If we’re not happy with how external forces are stealing and redirecting our attention, we can change it.
Publisher frustrations with the algorithm-driven internet are boiling over. Users just don’t visit websites like they used to. And although today’s audiences primarily access publisher content via search and social media, referral traffic from these sources is down. That lament has been repeated ad nauseam in publisher earnings reports throughout the year, and it’s contributed […] The post Traffic Is Down, Generative AI Will Make It Worse – And Publishers Must Look Inward For Answers appea
Here's an invitation to controlled chaos: Grab a baseball bat or crowbar and start wailing on an array of small appliances and culinary staples like toaster ovens and dinner plates, watching metal twist and glass fly. If that's not cathartic enough, hurl a razor-sharp chef's knife at a target while Gordon Ramsay's disembodied voice supplies.
One of the joys of living in a place where the winters tend to be long and dark is the time it allows for reading. Make a fire in the fireplace, pour yourself a drink and open a good book. I often do the bulk of my reading for the year between October and March because then it’s outside time (which isn’t to say you can’t read outside). We live in a time when we’re surrounded by marketing.
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The ANA’s Programmatic Media Supply Chain Transparency Study finally elevates the role that systemic “information asymmetries” play in allowing programmatic waste to persist. You should also check out the ANA’s Qualitative Report from August. It includes a wealth of interview quotes; everything the study participants were willing to tell the ANA under condition of anonymity.
Instagram has made public the number of times a post is shared--a metric that previously brands and creators could only see on the platform's backend--indicating the growing importance of sharing as a success metric. Adweek and several other sources noticed the metric appearing alongside the paper plane share icon earlier this year, with one source.
Ad tech is in an efficiency spurt. Consolidation happened at record pace in 2023. Challenging economic conditions led many companies to prune their tech stacks or offer more direct options to buyers concerned about fees. DSPs tried to hop over SSPs. SSPs tried to hop over DSPs. One former great, MediaMath, bit the dust as […] The post The Top 10 AdExchanger Stories Of 2023 appeared first on AdExchanger.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
A divo (or diva) is an opera singer with skill. Sometimes, though, that skill comes in a package that also includes imperiousness, skittishness and a fair amount of unpredictable drama. It’s tempting to imagine that CEOs, painters or poets that bring the noise must also have skill. But burning your guitar doesn’t make you Jimi Hendrix. There are some film directors that have meltdowns, go over budget and fuel their creative work with feuds.
Artificial intelligence is rapidly transforming marketing operations. Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.
There was plenty to celebrate for the advertising and marketing industry in 2023, from taboo-busting creative work to media innovation and leaps in technology. However, some are ready to leave this year in the rearview mirror. As marketers look forward to 2024, we would be remiss not to reflect on some of the PR crises.
Snowflake started a snowball rolling in the ad industry two years ago. By now, it’s become a full-fledged avalanche. On Monday, Snowflake announced its acquisition of Samooha, a startup that develops software to make clean room technology accessible to marketers who aren’t necessarily SQL wizards or data scientists. Data clean rooms are well past their […] The post Snowflake Acquires Data Clean Room Startup Samooha appeared first on AdExchanger.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
“I’ll remember it later.” I’ll confess, I rarely do. It turns out, it’s easier to remember questions than answers. And tools like Google Docs and photos in the cloud give us a chance to build our own personal search engine. It takes 14 steps to construct the pages in one of my InDesign projects. Inevitably, when I return to the file after a few months, I forget some of them.
Good news if you are running very late on dealing with holiday cards like I am. AI is here to help! Digital United has launched the free-to-use JingleBot HolidAI ( I see what you did there) Card Generator. You can personalize it yourself or let the AI surprise you! What could go wrong with that? Here’s my robotic dog wishing you a Happy Lunar New Year.
Each December, Miami Art Week draws art lovers to art fairs, galleries and other exhibitions in the sunny South Florida city. This year, many artists incorporated augmented reality technology into their works, with some of these activations created by AR platform Art House. To support environmental conservation, the Eden Roc Miami Beach Hotel partnered with.
It’s no secret that Google’s in hot water. Recent testimony in Google’s antitrust hearing included an internal email from May of 2019 stating, “We are short [redacted]% queries and are ahead on ad launches so are short [redacted]% on revenue vs. plan.” The email goes on to discuss possible ways to increase the volume of […] The post As Antitrust Concerns Mount, Google’s Ad Business Is Nearing Its Ceiling appeared first on AdExchanger.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
While building a project, I found that a key part was stuck. I tapped it with a mallet, then harder, and eventually whacked at it. No luck. Then I got smart and put three clamps around the part, gently turning each one, increasing the pressure, until it simply popped out. Persistent, gentle pressure almost always outperforms sudden, violent blows.
While 2023 may become best known as the year Twitter imploded, it has also seen the beginnings of an AI revolution in the advertising industry. With AI adoption set to accelerate across the media landscape, 2024 will likely see advertisers start to unlock its creative potential. Meanwhile advertising has made its way onto every major streaming service, putting programmatic TV buying firmly on the agenda for the year ahead.
Shattered attendance records. Skyrocketing viewership. Exploding revenue. There might not be a hotter sport in the U.S. than NCAA women's volleyball, and media partners and brands are falling over themselves to participate. "The hardest part is making sure we have room for everybody," Jacqueline Dobies, vp of revenue and yield management at ESPN, told Adweek.
When your prospects are on the brink of decision-making in their buyer’s journey, a compelling case study can tip the scales in your favor. Because people, even corporate decision-makers, crave compelling stories. Our brains are wired to connect with and remember stories. This is where case studies shine — as engaging narratives that showcase real solutions to real business challenges.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
The future creeps up on us slowly. But when it leaps dramatically, we notice. One spam phone call a day is an irritation. 1,000 of them destroy the utility of the phone. One photographer undercutting our rates is a threat. 1,000 of them means we can’t make a living at it any longer. We’re facing several 1000x cliffs right now. The most obvious is AI.
2023 was an eventful year in the land of TV ad measurement, from buy-side demand for performance-oriented CTV campaigns to the dramatic competition between alternative TV measurement providers. The post The 2023 TV Measurement Shakeout appeared first on AdExchanger.
Geico paved the way for insurance mascots nearly 30 years ago, and while the brand has gone through quite a few characters over the years--destructive raccoons, talking camels, joyful piglets, gleeful woodchucks and Pinocchio--only two have been in multiple spots and only one had its own sitcom. Most people think of the Gecko when they.
There are a lot of marketing podcasts out there, so how do you know which ones to listen to? We’re here to help. Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. They range from 10-minute daily mini-lessons to deep-dive interviews and case studies. We guarantee you’ll find at least one, and likely more, that can help you.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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