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Search engine optimization (SEO) is digital marketing technique that is constantly changing. The year alone saw several Google algorithm updates: March 2019 Core update. June 2019 Core update. Site Diversity update. Maverick update. BERT update (the most recent). SEO is important for digital marketers, website owners and brands of all sizes because, in a nutshell, it allows your site to appear in the search results when someone types or speaks a query for which you have an answer or solution.
Global Out of Home advertising is set to outstrip newspaper and magazine combined ad sales for the first time in 2020 according to new WPP’s GroupM. It expects Out of Home spending to reach $40.6bn in 2020, $4bn more than newspapers. This equates to 6.5 per cent of a global ad market worth $600bn. Digital.
Which came first? The idea for the commercial or the song? The song, in this case, is “Head Full of Doubt/Road Full of Promise” by The Avett Brothers. It’s a favorite song of the Bonnaroo generation. Now, the song is also an anthem for Northwestern Mutual. GSD&M worked with Northwestern Mutual to develop the overall […].
The marketing world is dynamic and ever-changing — trends, technology, and tactics are never stagnant. That’s why it’s critical that your business stay up with new developments in the industry. Currently, more than 51% of smartphone users admit that they have discovered a new comp any or product while conducting a search on their smartphone.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Unless you've been living under a rock, you know that data is a pretty big deal in modern business and marketing. It fuels business intelligence in virtually every industry and is showing no signs of slowing down. First, here's a quick definition : “The term Business Intelligence (BI) refers to technologies, applications and practices for the collection, integration, analysis and presentation of business information.” By 2020, the world’s data storage is predicted to reach 40 zettaby
“Where one road ends another begins” says Volkswagen in this ‘The Last Mile’ homage to the Beetle, Hitler’s famed “people’s car” that moved magically to become the favoured wheels of the hippie generation, thanks in part to some outstanding advertising from Doyle Dane Bernbach, back in the Sixties the ultimate New York Jewish agency.
The advertising industry is a powerful force in western culture. I am fascinated by the industry’s reach and its ability to change hearts and minds and sometimes the course of history itself. This is why I show up here. Why do you show up here? There are countless places to go look at “the work.” […].
The advertising industry is a powerful force in western culture. I am fascinated by the industry’s reach and its ability to change hearts and minds and sometimes the course of history itself. This is why I show up here. Why do you show up here? There are countless places to go look at “the work.” […].
As mobile devices become increasingly pervasive and indispensable, today’s consumer is by default a mobile consumer. For today’s consumers, smartphones are with them during literally every part of the day. The mobile phone is way more than a phone now, as the device is how we shop, communicate with others, travel, make payments, take consumer surveys and conduct many more activities.
Around 2.05 billion people made online purchases in 2019. That means 21.55% of the global population shops on the Internet – a number that will hit 2.14 billion in 2021. That’s a massive pool of prospective customers! But more online shoppers means more e-commerce platforms, which has created a competitive and fierce marketplace. To stand out from the competition, you need new ways to promote your products and services – and that requires you to stay on top of the latest e-commerce trends.
Writing in Forbes, Larry Light of brand consultancy Arcature concludes: “The focus on short-term, disposable viewership is an unfortunate byproduct of the digital age. Sustainable advertising campaigns designed to create and reinforce brand loyalty will be a thing of the past.” He may be right and some would argue that they already are. Not that.
I dislike this GMC Sierra ad. It sends so many wrong messages. Like holiday shopping is a competitive activity. Wrong. This is utter fantasy depicted as someone’s reality. Someone other than you. Unless you happen to be the dude who gets a $50K truck for Christmas and responds by hugging it. I know these dudes […].
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On December 20, 2019, the Federal Trade Commission (FTC) sued FleetCor Technologies, Inc., a fuel card marketer, and Ronald Clark, its CEO, in the Northern District of Georgia. The FTC lawsuit alleges that FleetCor charged customers hundreds of millions of dollars in hidden fees, making its promises about helping customers save on fuel costs false. The Defendants market various payment cards, including fuel cards, to companies in the trucking and commercial fleet industry.
One of the many reasons I started this blog (way back in 2004) was to develop my skills in WordPress. Blogging had taken off as a ‘thing’ and I wanted in. Nothing works better than working it out for yourself. I believe the cliche’ is “learning by doing.” Here I go again. I’ve parlayed my passion for freshwater and saltwater aquariums into a YouTube channel: Lush & Salty Aquariums.
Global mergers and acquisitions activity in adland slowed markedly in 2019 according to new figures from consultancy R3 Worldwide. R3 clocked 489 deals worth a total $27.7bn in 2019, down 15 per cent on the previous year. North America was by far the strongest market with China leading APAC down with a 54 per cent.
Here’s what we used to call a PR blitz, Public Health England along with Every mind Matters and the Football Association’s Heads Up campaign combining for a one-minute film about the importance of mental health to be shown before the FA Cup third round matches at the weekend. From PR firm Freuds with a voiceover.
Droga5’s debut for GoCompare featured long-serving frontman Gio Compario, telling a tale (not singing one) about an errant tree. It looked like a transition from Gio to something else but, no, he’s back – this time falling foul of a stray deer, based on a true story. Marsha Riley, vice president of brand preference at.
By Jes Conway “Less Heat and More Light, Please…”: On Ad Agencies, Brexit and Understanding Consumers Did I miss the bulletin where MAA was taken over by The Daily Mail? I only ask because Archie Heaton’s intemperate invective on agency shortcomings (“Adland’s Search for Equality Misses the Target in Brexit Britain”, December 20, 2019) falls.
Surrounded by teachers present and past at MAA Towers so better be respectful about this one, ‘Every lesson shapes a life’ by Havas for the UK’s Department of Education. Featuring Addison Brown, a science teacher at Bedford High School in Leigh, Greater Manchester. Science and maths teachers are in particularly short supply in the UK.
Sale ads are inclined to drive you nuts at this time of year – isn’t every day a sale these days? – so it’s wise of beds empire DFS and agency Krow (‘work’ backwards it seems) to place their fortunes in the safe hands of Aardman’s Wallace and Gromit. Not them again you might groan.
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Social media mayhem was a recurring theme in ads in 2019 – how did we end up here? – and it plays into the hands of audio books and podcast company Audible in a new iteration from Fold7. Audible director of brand marketing Matthew Parker says: “Our latest campaign continues to remind people that there’s.
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On December 20, 2019, the Federal Trade Commission (FTC) sued FleetCor Technologies, Inc., a fuel card marketer, and Ronald Clark, its CEO, in the Northern District of Georgia. The FTC lawsuit alleges that FleetCor charged customers hundreds of millions of dollars in hidden fees, making its promises about helping customers save on fuel costs false. The Defendants market various payment cards, including fuel cards, to companies in the trucking and commercial fleet industry.
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In recent days, the ghost of cases past returns to haunt the FTC’s ability to obtain equitable monetary relief under Section 13(b) of the FTC Act. Three cases now pending Supreme Court review have the potential to significantly threaten the FTC’s enforcement authority: Liu v. SEC ; FTC v. AMG Capital Management, LLC ; and FTC v. Credit Bureau Center, LLC.
In recent days, the ghost of cases past returns to haunt the FTC’s ability to obtain equitable monetary relief under Section 13(b) of the FTC Act. Three cases now pending Supreme Court review have the potential to significantly threaten the FTC’s enforcement authority: Liu v. SEC ; FTC v. AMG Capital Management, LLC ; and FTC v. Credit Bureau Center, LLC.
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