Oko

NOVEMBER 29, 2023

Ad Refresh enables publishers to increase the size of their ad inventory by creating a new impression after a given delay.

Ad Inventory 105

Ad Inventory Impressions Ad Exchange 105

Adweek

NOVEMBER 29, 2023

The independent music and entertainment publisher Paste Magazine has agreed to acquire the feminist title Jezebel from G/O Media in an all-cash deal, according to Paste editor in chief and president Josh Jackson. Paste financed the deal without raising outside capital, although the publisher wouldn't share further financial specifics. Jezebel was not profitable, according to.

Finance 363

Finance Media Entertainment 363

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity.

Marketing 142

Marketing Conversion Rate Audience MarTech 142

Seth Godin

NOVEMBER 29, 2023

If you’re a freelancer or a contractor of any kind, it’s typical to be asked for an estimate or a quote. And if you’ve been doing business for a while, it’s likely that you’ve heard about price more than just about any other factor in losing an opportunity. So the pressure is on to sharpen your pencil, find the lowest price and do the best work you can under the circumstances.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

AdExchanger

NOVEMBER 29, 2023

Broadcasters and brands love the idea of applying digital targeting to CTV ad campaigns. But there are still roadblocks stopping CTV advertisers from fully embracing programmatic, including price and transparency (or the lack thereof). The post Programmatic CTV Is In Its Consolidation Phase appeared first on AdExchanger.

Advertising 132

Advertising Ad Tech 132

Adweek

NOVEMBER 30, 2023

The culture and entertainment publisher BuzzFeed Inc. has been granted an additional 180 days to raise the price of its stock above $1, according to SEC filings. The publicly traded media company had originally received a notice of delisting from the Nasdaq on May 31 warning the publisher that it had 180 days, ending on.

Entertainment 349

Entertainment Media 349

Seth Godin

NOVEMBER 28, 2023

If I had to choose one metric that would determine how well someone would do in law school, it wouldn’t be the LSAT or another test. It would be whether or not they formed a study group, and who else was in it. Of course, the same is true for your project, or any sort of adult learning. It’s easier than ever to organize a group like this… in fact, we almost have to work hard to avoid it.

137

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AdExchanger

NOVEMBER 28, 2023

Who needs enemies when you’ve got unvetted partners? On Tuesday afternoon, ad tech research firm Adalytics published a new transparency report digging into the Google Search Partners (GSP) program, a largely unknown and completely nontransparent search ad network. Adalytics estimates GSP generates roughly $10.5 billion annually, but alleges the program is chockablock with brand unsafe […] The post Adalytics Exposes An Alleged $10.5 Billion Black Hole In The Google Search Partners Program a

Ad network 129

Ad network Ad Tech Advertising 129

Adweek

NOVEMBER 25, 2023

With the inflation rate dropping steadily over the past few months, consumers more freely opened their wallets (or, rather, charged their credit cards) at a record pace on Black Friday. According to Adobe Analytics, a record $9.8 billion was spent Friday, traditionally the day retailers enter the "black" and a bellwether for holiday sales. That's.

Retail 347

Retail eCommerce 347

Martech

NOVEMBER 27, 2023

Best of the Chatbot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.

Pop-Up 119

Pop-Up eCommerce A/B Testing Conversion Rate 119

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Advertising

Seth Godin

NOVEMBER 27, 2023

If you’re trying to reduce risk, do the hard part first. That way, if it fails, you’ll have minimized your time and effort. On the other hand, if you’re looking for buy-in and commitment so you can get through the hard part, do it last. People are terrible at ignoring sunk costs, and the early wins and identity shifts that come from the easy successes at the beginning will give you momentum as you go.

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AdExchanger

DECEMBER 1, 2023

When your lawn needs mowing, sometimes you buy a lawn mower, and sometimes you hire someone to mow it for you. In the media agency world, Pathlabs is that hired hand, according to Mario Schulzke, COO of Pathlabs. Just as some people prefer to farm out their lawn care, many agencies want someone to execute […] The post Pathlabs Wants To Finesse The Details For Media Agencies appeared first on AdExchanger.

Agency 124

Agency Media 124

Adweek

NOVEMBER 30, 2023

Elon Musk's "Go f*ck yourselves" statement to advertisers leaving X has been defended by the social media platform's chief executive (CEO) Linda Yaccarino, who said that the owner was stating the position of the company. Writing a post on X that included a video from the now infamous interview, Yaccarino said: "Today, Elon Musk gave.

Advertising 345

Advertising Media 345

Martech

NOVEMBER 27, 2023

If you were asked, right now, on the spot, to cite every possible source creating new contacts, leads, or supplemental data points in your CRM , could you do it? If you can answer that question “Yes!” with 100% confidence, congratulations! You can stop reading here. Go grab a celebratory cup of coffee! But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM.

GDPR 119

GDPR Marketing MarTech Advertising 119

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Seth Godin

DECEMBER 1, 2023

They’re almost always conservative. Whether it’s a governmental body, the strategy group at a big company or the membership panel at the local country club, we can learn a lot by seeing what they approve and when they stall. Of course, each of us know a lot about our offering, the change we seek to make and why it’s better. It’s easy to believe that, “If I were you I’d pick this obvious, rational choice…” and pitch accordingly.

Affiliates 132

Affiliates 132

AdExchanger

NOVEMBER 30, 2023

Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, which allows all exchanges to submit bids on an ad impression simultaneously. But running so many real-time auctions requires an immense […] The post AdExplainer: Client-Side vs.

Header Bidding 124

Header Bidding Impressions Ad Server Cookies 124

Adweek

NOVEMBER 30, 2023

As though there wasn't already enough risk for brands advertising on X, formerly Twitter, Elon Musk has now given ad buyers more reasons to consider stopping their investments on the platform. Musk called out Disney CEO Bob Iger at The New York Times' DealBook Summit on Wednesday, as well as saying that advertisers leaving the.

Advertising 344

Advertising Media 344

Exchange Wire

DECEMBER 1, 2023

Audio is a powerful medium, and advancements in technology, alongside a deep understanding of your audience are key to standing out from the crowd. We hear from Audiomob's lead copywriter, James V. Moore on how brands can capitalise on the [.] The post The Digital Audio Industry Is Transforming and It’s Time Brands Tuned In appeared first on ExchangeWire.com.

Audience 113

Audience Ad Tech 113

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Seth Godin

NOVEMBER 26, 2023

Exactly. That’s why it’s a forecast, not an accurate account of what’s going to happen in the future. This seems axiomatic, but our desire for certainty keeps letting us down. The shifting of forecasts is evidence that they’re merely forecasts.

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AdExchanger

NOVEMBER 26, 2023

The holidays are for family. And for 23andMe, the hope is that all the time spent with family will get people thinking about how genetics influence health. 23andMe is mostly known for its ancestry services, but a new campaign aims to raise awareness about its health services, which can identify potential risks based on genetic […] The post 23andMe Wants To Make CTV Part Of Its DNA appeared first on AdExchanger.

Cookies 124

Cookies 124

Adweek

NOVEMBER 28, 2023

In the realm of B2B marketing, a subtle but pervasive problem looms--ironically, one of the industry's own creation. Clarity and meaning have become casualties in an ongoing war of words that often serve little purpose beyond filling content quotas or satisfying superficial engagement metrics. As marketing professionals, we pride ourselves on our ability to craft.

Marketing 334

Marketing 334

Martech

NOVEMBER 29, 2023

The enterprise-wide adoption of AI is adding to marketers’ responsibilities but diminishing their control over key technologies. That’s the conclusion of new Gartner reports about what CMOs need to focus on in the coming year. AI technologies are prompting organizations to pursue more digital growth initiatives which are being handled by cross-functional teams.

Non-Profit 113

Non-Profit Marketing MarTech 113

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Seth Godin

NOVEMBER 25, 2023

When it slams into your house and destroys it, we’re likely to pursue one of two lines of thinking: –How did I cause this? What choices did I make, what mistakes did I permit, why did I deserve to have this damage, or who can I blame? –Well, that happened, now what should I do? Looking for reasons, blaming others, or worse, blaming ourselves is a waste.

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AdExchanger

NOVEMBER 26, 2023

Turn around these days and you’ll bump into a retail media network (RMN). In the bustling commerce media space, companies from Lowe’s to Nordstrom to 7-Eleven have developed their own RMNs. Last month, Cars.com – a 25-year-old Chicago-based automotive company that started out in the digital newspaper ads business – entered the RMN fray. Called […] The post Cars.com Revs Its Commerce Engine With Specialized Retail Media Network appeared first on AdExchanger.

Retail 124

Retail Media 124

Adweek

NOVEMBER 29, 2023

It's the most wonderful time of the year: Spotify Wrapped season. For all those who observe the annual tradition, it's time to delve into your 2023 listening habits. Did Beyonce or Taylor Swift dominate? How many times you hit play on "Flowers" by Miley Cyrus? Were you the only person who made an unhinged playlist.

Advertising 332

Advertising 332

Martech

NOVEMBER 27, 2023

Brand sponsorships require some very sophisticated matchmaking. Both sides are tying their public image to that of the other organization — which they have no control over. It’s easy to think of big failures: In 2001, the Houston Astros had to rip the name Enron off their stadium when the company collapsed. Earlier this year the Miami Heat had to do the same when naming-rights owner FTX filed for bankruptcy.

Education 112

Education MarTech Marketing 112

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Seth Godin

NOVEMBER 30, 2023

People talk about Hobson’s choice as if it’s always a bad thing. A liveryman in pre-industrial London, he rented horses. And every customer was allowed to take the horse closest to the door. Hobson’s choice is no choice at all. Of course, this system meant that the horses were rotated, and the fanciest ones weren’t overworked.

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AdExchanger

NOVEMBER 28, 2023

Happy birthday, ChatGPT! At one year old, a human baby might be able to say a few words, point and wave and take their first steps. Nov. 30 will mark one year since the public release of OpenAI’s large-language-model-based chatbot, and it’s safe to say it’s had different milestones. ChatGPT’s busy year has included racking […] The post Marketers Reflect On Generative AI As ChatGPT Turns One appeared first on AdExchanger.

Marketing 123

Marketing 123

Adweek

NOVEMBER 27, 2023

Last week rapper and cannabis connoisseur Snoop Dogg whipped the internet up into a frenzy with a social media announcement saying he was "giving up smoke." "Please respect my privacy at this time," the 17-time Grammy nominee told his 83 million Instagram followers. But, plot twist: the post was later revealed to be part of.

Media 331

Media 331

Martech

NOVEMBER 29, 2023

More than half of Americans expect future improvements in customer service thanks to the integration of artificial intelligence. This despite perceived bad experiences in the past with AI-driven customer service. This is another signal that consumers anticipate AI impacting their experiences right across the customer journey. Infobip survey. The survey, conducted by Propeller Insights for Infobip, a global omnichannel communications platform, collected responses from a gender-balanced group of 1

Communications 110

Communications MarTech Conversion Audience 110

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing