Single Grain
MAY 18, 2021
According to research, a whopping 61% of marketers cite lead generation as one of the most challenging parts of their job: Yet without new leads coming in regularly, it’s impossible to grow your business. That’s why you must master lead generation — a nd one critical part of lead generation is the lead magnet. This post won’t go into detail on how to create the perfect lead magnet (you can find that post here ).
More About Advertising
MAY 19, 2021
Controversial British prime minister Boris Johnson gets it in the neck for lots of things (mostly deservedly although it doesn’t seem to prevent him winning elections.) But he probably didn’t expect to cop it from Greenpeace for the UK’s seemingly abysmal record in dumping unwanted plastic on other countries. Directed by Jorik Dozy and Sil.
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illumin
MAY 19, 2021
Recent developments in the data economy for advertisers, including the deprecation of third-party cookies, have tipped the scales in favor of contextual targeting tactics. Additionally, advances in technology have unlocked the usage of contextual targeting in concert with first-party and/or CRM data. This emphasizes the need for advertisers to layer other targeting tactics such […].
Lemonads
MAY 21, 2021
You are in the food-tech industry, you run a brand of prepared meal delivery subscriptions and you want to boost the acquisition of new customers? Then, this article is made especially for you. Have you heard about affiliate marketing? Have you already launched an affiliate program for your meal subscription plans? Are you already working with an affiliate network or are you directly running it?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Single Grain
MAY 20, 2021
The long-lasting fight between sales and marketing teams and SEOs has taken many lives. We’ve all seen it happen: The marketing team makes drastic changes to the site in the name of UX, and causes the rankings to drop. Or the marketing team delivers a fantastic piece of copy, only to have their wings clipped by the SEOs. But conversion rate optimization (CRO) doesn’t have to conflict with SEO efforts.
More About Advertising
MAY 17, 2021
Nike has struck a content deal with the UK’s Channel 4 and the first 22-minute doc -‘New Heights’ from agency Wieden+Kennedy – will run on All4. It tracks a young Londoner’s bid to test himself as a high board diver. Full version here. Clever way to build on the success of their ‘Londoner’ commercial. Not. The post Post-pandemic creativity: Nike and Burger King first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Lemonads
MAY 20, 2021
You are into the Ketogenic lifestyle and you are willing to promote some keto affiliate programs on Facebook? We have you covered! In this article, you have a step-by-step on how to promote Keto Affiliate Programs on a Facebook page and by the end of it, you will be set to go. Let’s jump into it by setting your Facebook for affiliate marketing Facebook Affiliate Marketing One recurring question is if we can use Facebook pages for affiliate marketing.
InMobi
MAY 17, 2021
Now that iOS 14.5 is live, many iOS users are opting out of IDFA (Apple’s Identifier for Advertisers). This makes advertisers depend on SKAdNetwork (SKAN), Apple’s own solution for tracking app installs in a privacy-compliant manner. Since the announcement about these changes first came out last year, there has been quite a lot of talk around alternative solutions to SKAdNetwork, with some mobile measurement partners (MMPs) showing support by complying with SKAN-based solutions, whil
More About Advertising
MAY 20, 2021
Sharon White’s new John Lewis is coming back from lockdown with a new Anyday range, “John Lewis quality and style at everyday prices,” quite a radical departure. Impact is clearly the intention (at times JL ads have been a touch soporific in the past) and, short of signing up non-fan Carrie Symonds, agency adam&eveDDB has. The post John Lewis comes out fighting in radical change of direction from adam&eveDDB first appeared on More About Advertising.
Paleo AdTech
MAY 18, 2021
Zach Rodgers is the editorial director of the mighty AdExchanger , founded by John Ebbert 12 years ago and still representing the pinnacle of ad tech journalism. In fact, we’re lucky as an industry to have such a voice. He joined the editorial team more than nine years ago and has been a key influence on its integrity, quality and growth – as a writer, recognizer of talent (often quite young talent), event shepherd, manager, editor, source wrangler, MC and raconteur.
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Lemonads
MAY 18, 2021
Let’s analyze how CNET, a world-class publisher, is using affiliate marketing to monetize the different audiences it receives on the very trafficked website cnet.com. Even when their site is filled with affiliate links, the editorial quality is very high and the articles help objective decision making. Other publishers working with lemonads® are exploiting the same strategies.
InMobi
MAY 17, 2021
Previously, mobile measurement partners (MMPs) used deterministic attribution that allowed for 100% exact matching of an app install to an advertising campaign at the user level, in the presence of a device identifier, an IDFA (Apple’s identifier for Advertisers). In the absence of an IDFA, MMPs rely on probabilistic attribution to assign campaigns to users or behavior-based attributes, which is not 100% accurate.
More About Advertising
MAY 19, 2021
This has had a lot of publicity already (deservedly) but it’s impossible to ignore. EA Sports FIFA 21 and Engine Creative have brought Kiyan Prince – a football prodigy who was killed aged 15 – back as a virtual professional footballer at his club QPR to raise awareness of knife crime. ‘Long Live the Prince’ The post Young footballer Kiyan Prince brought back to AI life in moving Engine/EA Sports campaign first appeared on More About Advertising.
More About Advertising
MAY 21, 2021
Noticed the other day that it was National Bee Day somewhere or other. Are we running out of days? It’s seemingly Masturbation Month in the US and elsewhere – which sounds a bit more more fun, certainly less hazardous – and IPG agency Elephant is aboard the distaff onanism bandwagon (are you allowed to say. The post K-Y Jelly gives MM a helping hand first appeared on More About Advertising.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
MAY 21, 2021
Cookies are on the way out and a new form of data collection is coming to replace third-party data. Recognising consumers concerns about data privacy, but also their simultaneous desire for personalisation, is essential for digital marketing. Zero-party data can help brands identify consumer desires more specifically without sacrificing trust in the relationship.
More About Advertising
MAY 21, 2021
It’s amazing what powerful catchy music and plenty of TV airtime does: this ad from LinkedIn and agency VCCP is all over the place now – and not a resting CEO in Weybridge in sight. Social media owners get old-style advertising, whatever they tell their ad clients. Meanwhile, John Lewis may be closing stores in. The post Post-pandemic creativity: LinkedIn and John Lewis first appeared on More About Advertising.
More About Advertising
MAY 20, 2021
Heineken’s Amstel has signed up tennis whizz Rafa Nadal to front its low/zero alcohol variants and here he is in ‘Choose you way to live’ for Amstel Ultra. And it’s like stepping into a time warp – the time when the right one was Martini, if you were armed with a speedboat and something in. The post Nadal serves up a retro debut for Amstel first appeared on More About Advertising.
More About Advertising
MAY 20, 2021
Cannes is back in June – sort of, still virtual alas – with lions in their cages for pandemic-ravaged 2020 as well as 2021. Microsoft has already been awarded its Creative Marketer of the Year, deservedly no doubt although there is an element of buggins turn about this gong. This year there’s yet another new. The post Is 'Creative Business Transformation' a proper meal for a Cannes Lion?
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
MAY 20, 2021
Accenture Interactive is rolling out its creative flagship Droga5 around the world, first in Tokyo then Brazil and China later this year. NYC-based D5 also has a thriving outpost in London. Heading up Tokyo are Chris Burgess,CCO Masaya Asai and Dan Ng (l-r.) David Droga says: “Japan has long been a source of inspiration for. The post Droga5 opens in Tokyo, lines up Brazil and China first appeared on More About Advertising.
More About Advertising
MAY 19, 2021
Here’s another version of 2021’s most popular duo: a new brand platform (clue – might have something to do with saving the planet) and a chirpy tune (not quite a jingle but close.) Innocent Drinks and agency Mother are launching Little Drinks, Big Dreams – “a new brand platform designed to connect a new generation. The post Innocent unveils new brand platform - Little Drinks, Big Dreams by Mother first appeared on More About Advertising.
More About Advertising
MAY 19, 2021
WPP CEO Mark Read has been telling executives from the Out of Home industry about how the new WPP operates (it’s a creative problem-solver for clients) its commitment to zero carbon emissions, the road to recovery for the global ad industry and the balance to be struck between brand building and performance marketing. A confident. The post WPP CEO Mark Read on global ad recovery, Out of Home, in-housing and creativity in everything first appeared on More About Advertising.
More About Advertising
MAY 18, 2021
MSQ’s The Gate creative agency has hired Andrea Ferlauto as design director. Ferlauto (below) has worked at a number of high profile agencies including Mother, DDB and J Walter Thompson on brands including Guinness, HSBC, Duracell, Grolsch and The Macallan. He will report to CCO Lucas Peon. Peon says: “Andrea is a passionate visual artist. The post The Gate London names new design director first appeared on More About Advertising.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
MAY 18, 2021
Droga5 London makes its debut for Coca-Cola with this number, reprising Coke’s ‘Just for the taste of it’ from 1982 (when we used to call them jingles.) As such ‘Just Because’ should be an event: D5 London has finally established itself as an agency to conjure with, specialising in ads with a narrative and gentle. The post Droga5 London debuts for Coke with new/old earworm first appeared on More About Advertising.
More About Advertising
MAY 18, 2021
In these purpose-driven days are brands “conscious” or just self-conscious? Omnicom duo Wolff Olins and insight agency Hall & Partners have produced the first Conscious Brands 100 survey, reflecting “changing consumer mood and demands as a result of the pandemic.” There is, they say, “increased consumer demand for brands not only to act more responsibly.
More About Advertising
MAY 18, 2021
We’ve already had the world’s top 100 ‘Conscious’ brands today and Adidas in in amongst them, although maybe not as high up as it would like. We seem to have a new generation of conscious ad agencies too: one such is Sockeye in Portland and Amsterdam which describes itself as a group of “seekers who. The post Adidas lines up celebs for global woke-up call first appeared on More About Advertising.
More About Advertising
MAY 17, 2021
There seems to be a round of musical chairs currently in the ranks of big creative agencies: last week Chaka Sobhani replaced Liz Taylor as global CCO of Publicis-owned Leo Burnett. What had happened to Ms Taylor (below), there for just two years, we wondered. Now we know, she’s going to be the new global. The post Global CCO musical chairs: now FCB's Liz Taylor is going back to Ogilvy first appeared on More About Advertising.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
MAY 17, 2021
1/In new AKQA Group AKQA and Grey are operating as separate brands, for a time at least. Wouldn’t it have been easier to call it AKQA Grey? Grey, after all, is bigger – at least in terms of headcount. It’s somewhat paradoxical the communications industry tends to have complex names when the goal should clearly. The post Exclusive: AKQA Group's Ajaz Ahmed on new-style creativity and WPP in an ever-changing ad world first appeared on More About Advertising.
More About Advertising
MAY 15, 2021
Thanks to Covid, the Euro 2020 tournament is a full year behind schedule. Appropriately enough, this new promo for the BBC’s football coverage takes place in a waiting room big enough to fit the whole of Europe, where big name players pass the time until the calm is broken and the tournament kicks off. The. The post Was the BBC promo for UEFA Euro 2021 worth waiting for?
Lemonads
MAY 18, 2021
Why should you spy on your competitors? Getspyder Review- Spying on your competitors is a thing to do. Be sure, that if they think you are a competitor, they will come and do the same thing. Is what we call competence performance analysis and it's exactly learning what the competition is doing. Before starting a Facebook advertising campaign, a good practice is to check up on what your competitors are doing and how they are doing it.
Lemonads
MAY 16, 2021
Website owners, content publishers, and other online promotion specialists are always looking for the best ways to monetize the materials they produce. But, even though innovative techniques may give them a competitive edge, some of the best advertising technology (ad tech) solutions actually rely on well-established concepts, like walled gardens. By partnering with providers that operate as a walled garden or closed platform , publishers can exponentially increase their revenue without having t
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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