Adweek
JULY 18, 2024
Apple's Underdogs, the scrappy but lovable team of coworkers turned entrepreneurs, are back in the fifth installment of a journey that now finds them on their first overseas business trip. In "The Underdogs: OOO (Out of Office)," created in-house, the crew is in Thailand, racing against the clock to launch a new product by the.
The Ad Tech Blog
JULY 18, 2024
AI bias in advertising is a significant concern in the ad-tech industry. This article explores how to mitigate bias in AI-driven advertising, ensuring fair and inclusive marketing practices. Understanding AI Bias in Advertising Key Points AI bias can perpetuate stereotypes and exclusionary practices. Diverse training data is crucial for reducing bias.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
JULY 17, 2024
Eighty-three percent of Chinese business decision-makers say their organizations are using AI. This contrasts with the U.S. (65%) and the U.K. (70%). However, closer questioning reveals that U.S. organizations are ahead in terms of genAI maturity, having fully implemented solutions. These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics ven
AdExchanger
JULY 14, 2024
Sophia Cao, RTB House’s newly appointed director of private advertising advocacy, knows how to play nice in the sandbox – because, well, she used to work there. Cao moved to Ad Tech Land in May after nearly a decade at Google, including a two-year stint on the Privacy Sandbox partnerships team as a liaison to the […] The post Why This Googler Left The Privacy Sandbox For RTB House appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 17, 2024
Layoffs continue to hit the media and entertainment industry, with Warner Bros. Discovery now making more cuts. Top line This week, Warner Bros. Discovery is enacting layoffs across the company, with under 1000 employees being affected. Between the lines According to a source familiar with the matter, the cuts are in the U.S. only, impacting.
The Ad Tech Blog
JULY 17, 2024
Key Points Homomorphic encryption allows computations on encrypted data without decryption. Federated learning trains models across multiple decentralized devices. Combining these technologies enhances privacy in machine learning. Challenges include computational overhead and communication costs. Optimized systems like FedML-HE reduce these overheads significantly.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
JULY 17, 2024
My friend’s organization is working with a branding studio to think about how they appear to people who don’t know them well. This is sometimes called ‘rebranding.’ What is almost always done in practice is actually better referred to as re-logo-ing. A brand is not a logo. A brand is a promise, a story and a shorthand. A brand tells us what to expect the next time we engage with you.
Adweek
JULY 18, 2024
Peter Naylor, Netflix's vp of ad sales, is leaving the company. Ahead of Netflix's second-quarter earnings call today, the news broke that Naylor is exiting Netflix. A source familiar with the matter told ADWEEK the leadership change comes as the company aligns its team structure with business priorities. Moving forward, Netflix will be hiring a.
The Ad Tech Blog
JULY 16, 2024
Integrating RNNs with Graph Neural Networks for Cybersecurity is a cutting-edge approach that combines the strengths of Recurrent Neural Networks ( RNNs ) and Graph Neural Networks ( GNNs ) to enhance cybersecurity measures. This integration aims to provide a robust solution for detecting and mitigating cyber threats by leveraging the sequential data processing capabilities of RNNs and the relational data handling prowess of GNNs.
Martech
JULY 16, 2024
CMOs have the shortest tenures of C-suite executives. One main reason for this is the difficulty CMOs have in proving the financial value of marketing expenses. Despite advancements in addressability and attribution, marketers still struggle to find ROI measures that impress the CFO and the CEO. The ROI metrics challenge The biggest obstacle to developing useful ROI estimates is establishing the right marketing metrics.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Seth Godin
JULY 16, 2024
Bullies use intimidation and power to force others to act against their best interests. Bullies blame the victim, assuring everyone that they wouldn’t have to use force if people would simply go along with what they want. Effective bullies organize a small mob to enforce their wishes. Living and working with bullies is no fun. And it’s not productive or resilient.
Adweek
JULY 19, 2024
According to Snaxshot founder Andrea Hernandez, the newsletter subscription platform Substack was like handmade sourdough bread in 2020; everyone was doing it. So when she shouted into the online void, she never expected it would shout back.
The Ad Tech Blog
JULY 15, 2024
Privacy-preserving GANs offer a promising solution for protecting user data while enabling effective digital marketing. This article explores how these advanced techniques can safeguard user privacy without compromising the utility of data for marketing purposes. Understanding Privacy-Preserving GANs Key Points Privacy-preserving GANs generate synthetic data to protect user privacy.
Martech
JULY 18, 2024
CTV ads hold viewers’ attention eight times longer than mobile, on average, and 16 times longer than desktop ads, according to a new study using facial tracking on volunteers in the U.S. and Australia. Ads on CTV achieved 9.7 seconds of “active attention” as measured by the study. Mobile ads clocked in 1.2 to 2.4 seconds, depending on how premium the domain was.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
VideoWeek
JULY 18, 2024
Back in April, IAB forecast digital video to surpass linear TV in US ad spend this year. Now the trade organisation has released part two of its ‘2024 Digital Video Ad Spend & Strategy Report’, to examine the motivations of buyers who now consider social video (70 percent) and CTV (69 percent) a “must buy” on their media plans, including where those budgets are coming from.
Adweek
JULY 18, 2024
The search for an official Olympics Search partner is over. What's happening: Today, Google, Team USA and NBCUniversal announced they're teaming up for NBCU's coverage of the 2024 Olympics. With the news, Google becomes the Official Search AI Partner of Team USA, marking the first time that the search giant has partnered with the United.
The Ad Tech Blog
JULY 14, 2024
In the rapidly evolving world of mobile advertising, ensuring user consent and privacy is paramount. This article delves into the importance of user consent and privacy in mobile ads, the challenges faced by the industry, and practical solutions to address these issues. Understanding User Consent and Privacy Key Points Importance of user consent in mobile advertising Challenges in maintaining user privacy Regulatory frameworks and compliance Best practices for obtaining user consent Future trend
Marketing Tech News
JULY 16, 2024
Pipeline360, the media business of B2B marketing demand management specialist, Integrate, has launched a display ad platform that is purpose-built from the ground up to make it easier for B2B marketers to run more impactful and efficient campaigns. The platform includes features that leverage the power of AI and first-party data segments to scale campaign.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
JULY 15, 2024
TripleLift is going to have to start catering lunch for the CEO’s office. That’s because Dave Clark, who’s led the company for the past two years, is stepping down, effective immediately, and is being replaced by a coterie of TripleLifters. Eric Roza, a board member and managing director at Vista Equity – the private equity business […] The post TripleLift CEO Dave Clark Abruptly Exits After Setting The SSP On A New Trajectory appeared first on AdExchanger.
Adweek
JULY 18, 2024
As brands activate their Olympic sponsorships with ads featuring athletes competing in Paris 2024, Apple is looking toward the future of the Games with the latest entry in its long-running "Shot on iPhone" campaign. "2036 Hopefuls," by agency TBWAMedia Arts Lab, spotlights aspiring athletes from around the world who are all under age 10. The.
The Ad Tech Blog
JULY 13, 2024
Introduction Understanding the connection between mirror neurons and emotional branding can revolutionize how you approach marketing strategies. By tapping into the brain’s natural empathy mechanisms, you can create more effective and resonant campaigns that deeply connect with your audience. Mirror Neurons and Emotional Branding Key Points Mirror neurons play a crucial role in emotional branding by fostering empathy and connection.
Martech
JULY 18, 2024
If there’s one sentiment that’s rising to the top among marketers and marketing ops, it’s “I’m tired.” You see it on X, read it on LinkedIn and hear it in communities, conversations and threads. It’s time we address it head on. Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
JULY 16, 2024
Business outcomes are now the most important KPI for determining success with digital video, according to the IAB’s annual report. The post 75% Of All CTV Transactions Are Programmatic appeared first on AdExchanger.
Adweek
JULY 18, 2024
Monkey D. Luffy may rival Mickey Mouse as one of the world's most recognizable cartoon characters, but the treasure hunter is just One Piece of the Crunchyroll success story. The anime-dedicated streaming service boasts over 14 million subscribers around the globe and is a must-have streamer among the young--and young at heart--audiences that congregate at.
Exchange Wire
JULY 18, 2024
The latest IPA Bellwether Report paints a positive picture of marketers’ budgets for the second quarter of 2024, with upwards revisions in every main category. What do industry leaders make of the figures? The future is looking bright for the UK’s [.] The post IPA Bellwether Q2 2024: UK Marketing Budgets Reach Highest Peak in Decade appeared first on ExchangeWire.com.
Martech
JULY 18, 2024
Experts predict a revolution in marketing productivity thanks to GenAI. But how do you unlock its true potential? This webinar dives deep into how GenAI, combined with the power of data and analytics, can help you personalize experiences at scale, boost your marketing efficiency and rurn insights from data into actionable marketing strategies. In Unlocking the Full Potential of GenAI in Marketing: The Critical Role of Data and Analytics , you’ll discover: Why data and analytics are the fou
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
JULY 16, 2024
Third-party cookies weren’t getting the job done for Indeed. So, two years ago, Indeed began working closely with LiveRamp to create a new audience engagement strategy that isn’t as vulnerable to third-party cookie deprecation. The post How Indeed Is Getting Ahead Of The Impending Cookie Collapse appeared first on AdExchanger.
Adweek
JULY 17, 2024
In March, NBCUniversal announced it would allow advertisers to buy ads programmatically for the 2024 Olympic and Paralympic Games in Paris for the first time. At the time, the broadcast giant said its programmatic inventory would be available through its partner, the adtech company The Trade Desk. ADWEEK has now learned the details of that.
VideoWeek
JULY 16, 2024
Sport streaming business DAZN and sports network beIN Sports have agreed a late broadcasting rights deal for France’s top football league Ligue 1, worth €500 million annually until 2029. The sale, agreed shortly before the start of the new football season, averts fears that a deal wouldn’t be reached in time. But France’s Professional Football League (LFP) has had to accept a figure significantly lower than it had hoped.
Martech
JULY 16, 2024
Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. Digital video ad spending is expected to be more than $62 billion this year, the IAB predicts. That is a 16% increase over last year and more than twice the $26 billion in 2020. Since that year ad spend share shifted nearly 20 percentage points from linear TV to digital video.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
315 
Let's personalize your content