Adweek
AUGUST 21, 2023
Over the past few years, there has been an industrywide rallying cry about the yawning investment gap between the general market and minority-owned media. Nearly every marketer and media buyer agency has pledged a more diversified spending approach. At the same time, major investors including Tyler Perry, Robert Smith and Byron Allen, as well as.
The Ad Tech Blog
AUGUST 23, 2023
The Myth of ROI in SaaS In the bustling world of small SaaS firms, computing ROI on product development appears borderline redundant. Without a developed product, there’s nothing to market or leverage for capital. It’s like asking a fish about its experience on land. When ROI Becomes The Elephant in The Room Yet, here’s the twist. When a startup isn’t rooted deeply in tech, ROI becomes the towering figure in decision-making rooms.
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Ad Rants
AUGUST 24, 2023
Due to the evolution of the digital landscape, it has become imperative for businesses to expand their online presence beyond borders. After all, it is a great strategy for companies who wish to tap into a global audience in our modern, increasingly interconnected world. In fact, more companies are now optimizing their websites for international markets after recognizing its potential.
MNTN
AUGUST 25, 2023
In industry circles, the talk of the town right now is transparency—where advertisers are getting it, and where they’re not. Buyers have grown frustrated with the lack of information on where, when, and in what context their campaigns are airing. At the moment, they may get content-level reporting, like genre and ratings, and in some individual cases, points like duration, series, episodes, or titles, but as Matthew Kramer, Head of Brand Investment at Media.Monks told Adweek, “It’s a crawl, walk
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
AUGUST 25, 2023
Bud Light has kicked off the National Football League (NFL)'s upcoming season with an ad starring real fans, as it tries to win back beer drinkers following its controversy with trans influencer Dylan Mulvaney earlier this year. The Anheuser-Busch InBev brand has been a longtime sponsor of the NFL, but this season, it is facing.
The Ad Tech Blog
AUGUST 19, 2023
The Hidden Truth Behind Clicks By definition, a click farm is any location that generates internet traffic, in bulk, for various purposes. This concept might seem straightforward, but there’s more to it. What’s the Problem with Click Farms? It might surprise you to learn that click farms are often available for hire through resellers found on the internet.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
AUGUST 25, 2023
It’s possible that the memo or video is simply too long. A 14 minute video explaining how to have a 10 minute brainstorming meeting might benefit from some editing. But it might be that your instruction manual would benefit from some more photos and better in depth explanation. Matching the complexity of the problem to the method of solving it can really pay off.
Adweek
AUGUST 25, 2023
For generations, the mutterings of fans who witnessed improbable on-field moments fueled the myth that National Football League Games were scripted. When former NFL player Arian Foster claimed earlier this year that he was handed such a script, that myth metastasized into memes. Former NFL player arian foster admits NFL is literaly rigged pic.twitter.com/RSfqF1OwKI --.
The Ad Tech Blog
AUGUST 19, 2023
The Formula and Example Before we dive into complexities, let’s get straight to the point: What is cost per reach , and how do we calculate it? The formula to calculate cost per reach is incredibly simple: CPR = TC / R Where: CPR is the cost per reach TC is the total advertising cost R is the total reach (unique people) Example : If you spend $25,000 on advertising and reach 50,000 unique people, the cost per reach is: CPR = $25,000 / 50,000 CPR = $0.50 per unique person reached The Big Pr
Martech
AUGUST 25, 2023
This is the second part of a three-part series of conversations about Google Analytics 4 (GA4) with Russ Ketchum, product director of Google Analytics. In the first part, we discussed how to recreate Universal Analytics’ reports. Today, we’re looking at the UA 360 functions which are available in GA4. (Interview edited for length and clarity.) Q: What features from 360 did you put in GA4?
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AdExchanger
AUGUST 24, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Floor Plan The Trade Desk will start undercutting SSP price floors in its bids starting next month, Insider The post The Trade Desk Plans To Lowball SSP Floor Prices; AI Is Coming For Live Sports appeared first on AdExchanger.
Adweek
AUGUST 25, 2023
If there is one brand that has learned how to grow a devoted fan base and bring together a global community, it's toy giant Lego. Spanning generations of brick-building fanatics, it's become a rite of passage for a child to be given one of its sets while growing up somewhere in the world, creating a.
Single Grain
AUGUST 24, 2023
Updated August 2023. As a business in today’s ultra-competitive marketplace, if you want to succeed, you have to be better than the rest. And to be better than the rest usually requires the help of an agency. So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on.
Martech
AUGUST 25, 2023
“We just cancelled a SaaS product we’ve used for three years. Each year, we get the same email from them, a month out from renewal. A new account manager that we haven’t met before, asking for money. It’s the only time we hear from them.” That’s how Angie Judge, CEO of a New Zealand-based cultural analytics platform Dexibit, lit a fire on LinkedIn that — at time of writing — is still raging.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Seth Godin
AUGUST 24, 2023
For many, the imagined cost of speaking up is almost always higher than the actual cost. And we live with the cost in our imagination daily, dying a little bit over time as we keep our insights to ourselves. Speaking up is a skill, and we can only improve it with practice.
Adweek
AUGUST 25, 2023
Two years ago, Apple rocked the mobile privacy world by introducing its App Tracking Transparency framework, which requires app publishers to get peoples' consent to track them. The resulting lack of available signals and attribution spurred many mobile advertisers to rely more on earned channels, eschewing paid media altogether. But YouTube may still be tracking.
AdExchanger
AUGUST 24, 2023
There are over one billion connected TVs globally, with US advertisers expected to spend nearly $27 billion on Connected TV (CTV) in 2023 alone. And as the rise of CTV The post Why Advertisers Should Take Full Advantage Of FAST appeared first on AdExchanger.
Martech
AUGUST 24, 2023
Is your marketing team overwhelmed by the constant demand for fresh, engaging content? Too many businesses face this same issue: the pressure to produce high-quality content consistently and at scale. It gets even more frustrating when you realize your content isn’t reaching as many people as you’d like despite your best efforts. In other words, you’re investing time, resources and energy into creating content, but it’s still not getting the visibility it deserves.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Ad Badger
AUGUST 24, 2023
SUBSCRIBE Better AMS’s Adam Mellott brings his chill Pacific Northwest energy to the Badger Den this week, to help us. Read More How Can I Beat A Summer Amazon PPC Slump? [The PPC Den Podcast] The post How Can I Beat A Summer Amazon PPC Slump? [The PPC Den Podcast] appeared first on Ad Badger.
Adweek
AUGUST 24, 2023
Brace yourself: Pepsi's 125th birthday is coming. The cola brand and pop culture icon plans to usher in its quasquicentennial in epic fashion, honoring its past and looking toward the future by rewarding loyal fans over 125 days. An updated logo, immersive activations, media takeovers, social content and giveaways will keep fans engaged for the.
AdExchanger
AUGUST 23, 2023
Communications API provider Twilio’s product road map is a direct reflection of the growing role AI is playing in digital marketing. The post How Twilio Plans To Infuse Its Entire Mar Tech Stack With AI appeared first on AdExchanger.
Martech
AUGUST 24, 2023
The universal goal of most marketing leaders is to create seamless, personalized customer experiences that resonate with audiences on a profound level, inspiring trust and loyalty. However, the path to delivering personalized content across channels can be complex and exhaustive. Join marketing experts who will share how machine learning and AI-driven optimization can be the catalyst for your brand’s success.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdPushup
AUGUST 23, 2023
Looking to enhance your ad operations? Discover 8 compelling reasons to consider an outsourced ad ops team for better ad management and optimization. For publishers with millions of pageviews, managing their website along with ad optimization can be tricky. It takes rigorous man-hours to make things work and move in the right direction. Hence, publishers [.
Adweek
AUGUST 24, 2023
Since 2014, e-cigarettes have been the most used tobacco among U.S. youth, according to the Centers for Disease Control and Prevention (CDC). Public health advocates have rung alarm bells over the rise of vaping among young people, with The Evelyn Lilly Lutz Foundation calling it a "national crisis" and "ticking time bomb." A new PSA.
AdExchanger
AUGUST 23, 2023
Third-party cookies, once widely used by marketers to track consumers online and target and measure digital ad campaigns, have fallen out of favor with international regulators keen to protect consumer The post Collaboration Will Drive Marketing’s People-First Future appeared first on AdExchanger.
Martech
AUGUST 24, 2023
This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from the Lyft Media ecosystem. The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. Lyft Media has added a number of digital and out-of-home touchpoints to make the rider experience more engaging and to provide opportunities for advertisers.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Seth Godin
AUGUST 23, 2023
Placebos work and placebos spread. We’re wired to believe something , but the specifics of what we believe often come from other people. When there were a limited number of channels, mainstream ideas were the focus of our conversations, because the mainstream was all that was widely amplified. Someone might believe that the world was flat, or that the moon landings were faked, but that lived on the fringe.
Adweek
AUGUST 24, 2023
The Formula One Dutch Grand Prix on Aug. 27 will mark the final stop for the Alfa Romeo F1 Team x BOOGIE Art Car, which will be auctioned off to raise money for charity organization Save the Children. Ahead of the auction, fans around the world can view the Art Car in person and in.
AdExchanger
AUGUST 24, 2023
Infillion's $22 million cash bid for MediaMath’s DSP and DMP assets was approved in a Delaware bankruptcy court. The post Infillion Confirms That It’s Buying MediaMath’s Assets appeared first on AdExchanger.
Martech
AUGUST 24, 2023
With generative AI hype overinflating expectations, 63% of marketing leaders say they plan to invest in the technology in the next 24 months, according to two reports from Gartner. Dig deeper: How to make AI-driven segments work in composable CDPs Generative AI for sales and emotion AI were both deemed to be at the “Peak of Inflated Expectations” by Gartner.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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