Adweek
MAY 29, 2024
The lifestyle and beauty publisher Coveteur is shuttering, according to two people present on the Wednesday Zoom call where this was announced. As part of the closure, the company is eliminating roughly 17 roles--a dozen editorial and five staff. Six members of the editorial team will stay on until June 15, while the rest of.
Seth Godin
MAY 27, 2024
Where’s your permit? Who said you could try to solve this problem? I don’t get it … That’s too original. It’s not original enough. You missed a comma. That’s not funny. That’s been done before. That’s never been done before. It’s not your best work. None of us are authorized to solve interesting problems.
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Martech
MAY 29, 2024
For more than a decade of my career, I held various demand generation titles at multiple companies, and the function has evolved greatly in that time. However, if you’ve been listening to the chatter on LinkedIn over the past two years, that evolution has gained speed and influence. What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies.
The Ad Tech Blog
MAY 31, 2024
Understanding Augmented Reality Advertising Key Points Increasing Investment: More brands are allocating significant portions of their marketing budgets to augmented reality advertising. Consumer Engagement: Augmented reality (AR) creates highly interactive and engaging consumer experiences, enhancing memorability and brand connection. Technology Growth: The adoption of AR technology is expected to reach 1.73 billion users globally by 2024 , indicating a rapid growth trajectory.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MAY 29, 2024
The Trade Desk, the popular demand-side platform that marketers use to buy digital ads, published a list of the 100 most premium publishers across the open internet today. The list--which includes TV, web and audio publishers globally--is part of a report on the rise of the premium internet. The DSP has recently positioned itself as.
Seth Godin
MAY 26, 2024
Two of the building blocks of a resilient society. And the opposite of the lazy shortcut. The meanings of both clauses change over time… Play fair: Everyone gets an opportunity to participate, from the very beginning Leave your campsite cleaner than you found it Take responsibility for the effects and side effects of your work Don’t seek monopoly power The long-term is the point Show your work and bring transparency to the market Don’t be a jerk Give others the benefit of the d
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
The Ad Tech Blog
MAY 30, 2024
Understanding Ad Memory Retention Key Points Novel experiences can boost memory retention by activating specific brain regions. Emotional arousal can modulate memory retention by affecting attention and perception. Learning in multiple ways enhances memory retention by creating more interconnections in the brain. Brain-derived neurotrophic factor (BDNF) plays a crucial role in memory retention and long-term potentiation (LTP).
Adweek
MAY 30, 2024
According to chief executive Aaron Levant, the fashion and lifestyle publisher Complex has acquired the food festival Family Style for an undisclosed sum, part of a larger bid for the media company to rebuild its food vertical. The acquisition comes just three months after the live-shopping platform NTWRK acquired Complex from BuzzFeed Inc. for $108.
Seth Godin
MAY 30, 2024
There’s often doubt. Giving someone the benefit of that doubt enables us to move forward, and that requires us to realize that our doubt might be unfounded. Systems that assume goodwill create possibility, connection and utility far easier than those that don’t. Being invited to find a place in those systems is a privilege worth earning.
AdExchanger
MAY 31, 2024
Imagine you’re deep into streaming game five of the NBA playoffs. After enduring the same car commercial countless times, frustration sets in: “Not that truck ad again. I’m not in the market for a car, but even if I were, I’d never buy this now because they practically ruined the game for me.” Blaming the […] The post 3 Ways CTV Advertising Can Get So Much Better appeared first on AdExchanger.
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The Ad Tech Blog
MAY 29, 2024
Overview of AI-Driven Threat Intelligence What is AI-Driven Threat Intelligence? AI-driven threat intelligence refers to the use of artificial intelligence (AI) to analyze and predict security threats in real-time, particularly in complex networks like those found in Industrial IoT (IIoT). This technology leverages machine learning algorithms and big data analytics to detect anomalies and potential threats, enhancing the security posture of industrial systems.
Adweek
MAY 31, 2024
A little light is shining on Google's Search black box. A leak of 2,500 internal documents, which Google has confirmed are real, sheds some light on the workings of its search engine--which has long been a mystery for search-engine-optimization experts and businesses--like what data Google collects, how it relies on links and how it views.
Seth Godin
MAY 29, 2024
Massive leaps in utility and quality are extraordinary events. Going from ver 2.0 to 3.0 is a step change. But that is almost never what improvement looks like. Instead, the persistent commitment to slightly better on a regular schedule inexorably makes a difference over time.
Martech
MAY 29, 2024
How should marketers approach the daunting task of reining in and improving the marketing funnel? Recently at The MarTech Conference , two marketing leaders discussed this precise task. ( Free registration to view the entire program on-demand.) Below are some of the highlights of the conversation between Adam Altmark, senior manager, solutions engineering, at security technology company CHEQ and Alex Schutte, senior director, marketing demand generation for human resources software company Payc
AdExchanger
MAY 28, 2024
As privacy changes lead to signal loss, digital advertising is diverging from user-level data and specific measurement methods like multi-touch attribution (MTA) and media mix modeling (MMM) in favor of bigger-picture analysis of marketing performance and a multi-methodology approach. Relying solely on MTA and MMM is not enough. There’s also a third method: incrementality.
Adweek
MAY 30, 2024
The Chicago Red Stars see both the history and future of women's sports in their temporary home at Wrigley Field. The National Women's Soccer League (NWSL) makes its debut at the home of Major League Baseball's Chicago Cubs on June 8, when the Red Stars match up against Bay FC. It's the first professional women's.
Seth Godin
MAY 31, 2024
The first was radio and television. Humans around the world spending a significant portion of their waking hours consuming audio and video recordings of other people. The second was the internet. Five to ten hours a day interacting, in real time, with other people, many of them strangers. And the third is AI. We’re about to spend almost all of our time interacting with software that appears to have an understanding of us and the world around us.
Martech
MAY 31, 2024
For a long time it was difficult for B2B marketers to meet prospects face-to-face or at in-person events. Customer acquisition became in many respects a digital process, although it’s now being complemented again by the human touch. While social media and digital advertising have been the leading customer acquisition channels since the early days of the pandemic, live events and partner programs are becoming important again.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
MAY 28, 2024
The data management platform category – and the world around it – has changed a lot since 2006 when Andy Monfried, this week’s AdExchanger Talks guest, founded Lotame. The company, which turned 18 this year, came of age in an ecosystem replete with cookies and devoid of regulation. In early 2020, when Google first announced its […] The post Lotame’s CEO Andy Monfried On The Company’s Next Phase appeared first on AdExchanger.
Adweek
MAY 29, 2024
Meta is preparing for a shareholder showdown at its annual investor meeting today over the growing threats of generative artificial intelligence. The tech giant's shareholders are pushing it to share an annual report of the costs associated with gen AI--including financial, reputational, legal and regulatory--plus how it will protect people from misinformation and measure that.
Seth Godin
MAY 25, 2024
AI agents are going to overhaul the way we think about buying and selling. Uber already did this in a small way. They organized the drivers, and now they organize the riders. Hailing a cab was already sort of anonymous, but with competition and structure, AI will continue to get better at finding the right passengers for the right drivers, and vice versa.
Martech
MAY 28, 2024
On July 1, 2024, Universal Analytics 360 will shut down. The API will no longer be accessible and all data will be deleted. While Google said everyone should be off UA as of March of this year, some major corporations still haven’t finished their migrations. We talked to Michael Loban, InfoTrust’s chief growth officer, about why they haven’t and about what to focus on as the clock ticks down.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
MAY 30, 2024
While agencies push for more programmatic buying options, publishers want to maintain control in TV ad buying negotiations – and particularly over their “premium” content. The post The Debate Over Premium Content Is Holding Back Programmatic CTV Growth appeared first on AdExchanger.
Adweek
MAY 28, 2024
Disney's logo and branding are a tale as old as time--but even classic stories need a new chapter every now and again. In March, Disney+ unveiled its full Hulu integration for bundle subscribers, combining the Disney+ and Hulu libraries in one application. This came with refreshed branding, an opening orchestral mnemonic created by Oscar-winning composer.
Ad Monsters
MAY 29, 2024
As digital advertising braces for the post-cookie era, publishers face significant revenue challenges and a $10 billion shortfall. The rise of privacy concerns and cookieless tracking calls for innovative solutions like Ops Mage, an AI-driven contextual targeting tool that promises precision, performance, and privacy compliance. Explore how Ops Mage can redefine engagement and monetization.
Martech
MAY 30, 2024
From fireside chats to expert-led sessions featuring digital leaders who are blazing a trail in the world of omnichannel marketing, this year’s Emarsys Omnichannel and AI Masterclass is packed full of insights that will leave you buzzing with new ideas. In this article, we’re going to take a look at three key sessions from the likes of Home Depot, Colgate-Palmolive and Kellanova that you won’t want to miss.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
MAY 27, 2024
First-party data has long been in a marketer’s toolkit as a critical instrument to personalize the customer experience across media touch points. But it has yet to influence how most companies use generative AI technology. However, proprietary data sets have the potential to play an important role in several key marketing applications for generative AI […] The post RAG Against The Machine: Injecting First-Party Data Into AI Models For Better Results appeared first on AdExchanger.
Adweek
MAY 28, 2024
Artificial intelligence is only as good as its prompts and its learning, which is why many creatives are wary of using it for campaigns. AI is also bad at representing inclusion and diversity in its images. A new campaign from independent Black-owned Washington, D.C.-based agency Creative Theory Agency hopes to right those wrongs and get.
illumin
MAY 31, 2024
PayPal just announced its new advertising business venture. This could spell out opportunities and huge potential for financial services marketing. The realm of financial marketing is spicing up, thanks to digital payments company PayPal’s recent news: it is venturing into the ad business space. In a press release issued in late May 2024 , PayPal appointed Mark Grether as the Senior Vice-President and General Manager of a newly established division, PayPal Ads.
Martech
MAY 29, 2024
Audience at Salesforce Connections, Chicago. The latest Salesforce Shopping Index data suggests that shoppers are holding onto their purse strings until later in the year — at least, if 2023 is any guide. The consumer caution exhibited in 2022 and 2023 will continue through 2024. As far as ecommerce goes, this doesn’t mean it’s not showing YoY growth; it’s just that the growth is very modest so far — just 2% in Q1.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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