This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Former Mindshare CEO Nick Emery (below) has resurfaced at You & Mr Jones to lead its newly-minted media division You & Mr Jones Media. Emery left Mindshare after a Zoom conference call jape misfired. You & Mr Jones styles itself as the first ‘brandtech’ group. It was founded by former Havas CEO David Jones in. The post Former Mindshare boss Nick Emery joins You & Mr Jones with 0m new media division first appeared on More About Advertising.
There are a few people working in the agency business who truly love the new business game. The hot pursuit. The pressure that creates diamonds, and eventually, the thrill of victory. But none among us wants to experience the agony of defeat. Nevertheless, we all do. It’s part of life and part of business life […]. The post It’s Time for New Routes Up the Agency New Business Mountain appeared first on Adpulp.
Diversify your revenue streams by promoting affiliate products. Once you get that passive income flowing, you can call it quits. You’ve achieved financial independence and you’re ready to retire early. In a nutshell, that’s what a stereotypical “make money online” charlatan would tell you. Or maybe we’re slowly moving away from that period in affiliate marketing.
The FTC has filed its first lawsuit under the COVID-19 Consumer Protection Act, charging St. Louis-based chiropractor Eric Anthony Nepute and his company, Quickwork LLC, with violating the Act by deceptively marketing nutritional supplements as scientifically proven to treat or prevent COVID-19. According to the FTC, despite its May 2020 warning letter to Nepute regarding unsubstantiated COVID-19 efficacy claims he made in connection with other products, the defendants continued marketing their
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
As if the chief marketing officer (CMO) wasn’t already the most misunderstood role in the C-suite. More than other boardroom positions, the definition of what it means to be CMO changes notoriously fast – a trend that has only accelerated during the COVID-19 pandemic. Nevertheless, the importance of the role has only continued to grow. The post LiveRamp's Vihan Sharma: challenges and opportunities for the post-pandemic CMO first appeared on More About Advertising.
This Earth Day, carbon-neutral idealists in Colorado stopped crying in their craft beers and started making bad beers, on purpose, as a way to illustrate to beer lovers just how awful things could get if we continue to avoid the climate crisis. Fat Tire released Torched Earth Ale, a beer made with smoke-tainted water, dandelions, […]. The post Get Your “Torched Earth” Beer Here!
Ideas for bloggers to monetize their activity In this article, we will speak about your opportunities as a blogger in the Meal Kit Affiliate program world. To monetize your blog, you need to create great content and have a good traffic volume. But relevancy is key. If you link offers that are unrelated to your content or audience’s interests it’s just a waste of time.
Ideas for bloggers to monetize their activity In this article, we will speak about your opportunities as a blogger in the Meal Kit Affiliate program world. To monetize your blog, you need to create great content and have a good traffic volume. But relevancy is key. If you link offers that are unrelated to your content or audience’s interests it’s just a waste of time.
As marketers prepare themselves to achieve their bigger and bolder goals for 2021, let’s take a look at some of the success stories which impressed judges at this year’s Digixx Awards organized by Adgully. We were thrilled to have received 5 key awards across multiple categories for our various unique campaigns. Wondering what it takes to build an award-winning campaign?
#VaginaAppreciationDay is a real holiday, apparently. It might not yet rival Earth Day and 4/20 (otherwise known as cannabis appreciation day) – both also this week – but US comedian Whitney Cummings does a good job of making it look like fun in this ad for birth control ring Annovera. The extended message about Annovera. The post It’s #VaginaAppreciationDay: a chance for self-discovery with McCann NY and Annovera first appeared on More About Advertising.
Brands are buying banner ad space again, giving media companies a reason to rejoice. According to Ben Smith, media columnist for The New York Times, “several privately held publishers said their first-quarter ad revenue was up strikingly over the same quarter last year: Insider by more than 30 percent; Bloomberg Media was up 29 percent; […].
Make tons of money while your readers lose the extra weight Spring is just around the corner! We know that you will soon start to create content about sunshine, bikini bodies, ripped muscles, and all the cool stuff we didn't get to enjoy in 2020. Keto diets are one of the trends to get healthy and fit. That’s why we thought you might appreciate our selection of the 30+ Keto Affiliate Programs in 2021.
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
InMobi partners with iQIYI International, the leading on-demand video streaming app from Asia, to monetize its ad revenues and further its global footprint. Through InMobi Exchange , the leading mobile exchange, advertisers can reach out to audiences from a wide range of over 30,000 global apps with 90% SDK direct inventory. With the brand safety and fraud mitigation measures in place from MOAT, IAS and DoubleVerify, advertisers can confidently leverage the Exchange platform to reach out to thei
Adam&eveDDB is approaching half-time in 2021 with all guns blazing: now for EA Sports’ FIFA 21 it’s giving us, not Ronaldo’s gleaming pecs or other stand-bys, but the Midnight Ramadan League. This is the winner of UK broadcaster Channel 4’s Diversity in Advertising Award, with £1m of free airtime. The ad, written by Selma Ahmed.
Cause-related marketing used to be an additive to the campaign, a nice to have, a feel-good. Things have changed since that innocent once upon a time. Today, advocacy for any number of social causes while pitching a product or service is fast becoming the norm. Let’s take a quick look. Samual Adams Says: Get Vaccinated […]. The post In These Ads: Get Vaccinated, Reduce Consumption, Widen Your Gender Lens appeared first on Adpulp.
Did you know that mobile devices have become the leading type of traffic on the internet? It’s estimated that almost 51% of all internet traffic comes from mobile devices and this trend has been the same since early 2017. It’s no surprise that mobile marketing has become one of the most common marketing techniques and that the technology powering this type of marketing has advanced at an alarming pace over the last few years.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Sometimes, I feel like I don’t know what the f–k I’m doing. Sometimes, I feel like I know exactly what I’m doing. The operative word is “feel” because that is the variable, the thing that changes. Otherwise, I’m pretty much doing what is in front of me. But, man o man, I hate feeling like I don’t know s**t.
Now that the whole thing is in tatters, all that passionate objection to the European Super League has morphed into humour. Heineken has a lot of skin in the footballing game — it’s a headline sponsor of this summer’s Euros and of the Champions League, as well as Major League Soccer in the US. So. The post Heineken trolls the failed European Super League on social first appeared on More About Advertising.
“At this table, we pass the salt but never any bitterness.” The idea is utopian but sweet. Like so many brands around the world today, Coca-Cola’s Peruvia brand, Inca Kola, is now actively promoting diversity and acceptance of all Peruvians in its new 60-second commercial from McCann Lima. “The table is set. Join us.” The […].
Choosing the best affiliate marketing niche isn’t always easy, especially if you’ve only specialized in one single vertical so far. One of the biggest mistakes that beginner affiliates make, is thinking that they need to find a unique niche in order to be successful. While it’s true that you need to find a vertical that isn’t saturated with competitors, there are many well-known options that provide a high chance of success today.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Earlier today, the United States Supreme Court issued a unanimous opinion in AMG Capital Management v. Federal Trade Commission , holding that Congress, by enacting Section 13(b) of the Federal Trade Commission Act, did not grant the Commission authority to obtain equitable monetary relief when it proceeds in federal district courts under that section.
Adam&eveDDB’s New York outpost won Peloton at the end of last year and its first work is out: ‘Train with Champions’ timed for the build-up to the Olympics (we hope.) A departure for the posh exercise bike although a path well-trodden by Nike. Tune, appropriately, is ‘Tokyo Drifting.’ At least it isn’t another foray into.
Los Angeles wants you back. According to this new ad campaign from the Los Angeles Tourism & Convention Board, the city is now safe for shopping, dining, art viewing, and roller coaster riding. Are You Ready to Book? The line, “Start Your Comeback,” does not move me. A comeback means you were once gone or […]. The post Start Your Comeback in Los Angeles appeared first on Adpulp.
Every brand in the Brand Finance UK top 10 lost value last year, and many are likely to see a permanent decline, thanks to long term trends. Overall Britain’s top brands lost £30 billion in value due to Covid-19. Airlines suffered the most, thanks in part to the way they disappointed and frustrated customers over. The post Brand Finance: UK’s top brands lose £30bn in 2020, and not all of it will bounce back first appeared on More About Advertising.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
It’s not often that the world’sd biggest commercial operators come together in a new venture that – to us ordinary mortals – looks like one the biggest PR disasters in business history. But that’s what the football giants who have formed the European Super League seem to have done. And they appear remarkably unfazed by.
There’ll be much poring over the entrails of the European Super League’s (ESL) failure to get off the ground this week – the biggest PR disaster in decades some think. So who was in charge of PR? Well the PR agency was InHouse Communications, a friend of UK PM Boris Johnson since it handled his. The post European Super League: the anatomy of a PR disaster first appeared on More About Advertising.
A wave of new UK ads this week, maybe a sign that business, along with the rest of us, is finally re-awakening from enforced Covid hibernation. Hastings Direct has moved on from its statue of Bill the Conqueror, winner of the famous battle, with a new line “Simplicity is the best policy,” quite adventurous for. The post Post-pandemic creativity: Hastings Direct, New Balance, New York Bakery and Amazon's Alexa first appeared on More About Advertising.
WPP’s VMLY&R has been given a timely boost by retaining the UK government’s high profile Department of Transport account after a competitive pitch against others on the Government’s roster (this one is for so-called ‘end-to-end’ campaigns, whatever they may be.) VMLY&R (mostly as Y&R) has handled the DOT account since 2017 including campaigns against drink.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Here’s a new one (for us anyway) in the agency C-suite, a chief sustainability officer (CSO presumably) although most agencies now have one that does something else. MSQ has appointed James Cannings (left) to the role (he’s already there as a founder of its MMT digital agency.) Cannings is also co-chair of BIMA Sustainability. BIMA. The post MSQ celebrates Earth Day with chief sustainability officer first appeared on More About Advertising.
WPP is pledging to reach net zero carbon emissions in its operations by 2025 and across its entire supply chain by 2030. To deliver this, electricity will be 100% renewably sourced by 2025. Within WPP’s supply chain, which accounts for the overwhelming majority of the company’s emissions, the two largest sources are the production of. The post WPP sets 2025 target for net zero carbon first appeared on More About Advertising.
That didn’t take long did it? Plans for the European Super League are in ashes as the six English clubs involved – Arsenal, Manchester City, Man United, Chelsea, Tottenham and Liverpool – scramble for the exit as the football (and, indeed, non-football) world rages against them. The clincher may have been UEFA’s threat to kick.
Omnicom is coming round after the pandemic but it’s a slow business with Q1 organic revenue still in reverse at -1.8%. Last year the owner of BBDO, TBWA, DDB and Omnicom Media Group (OMG) posted negative growth of -9.6%. By region the US fell 1% in Q1, North America as a whole 3.2% and Europe. The post Omnicom begins slow comeback from pandemic's 2020 first appeared on More About Advertising.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
111 
Let's personalize your content