Martech
FEBRUARY 7, 2024
Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. AI is incredibly good at gathering and analyzing huge volumes of customer data.
Adweek
FEBRUARY 6, 2024
The New York Times has expanded its stable of puzzles to nine since acquiring hit game Wordle for a seven-figure sum two years ago. Since then, the publisher has also added homegrown hits like Connections, and slowly introduced advertising across the various gaming surfaces.
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Ad Rants
FEBRUARY 6, 2024
The advent of healthcare-based eCommerce businesses represents a significant shift in how consumers access medical products and services. With the proliferation of digital technologies and the increasing demand for convenient healthcare solutions, these platforms have emerged as key players in the industry. Unlike traditional brick-and-mortar establishments, healthcare eCommerce businesses offer a wide range of medical products, supplements, and services that can be accessed and purchased from t
AdExchanger
FEBRUARY 6, 2024
Last week, the Connecticut Attorney General published a privacy enforcement update that made my stomach turn. A consumer had sent a complaint to the AG’s office because they received an advertisement in the mail for cremation services after recently completing chemotherapy. Apparently, the individual had been part of a list sold to the cremation company by […] The post What Do We Say to Emily?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Seth Godin
FEBRUARY 8, 2024
The waters of Buck Lake are cool and clear and restorative. All summer, it’s tempting to go for a swim. But it’s also a hassle. You need to change your clothes, find someone to guard, bring a towel and most of all, gasp at the transition when the cold water hits. And yet… no one ever regretted going for a swim in Buck Lake. After a swim, everything is better.
Adweek
FEBRUARY 9, 2024
Brands are facing some pressure to test alternatives for targeting and measuring audiences once third-party cookies on Chrome disappear, scheduled for the end of this year. However, some solutions on the market that purport to prepare buyers and publishers for a future without cookies still use--and are greatly improved by--third-party cookies for targeting.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
FEBRUARY 6, 2024
The online advertising industry is in for the bumpiest ride of its existence. Of the 44 basic digital advertising use cases analyzed by the IAB Tech Lab’s Privacy Sandbox Task Force over the past few months, only a small handful remain feasible using the APIs in the Google Chrome Privacy Sandbox. According to the task […] The post IAB Tech Lab Says The Chrome Privacy Sandbox Is A Time Bomb That Will Break Real-Time Bidding appeared first on AdExchanger.
Seth Godin
FEBRUARY 4, 2024
In the US, today is a major holiday. The Superb Owl, with nachos, commercials and beer. People who don’t even watch football watch this game, and it’s one of the largest audiences each year on TV. For a certain kind of mass marketer, a Super Bowl ad has been the gold standard for 40 years, ever since Lee Clow and Jay Chiat did the original Mac ad.
Adweek
FEBRUARY 9, 2024
Cardi B is shocked--shocked!--that men have co-opted a NYX product and used it in a way that was never intended. Is she, though? After all, the rap star might have anticipated some shenanigans from the dudes of the world, given the suggestively over-the-top ad in which she stars for a lip gloss named Duck Plump.
Martech
FEBRUARY 8, 2024
Part one: The promise Part two: The shift Part Three: The crossroads Part Four: Where do we go From here? Part one: The promise The birth of marketing technology brought so much potential to the marketing department. It was the early aughts. The Internet was booming…The cloud was clouding… Adobe and Salesforce were innovating. And martech was about to turn the world on its head.
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AdExchanger
FEBRUARY 7, 2024
The Criteo bounce back is in full effect after the company reported strong profit growth and continues to hit benchmarks distancing it from the old days of retargeting. Criteo made a miniscule Q4 revenue jump – from $564 million in 2022 to $566 million last year – but earned $62 million in profit during the […] The post Criteo Profits Bounce Back, But There’s A Tough Year Ahead appeared first on AdExchanger.
Seth Godin
FEBRUARY 7, 2024
[and all customers are different.] Customers are why you’re here. They pay the bills and they are the primary driver of your growth. But each adds a different amount of value to your organization and the journey you’re on. The customer who spends 100x as much as the average customer might be worth considerably more attention and care. The customer who has feedback that will help you understand how to serve similar customers might be worth listening to more closely.
Adweek
FEBRUARY 9, 2024
Ever since the Beetle rolled into the U.S., confounding and exciting the American auto driving public, on Jan. 17, 1949, people have come to love Volkswagen. To celebrate 75 years in America, Volkswagen is telling visual tales about the history of the brand and its ardent fans. The campaign, "An American Love Story," by independent.
Martech
FEBRUARY 6, 2024
Three-quarters of U.S. consumers say they buy things as a result of SMS messages from companies, according to a new study. What’s more, 60% say they expect brands to text them at least once a week, according to Vibes’ Mobile Consumer Insights Report. On the other hand, 71% cite too many messages as the main reason they no longer want to hear from brands.
AdExchanger
FEBRUARY 4, 2024
Influencer marketing spending is poised to reach $7B in 2024, nearly tripling since 2019. Brands trying to cut through an increasingly noisy, saturated digital environment are finding growth gains by using the social media content of third-party personalities to promote their products or services. But, of course, mistakes happen as brands rush into the space. […] The post Don’t Make These 4 Common Influencer Marketing Mistakes appeared first on AdExchanger.
Seth Godin
FEBRUARY 6, 2024
There are no city buses with just four seats. And none with 400 seats. We get to leverage the driver’s effort if we put in a few more seats, but add too many and the bus is too big to make a turn–and soon we’d have to add conductors and cleaners and then the bus economics no longer work. Doctors discovered that a solo practice made it hard to care for patients seven days a week, not to mention the benefits of sharing overhead with a few other professionals.
Adweek
FEBRUARY 7, 2024
Actor Michael Cera's recent strange behavior linking him to skincare brand CeraVe is part of a Super Bowl campaign. A video featuring the Arrested Development star appeared today on a website called iamcerave.com. The website's heading is, "Michael CeraVe," with the description, "Human skin is his passion." In the film, Cera appears in a series.
Martech
FEBRUARY 7, 2024
I remember when the web was brand new, unknown and scary to many people. The company I worked for was extremely traditional and vowed never to have a website or allow employees to use email. Well, that was in 1996, and as you can imagine, a few years later, they could no longer fight it because the world had changed. It seems like AI is causing that next paradigm shift.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
FEBRUARY 8, 2024
New year, same conversation. Generative AI exploded onto the scene more than a year ago, and now you can’t go an hour without a new announcement about AI. While AI isn’t new, the introduction of generative AI has brought about the art of possibility. It brought what seems impossible within arm’s reach. Suddenly content at […] The post Is Your Marketing Technology Future-Ready?
Seth Godin
FEBRUARY 9, 2024
A cup of coffee costs far more than a glass of water. That’s true even though we can’t live without water. (Most) people can live without coffee. It’s true even though creating the infrastructure to purify and deliver clean water costs billions of dollars. The critical reason for the difference is marginal cost. To deliver one more glass of water costs the town virtually nothing.
Adweek
FEBRUARY 8, 2024
Pluto TV is celebrating its 10th anniversary on the world's biggest stage. The Paramount-owned ad-supported streaming service will make its debut Super Bowl appearance with a 60-second promo running in the second half of the Big Game.
Martech
FEBRUARY 9, 2024
It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality from the insular worlds of the internet. In the early days of web-based communities, we had LiveJournal and MySpace, with Facebook, Reddit and other forums following soon after. I used to imagine the internet then (and still do) as a city-like entity — apps and websites connected by wires like neighborhoods, each with their own rules and
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
FEBRUARY 9, 2024
LiveRamp continued a run of strong growth when it reported earnings on Thursday. The company returned to Q4 profitability with a net income of $14 million, up from a $30 million loss in 2022. Scott Howe, LiveRamp’s CEO, attributes success in the quarter to cloud-based integrations and an improved macroeconomic environment with clients. But LiveRamp […] The post LiveRamp Revenue Bounces Back As It Reaches The Clouds appeared first on AdExchanger.
Seth Godin
FEBRUARY 5, 2024
A six-hundred-year-long organ recital is going on, and today marks a change in notes. If you miss it, the next one is in two years. We’re used to the rapid increase in speed in just about everything around us. Absolutely positively overnight is mostly too slow for many industries now. It takes discipline, then, to commit to going in the other direction.
Adweek
FEBRUARY 6, 2024
Uber Eats' Super Bowl 58 ad mashes together celebrities including Jennifer Aniston and David Schwimmer, David and Victoria Beckham, and halftime performer Usher, all of whom forget key parts of their identities. The brand's fourth consecutive Big Game commercial, created by agency Special Group, will air during the third quarter just after the halftime show.
Martech
FEBRUARY 8, 2024
Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert them into leads and sales. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
FEBRUARY 6, 2024
Instead of squinting at reports, advertisers can now ask their data questions using generative AI. On Tuesday, Viant announced AI updates to its existing data platform, including the rollout of its Chat with Data tool. The tool delivers data reports and analysis directly to marketers, nixing the need for business intelligence analysts, data scientists or […] The post Viant Launches Generative AI Tool That Lets Advertisers Talk To Their Data appeared first on AdExchanger.
Seth Godin
FEBRUARY 3, 2024
“Why did the chicken cross the road” tells us a bit about jokes. It’s a joke about jokes. The first half is a setup, reminding us that an absurd question creates tension, which is then relieved by the punchline. But the second half undoes this by refusing to release the tension. “To get to the other side” is banal. There’s no point to this Q&A.
Adweek
FEBRUARY 5, 2024
There are two types of ecommerce: empty and connected. Empty ecommerce gets you to checkout fast but gives no reason to return. Connected ecommerce adds value emotionally, materially or both while delivering the same seamless purchase journey. Why is connection important? Because Gen Z are social shoppers. They use social and websites for inspiration, think.
Ad Monsters
FEBRUARY 6, 2024
An Exclusive Q&A with Michael Hahn and Richy Glassberg on complying with the new privacy regulations and the ins and outs of the IAB Diligence Platform. How often have you been in this scenario: Your sales team receives an RFI for a campaign, and everyone is under pressure to complete the deal. But there’s a pending due diligence form that’s not quite complete.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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