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New year, new… ad tiers on streaming? The beginning of a new year can mean many things to people, but in advertising land, the much-talked-about topic for 2024 is advertising-based video on demand (AVOD). Over the last few years, nearly every major streamer has launched an ad-supported tier. And with these offerings have come ups and downs in subscriber numbers, viewer satisfaction, advertiser return on investment, and more.
The live-stream platform Twitch quietly ended a series of multi-year partnerships in 2023 that it brokered with publishers including Rolling Stone, Complex and Vice, according to three people familiar with the agreements. Twitch invited the publishers to establish channels on its platform--Complex in 2020, Rolling Stone in 2021 and Vice in 2022--as part of a.
But we hesitate to be the connector. Everyone wants to be trusted, but we hesitate to trust. And everyone wants to be respected, but we often fail to offer our respect. What an opportunity.
Google phased out third-party cookies for 1% of Chrome traffic all of two weeks ago. So, is everything different yet? Some early results are trickling in, with publisher ad network Raptive reporting findings from week-one test campaigns of the 1% cookieless audience. But these early results should be taken with a grain of salt. Raptive […] The post Early Tests Of Cookieless Chrome Ads Are Encouraging, But Don’t Get Too Excited appeared first on AdExchanger.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Storytelling might not be the first tool that springs to mind in B2B marketing. But let’s rethink that. Crafting a resonant narrative is just as crucial in a boardroom as in a book. The art of storytelling can be the key to unlocking meaningful connections with your business audience. Think about it — a well-told story can captivate, engage and leave a lasting impression, even on the most analytical minds.
PARK CITY, Utah--The Sundance Film Festival's 2024 brand partners are playing a big role on Main Street. It's tough to travel a single block without spotting an activation. Festival goers can visit DoorDash's pop-up convenience store, or rest in one of several brand-sponsored lounges. Adobe, Acura, Audible, Canon, Chase, Shutterstock and United Talent Authority all.
“If you don’t ask, you don’t get.” That’s problematic advice. Taken to an extreme, it turns us into hustlers. The alternative is to realize that the best asks are actually offers. When we offer to help someone get to where they were going, we’re approaching the relationship with generosity, not selfishness. What work would we need to do to have sufficient skill, insight and reputation to be able to offer someone else a chance to reach their goals?
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“If you don’t ask, you don’t get.” That’s problematic advice. Taken to an extreme, it turns us into hustlers. The alternative is to realize that the best asks are actually offers. When we offer to help someone get to where they were going, we’re approaching the relationship with generosity, not selfishness. What work would we need to do to have sufficient skill, insight and reputation to be able to offer someone else a chance to reach their goals?
Consolidation has come to the data clean room category. On Wednesday afternoon, LiveRamp announced plans to acquire Habu in a deal worth $200 million. The two companies have clear synergies. Habu is a cross-cloud clean room specialist with native applications for walled garden platforms, including Google’s Ads Data Hub and the AWS-based Amazon Marketing Cloud. […] The post LiveRamp Acquires Habu, As Walled Gardens Put The Squeeze On Indie Data Collaboration Tech appeared first on AdExchang
“I’m actually shocked because I really just thought they were going to be regulated away, but yes, they started out with 32 million folks, so it’s happening.” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. After multiple delays.
A new report shows that 84% of queries on Google search will be shown a result powered by Search Generative Experience--the tech giant's artificial-intelligence-powered search engine--disrupting huge chunks of brands' and publishers' search traffic. Search-engine-optimization marketing company BrightEdge--which sells SEO expertise--has been tracking patterns with SGE results since last fall (when Google introduced SGE), measuring.
There are two ways to process this: The selection committee saw me, understood me, and then decided to reject me. or The selection committee didn’t get what I had to offer. I wasn’t rejected, my application was. It’s not that I didn’t get in, it’s that they didn’t engage with the story I told. We can always do a better job of finding the place where we might thrive.
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
The marketing industry is calling out for leadership. And CMOs are responding: “Meh.” Marketing chiefs are accustomed to justifying their existence to the rest of the C-suite. But according to a 2022 Gartner study, fewer than half of CMOs believe they can prove the value of their organization’s efforts. They can’t answer the basic question […] The post CMOs: It’s Time To End The Age Of BS appeared first on AdExchanger.
Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Today’s consumers receive a lot of email across their personal and business email accounts.
As always, CES can be an overwhelming display of technology and potential for the future. Focusing on the dynamic landscape of CES, Eureka Park is one of my favorite areas to explore, always emerging as a pivotal platform for innovation while showcasing new products and startups that are set to influence consumer technology in 2024.
Marketers like to talk about the story we tell. And non-marketers imagine that we’re referring to Goldilocks and other ‘once upon a time’ moments. Because stories are the basic building block of culture, it’s difficult to see the nuance in this simple word. But one or two examples can help. A new saw might have a story. A home woodworker isn’t cutting wood for a living–it’s a hobby.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Programmatic auctions are creating so many carbon copies of themselves, it’s threatening to topple the entire structure of programmatic. The bid duplication is getting so extreme, buyers are starting to take notice of this strange behavior. Instead of seeing the whole universe of bid opportunities, demand-side platforms see only a small portion of inventory copied […] The post Attack Of The Clones: Programmatic’s Hidden Scourge Of Bid Duplication appeared first on AdExchanger.
Marketing today involves complex workflows and processes, matrixed stakeholders and a mandate to execute at the speed of culture. Here, I’ve distilled five secrets from the world’s most agile and effective marketing teams on how they simplify, standardize and collaborate to deliver better work more efficiently. Spoiler alert: It turns out that it’s some of our old familiar marketing operations friends — alignment, communication, governance, automation and the right partnerships. 1.
Less than two months ago, Solo Stove embarked on what was widely heralded as a genius marketing campaign. The brand partnered with legendary rapper Snoop Dogg to use his not-so-secret affinity with cannabis to trick the world into thinking he'd given up "smoke," only to reveal that he was partnering with Solo Stove to promote.
Supply and demand are always in a dance, with one outpacing the other from time to time. In the last three years, the green tech revolution has accelerated dramatically. Countless companies are being created to change how food is grown, people are transported and energy is created. I’ve been stunned by the pace as well as the passion of many of the people working on these projects.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
The ad industry’s lofty ambitions for alternative currencies has come back down to planet Earth. Alt currencies struggle to gain market share because most buyers and sellers still transact on Nielsen numbers, while audience panels are back on the measurement menu. The post TV Measurement Returns To Earth appeared first on AdExchanger.
Despite the gloomy financial climate, the latest IPA Bellwether report suggests a relatively promising outlook for the ad industry: in Q4 2023, marketing budgets saw their biggest growth since Q2 2014. Just over a quarter of panelists saw total marketing budgets [.] The post IPA Bellwether: Marketing Budgets See Biggest Growth Since 2014 appeared first on ExchangeWire.com.
Apple captured the unique expressions of 30 babies for an especially cute installment of its long-running and celebrated "Shot on iPhone" campaign. A 30-second Instagram Reel, set to the track "Pose" by Gajate featuring Poe Leos, shows off the iPhone 15's ability to turn any photo into a portrait. Photographer Evan Kafka took pictures of.
In a We Are All Weird universe, there are two sorts of cultural disappointments. The first has been around since the dawn of cable: We don’t all watch the same thing. We don’t all talk about it, hits aren’t really hits, not like they used to be. There’s no comparison in the reach of M*A*S*H and the Crown. (In fact, it’s about 25:1).
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Did you know the US and New Zealand are the only two countries that allow pharmaceutical companies to advertise prescription drugs directly to consumers? That means the only way for pharma brands to reach consumers everywhere else in the world is to communicate with them via their physicians, says Harshit Jain, founder and global CEO […] The post A Healthy Dose Of Programmatic, With Doceree’s CEO appeared first on AdExchanger.
“Students in Europe are just now writing research papers versus students in the U.K. and U.S. who start writing them in high school.” This comment was made by a British professor to my son who is a graduate student in Italy. The professor went on to say that, as a result, he and other professors, are more lenient when it comes to plagiarism. The point of view the professor expressed seemed similar to the current state of AI content generators.
In 1949, German car manufacturer Volkswagen entered the American market with the import of two Volkswagen Beetles to New York, beginning its journey to becoming one of the country's most recognizable brands. To mark the start of its 75th U.S.
Dreams have consequences Hisham Matar Time passes, decisions are made, we face the consequences or enjoy the benefits. A few books for this moment, about navigating our days, and the possibility of light. It bends toward justice. The Return , by Hisham Matar. A beautiful and heartrending memoir of the costs and survival of a tyrant. The Last Policeman , by Ben Winters.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Salesforce continues to set great store by generative AI. On Sunday, at the National Retail Federation conference in New York City, Salesforce teased new retail-focused tools that run on its Einstein 1 platform. These tools are only the latest example of Salesforce’s gung-ho AI stance. Last June, Salesforce announced generative AI features integrated into its […] The post Salesforce Bolsters Its Retail Marketing Offerings With Generative AI appeared first on AdExchanger.
Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. From incorrect account suspensions to sales calls “aggressively” pushing automation to confusion over the platform’s products, advertisers are exasperated by the lack of help from Google. And the problem only seems to be getting worse. A ‘brutal’ process Mike Kelley, chief marketing officer at Sylvan Learning, has been working in marketing for almost 20 years.
Prime Video's ad tier is launching at the end of this month, and Amazon is negotiating with advertisers to make sure that it doesn't leave money on the table. Specifically, Amazon is letting advertisers buy across three different plans on its new ad-supported streaming tier, according to a pitch deck to media buyers viewed by.
So at 10:34 am today, it will be the 25th anniversary of my Dad dying. 25 years since that early Saturday morning call, urging Mum and I to get to the hospital quickly. 25 years since we were rushed straight to his bedside. 25 years since I heard my Mum gently tell him it was OK to go. 25 years since we witnessed his final breath. 25 years since my world shattered.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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