Adweek
MARCH 7, 2024
The influencer marketing recipe is well-established. Select influencers who attract a certain audience and fly them out to a tropical location for sun, fun and product placement. Organic reach across social, particularly TikTok, Instagram and YouTube are off the charts. Marketing = sorted. Except, that doesn't work anymore.
Seth Godin
MARCH 3, 2024
A manual I recently read listed the “cons” of having a meeting virtually: Limits options for engagement Engagement can be less meaningful At home distractions More difficult to read body language and ensure participants are engaged Technical difficulties can impact the quality of the training To be accurate, every one of these points should have “so far” added.
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AdExchanger
MARCH 3, 2024
The advertising industry has reached a critical juncture with cookie deprecation testing in Chrome. Google’s Privacy Sandbox aims to reduce cross-site and cross-app tracking while keeping online content and services free for all. Sounds idealistic – because it is. Google has invited players from across the ecosystem to test the Sandbox and its privacy-preserving APIs […] The post Privacy Sandbox’s Latency Issues Will Cost Publishers appeared first on AdExchanger.
Martech
MARCH 7, 2024
The marketing technology landscape is rapidly evolving, driven by advancements in AI, personalization and an ever-increasing number of tools and platforms. While this constant innovation presents exciting opportunities, it also poses challenges for marketers to stay current, manage change effectively and operate at scale. In this article, we explore five practical strategies to help modern marketing organizations adapt and thrive in this dynamic environment. 1.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MARCH 6, 2024
Buy-side tech platforms are accusing publishers and the tech firms they work with of using deceptive practices to identify audiences in discussions happening within the IAB Tech Lab over the past month, ADWEEK can exclusively report. These tactics, spurred by signal loss, can obscure digital marketing efficacy, making techniques like conversion tracking and frequency capping.
Seth Godin
MARCH 7, 2024
Long after people forget the details, they’ll remember your kindness. There are many forms of hospitality, but resilience, goodwill and gratitude are often the ones that matter. PS here’s a short ebook I published almost a decade ago.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MARCH 4, 2024
Marketing automation is a great tool. It allows companies to set up campaigns that run on their own without further human intervention. This saves time and greatly expands what your marketing team can accomplish with limited resources. Unfortunately, marketing automation can also go wrong somewhat spectacularly. In this article I’ll provide a list of things to check to make sure your automated programs aren’t giving you or your company a big black eye.
Adweek
MARCH 5, 2024
B2B advertising is boring. That's what nearly half of business buyers told PR Web in a 2018 survey. And it seems to have gotten worse since then. In 2023, The Power of Provocation discovered that a staggering 82% of business decision-makers considered B2B marketing monotonous and repetitive, while a mere 1% believed it demonstrated a.
Seth Godin
MARCH 8, 2024
When you’re reading a good historical novel, you might be there and then. When you’re checking your email, you are in a conversation between and among, over there, not here. When you’re imagining what went wrong in that conversation yesterday, you are living in yesterday. And when you’re scripting the next conversation you’re going to have, you’re in tomorrow.
The Ad Tech Blog
MARCH 7, 2024
To meet GLB Act requirements, startups must first understand the Act’s mandates on data privacy and security. This involves crafting a data protection plan that incorporates risk assessment, the implementation of data security measures , and regular monitoring and updating of these measures. The plan should not only safeguard customer information but also ensure compliance with the Act’s provisions on data privacy and security.
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Martech
MARCH 8, 2024
As organizations grapple with the complexities of AI adoption, a strategic framework becomes essential for assessing readiness and ensuring successful implementation. Before introducing even more tech into your stack, you must know what you’re working with. How confident are you with your team’s readiness for change? Can you also sustain those changes?
Adweek
MARCH 5, 2024
Chief marketing officer. Chief brand officer. Chief operating and marketing officer. Chief commercial and strategy officer. None of these job titles are the same, yet various companies assign them to the same person: their top marketer. The wide range of descriptions highlights the profession's nebulous nature, as marketers take on more responsibilities amid greater pressure.
Seth Godin
MARCH 4, 2024
When it’s tough going and it feels fraught, it’s easy to imagine that the headwinds will never end. And yet, when all is going well and the wind is at our back, it’s tempting to imagine that this is the way it’s going to stay. Neither is true. The reason we see them as headwinds is that they shift.
The Ad Tech Blog
MARCH 6, 2024
Startups that fail to comply with the Gramm-Leach-Bliley Act (GLB Act) could face hefty penalties that include both financial fines and corrective actions mandated by oversight bodies. These penalties are designed to enforce data protection and privacy standards for consumer financial information. What financial penalties can startups expect? Financial penalties for non-compliance with the GLB Act can be severe, potentially reaching up to $100,000 for each violation.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ad Monsters
MARCH 8, 2024
The challenges women face in ad tech are universal, transcending specific roles or tenure in the industry. The future of ad tech is intertwined with the pursuit of diversity, as having manifold perspectives is essential for propelling this innovative industry to new heights. In honor of International Women’s Day, we gathered insights from 35 industry thought leaders to shed light on what it means to be a woman in ad tech.
Adweek
MARCH 8, 2024
Spotify's media review has concluded today with the account awarding global media duties to Publicis Media. The agency has created a bespoke team, Publicis OneVibe, to service the account. It's a variation of Publicis Media's "Power of One" model, which taps agency talent from across its media agencies, Spark Foundry, Starcom and Zenith. The global.
Seth Godin
MARCH 5, 2024
If you’re in need of a gathering place, a dry, functional, centrally located facility for your folks to meet, a cathedral is probably way more than you need. It’s far more expensive to build and maintain and not optimal in delivering what’s required. But what if this building needs to fill other functions as well? Perhaps it’s a message to your membership about longevity, status and commitment.
The Ad Tech Blog
MARCH 5, 2024
To assess their current level of compliance with the GLB Act, startups should first conduct a comprehensive review of how they collect , share , and protect consumer financial information. This involves auditing their data management practices to ensure they meet the Safeguards Rule and the Financial Privacy Rule components of the GLB Act. This initial step provides a benchmark of their current compliance stance and identifies areas for improvement.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
MARCH 4, 2024
New Google and Yahoo rules governing sending email will lead to an arms race pitting email providers against spammers. Conscientious emailers, caught in the crossfire, will be collateral damage. Authentication of outgoing emails, limiting user-reported spam rates and providing simple unsubscribe are the focus of the new rules. The stated goal of the new rules is laudable: Combat spam, phishing and other malicious activities that undermine user trust in email.
Adweek
MARCH 6, 2024
Qatar Airways is giving its digital cabin crew, Sama, a generative AI makeover to improve its customer service experience and ultimately drive sales. Sama 2.0 is a more human-like artificially intelligent digital entity, complete with expressions and simulated breathing. This is a departure from her former game-like character appearance and signals a shift in Qatar.
Seth Godin
MARCH 6, 2024
“The mean” is the average. Another word for “mediocre.” When an organization gets big enough, by definition, it’s the average. When you have enough customers, they represent the population as a whole. If you find yourself seeking to serve the largest possible number of people, you’ve signed up to be average. Without a doubt, you’re raising the bar compared to the ones who came before, but scale has its costs.
The Ad Tech Blog
MARCH 4, 2024
Tech startups face significant challenges in adhering to the Gramm-Leach-Bliley Act (GLB Act) mainly due to their limited resources, lack of specialized knowledge in cybersecurity and data privacy, and the evolving nature of technology that makes compliance a moving target. Why is understanding the GLB Act crucial for tech startups? Understanding the GLB Act is crucial for tech startups because it governs how financial institutions must protect consumers’ personal financial information.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
MARCH 5, 2024
Since the ANA revealed last summer that 15% of annual ad spend goes to made-for-advertising (MFA) sites, ad tech vendors have rushed to identify and restrict MFA inventory. In most cases, these anti-MFA solutions focus on finding ad arbitrage networks, such as when MFA publishers pay for native ad placements on more reputable sites. When […] The post IAS Adds Another Shade Of Grey To The MFA Debate appeared first on AdExchanger.
Adweek
MARCH 4, 2024
When the billboard went up across London, its creators at agency BBH knew it would provoke a strong reaction. The bold line read, "Cancer won't be the last thing that f*cks me," across a close-up image of a woman's naked torso. The ad was part of a campaign from nonprofit GirlvsCancer addressing stigma surrounding cancer.
Seth Godin
MARCH 2, 2024
6 times 1/2 doesn’t equal 3. It equals zero. We’re tempted to do a little less than we need to. Perhaps we’re busy, with too many options. Perhaps it’s resistance, pushing us to hold a little bit back. Whatever the reason, when we show up just a little, we get zero credit. The smallest viable audience plus focus and care is additive.
The Ad Tech Blog
MARCH 2, 2024
In the financial information world, the GLB Act stands as a guardian, ensuring that institutions tread carefully with consumer data. For startups, adherence to this regulation isn’t just about legal compliance; it’s a commitment to trust and security. What is the Gramm-Leach-Bliley ACT? At its core, the GLB Act mandates that financial institutions —startups included— must be transparent about their information-sharing practices and safeguard sensitive data: Privacy Notices: Your star
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
MARCH 6, 2024
Marketers are ready to embrace AI in the retail media space. A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to a survey of 200 CPG advertisers commissioned by in-store media technology company Cooler Screens. Another 37% of marketers said AI’s impact on the space will be “moderate, improving some aspects [of retail media], but not transformative.
Adweek
MARCH 8, 2024
In-store retail media is ready for primetime. Expect 2024 to be the year that digital screens propagate across brick-and-mortar retail. Currently estimated at less than $300 million in the U.S., in-store advertising is finally ready to accelerate, with Walmart, Kroger and Tesco announcing the expansion of their in-store media networks this year. A recent Merkle.
Seth Godin
MARCH 5, 2024
[Sorry, I hit publish prematurely. I’ll be updating this and correcting the errors as we go.] In 2023, I developed a new idea that transforms an old way of doing commerce. In traditional auctions, there are rounds of bidding and the high bidder pays to get the prize. The last bid is the amount paid, and no one else is charged anything. This is an interesting ‘game’ in which all participants are able to express their desire for the item in monetary terms.
AdExchanger
MARCH 6, 2024
On March 17, a crew of 10 ad tech execs will disconnect from their daily lives and head to a small, rural community in the Terai region of Nepal. But they won’t be there on a company retreat or to discuss the latest ad tech trends. They plan to dig the foundation for a three-room […] The post Meet The Executives Taking A Break From Ad Tech To Build Schoolhouses Around The World appeared first on AdExchanger.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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