AdPushup
JANUARY 21, 2024
Navigating the ad revenue dip in January can be a puzzle for publishers, but fear not! Our blog unveils the strategic moves that turn challenges into opportunities. Dive in for a captivating exploration. After experiencing a fruitful festive season around November and December, publishers have to deal with the January revenue drop. In this month, [.
Adweek
JANUARY 24, 2024
Digital media company G/O Media is shopping around its portfolio of editorial assets in hopes of securing buyers for individual titles, part of a broader effort to divest the properties ahead of another challenging year for the media industry, according to four people familiar with the efforts.
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AdExchanger
JANUARY 24, 2024
When Google first announced plans to disable third-party cookies on Chrome in January 2020, the news hit ad tech like an earthquake. But a lot has changed in the past four years. Now, as Google finally begins acting on those plans, the death of the third-party cookie is looking a lot more like opportunity than […] The post Cookies Will Finally Die In 2024: Here’s Why Advertisers Should Celebrate The Upgrade. appeared first on AdExchanger.
Seth Godin
JANUARY 22, 2024
A lot shifted when the Apple Macintosh was introduced, and it wasn’t about the RAM, the chips or the processor speed. Our world changed forty years ago today. Marketing, technology, commerce, luxury brands, communities, communication and our expectations for how we might spend our future all shifted, and fairly quickly. Guy Kawasaki brought me one to use as a beta tester.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
JANUARY 25, 2024
Welcome to 2024! A new year is like a new car — it comes with that amazing smell of promise unsullied by life events. So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. Everything in this new year should be about setting goals for the year, creating aspirations and deciding what we need to accomplish — like how we will reach that seemingly impossible sales number our boss gave us because we smashed our goal in 2023.
Adweek
JANUARY 25, 2024
For its first global campaign, which premiered during the most watched National Football League Divisional Playoff game in history, Dolby Laboratories called (in) an audible (experience) with "Jenny From the Block." In "Love More Jennifer Lopez," the multihyphenate star famously known as J.Lo dances it out with commuters stuck in traffic "vibing" to her new.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
JANUARY 26, 2024
One way to look at power is “you get to tell people what to do.” But an alternative is that the most powerful institutions, brands and people are the ones who are in alignment with their audience. Trust and the benefit of the doubt are more powerful and resilient than command and control. It’s more difficult to earn this leadership role, and more valuable once you have it.
Martech
JANUARY 23, 2024
Today’s digital marketing seems to require an overload of data. With analytics platforms generating vast amounts of information across multiple channels, making sense of it can be challenging. This is where data visualization comes in — the key to transforming raw analytics data into clear, actionable insights. This article explores how data visualization tools like Looker Studio and Tableau help you go beyond basic reporting to intuitive storytelling by simplifying big data, driving colla
Adweek
JANUARY 24, 2024
Despite efforts to push industry adoption of cookie alternative proposals in Privacy Sandbox, Google's demand-side platform, Display & Video 360, has not offered its clients any easy way to test Privacy Sandbox, two buyers told Adweek. "We're really wanting to test, but there's no opportunity," said one media buyer, who requested anonymity to discuss sensitive.
AdExchanger
JANUARY 21, 2024
You know that scene in “Being John Malkovich” where John Malkovich, playing a version of himself, enters his own mind through a portal and falls into a world where the only word anyone can say is “Malkovich”? That’s kind of what it’s felt like to be writing about online advertising for the past three years. […] The post Ad Tech Companies Will Keep Their Privacy Lawyers Busy This Year appeared first on AdExchanger.
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Seth Godin
JANUARY 24, 2024
For everyone on the team… Do you care enough to do great work? Can we agree on what great work looks like? When the world changes, do we have a process to redefine great work? Do you have the tools you need to reach your goals? How could we create a system where great work is easier to do?
Martech
JANUARY 26, 2024
Email strategies are facing a whirlwind of change: from legislative pressure to announcements from companies like Yahoo! and Google, this is the perfect time to give your email strategy a thorough once-over. Plus, with email still topping the charts as one of the top-performing revenue channels for marketers, you could be missing dollars in the pipeline.
Adweek
JANUARY 22, 2024
Public relations firms have been working alongside the fossil fuel industry to obstruct climate policy for decades, and Edelman's recent connection with the Koch network is the latest example. Edelman, the world's largest PR firm, was working with the Koch network as recently as 2022--the same year that Edelman committed to a more robust climate.
AdExchanger
JANUARY 25, 2024
Even clean rooms have to play in Google’s Privacy Sandbox. Optable, which operates a data management platform (DMP) and a clean room, announced its early access program for Chrome Privacy Sandbox activation on Thursday. Through the program, advertisers can target audiences for Privacy Sandbox auctions by matching their data graphs to those of publishers that […] The post Optable Says Chrome Privacy Sandbox Is Finally Ready For Real Campaigns appeared first on AdExchanger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Seth Godin
JANUARY 21, 2024
Learning is complicated. While we’re doing it, it’s easy to imagine that those around us are completely sure of themselves, moving forward in a well-lit space. In fact, if you visit a growing company, a useful school or anywhere that growth is happening, you’ll quickly see that everyone is stumbling forward in the shadows. That’s part of the deal.
Martech
JANUARY 26, 2024
Engaging customers on social media is a full-funnel strategy, and not just for consumer brands. Salesforce reaches customers and prospects on over 150 social channels. The company partnered with social media management platform Sprout Social in 2022. Capabilities include social listening, analytics and managing direct messages. This boost in learnings from social media, and management of messaging on social, impacts the organization far beyond social media marketing and shows how B2B businesses
Adweek
JANUARY 25, 2024
In May 2022, media company Recurrent Ventures announced that it had raised $300 million from private equity firm Blackstone to finance the expansion of its editorial portfolio. But in the nearly two years since, it has only shed properties, eliminated staff and churned through executive leadership. The equity investment aimed to supercharge Recurrent Ventures' commercial.
AdExchanger
JANUARY 25, 2024
It takes a publisher around six weeks on average to test and deploy a new identity solution, not to mention the maintenance they have to do over time. It can also take multiple sprints simply to update a current integration, which isn’t necessarily going to unlock more revenue and yet has to be prioritized because […] The post With Lockr’s New Tool, Publishers Can Test Multiple Alt Identity Solutions At Once appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Seth Godin
JANUARY 20, 2024
It’s easy to believe that in some moments, the world is out to get you. This is unlikely. The world hardly knows you exist. There is injustice and trauma and systems of caste. There are tiny pockets of humanity that hold a grudge. But most of the time, in most situations, what happened happened and our story about it is up to us and us alone. It’s not personal, it’s the system.
Martech
JANUARY 25, 2024
Imagine visiting a doctor who only treats your symptoms, ignoring the underlying cause. Absurd, right? Yet, that’s how many brands approach marketing. A true marketer asks uncomfortable questions that reveal hidden truths. They make clients (whether internal or agency clients) squirm with questions like: What’s the real reason you exist — not just what you sell?
Adweek
JANUARY 22, 2024
What the year ahead will bring for marketing, TV, creativity and more.
AdExchanger
JANUARY 22, 2024
In the wake of 2020’s Black Lives Matter protests, the advertising industry appeared unified around promoting diversity, equity and inclusion (DEI) for underserved communities. There have always been questions about how committed advertisers really are to DEI. Now, however, advertisers seem poised to reverse the tentative steps they’ve already taken.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Seth Godin
JANUARY 23, 2024
Attention is scarce. Decisions are difficult. Searching takes effort. For thirty years, texting has been a powerful medium. It’s the thing that vibrates in our pocket. It promises something urgent, and a reply that’s demanded equally urgently. “I’m running ten minutes late,” is a fine text, and “okay” is a great response.
Martech
JANUARY 24, 2024
Advancements in machine learning, predictive AI and generative AI are helping marketers do more with the data they have. Many vendors had already incorporated AI and ML into their platforms to drive segmentation and predictive analytics, but the rapid growth of generative AI has opened the door to many new possibilities. One area of particular interest is ideation and content creation for text and images.
Adweek
JANUARY 24, 2024
The Daily Show is bringing you a moment of Zen. Top line Jon Stewart is back as an executive producer and host of The Daily Show on Monday nights throughout the election season. He's expected to oversee the show through 2025. Between the lines Stewart begins the hosting gig on Monday, Feb. 12, the day.
AdExchanger
JANUARY 23, 2024
The open web can be a scary place for brands. The targeting signals they once relied on are disappearing, and they’re wasting a ton of money on made-for-advertising sites. Instead of casting their net across the entire internet, some marketers are matching their own data to publisher data sets on the open web. Then, they […] The post As The Open Web Wobbles, Index Exchange Is Betting On Curated Deals appeared first on AdExchanger.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Seth Godin
JANUARY 25, 2024
Why isn’t this enough? There are plenty of good ideas, easy to learn from and copy. There are countless projects, well executed, with the steps on display. Any entrepreneur could find a local business and bring a version of it from over here to over there. And a social change maker could find a successful non profit and simply follow the playbook.
Martech
JANUARY 23, 2024
Books are a broad category with a passionate following. It takes data and a solid ecommerce strategy to break through to book fans on digital channels. Over the years, online bookseller ThriftBooks developed a data-driven approach to experience that makes books relevant both to casual book browsers and to trend-setting readers in TikTok’s “BookTok” community.
Adweek
JANUARY 22, 2024
Microsoft reclaimed the top spot as the world's most valuable company by market capital at the start of the year, overtaking technology rival Apple, thanks to its investments in AI and stable of B2C and B2B brands shifting peoples' perception. Microsoft reached a new high of $2.887 trillion, with Apple in second place with $2.875.
AdExchanger
JANUARY 24, 2024
Each time the calendar turns over, the ad industry dusts off its arguments for what could finally make this year “the year of mobile.” As someone who’s worked in mobile marketing for more than 15 years, I’ve yet to see the channel truly have its moment. But the push for more privacy-compliant ad targeting, combined […] The post With Privacy Top Of Mind, The Future Of Targeting Could Be In Mobile’s Hands appeared first on AdExchanger.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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