AdPulp
JUNE 19, 2020
Mary Wells Lawrence, 92, is about to be named the new “Lion of St. Mark” by Cannes International Festival of Creativity. She will be honored through the LIONS Live platform on Friday 26 June. Jeff Goodby and Rich Silverstein, founders of Goodby Silverstein & Partners, were honored with the Lion of St. Mark Award at […]. The post Ad Legend: Marry Wells Lawrence appeared first on Adpulp.
Single Grain
JUNE 15, 2020
ThinSlim Foods is a brand of low-carb products that has been doing quite well: they’ve grown 100-150% every year for the last seven years. When Single Grain started working with them, they were a pretty healthy account doing around $70K-$80K a month across all accounts on paid advertising spend. But although they were getting a good ROAS, they weren’t able to increase conversion volume with their account structure.
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More About Advertising
JUNE 15, 2020
We are at the start of what is likely to be the most intense period of rapid digitisation in history. The scale and ease with which we adopted mass remote working and embraced the internet as the go-to channel for everything from entertainment to grocery shopping, are just examples of what is still to come.
Gods of Advertising
JUNE 16, 2020
You‘re different around people, seldom for the better. For the longest time you believed it was you alone who’d suffered this way: the flutter in your stomach, the faint patina of sweat on your brow and, regrettably, the overcompensation of self. Make men laugh. Turn women on. You had to create an impression… or else. You had ludicrously sensitive radar, capable of detecting and amplifying all manner of human behavior.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdPulp
JUNE 16, 2020
The ad agency business is not in the best shape today. I’ve been describing the conditions that led to this sorry state for years, as have other concerned individuals. Some of the prevailing themes are brain drain, poor work conditions, lack of diversity, loss of creativity, propeller heads gone wild, et al. Aisha Hakim, a […]. The post Aisha Hakim Conducts Gut Check, Takes Her Talents Elsewhere appeared first on Adpulp.
Lemonads
JUNE 19, 2020
In this edition of Vertical of the Month, we explore e-Commerce, discuss how well the industry has fared in 2020, and go over a few tips on improving the performance of your e-Commerce campaigns. The e-commerce industry is expected to generate more than 2.2 trillion US dollars in 2020 alone. By 2024, this number is projected to reach a staggering $3 trillion and user penetration is expected to be close to 60% at that point.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Gods of Advertising
JUNE 14, 2020
In the waiting room, you walk past an older woman, no doubt Mia’s next appointment, flipping through the pages of a magazine. She gazes up at you. Tired eyes. Thin lips. She has the face of someone forgotten, lost. You sense irritation as well. You were yet another man taking up her space. “I’m sorry,” you say, offering a feeble smile. “If it’s any consolation you’ve come to the right place.”.
AdPulp
JUNE 18, 2020
Travel and transportation will not be the same anytime soon, or ever again. For instance, will you ride the subway, a bus, or train to work once the ALL CLEAR is given? Or will you find another way? If you’re on the “other way” page, you might consider a new electric scooter from Mongoose, the […]. The post Finding Opportunity Where It Exists—It’s the Challenge of This Day appeared first on Adpulp.
All About Advertising Law
JUNE 19, 2020
An increasing number of celebrities and social media personalities are endorsing the use of cannabidiol (CBD) products through social media. Many of these “influencers,” however, fail to take into account and comply with the complex regulatory environment surrounding CBD advertisements, which can have consequences for CBD companies themselves.
More About Advertising
JUNE 15, 2020
It’s grim and grimmer out there (although we’re supposed to be enjoying escape from lockdown) so here’s a sublime bit of silliness from Mother in 1998 for Whitbread’s Source alcopop. Spotted by Adbrands, which is also running out of new ads. Wonder what happened to it? And to lively Scandinavian blondes, once an ad staple.
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Admixer
JUNE 18, 2020
Admixer.DSP is now offering premium video ad inventory on Dailymotion. We are going to shed some light on the newly available partnership and immense possibilities for advertisers it provides. What is Dailymotion? Dailymotion is one of the biggest video sharing platforms in the world. It was first launched in 2005 in France and is now […]. The post New Addition to Admixer.DSP: Dailymotion Video Inventory appeared first on Admixer.Blog.
AdPulp
JUNE 15, 2020
When South By Southwest was canceled in March, it got my attention and the attention of the world. For one thing, it had never happened before. Now it’s three months later and the U.S. leads the world in COVID-19 cases and deaths (by a wide margin). Plenty of pundits point to inept leadership in D.C. […]. The post Widespread Masklessness: En Masse Virtue Signaling Or Something Less?
Toronto AdOps
JUNE 17, 2020
Toronto Ad Ops is a place for beautiful minds to discuss digital advice and have healthy debates. Useful content is always flowing from all of our members and we love it! TAO is not accountable for the hiring practises of companies in our industry for age, gender or race but we encourage everyone to join our group who works in ad operations and network with our admin group and each other.
More About Advertising
JUNE 19, 2020
Brands may be wishing they’d never discovered “purpose” – because purpose can come back and bite you. Facebook is currently copping it from, among others, #StopHateForProfit which is calling for a July boycott from advertisers in protest at its alleged fondness for right wing extremists. This despite founder Mark Zuckerberg’s recent change of tack on.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Lemonads
JUNE 16, 2020
In this article, we will define with detail lead generation. But to do so, let’s start by defining what a lead is. A lead is a potential buyer, and lead generation is the process of finding, attracting, and raising a purchasing desire in those leads. In marketing, those leads are generally gathered in a contact list or an e-mailing list. Lead generation can be defined by the different actions taken to encourage potential buyers to fill a contact form or subscribe to a newsletter.
Bannerwise
JUNE 16, 2020
In today’s world, it’s impossible to go online without seeing at least a handful of dynamic ads. Whether you go shopping, look at a new car, or plan a trip abroad: every time you intend to make an online purchase, marketers chase you across the web with products left in your shopping cart or hotel rooms you’ve failed to book.
illumin
JUNE 15, 2020
In our recent blog post, we discussed how advertisers use tracking pixels to collect data. However, one question remains unanswered: What are the different types of tracking pixels and how are they used by advertisers? These are 6 tracking pixel types to enable advertisers to optimize campaign performance: 1. Universal Pixel The role […]. The post 6 TRACKING PIXEL TYPES YOU NEED TO KNOW FOR YOUR NEXT AD CAMPAIGN appeared first on AcuityAds Inc.
More About Advertising
JUNE 18, 2020
BBH looks to have completed its new management line-up in London with the elevation of Karen Martin (below) to CEO from managing director and Simon Gregory and Will Lion to joint CSOs. Polly McMorrow has been promoted to MD. They join newly-appointed CCO Stephen de Wolf who has replaced Ian Heartfield. Heartfield has joined high.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Lemonads
JUNE 15, 2020
In this case study, we will give you our 10-point performance checklist and explain how to launch a profitable Media Buy campaign with only $250 budget, an Affiliate marketing offer, Adcash as traffic source and Voluum as optimization software. Why a case study with a $250 budget? For the past few years, the world of affiliate marketing and media buying has been constantly caught between two very different positions, the first one being that you absolutely need very big budgets to make a success
Bannerwise
JUNE 16, 2020
Responsive Display Ads sound simple to create and might deliver results in some cases; but like any other format, they also have their downsides. Before jumping on the bandwagon and allocating time and resources to RDA campaigns, it’s essential to understand if they can work for you. Do the benefits of RDAs overcome the disadvantages for your specific case?
AdPulp
JUNE 15, 2020
Often times, when news articles and blog posts talk about reaching female consumers, they center on statistics and superficial overviews rather than qualitative thinking. Fortunately, brand experience expert Katie Mares lays out a comprehensive case for action in Earning Her Business: The Importance of Tailoring Your Brand Experience to the Female Consumer.
More About Advertising
JUNE 15, 2020
IPG Mediabrands’ Magna is the latest to unveil its crystal ball (no plurals please) for 2020 and it’s forecasting a 7.2% drop in global adspend with what it calls linear (offline) media tumbling by 16% with digital inching up one per cent. The EMEA region will be worst hit (down ten per cent, 14% in.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
JUNE 19, 2020
What do you miss most in lockdown? For lots of people it’s McDonald’s, judging by the enormous drive-in queues in the UK. Restaurants and cafes are reopening in France so DDB is celebrating the occasion in suitably faux-epic style. More than 1400 restaurants serving two million meals a day (and you wondered what had happened.
More About Advertising
JUNE 18, 2020
Football’s back with us in the UK, albeit behind closed doors. Saw some of Manchester City and Arsenal last night and it was OK, the “fake” crowd noise didn’t intrude and there seemed to be fewer fouls and other interruptions – maybe they should keep the fans out? FCB Inferno has been charged with whipping.
More About Advertising
JUNE 17, 2020
WPP has announced a series of measures in response to Black Lives Matter and the ‘Call for Change’ from 1200 Black advertising professionals (looks like ‘black’ has to carry a capital letter now.) Among the measures are a fundamental review of hiring policy (is this the positive discrimination we wrote about earlier this week?
More About Advertising
JUNE 17, 2020
Nobody yet really knows what the impact of Covid-19 will be on advertising, marketing and media (or, indeed, anything else) but it is certain to be sharp and painful. The UK’s Advertising Association, which these days does a pretty good job of standing up for its stakeholders, is launching a campaign to persuade the Government.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
JUNE 17, 2020
Are electric scooters going to part of the new normal? They’re already here of course, to some people’s disquiet (although they can hardly be more dangerous than some of the speedster cyclists whizzing along the world’s pedestrian spaces.) Mongoose, once BMX, is joining the fray, with a film from Rabbit Foot Studios and Lucky, completed.
More About Advertising
JUNE 19, 2020
Dentsu Aegis Network has followed Interpublic by revealing (although it probably didn’t intend to do so publicly) its US racial mix and it makes pretty depressing reading. Black employees made up just 1.8% of executives, 2.5% of management and 6.9% of professionals. 83.4% of executives, 81.5% of management and 71.6% of professionals are white.
More About Advertising
JUNE 18, 2020
Engine’s “Get Money Calm” campaign gets better every time. In this fourth instalment, an enormous bull shows us how to keep cool in challenging times. A china shop, a chaotic kids’ party, a storm at sea or an asteroid crashing to earth — nothing can phase the prize bull. MoneySuperMarket has also launched new tools.
More About Advertising
JUNE 18, 2020
With so much polarisation and animosity around trans issues at the moment, it’s a brave marketer that makes a stand in this area. But Diesel and Publicis Italy have done a fine job of telling the story of Francesca, whose transition culminates in a unique dénouement. The ad puts an new and nuanced spin on.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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