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Not so long ago, it was easy to overlook influencer marketing trends, but now that influencers are a vital aspect of the modern marketing machine, it would be foolish to turn a blind eye. In the past decade, we've gone from zero to having 93% of marketers using influencer marketing. Despite this meteoric growth, influencer marketing has been laden with problems: From pretenders with fake followers to questionable alliances that did more harm than good (like the below Tweet in which influencer S
Independent London agency Red Brick Road is ending the year on a high note with two new clients: Canderel and Pure Via sweeteners and Proximo Spirits, which distributes a number of brands including Jose Cuervo and Bushmills. RBR will focus particularly on mass market tequila brand 1800. Canderel and Pure via are owned by Merisant.
The year was 1956. The city, San Francisco. The agency, BBDO. The job, Mailroom clerk. The future advertising legend, Hal Riney. Riney was born in the depths of The Great Depression in Washington, a fact of his life that influenced his later work, including “It’s Morning Again in America” which helped re-elect Ronald Reagan in […].
Mobile ad fraud has long been a major concern with everyone in the in-app advertising space, siphoning away budgets, reducing campaign effectiveness and making the entire ecosystem less trustworthy. But, issues around ad fraud have not gone unheeded. The industry has made major strides in its fight against fraudsters in 2019, and our team of mobile marketing and advertising experts expect this push to continue throughout 2020.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Let’s face it: getting organic traffic to your website is hard. There’s tons of competition for keywords, social media is now a pay-to-play space, and voice search is throwing a wrench in everything SEO-related. If you want to get more leads and sales, you’re going to have to do some pay-per-click (PPC) advertising. And with a whopping 63,000 searches done per second , Google is the place to do it.
‘Tis the season of the Christmas ad. Frosty night-time scenes, glittering magical themes and brightly wrapped boxes fill our screens accompanied by familiar or nostalgic music, all designed to pluck at our heart strings and help us go shopping. The themes and motifs are familiar, but what is going on when it comes to influencing.
On December 19, 2019, the National Advertising Division (NAD) closed out the year with an announcement of its plans to “develop a fast-track process to more efficiently handle certain types of online and social media advertising claims.” These claims include insufficient disclosures, such as influencer posts that fail to disclose an influencer’s material connection with a sponsor; general claims that are in violation of NAD and/or Federal Trade Commission guidance, such as unen
On December 19, 2019, the National Advertising Division (NAD) closed out the year with an announcement of its plans to “develop a fast-track process to more efficiently handle certain types of online and social media advertising claims.” These claims include insufficient disclosures, such as influencer posts that fail to disclose an influencer’s material connection with a sponsor; general claims that are in violation of NAD and/or Federal Trade Commission guidance, such as unen
Here’s some good news. For the holidays, Dell Technologies partnered with Ballet Austin and eSight to equip visually impaired individuals with new technology that enabled them to view a live performance of The Nutcracker at The Long Center in Austin. With over 150 community members in attendance, “The Unseen Ballet” was a special event that […].
In the programmatic-first world of mobile advertising, data is central to everything. Perhaps no topic is as talked about in this space today as data. Data is extremely top of mind for just about everyone in the mobile marketing and advertising industries. How is data collected for mobile app ad campaigns, and what specifically is being gathered? How is that data being used, and is it being utilized properly?
Unilever has been going through one of the marketing “transformations” we read so much about – taking more work in-house, cutting agency costs (and therefore use) and using influencers and the like – but it doesn’t seem to be working. The consumer goods giant said this week that it will miss its growth target for.
On December 19, 2019, the National Advertising Division (NAD) closed out the year with an announcement of its plans to “develop a fast-track process to more efficiently handle certain types of online and social media advertising claims.” These claims include insufficient disclosures, such as influencer posts that fail to disclose an influencer’s material connection with a sponsor; general claims that are in violation of NAD and/or Federal Trade Commission guidance, such as unen
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Since the introduction of GDPR and CCPA regulations, the world of data-driven marketing started to change its shape. User privacy has become a crucial issue for many companies, so many of them have to change some of their practices to reorganize their data policies. According to.
In the United States, who is so passionate about soccer (or football, as it’s known everywhere else) that they have the top soccer apps on their mobile devices even when the World Cup is years away? To find out, we turned to InMobi Pulse. InMobi Pulse builds a holistic understanding of consumers across data sources ranging from the InMobi ad exchange, which reaches 1.6 billion users globally to opt-in sourced deterministic first-party carrier telco data.
The huge clearout at at Dentsu Aegis Network (the media arm of the Japanese ad conglomerate) continues apace – it’s looking rather like like a purge – as US CEO Nick Brien (below) departs to be replaced by Jacki Kelly hard on the heels of a number of UK departures, latterly former Asia Pacific boss.
Question for you.how many print ads did you make this year? Holy crap, that many! To make and run print ads that help build brands, we need healthy newspapers and magazines. But newspapers are slip slidin’ away at an alarming rate. Over the last 15 years, newspapers have lost $35 billion in ad revenue and […].
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Since the dawn of the digital age, there’ve been tons of problems associated with security flaws, and similarly, numerous unique solutions for them. Among these solutions are antivirus, password managers and VPN software. With so many individual providers in all these categories, marketing their services to the same end-users, many.
In the mobile app space today, there are many different ways to succeed. Damian Gray , Director of Customer Success at Apptopia, uses a data-led approach to help those he works with not just survive but thrive in this arena. We recently sat down with him to learn more about his job, the mobile app industry and the ongoing evolution of mobile app measurement and tracking.
Christmas is to UK adland what the Super Bowl is to the US; big brands, big budgets, and the once-a-year feeling that the press (and maybe even the public) cares about what it makes. Brands spend big at Christmas, but the festive season brings changes not just in spend, but in advertising style. This is.
Agencies are judged by their award show hauls. Evidence is all around us. Just look at how much your agency spends to enter the back-slapping contests. Or read the industry press. Here’s a lede from a source I respect—Epica Awards: Until recently, Foote, Cone and Belding felt like a fairly discreet agency, doing solid work […].
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
67% of social advertisers consider Facebook to be the most effective social media platform they use. At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. There was a time when brands could acquire customers organically, but that era is over. Now Facebook is strictly pay-to-play, and advertisers need to go above and beyond boosting a post every so often.
When it comes to complying with the CCPA, ad tech vendors and their digital advertising partners need to be fully aware of what the law presently entails and what they need to do in order to comply with the new regulation. Note: This blog post is just for informational purposes only, and is not designed to serve as a full legal guide. This must not be read or treated as legal advice.
All good relationships thrive on trust and openness. This is very definitely the case when it comes to the relationships that advertisers have with agency and tech partners. And it’s especially true of the relationships between brands and media agencies of record who help them plan and buy media. In recent years, the media and.
Regulation. Few industries need it applied to them more stringently than high technology, social media platforms in particular. Few industries are as free to set their own agendas today without regard to public safety. California, following Europe’s lead, is tightening standards in an effort to protect its citizens’ privacy. The California Consumer Privacy Act (CCPA) […].
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
By Archie Heaton London’s liberal bubble was well and truly popped last week when those working in advertising shockingly discovered that the British people had voted for Boris Johnson. To make matters worse, Shoreditch was equally perplexed to find out that those who’d voted to Leave the European Union haven’t changed their political views, even.
Accenture Interactive leader Anatoly Roytman (below), who runs the digital giant outside the US, is retiring after ten years there. Accenture says: “We can confirm that Anatoly Roytman will be retiring at the end of the year, following a brilliant decade-long career with Accenture Interactive. As one of the early founders of Accenture Interactive in.
Publicis Groupe CEO Arthur Sadoun is continuing in the Christmas tradition of his predecessor, Maurice Lévy, by unveiling a self-deprecating video at Christmas. Sadoun is half way through his third year in the post, but once again Lévy (still chairman of the supervisory board) has got in on the act. In 2017, Levy appeared as.
The Indian ad market is growing at around 14 per cent, according to GroupM’s predictions for 2019, and already this year Havas has bought UX consultancy Think Design and digital agency Langoor, so experiential agency Shobiz makes three. Shobiz was founded in 1982 and employs 300 staff in five offices across India. The agency will.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
It’s the most wonderful time of the year for seasonal experiential activity. Boots is launching its themed Christmas ‘bootiques’, KFC and Deliveroo are pairing up to give out festive burgers to the public, and Lego are rebuilding the 12 days of Christmas in the Savoy (below). It’s clear that brands are making the most of.
M&C Saatchi seems to be suffering a death by 1000 cuts: CEO Giles Hedger and ECD Justin Tindall (below), both recruited from Leo Burnett in the wake of the agency’s ill-fated dalliance with Lean Mean Fighting Machine, are both taking voluntary redundancy, citing their responsibility to go rather than more junior people. The agency announced.
Grey Europe has won Carlsberg’s Alcohol Free Beer (AFB) global communications account. Grey Europe won the business following a final pitch run in-house. The first work will appear in early 2020 and will connect to the ‘Probably’ Carlsberg positioning, with a focus on shifting the wider perception of alcohol-free beer. Julian Marsili, global brand director.
UK adland regulator the ASA is dealing with a seeming outbreak of Tourette’s this Christmas – our old friend BrewDog is in trouble again (this time with the assistance of Uncommon Creative Studio) for its m *r poster (it doesn’t actually say that but you know.) while Channel 4 has been wrapped across the wrists for.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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