Martech

APRIL 15, 2022

The quality of the content you publish on social media channels matters, but so does when you post it. That may be obvious; what is less obvious is that the optimum times for publishing can change from year to year. Sprout Social, the social media management solution, took a sample of over 30,000 customers and looked at the most productive times for engagement , broken down by social platform (Facebook, Instagram, LinkedIn and Twitter) and industry.

Media 142

Media Audience MarTech Marketing 142

AdPulp

APRIL 13, 2022

Bastrop County is a fast-growing neighbor to Travis County—the home of Austin, the University of Texas, the state capitol, Austin FC, Austin City Limits, Oracle, Tesla, and so on. Bastrop is also directly downriver from Tesla’s new world headquarters and car-making factory. When Elon Musk moved from California to Texas, his Boring Company quickly set […].

Marketing 115

Marketing 115

Chief Martech

APRIL 12, 2022

This is the 8th year we’re running The Stackies. It’s an awards program that invites marketers to share a single slide illustrating their martech stack — the different apps and platforms they use and how they conceptualize them working together. I’d encourage you to participate (deadline for entries April 29). It’s a fantastic way to contribute to our community’s understanding of how martech fits into the function and flow of modern marketing.

MarTech 114

MarTech Marketing Communications Media 114

IAB Tech Lab

APRIL 12, 2022

OpenRTB 2.6 is the latest update to the industry’s standard communication protocol. The recent additions to OpenRTB 2.

Communications 111

Communications 111

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

APRIL 14, 2022

App opt-in rates soared in 2021, putting to rest fears about the impact of Apple’s AppTrackingTransparency (ATT) framework. The rate across all sectors was 25%, up from 16% the previous year, according to a report from mobile measurement company Adjust. ATT is part of iOS 14.5 and requires apps to ask permission to track online activity. At its launch last April there were concerns about its impact on data collecting.

eCommerce 131

eCommerce Entertainment Retail MarTech 131

Paleo AdTech

APRIL 11, 2022

Blagica (blah’-gee-tsa) is a two-decade deep web pioneer and currently Director of Affiliate Marketing at JEB Commerce. Her journey began when, inspired by her fictional childhood idol Angela Bower of “ Who’s the Boss? ” she applied for and won a year-long bivouac in NYC with Ogilvy & Mather after majoring in advertising at Western Michigan University’s Haworth College of Business.

Affiliates 98

Affiliates Pop-Up Cookies Ad Tech 98

Bhatnaturally

APRIL 10, 2022

Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add to it the general clutter of media and we have to appreciate creative ads which get noticed and stay memorable. My weekly compilation of clutter breaking creative ads is a small tribute to such efforts. Here are [.]. The post Lumo’s ‘flight shame’, Brew City, what3words and more: creative ads of the week appeared first on Bhatnaturally.

Media 94

Media Advertising 94

Martech

APRIL 14, 2022

Out-of-home (OOH) advertising isn’t just for the burger chain at the next highway stop. Tech companies are joining in on a medium that saw a boom year in 2021. And the increased interest in OOH, by tech and other categories, is largely because of the ability to integrate the channel into an omnichannel strategy for marketers. The numbers. OOH ad revenue climbed 16.7% last year, taking the yearly U.S. total to $7.1 billion overall, according to a report from the Out of Home Advertising Associatio

Advertising 131

Advertising MarTech Marketing Media 131

AdPulp

APRIL 9, 2022

Weedmaps is producing a new, original cannabis-centric docuseries called Tumbleweeds with Killer Mike. Hosted by rapper and activist Killer Mike, the series was produced by Wheelhouse DNA and Wheelhouse Labs and distributed through VICE Media Group. The first two episodes of the four-part series will air on VICE TV on April 20 starting at 10 […].

Media 90

Media Marketing 90

Venture Beat

APRIL 9, 2022

While machine learning in ad tech won't replace humans, it can free marketers from tedious tasks and empower them to be superhuman. Read More.

Machine Learning 98

Machine Learning Marketing Ad Tech 98

Advertisement

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Advertising

More About Advertising

APRIL 11, 2022

London agency St Luke’s has won another of the new fintech apps, HyperJar which lets people budget for separate things in “jars,” food, clothes, petrol etc. St Luke’s’ remit includes a new brand creative platform and a summer TV campaign. including all above the line communications. The creative agency will work alongside newly-appointed data marketing.

Food 87

Food Communications Agency Advertising 87

Martech

APRIL 14, 2022

“We want to be treated as individuals by the brands we do business with,” said Katie Wheeler, senior manager of product marketing at Salesforce, in a recent webinar. “But, it’s hard for companies to treat folks at the individual level because there’s so much data — there are so many platforms and devices.” “But this is what customers expect — they expect a personalized experience,” she added.

Marketing 130

Marketing Audience ROI MarTech 130

PubMatic

APRIL 12, 2022

Delivering customer value is predicated first and foremost on listening. As Rocky Balboa told the young Adonis Creed, “You can’t learn anything when you’re talking. That’s a fact of life.” At PubMatic, we have seen that understanding the problems customers have is critical to building the foundation to deliver a product or service that solves for those problems.

Header Bidding 81

Header Bidding Ad Tech ROI Media 81

Marketing Tech News

APRIL 15, 2022

GumGum, a contextual-first advertising technology company, is working with the Ad Council on a new disaster and crisis relief effort that encourages audiences to give financial donations to the Ukraine Crisis Relief Fund through GlobalGiving. GumGum is providing support to the Ad Council with GumGum Smile, a programme that enrols clients to contribute a portion.

Audience 79

Audience Advertising Marketing 79

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

InMobi

APRIL 12, 2022

Generation Z: Roughly defined as those born between 1997 and 2012, were the first truly digital native – and mobile first – generation. As such, the habits and practices of Gen Z have disrupted business as usual perhaps more than any other generation before them. For most marketers today to be successful, they need to able to effectively reach and influence Gen Z.

Retail 69

Retail Food Mobile Ads Video Ads 69

Martech

APRIL 14, 2022

Numbers. We see them in big data, machine learning and artificial intelligence algorithms, A/B testing. Digital marketing runs on numbers. So where do the words and pictures come in? “Creatives” begin their work where the numbers end. They take those analytical insights and turn them into words, pictures and messages that entice the customer to make the next click on that web site, text or email message.

A/B Testing 130

A/B Testing Machine Learning GDPR Agency 130

More About Advertising

APRIL 12, 2022

Will the metaverse see as many casualties as the internet, indeed social media? One of the most spectacular occurred when Rupert Murdoch, justly lauded for his commercial nous, bought social media site Myspace. He paid $580m in 2005, signed a $900m ad deal with Google a year later. In 2011 he sold it for $35m. The post MAA blast from the past: Rupert Murdoch’s Myspace first appeared on More About Advertising.

Media 64

Media Advertising Finance Agency 64

Ad Tech Daily

APRIL 15, 2022

TEL AVIV, Israel — ironSource (NYSE: IS), a leading business platform for the App Economy, today announced the launch of their app marketing software, ironSource Luna, allowing app marketers to execute and control the app marketing cycle from one place for the first time. With two core products – Luna Control and Luna Create – […].

Marketing 63

Marketing Ad Tech Media Advertising 63

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Aronson Ads

APRIL 15, 2022

At Aronson Advertising, we do a lot of market research. We’re always looking at developing trends and ways to improve results for our clients. And arguably the biggest trend in the auto industry right now is, of course, the focus on electric vehicles, or EVs. Right now EVs comprise some two percent of U.S. auto sales, but manufacturers and industry experts forecast* that EVs may comprise anywhere from twenty to fifty percent of auto sales within just ten years.

Marketing 57

Marketing Manufacturing Education Impressions 57

Martech

APRIL 14, 2022

The IAB Tech Lab announced updates to ads.txt specifications. IAB hopes the update will remove some confusion around the entities ads are bought from and where the ads show up after they’re purchased. New values – “ownerdomain” and “managerdomain” – attempt to bring transparency to seller relationships identified through the sellers.json standard in ad exchanges that use the ads.txt protocol.

Ad Exchange 128

Ad Exchange Ad Inventory MarTech Advertising 128

More About Advertising

APRIL 14, 2022

Thin pickings this week (a short one admittedly.) Not actually sure we like this one that much – delivery service Gorillas by Mother offshoot The Or – but at least it’s trying to differentiate Gorillas from all the others by pitching to the supposedly wacky, innuendo-loving denizens of the capital. Shows the mushrooming impact of. The post MAA Ad of the Week: Gorillas from The Or first appeared on More About Advertising.

Advertising 59

Advertising Agency 59

Ad Tech Daily

APRIL 15, 2022

Move Empowers Advertisers to Harness Power of First-Party Data LOS ANGELES — The Trade Desk, the leading independent demand-side advertising platform (DSP), today announced a new integration with the Adobe Real-Time Customer Data Platform (CDP), enabling marketers to drive more precision and relevance in their advertising by easily activating first-party data at scale across the […].

Ad Tech 57

Ad Tech Demand Side Platform Advertising Marketing 57

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Adtaxi

APRIL 12, 2022

Contact us. Ecommerce businesses strive to create easy transactions and satisfactory experiences. However, there will inevitably be times when things simply don’t measure up for every buyer. The rise in ecommerce options has made consumers more discerning, too. According to a survey from PwC , “73% of all people point to customer experience as an important factor in their purchasing decisions.

eCommerce 55

eCommerce Retargeting Communications Audience 55

Martech

APRIL 15, 2022

Every Monday morning, two marketing groups in two different companies get a standard report. One marketing team reads the report and then usually convince themselves that the data is wrong because their campaigns are working. What other reason could there possibly be for this quarter’s 10% growth in revenue? The other marketing team devours the report by noting trends in web interactions, analyzing attendees’ reactions to their last podcast and checking the number of sales-closed opp

SEO 124

SEO Conversion Rate Marketing Conversion 124

More About Advertising

APRIL 13, 2022

Publicis Groupe has continued the good work of 2021 into 2022 with Q1 net revenue of €2.8m, up 17.1%, and organic growth of 10.5%, in line with 2021. By region North America grew 8.1%, Europe 14.9%, Asia Pacific 14.4%, Middle East and Africa 13.4% and Latin America 13.1%. Nonetheless the company is sticking to its. The post Publicis surges into 2022 with 10.5% Q1 growth first appeared on More About Advertising.

Advertising 59

Advertising Finance Media Agency 59

EGC Group

APRIL 15, 2022

Today, when you’re outside—whether on a walk, jog, or traveling by car, bus, or train—you may find yourself noticing more advertisements. These ads may appear on billboards, in bus shelters, or in train stations. No accident. No coincidence. Out-of-home (OOH) advertising is experiencing a comeback like never before.

Advertising 52

Advertising Marketing 52

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

All About Advertising Law

APRIL 15, 2022

At the peak of tax-filing season, when millions of consumers are still considering their method of filing, the Federal Trade Commission has set its sights on Intuit, Inc., one of the largest online tax-filing services. On March 28, 2022, the FTC filed an administrative complaint against Intuit, alleging that the company’s marketing of TurboTax as a free tax-filing service misleads consumers because the free service applies only to some, while many end up getting hit with charges at the time of f

Advertising 52

Advertising Marketing 52

Martech

APRIL 15, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and if you’re searching for signs of the metaverse, try dollar signs. Many searchers are making that leap, it seems, specifically with big videogame plays.

MarTech 122

MarTech Marketing Advertising 122

More About Advertising

APRIL 14, 2022

Total UK marketing budgets were revised up to an almost eight-year high during the opening quarter of 2022, according to latest IPA Bellwether Report. Total marketing budgets were upwardly revised by nearly one-quarter of Bellwether panellists (24.1%). !0% of companies recorded budget cuts, yielding a net balance of +14.1% in Q1 2022 (+6.1% in Q4. The post Post-Covid UK adspend rising says IPA but there are plenty of clouds on the horizon first appeared on More About Advertising.

Advertising 59

Advertising Marketing Finance Media 59

Ad Badger

APRIL 14, 2022

SUBSCRIBE There is a new report in Amazon’s Brand Analytics that tells you what your top 1000 most important search. Read More Why Amazon’s Search Query Performance Dashboard is Awesome [PPC Den Podcast]. The post Why Amazon’s Search Query Performance Dashboard is Awesome [PPC Den Podcast] appeared first on Ad Badger.

Education 52

Education Advertising 52

Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.