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The quality of the content you publish on social media channels matters, but so does when you post it. That may be obvious; what is less obvious is that the optimum times for publishing can change from year to year. Sprout Social, the social media management solution, took a sample of over 30,000 customers and looked at the most productive times for engagement , broken down by social platform (Facebook, Instagram, LinkedIn and Twitter) and industry.
Bastrop County is a fast-growing neighbor to Travis County—the home of Austin, the University of Texas, the state capitol, Austin FC, Austin City Limits, Oracle, Tesla, and so on. Bastrop is also directly downriver from Tesla’s new world headquarters and car-making factory. When Elon Musk moved from California to Texas, his Boring Company quickly set […].
This is the 8th year we’re running The Stackies. It’s an awards program that invites marketers to share a single slide illustrating their martech stack — the different apps and platforms they use and how they conceptualize them working together. I’d encourage you to participate (deadline for entries April 29). It’s a fantastic way to contribute to our community’s understanding of how martech fits into the function and flow of modern marketing.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
App opt-in rates soared in 2021, putting to rest fears about the impact of Apple’s AppTrackingTransparency (ATT) framework. The rate across all sectors was 25%, up from 16% the previous year, according to a report from mobile measurement company Adjust. ATT is part of iOS 14.5 and requires apps to ask permission to track online activity. At its launch last April there were concerns about its impact on data collecting.
Weedmaps is producing a new, original cannabis-centric docuseries called Tumbleweeds with Killer Mike. Hosted by rapper and activist Killer Mike, the series was produced by Wheelhouse DNA and Wheelhouse Labs and distributed through VICE Media Group. The first two episodes of the four-part series will air on VICE TV on April 20 starting at 10 […].
Blagica (blah’-gee-tsa) is a two-decade deep web pioneer and currently Director of Affiliate Marketing at JEB Commerce. Her journey began when, inspired by her fictional childhood idol Angela Bower of “ Who’s the Boss? ” she applied for and won a year-long bivouac in NYC with Ogilvy & Mather after majoring in advertising at Western Michigan University’s Haworth College of Business.
Blagica (blah’-gee-tsa) is a two-decade deep web pioneer and currently Director of Affiliate Marketing at JEB Commerce. Her journey began when, inspired by her fictional childhood idol Angela Bower of “ Who’s the Boss? ” she applied for and won a year-long bivouac in NYC with Ogilvy & Mather after majoring in advertising at Western Michigan University’s Haworth College of Business.
Out-of-home (OOH) advertising isn’t just for the burger chain at the next highway stop. Tech companies are joining in on a medium that saw a boom year in 2021. And the increased interest in OOH, by tech and other categories, is largely because of the ability to integrate the channel into an omnichannel strategy for marketers. The numbers. OOH ad revenue climbed 16.7% last year, taking the yearly U.S. total to $7.1 billion overall, according to a report from the Out of Home Advertising Associatio
Advertising competes for our attention. We tend to ignore it as we have more important issues occupying our minds. Add to it the general clutter of media and we have to appreciate creative ads which get noticed and stay memorable. My weekly compilation of clutter breaking creative ads is a small tribute to such efforts. Here are [.]. The post Lumo’s ‘flight shame’, Brew City, what3words and more: creative ads of the week appeared first on Bhatnaturally.
TEL AVIV, Israel — ironSource (NYSE: IS), a leading business platform for the App Economy, today announced the launch of their app marketing software, ironSource Luna, allowing app marketers to execute and control the app marketing cycle from one place for the first time. With two core products – Luna Control and Luna Create – […].
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“We want to be treated as individuals by the brands we do business with,” said Katie Wheeler, senior manager of product marketing at Salesforce, in a recent webinar. “But, it’s hard for companies to treat folks at the individual level because there’s so much data — there are so many platforms and devices.” “But this is what customers expect — they expect a personalized experience,” she added.
London agency St Luke’s has won another of the new fintech apps, HyperJar which lets people budget for separate things in “jars,” food, clothes, petrol etc. St Luke’s’ remit includes a new brand creative platform and a summer TV campaign. including all above the line communications. The creative agency will work alongside newly-appointed data marketing.
Move Empowers Advertisers to Harness Power of First-Party Data LOS ANGELES — The Trade Desk, the leading independent demand-side advertising platform (DSP), today announced a new integration with the Adobe Real-Time Customer Data Platform (CDP), enabling marketers to drive more precision and relevance in their advertising by easily activating first-party data at scale across the […].
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Delivering customer value is predicated first and foremost on listening. As Rocky Balboa told the young Adonis Creed, “You can’t learn anything when you’re talking. That’s a fact of life.” At PubMatic, we have seen that understanding the problems customers have is critical to building the foundation to deliver a product or service that solves for those problems.
Numbers. We see them in big data, machine learning and artificial intelligence algorithms, A/B testing. Digital marketing runs on numbers. So where do the words and pictures come in? “Creatives” begin their work where the numbers end. They take those analytical insights and turn them into words, pictures and messages that entice the customer to make the next click on that web site, text or email message.
GumGum, a contextual-first advertising technology company, is working with the Ad Council on a new disaster and crisis relief effort that encourages audiences to give financial donations to the Ukraine Crisis Relief Fund through GlobalGiving. GumGum is providing support to the Ad Council with GumGum Smile, a programme that enrols clients to contribute a portion.
Generation Z: Roughly defined as those born between 1997 and 2012, were the first truly digital native – and mobile first – generation. As such, the habits and practices of Gen Z have disrupted business as usual perhaps more than any other generation before them. For most marketers today to be successful, they need to able to effectively reach and influence Gen Z.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Will the metaverse see as many casualties as the internet, indeed social media? One of the most spectacular occurred when Rupert Murdoch, justly lauded for his commercial nous, bought social media site Myspace. He paid $580m in 2005, signed a $900m ad deal with Google a year later. In 2011 he sold it for $35m. The post MAA blast from the past: Rupert Murdoch’s Myspace first appeared on More About Advertising.
The IAB Tech Lab announced updates to ads.txt specifications. IAB hopes the update will remove some confusion around the entities ads are bought from and where the ads show up after they’re purchased. New values – “ownerdomain” and “managerdomain” – attempt to bring transparency to seller relationships identified through the sellers.json standard in ad exchanges that use the ads.txt protocol.
At Aronson Advertising, we do a lot of market research. We’re always looking at developing trends and ways to improve results for our clients. And arguably the biggest trend in the auto industry right now is, of course, the focus on electric vehicles, or EVs. Right now EVs comprise some two percent of U.S. auto sales, but manufacturers and industry experts forecast* that EVs may comprise anywhere from twenty to fifty percent of auto sales within just ten years.
Contact us. Ecommerce businesses strive to create easy transactions and satisfactory experiences. However, there will inevitably be times when things simply don’t measure up for every buyer. The rise in ecommerce options has made consumers more discerning, too. According to a survey from PwC , “73% of all people point to customer experience as an important factor in their purchasing decisions.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Total UK marketing budgets were revised up to an almost eight-year high during the opening quarter of 2022, according to latest IPA Bellwether Report. Total marketing budgets were upwardly revised by nearly one-quarter of Bellwether panellists (24.1%). !0% of companies recorded budget cuts, yielding a net balance of +14.1% in Q1 2022 (+6.1% in Q4. The post Post-Covid UK adspend rising says IPA but there are plenty of clouds on the horizon first appeared on More About Advertising.
Every Monday morning, two marketing groups in two different companies get a standard report. One marketing team reads the report and then usually convince themselves that the data is wrong because their campaigns are working. What other reason could there possibly be for this quarter’s 10% growth in revenue? The other marketing team devours the report by noting trends in web interactions, analyzing attendees’ reactions to their last podcast and checking the number of sales-closed opp
Today, when you’re outside—whether on a walk, jog, or traveling by car, bus, or train—you may find yourself noticing more advertisements. These ads may appear on billboards, in bus shelters, or in train stations. No accident. No coincidence. Out-of-home (OOH) advertising is experiencing a comeback like never before.
At the peak of tax-filing season, when millions of consumers are still considering their method of filing, the Federal Trade Commission has set its sights on Intuit, Inc., one of the largest online tax-filing services. On March 28, 2022, the FTC filed an administrative complaint against Intuit, alleging that the company’s marketing of TurboTax as a free tax-filing service misleads consumers because the free service applies only to some, while many end up getting hit with charges at the time of f
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Thin pickings this week (a short one admittedly.) Not actually sure we like this one that much – delivery service Gorillas by Mother offshoot The Or – but at least it’s trying to differentiate Gorillas from all the others by pitching to the supposedly wacky, innuendo-loving denizens of the capital. Shows the mushrooming impact of. The post MAA Ad of the Week: Gorillas from The Or first appeared on More About Advertising.
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and if you’re searching for signs of the metaverse, try dollar signs. Many searchers are making that leap, it seems, specifically with big videogame plays.
SUBSCRIBE There is a new report in Amazon’s Brand Analytics that tells you what your top 1000 most important search. Read More Why Amazon’s Search Query Performance Dashboard is Awesome [PPC Den Podcast]. The post Why Amazon’s Search Query Performance Dashboard is Awesome [PPC Den Podcast] appeared first on Ad Badger.
Location matters even more in healthcare than in other industries. Take a moment to learn more about how marketing for healthcare should focus on location and the benefits it brings. Why Does Location Matter? Patients aren’t going to travel hundreds of miles to see their family physician for a checkup or flu shot. If they’re injured and need to go to an ER and have to decide between a hospital that is five miles away or twenty miles away, they’re going to whichever is most accessible.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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