Sat.Mar 06, 2021 - Fri.Mar 12, 2021

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

What is B2B search engine optimization? B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. SEO for B2B organizations puts your products in front of your prospects at the right time because it helps you reach and convert key business decision-makers within companies through specific keywords that they search fo

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AdPulp Book Review: Trustworthy Gives Brands A Roadmap To Walk The Talk

AdPulp

There’s a classic trade ad for McGraw-Hill Magazines in a which a stern-looking guy in a desk chair says “I don’t know who you are. I don’t know your company…Now-what was it you wanted to sell me?” (There’s more copy, but you can see it for yourself.) Decades later, we live in a world of […]. The post AdPulp Book Review: Trustworthy Gives Brands A Roadmap To Walk The Talk appeared first on Adpulp.

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WPP reveals chunky 2020 loss but CEO Read says recovery is going to plan

More About Advertising

It’s not often that a CEO strikes an upbeat note after losing the not inconsiderable sum of nearly £2.8 billion but that seems to be the message from WPP CEO Mark Read (below.) As with many companies that have grown chiefly by acquisition, there comes the awful moment when you need to acknowledge that the. The post WPP reveals chunky 2020 loss but CEO Read says recovery is going to plan first appeared on More About Advertising.

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COVID-19 Impact on Advertising - Resetting the Way We Live and the Way We Buy

Smarty Ads

As the world is watching the dynamics of the novel coronavirus (COVID-19) outbreak, marketing and advertising specialists from every corner of our planet are trying to predict the scale of COVID-19 impact on advertising. Should you shift your focus to new channels, review your ad spend or cancel your.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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How to Spy On Your Competitor’s Digital Ads

What Runs Where

American soccer player Brian McBride said, “Competition helps people figure it out.” It’s just as true in business as in sports, and you can rely on your competitor’s digital marketing strategy to help you figure out your next move too. Monitor your competition and the digital landscape to ensure that you always have a good vantage point on what’s happening with marketing in your industry.

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Ancestry.com Reveals and Then Connects You To Your Heritage

AdPulp

My mom is a big Ancestry.com fan. She’s been using the service for several years to research our family. She has learned a lot in the process. We now know that our Jewish ancestors fled imperial Russia during the first decade of the 20th century due to czarist persecution. My mom also recently discovered new […]. The post Ancestry.com Reveals and Then Connects You To Your Heritage appeared first on Adpulp.

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5 questions to ask before creating your direct-to-consumer marketing strategy

illumin

Almost every brand is faced with a crowded online market, fierce competition, and an army of resellers. With ecommerce sales accelerating at break-neck speed, understanding the keys to a successful direct-to-consumer marketing strategy is more important now than ever. Our goal is to simplify this process for you and ask questions to help you think […].

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Contextual Targeting for Apps: An Overview

InMobi

IDFA (Apple’s iOS Identifier for Advertisers) specifically and mobile device identifiers more broadly have played a crucial role in enabling targeted advertisements. Many aspects of programmatic advertising, ranging from basic controls like frequency capping to the sophisticated audience segments created using machine learning algorithms, have been built around device identifiers.

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Today’s Masters of the ‘New School’ Are Rewriting the Rules

AdPulp

There are several hills I’m willing to die on, and one of those hills is that people that who work in the creative industries and enjoy their job are better at it. I have no data to prove this, I have no graph or chart or diagram. I just believe it, but I’m not the […]. The post Today’s Masters of the ‘New School’ Are Rewriting the Rules appeared first on Adpulp.

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W+K creative standard bearer Tony Davidson steps down after 20 years

More About Advertising

ECD Tony Davidson, one of the pillars of Wieden+Kennedy London along with, first, Kim Papworth and then Iain Tait is leaving this summer after 20 award-packed years. Tait is also leaving this year which leaves W+K looking for new creative leaders – not that easy a task these days. Davidson (above) says: “It’s never easy. The post W+K creative standard bearer Tony Davidson steps down after 20 years first appeared on More About Advertising.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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Measuring the Impact of the End of IDFA Tracking on iOS 14

Lemonads

The mobile industry is in a state of constant evolution because the technology that powers these devices is constantly being improved upon. This has led to the development of powerful operating systems that are updated on a regular basis. Device manufacturers like Apple take advantage of these device updates to make adjustments that are perceived as positive, but they can actually have a negative effect on the digital marketing ecosystem and user experience as a whole.

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Virtual Hiring Best Practices

Buyer Advertising

We’re approaching the 1-year mark of when the pandemic began. And while business sectors continue to re-open, the reality is that most hiring efforts are and will continue to happen online. Virtual hiring is new territory for candidates and businesses. The Buyer team has established four tips for basic interview etiquette. Candidates and interviewers alike can use these tips, and all promote professionalism while giving you time to focus on the interview itself. #1: Research your interview platf

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What Does Google’s Announcement on User IDs Mean for the Ad Industry?

Admixer

On 3 March 2021, Google made a loud announcement that grabbed all the media attention. The tech giant made it clear that once it stops supporting 3rd-party cookies in 2022, it won’t build or use any user-based identifiers in its products (including DV360, Google Ads, and Campaign Manager). Instead, Google will focus on cohort analysis […]. The post What Does Google’s Announcement on User IDs Mean for the Ad Industry?

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Out of Home industry heavy hitters form global advisory company OOH Capital

More About Advertising

A number of senior figures from the worldwide Out of Home industry have formed a new global advisory company and consultancy aimed at accelerating the industry’s expansion and digital transformation. Headed by former Ocean Outdoor chairman Tom Goddard (above), the group also includes former Posterscope global CEO Annie Rickard, Posterscope’s former global insight director David.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Knowing the value of a click

AdOpsHouse

A good campaign manager should not just accept the price of a click when first reported but seek out the conditions that allowed that price. When determining how your Google Ads campaign will spend its budget, the most important decision you have to make is what kind of bidding strategy should you employ. Google has offered various options for a “set and forget” approach where it’s bidding algorithms will take care of everything for you except for writing the ads themselves.

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Smartyads DSP Is Ranked as Winter’s High Performer on G2: What Does It Mean for Advertisers?

Smarty Ads

Great news again! One of the largest resources for business software reviews and comparison G2 has featured SmartyAds DSP as the high performer of winter. We are honored to be acknowledged as such because it means that we fall within the best-rated DSPs according to feedback and the bunch of.

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Automatic Renewal Programs: Latest Updates

All About Advertising Law

The laws and regulations surrounding subscription-based offers continue to change on a regular basis. Federal and state regulators and private plaintiffs continue to lodge challenges against companies selling products and services on a recurring basis. Moreover, new cases and law enforcement activity offer evolving interpretations on how to comply. Given the substantial developments, companies offering products or services on an automatically renewing basis should take heed.

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St Luke’s tucks into Gü after four-way pitch

More About Advertising

Is it a sign of a spring thaw after a Covid winter? New creative agencies seem to be being appointed thick and fast and St Luke’s, which has had a good 18 months or so on the new business front, has won dessert brand Gü in a four-way pitch handled by The Observatory. The other. The post St Luke's tucks into Gü after four-way pitch first appeared on More About Advertising.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Supply Path Optimization Explained

InMobi

Today, few terms in ad tech and programmatic ad circles are as frequently talked about and discussed as supply path optimization (SPO). Let’s dive into what it means, what it purports to do and what an SPO strategy can look like. SPO describes plans undertaken by advertisers and/or demand-side platforms (DSPs) to create the most direct, trusted, verified and efficient paths to publisher's inventory.

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Programmatic in Action: How Yaroslav Kholod and His Team Built One of the Most Trusted SSPs

Admixer

Admixer was originally a Ukrainian advertising network, which later evolved into a holistic global ecosystem. To make it possible, Yaroslav Kholod, Director of Programmatic Operations at Admixer, and his team embarked on a journey to build a new generation SSP, immune from the traditional pitfalls. The road was rocky, and Yaroslav’s team faced several challenges […].

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How to Make Your Affiliate Program Attractive to Publishers (Guide 2022 for Advertisers)

Lemonads

Even after accounting for the economic backlash of the global COVID-19 health crisis, the digital marketing industry generated more than 320 billion US dollars in 2020. That number is set to increase by more than 10% every year until 2027, when the industry will be worth approximately $640 billion. Affiliate advertising is responsible for generating about 15% of the industry’s total revenue, so these marketers will produce close to $96 billion by 2027.

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Jim Carless of Space: why festival season 2021 still matters to brands

More About Advertising

You’ve got one of those big Yorkshire puddings with the whole meal inside – it’s utter filth, but that’s all right. Someone on stilts hobbles through the mud, almost tripping over the limp, near-catatonic A-level graduates who thought mixing their drinks while jumping around to Foo Fighters was a good idea. Remember that? Festivals. The. The post Jim Carless of Space: why festival season 2021 still matters to brands first appeared on More About Advertising.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

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Indonesia: Gearing up for Ramadan 2021

InMobi

We share the latest Ramadan consumer insights from our 2021 report: Gearing up for Ramadan, 2021 The holy month of Ramadan marks a period where observers fast from dawn to dusk, spend time on spirituality, partake in charity, and celebrate with their loved ones. While digital has paved new avenues for observers to celebrate Ramadan virtually, especially during the lockdown, marketers are left facing an inevitable question, "Will digital mediums forge a new path for observers to commemorate the f

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Juice

Gods of Advertising

The summer after you finished high school. Having recently moved into a small apartment, stressed out by her own demons as well as yours, your mother indicated you find someplace else to live. She’d found evidence of your partying in the basement and could not take it anymore. Never mind you were still a minor in the eyes of the law. You had to go. Jesse was already camped at your father’s townhouse so that was not an option.

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Adam&eveDDB produces mini lockdown masterpiece for Mars Temptations

More About Advertising

One of the defining features of the very best agencies is that everything that’s let out the building has class – no matter how big or small the project is. Here’s adam&eveDDB for Mars Temptations, not the biggest maybe (although it’s a very big client) but spot on in everything. With a home truth about. The post Adam&eveDDB produces mini lockdown masterpiece for Mars Temptations first appeared on More About Advertising.

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Morgan’s sudden GMB exit reveals a media world that could have been scripted by Netflix

More About Advertising

Meghan Markle, aka the duchess of Sussex (for now anyway) is taking a few media scalps – the latest being Good Morning Britain presenter Piers Morgan. Earlier this week it was announced that the Mail on Sunday newspaper would have to apologise on the front page after she won a legal action against it (although. The post Morgan's sudden GMB exit reveals a media world that could have been scripted by Netflix first appeared on More About Advertising.

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Predicting the Future of Sales: How AI and Automation Will Revolutionize Strategies

In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.

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Mother London celebrates Pepsi win with a ‘PopFizzAhh’

More About Advertising

Mother was quietly appointed to the PepsiCo global roster in late 2020, and this is the agency’s very upbeat and colourful debut for the main Pepsi brand, although the full campaign will also include zero sugar Pepsi Max (called Pepsi Black in some countries). The new work is being rolled out in phases around the. The post Mother London celebrates Pepsi win with a ‘PopFizzAhh’ first appeared on More About Advertising.

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Adam&eveDDB crafts timely reminder for Scottish Widows

More About Advertising

International Women’s Day (yesterday) has seen a lot of interesting work, creating warm feelings everywhere we trust. Here’s a useful and practical effort by adam&eveDDB for Scottish Widows (still running) reminding women that, because of things like time off for childcare and the industries they might work in, they get a rough deal on pensions.

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How to avoid common corporate website mistakes: a project manager’s cheat sheet

More About Advertising

Be it redesigning or rebuilding a website; it is a new process. Creating a new website is a provocation that many organizations take to go through once in years. Whereas a project manager’s involvement in redesigning technicalities is limited, the essential project management knowledge always works in favor. From spotting bugs to get them fixed. The post How to avoid common corporate website mistakes: a project manager’s cheat sheet first appeared on More About Advertising.

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BBH pilots Labrokes around a testing Festival course

More About Advertising

The Cheltenham Festival of National Hunt racing (over jumps) is on its way next week. Last year it got into terrible trouble for going ahead as usual hours before lockdown and jump racing finds itself in trouble again this year with a top Irish trainer photographed making a mobile call sitting on a dead horse. The post BBH pilots Labrokes around a testing Festival course first appeared on More About Advertising.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.