Single Grain
MAY 27, 2021
Artificial intelligence (AI) is opening up possibilities in almost all fields. Social media marketing is no different. The ever-evolving landscape of social media platforms is making it challenging for brands to get the most out of social media marketing. That’s why brands are turning to AI-based technologies to gather and analyze real-time data and use it to improve their campaign strategies.
More About Advertising
MAY 25, 2021
Ogilvy global CEO Andy Main has raided his old employer Deloitte Digital for a new ECD for CX operation Ogilvy Experience, Kaleeta McDade. McDade was Deloitte’s group experience director at its studios in the US and India. She has also held senior design and creative roles with Google Brand Studio, Apple, Sapient Shanghai, and Sapient. The post Ogilvy raids Deloitte for new CX creative boss first appeared on More About Advertising.
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AdPulp
MAY 28, 2021
Rosser Reeves was a rule-breaker, a gifted writer, a visionary business person, licensed pilot, sailboat racer, chess player, and art collector. He was born in Virginia in 1910 and he wanted to become rich. Reeves got what he wanted. In 1934, he moved to New York and went to work as a copywriter for a […]. The post Rosser Reeves, Ad Legend appeared first on Adpulp.
All About Advertising Law
MAY 27, 2021
On May 26, 2021, the U.S. Court of Appeals for the Fifth Circuit issued an opinion in Cranor v. 5 Star Nutrition, LLC , holding that the receipt of a single text message is a sufficient injury to convey standing under the Telephone Consumer Protection Act (“TCPA”). This creates a circuit split with the Eleventh Circuit’s 2019 opinion entered in Salcedo v.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Single Grain
MAY 25, 2021
With such a large influx of information on the web, the number of SEO agencies and consultants all around the globe has increased significantly, and so has the general savviness of the average business and their marketing departments. Due to this evolution, succeeding in SEO has become less about being familiar with optimization tactics and strategies, and more about being customizing a strategy that takes advantage of your business’s own unique strengths and weaknesses.
More About Advertising
MAY 26, 2021
Havas Entertainment has won the “eight figure” media account for UKTV, home of channels including Dave, UK Gold, crime channel Alibi, and Yesterday. Omnicom’s Hearts & Science, the incumbent on the business for the last twelve years, repitched alongside Starcom and Total Media. Alasdair Weddell, UKTV’s director of media, said: “Havas Entertainment stood out as.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
illumin
MAY 28, 2021
Welcome to the first edition of what’s new with illumin. We’ve just introduced several impressive new features to illuminate your path to smarter decisions and better outcomes. Ad Format Support SkipStream™ Custom Video Player Our custom video player SkipStream™ is now available in illumin for video creative, allowing an overlay of interactions and performance reporting […].
Single Grain
MAY 24, 2021
Audio SEO is rising at a greater speed than you can imagine, and now podcasts have positioned themselves on the first page of the Google search results. Back in 2018, Google’s Podcast Product Manager, Zack Reneu-Wedeen , said: “Our team’s mission is to help double the amount of podcast listening in the world over the next couple of years.”. Now, in 2021, the mission seems to be successful as podcast listeners have reached a new high – 485 million listeners worldwide !
More About Advertising
MAY 25, 2021
Ye gods! More purpose… This time it’s IKEA advising us to ‘change a bit for good’ with an opus from Mother featuring a robot who tries big things to save the planet (fails) but then discovers you can do your bit at home with bits from IKEA. IKEA marketing communications manager Kemi Anthony says: “We’ve. The post The planet's being saved again - this time by IKEA and a robot from Mother first appeared on More About Advertising.
Lemonads
MAY 27, 2021
How to Convert Your Blog Readers Into Money with Affiliate Marketing ( How to Make Money Blogging ) Just a couple of decades ago, having a rotbust business website was something that only big companies could achieve. Besides the fact that it took hundreds of hours to develop a site, the maintenance costs alone were enough to bankrupt small businesses.
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Buyer Advertising
MAY 27, 2021
It’s a strange time in the business world. With COVID restrictions easing, the pressure is on for employers to establish their re-opening plan. The past year spotlighted many issues directly influenced by the workplace—stability, mental and physical health, diversity, opportunity, etc. It has employees reflecting on their own lives and calls for employers to go beyond day-to-day operations and make significant changes.
Adtelligent
MAY 26, 2021
Data collected from numerous side sources had been productively used by all publishers and advertising companies until the safety of this practice was called into question. With the rising awareness of the need for better data privacy regulations, people have become wary of their personal information being used without proper consent. And with some recent digital security breaches and data misuse cases such as the Cambridge Analytica scandal, it became clear that data privacy is a priority, and
More About Advertising
MAY 28, 2021
David Jones’ brand tech group You & Mr Jones has announced a new technology partner – important, presumably, in such an organisation – US-based CTO Will Luttrell plus net revenue growth of 34.3% in Q1 2021. Luttrell (left) was the founder and CTO of digital ad verification outfit Integral Ad Science and also founder and. The post You & Mr Jones surges in Q1, hires technology chief Luttrell first appeared on More About Advertising.
Lemonads
MAY 26, 2021
Datspush review- It’s not very common for new players to establish themselves and start ruling the landscape in just a couple of years, but that’s exactly what Datspush did. Known as one of the leading platforms for a variety of ad formats, this network was established in 2018 but it has quickly become a popular choice for affiliates around the world.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
PrograMetrix
MAY 26, 2021
Cannabis Brand Development 101: How to Set Your Brand Up for Success. Ed. note: This article is a guest post written by Cannabis Creative. The acceptance of cannabis products as safe, enjoyable for recreation, and effective for medicinal purposes is growing throughout the United States. As awareness and legalization spread, so too does competition within the industry.
InMobi
MAY 25, 2021
Early June sees the convergence of two major events: Father’s Day and high school and college graduation ceremonies. For retailers, what will “Dads and Grads” shopping look like in 2021? That’s what we wanted to find out. To better understand retail spending habits during this period, we engaged in a two-pronged research approach.
More About Advertising
MAY 28, 2021
ITV is back, trying to tempt kids to eat their veggies by declaring war on them. From adam&eveDDB. While MullenLowe France is plugging July’s Olympics for France TV Sport, still on the runway although it’s stuttering a bit. Using Japanese art and fat traqditional gentlemen, which is quite brave these days. MullenLowe France – France.
Lemonads
MAY 24, 2021
Welcome to our pick of the top 5 marketing attribution platforms this year. Market The practice of marketing goes back thousands of years, but marketers only gained the ability to track their campaigns and analyze their performance a couple of decades ago. Before the internet became the behemoth we know today, it was impossible to determine where each sale came from and what exactly prompted people to purchase products at specific times.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Spoton Digital Media
MAY 24, 2021
In 2020, many brick-and-mortar businesses had to pivot. With their doors shut, they had to find another way to serve customers -- so they built an online store. Many brands launched eCommerce stores to help their business survive COVID-19 lockdowns. Now, many brands are realizing that the opportunities of an online store can outlast COVID-19 closures.
InMobi
MAY 24, 2021
For an in-depth look at the in-app advertising experience, especially in ever-popular mobile gaming space, and how it may change as a result of Apple's AppTrackingTransparency (ATT) framework, we recently sat down with Amnon Siev, the CEO and Co-Founder of GeoEdge, the premier provider of ad verification and transparency solutions for the online and mobile advertising ecosystem.
More About Advertising
MAY 27, 2021
Betting firm Ladbrokes is going big on the Euros – well it would, wouldn’t it? – in a whopper campaign from former adam&eveDDB partner Jon Forsyth’s new agency Neverland, featuring just about every drummer on the planet. Or those who were available in May anyway. To show its support for the battered music industry and. The post Ladbrokes marches to (many) different drums in Euros debut from Neverland first appeared on More About Advertising.
SpotX
MAY 24, 2021
Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. Over-the-top (OTT) video is thriving and is widely embraced by consumers in APAC — a market with fierce competition among global OTT giants and regional players. OTT reaches a diverse demographic in the APAC region, as SpotX’s “OTT Is for Everyone” research revealed.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Smarty Ads
MAY 24, 2021
Xiaomi, whose market spans 200+ countries and regions with 280 million+ quality active users, has recently partnered with SmartyAds. The cooperation brings a new opportunity to our advertisers to reach unparalleled advertising outcomes. What is this partnership all about? From now on, Xiaomi is the direct publisher and.
Admixer
MAY 24, 2021
With the fleeting addressability on the web, advertisers seek other channels that provide accuracy and precision, and in-app is the most promising candidate. Nobody has doubts that the future of advertising is mobile, most likely in-app. The pandemic only solidified the position of this channel. During the ongoing lockdowns, apps become a common escape for […].
More About Advertising
MAY 27, 2021
Is the worst over for the ad holding companies? Their obituary is written regularly (almost daily in the early stages of the pandemic) but both WPP and Interpublic have seen their shares hit year-highs recently, a sign that investors are banking on a strong recovery. Anything could happen, of course, a world still ravaged by. The post Ad holding companies are recovering strongly - but they need to get their priorities right first appeared on More About Advertising.
AdPulp
MAY 24, 2021
Commercials of merit have their own narrative arcs, where action, tension, and resolution all come together in 60 seconds or less to inform and entertain the viewer. COVID-19 has its own narrative arc, and in the following BK spot, the COVID story winds its way to a logical, but contrived conclusion. My take: If you’re […]. The post New Commercials from BK, High Noon, and Diet Coke appeared first on Adpulp.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Lemonads
MAY 22, 2021
For decades, advertising a company’s products and services was more of an art rather than a science. Marketers had to use rudimentary techniques like focus groups in order to collect data and figure out if their campaigns had any impact whatsoever. Today, online advertising techniques like affiliate marketing have changed the way businesses promote their products and services.
Paleo AdTech
MAY 25, 2021
Joe Zawadzki is CEO of MediaMath , ad tech pioneer and noted investor, mentor and visionary. A floppy-haired, Tesla-driving, intensely affable Harvard grad, he came to NYC in the late ’90s and joined a real estate firm as an analyst. Rapidly, his interest turned to e-commerce and personalized shopping apps using ASP. (In this episode, he reminds us that in the pre-SaaS stone age, start-ups had to buy their own servers and security systems.
More About Advertising
MAY 26, 2021
Rapidly expanding UK-based marcoms group MSQ seems to have survived the pandemic in good shape, reporting a gross profit of £68m and revenue of £93m in the financial year to end February. MSQ’s agencies include Freemavens, Holmes & Marchant, The Gate, MBAstack, MMT Digital, Smarts, Stein IAS, twentysix and Walk-In Media. Last year it bought.
More About Advertising
MAY 25, 2021
Sainsbury’s is showing somer welcome signs of life under new CEO Simon Roberts. Predecessor Mike Coupe, like so many CFOs who get the top job, was more into deals than marketing. Roberts arrived from Boots, a private equity-driven operation these days, but maybe he’s been let off the leash. Sainsbury’s has a new strapline – The post More planet-saving: this time it's new look Sainsbury's first appeared on More About Advertising.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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