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A good SEO report distinguishes a reputed SEO agency from a mediocre one. These reports are a great way to analyze the progress of your SEO campaigns on a monthly, fortnightly or weekly basis. However, preparing an SEO report is not an easy task. It is time-consuming, and this is where SEO report templates are so helpful. If you are an SEO agency owner or a freelance SEO consultant looking to prepare a professional, data-driven and value-adding report for your clients, then this article is for y
Building an engaged online community should NOW be a core responsibility for business development. The battle for new business is online which makes community development indispensable for marketing your agency. Knowing how to build an online community has become an important skill-set. How to Build an Online Community of Prospects. 1. Create a Niche.
When you’re out and about, do you see people primping for the camera? You don’t have to look far. Selfie preparation is happening all around us, in idling cars, in living rooms, in restaurants and bars, and on the street. So many carefully curated images, so little room for reality. Because reality bites. Reality is […]. The post Selfie Culture Sucks So Hard, And Dove Is Having None Of It appeared first on Adpulp.
On April 29, 2021, the Federal Trade Commission (“FTC”) held a virtual workshop, Bringing Dark Patterns to Light , which discussed the use of “dark patterns,” how they impact consumers, and ways the FTC can combat these methods. What are dark patterns? The FTC has defined “dark patterns” as website design features or interfaces which are used to deceive, steer, and manipulate users into behavior that is profitable for the website owner but detrimental to consu
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
A lot has also changed in the video marketing landscape. The COVID-19 pandemic forced most brands to turn to video content, notably on Facebook and Instagram: Up to 15% of all Facebook content is solely video, and that number keeps rising every day. On Instagram, brevity seems to be the answer as posts with 19 words or fewer bring the most engagement on the platform.
Miller High Life styles itself the “champagne of beers” (have to consult my friend George Parker on this one) and now, to coincide with National Tourism Day in the US, it’s cheekily demanding that this soubriquet is only allowed for beer brewed within the brewery’s (very large) Milwaukee HQ. By adam&eveNYC. It’s also looking for.
No one in the advertising industry ever gets up in the morning and says, “Today, I’m going to create boring, uninspired work people will ignore.” But it happens every day. We all know it, we’ve all done it, and I’ve spent a good part of my career pontificating about the idiosyncrasies of an industry that […]. The post Badvertising Aims to Define Why Ads Make You Go ‘WTF?
No one in the advertising industry ever gets up in the morning and says, “Today, I’m going to create boring, uninspired work people will ignore.” But it happens every day. We all know it, we’ve all done it, and I’ve spent a good part of my career pontificating about the idiosyncrasies of an industry that […]. The post Badvertising Aims to Define Why Ads Make You Go ‘WTF?
El Día de la Madre es una fecha especial para rendir un homenaje a la persona que más quieres con un regalo. Aunque hemos pasado del tradicional ramo de flores, que aún perdura, a otros elementos no tan habituales, como la ginebra, la tecnología, y por qué no, “el Mercadona”. En este nuevo “TOP Most […]. The post Belleza, ginebra y flores, así ve la publicidad el día de la madre en españa appeared first on AcuityAds Inc.
Everything you need to know about the top trending topic this spring and summer. Affiliate marketing opportunities for content creators in the lifestyle, health, and fitness niches. Covid-19 vaccines are out. A small ray of sun is finally in sight and we are all looking forward to some summer fun! After long and repeated periods of confinement, 2021 will be THE YEAR when we actually look forward to getting in shape to being seen again.
Leading out-of-home specialists Talon and Buntin Out-of-Home Media today announced a strategic partnership aimed at transforming the out-of-home (OOH) landscape. The partnership creates a new entity named Talon-Buntin led by Talon America CEO Jim Wilson. In addition to serving an existing and expanding set of prestigious US client brands, the entity will also support OOH.
Branded events and pro sports with a limited number of fans in attendance are back. This Sunday, the NASCAR Cup Series rolls into Darlington, South Carolina for The Goodyear 400. It’s also NASCAR’s Official Throwback Weekend and while this adds a festive nature to the race, the reality of COVID-19 (and the need for widespread […]. The post Speed Up, It’s Time for the Goodyear 400 at Darlington Raceway appeared first on Adpulp.
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Today kicks off National Nurses Week, which undoubtedly holds a deeper meaning in 2021. This past year brought historic challenges in health care, putting nurses on the front lines against a global pandemic. We want to take this time to express our gratitude, and thank all nurses for their resilience and unwavering efforts in keeping our communities safe every day.
Meal Kit Affiliate Programs- Affiliate Marketing 2021 Meal Kit delivery affiliate programs are a hot topic. The offer is huge. Today we can find kits in all price range and for every dietary preference or even diet. From vegan to Keto, Gluten-free to Paleo, you name it. So the thing is, how can you promote them from your Blog? As we always say, the only way that you can be seen as an authority amongst your audience is your relevancy.
Neil Christie, the architect of Wieden+Kennedy’s London operation along with creatives Tony Davidson and Kim Papworth, is leaving after 17 years. Christie recently returned to London after a brief spell as COO of the independent agency group in Portland. Christie is off to study literature at King’s College in London. Christie (above) says: “I feel.
In this fun, informative, and optimistic episode of Ad Chatter, Dan Goldgeier speaks with featured guest, Deborah Morrison, Ph.D. Morrison is the Carolyn Silva Chambers Distinguished Professor of Advertising at the University of Oregon. She’s also hard at work finishing her new book, Brave Work in the Age of Climate Change. Her book takes one […].
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. Addressable TV will become Australia’s new industry obsession in 2021 as broadcasters — buoyed by the mainstream success of over-the-top (OTT) services — apply data and technology to modernise linear TV. Broadcasters are looking to attract budgets from digitally savvy advertisers through more granular targeting, measurement, and reporting.
On May 4, InMobi hosted an eMarketer webinar titled " It’s Here—What to Do About Apple’s ATT and IDFA Deprecation.” The webinar covered all of the changes coming with Apple’s iOS 14.5, their latest mobile operating system version, and their new AppTrackingTransparency (ATT) framework. Featured speakers included Robyn Meyers, VP of West Coast Brand Partnerships at InMobi, Sergio Serra, Group Product Manager of InMobi’s SSP business, and Lauren Fisher, EVP of Bu
British Airways is back on the airwaves with a workmanlike effort from Ogilvy. Once upon a time BA was the blue riband of UK, maybe global, ad accounts. Now Ogilvy could hardly have essayed this in a pandemic, even had they and the client wanted to. But Graham Fink and Jeremy Clarke’s famous ‘Face’ for. The post MAA blast from the past: Fink and Clarke's 'Face' for BA first appeared on More About Advertising.
In our Appsflyer review, we cover all the things you need to know about this popular Mobile Attribution and Marketing Analytics Platform. Marketers around the world are always looking for the most accurate and efficient mechanisms to help them track their campaigns. However, there are dozens of different attribution and marketing analytics platforms available, so choosing the best one isn’t always an easy choice.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
ExtremeTerrain is a premium sponsor of Adpulp.com. PAOLI, Pa. – Off-road authority ExtremeTerrain has teamed up with Barricade Off-road to offer Jeep enthusiasts new sweepstakes spanning the month of May 2021. The grand prize is a roof rack with a $500 total value. Participants can enter daily via XT’s online submission form. No purchase is […].
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British Airways is saddling up for a (hoped-for) return to the air with its first post-pandemic campaign. “We all have something that makes us fly,” it says, “for us it’s you.” Well, yes. From WPP’s Team Horizon headed by Ogilvy, currently under review as BA shuffles its marketing pack yet again. BA’s issues aren’t all.
Spring 2021 Edition: Not a Symposium, but a Virtual Ad Law CLE Bonanza. In a recent series of webinars, members of Venable’s advertising law practice, Reed Freeman , Len Gordon , and Shahin Rothermel , along with some leading industry figures, explored and addressed key issues of concern to companies in the advertising space. Our attorneys along with Panelists Mary Engle and Laura Brett from Better Business Bureau (BBB) National Programs, which administers the National Advertising Division
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Today, there are more professional paths and different careers than ever before. The best and most interesting part is that many of these career opportunities don’t require any prior education and they give you the ability to learn through hands-on experience. Affiliate marketing is the perfect example because, even though prior knowledge can increase your chances of success, many leading affiliates established themselves quickly and without experience.
Tequila magnate and sometime actor and director George Clooney is the “toast of Bolton” according to one newspaper – after this ad for Bolton-based baker Warburtons, featuring the alternative attraction of toast. Agency Engine (WCRS as was) has always had a taste for a celeb but this is their most effective outing thus far for. The post Toast of Bolton Clooney delivers for Warburtons first appeared on More About Advertising.
New London agency Trouble Maker has been appointed technology firm Oppo UK’s digital, social and media communications agency of record. The appointment, following a competitive pitch, will see Trouble Maker (below) handling all OPPO’s digital marketing, social media campaigns and media planning activity. The agency begins with the launch the brand’s new flagship mobile device, The post Now Trouble Maker wins tech firm Oppo UK first appeared on More About Advertising.
P&G is one of many Olympics sponsors hoping their $100m actually has a Games to sponsor but it’s giving them its best shot with a slew of ads, incorporating its current ‘Lead with Love’ good works initiative. This one, from Wieden+Kennedy, harks back to its ‘Thankyou Mom’ effort from 2016, in this case an unfortunate.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Big UK supermarket Asda has finally landed at Havas, quite a coup for its newish management tram of Havas Creative global CEO Chris Hirst, London CEO Xavier Rees and CCO Vicki Maguire. Havas beat Publicis Groupe’s Leo Burnett is the final round. The business moves from AMV BBDO. Asda is now owned by EG Group, The post On-the-rise Havas UK wins Asda first appeared on More About Advertising.
Banking on anger as the most motivating human emotion, adam&eveDDB’s new campaign for Hey Girls period products comes with a trigger warning. It stirs up the many indignities of being a woman – catcalling, mansplaining, inappropriate texting, b g – while dialling up the horror of period poverty, which affects one in ten. The ad also. The post Seeing red: adam&eveDDB's angry ad about period poverty comes with a 'trigger warning' first appeared on More About Advertising.
New Commercial Arts, the already high profile London agency formed by James Murphy, David Golding, Ian Heartfield and Rob Curran only last year, has won Zurich Insurance’s global customer experience account. It’s a particular feather in the cap for Curran, who joined the start-up from Wunderman Thompson where he was chief experience officer.
Sir Martin Sorrell’s S4 Capital roars on, reporting first quarter 2021 revenue up 71% to £122 million, up 35% like-for-like, with gross profit up 71% to £104 million, up 33% like-for-like (S4 is a lot bigger now than a year ago.) Gross profit takes into account production costs but not other unavoidable company costs but. The post S4 Capital surges into 2021 - what's next for great dealmaker Sorrell?
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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