Single Grain
APRIL 1, 2020
Leads are the name of the game. More sales qualified leads = more sales. It’s that simple. If you do lead generation for your SaaS business on a daily basis, you’ve probably noticed that leads don’t always result in thousands of sales. There are multiple factors that could be affecting your efforts, including: Your lead source. Quality of incoming traffic converting into leads.
More About Advertising
APRIL 1, 2020
This short film uploaded by Mark Zuckerberg takes a moment to reflect on the importance of real people and real faces to our lives, with a poem read by gritty UK spoken word artist, Kate Tempest, and visuals that don’t flinch from the horrors of the Coronavirus crisis. It was created with Droga5 and will.
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illumin
APRIL 1, 2020
The post PUBLICIDAD DURANTE LA PANDEMIA … ¿POR QUÉ ES TAN NECESARIA? appeared first on AcuityAds Inc.
AdPulp
MARCH 31, 2020
It’s Tuesday morning. Depending on your location, it’s week three (give or take) of the global and totally unprecedented information worker lockdown. Did you know that as many as 1.5 billion people are working from home today? A handful of these people working from home are creative recruiters. And a handful of that handful have […].
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Single Grain
APRIL 3, 2020
If you’re a skilled marketer, you’ve probably dreamed of starting your own agency and building a business that gives you freedom and a sense of accomplishment. Unfortunately, most people don’t follow through with their dreams simply because they don’t know how to get started. In an effort to help people get started, Eric Siu, Single Grain’s CEO, sat down to reveal the exact blueprint he used to grow this brand from a negative company into a multimillion dollar digital marketing agency that serve
More About Advertising
APRIL 1, 2020
This is about as woke-free as it gets, A Benson & Hedges Silk Cut cinema ad from 1970 from the clearly over-stimulated psyches of CDP’s Paul Weiland and Graham Fink. Zulu had been one of the big hit films of the 1960s – launching Michael Caine on the road to stardom – and actually presented.
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AdPulp
MARCH 31, 2020
Testify. That’s what the CEO long shot is all about. The man in charge addresses the lone camera and reassures and convinces all by uttering his precious words aloud. Just by making his thoughts known they become real. CEOs are the best magicians! Here’s the leader of Jersey Mike’s thanking his franchise owners, not his […]. The post Two Faces of the CEO: Is He Better Behind A Desk Than He Is In Front of A Camera?
Single Grain
MARCH 30, 2020
Does this sound familiar? You can’t find anything in your cluttered office or cluttered computer filing system. That's bad enough, but if your customers can’t find anything in your disorganized or out of date online storefront, that's a huge problem. Much like traditional brick-and-mortar stores, you wouldn't find it acceptable to have empty shelves, products in the wrong aisle or items hastily thrown on the floor, would you?
More About Advertising
APRIL 1, 2020
Groundbreaking analysis from Ada, Talon Outdoor’s proprietary intelligent data management platform has uncovered that the first two weeks in March had above average movement for the UK population before dramatically declining in the third week by -21% nationally, with London ahead of the curve in reduced population movement. The coronavirus pandemic has wrought massive change.
Gods of Advertising
MARCH 31, 2020
Sheldon raised his hand as a newcomer but you’ve seen him before. Fresh out of a treatment center, he was back from another bender. “I know where this ends,” he said, sobbing. “Dead in some motel on the 101.” Sheldon was scared but not enough to stop drinking. The alcoholic drinks to oblivion knowing he might not wake up; or because he just might. Here he was, head in hands, crying in a meeting.
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AdPulp
MARCH 30, 2020
Earlier this year, when the Oracle of Omaha said that newspapers are toast, he wasn’t kidding. “They’re going to disappear,” the Oracle said. He didn’t know that COVID-9 was about to make a bad situation much worse, but he did know that the industry was hanging by the thinnest of threads. In the United States, […]. The post Many Media Companies Now Reeling from Sudden Loss of Advertising Revenue appeared first on Adpulp.
Lemonads
APRIL 3, 2020
If you’re reading this post, then you’re familiar with the coronavirus and the disease it causes, which is known as COVID-19. Businesses, as well as affiliate marketers, need to make adjustments and adapt to our new reality. The coronavirus has already had a huge global impact, causing economies to falter and hindering financial growth projections. Needless to say, it will likely have an effect on your business as well.
More About Advertising
MARCH 30, 2020
Agencies all over the place are trying to do their bit against the dreaded virus and, sorry, we don’t have space to cover them all. Here’s an interesting effort from Anatomised in London, telling it like it is. From Mike Everett, David Hughes and Mark Andrews, once of CDP. And Anomaly London has produced downloadable.
Gods of Advertising
MARCH 28, 2020
You’ve seen the ankle bracelets before, the hospital wristbands, the white van from the county jail. You’ve signed many court cards. You knew damn well not everyone came willingly. But you’re pitch was for the next time or the time after that. “Woody Allen, of all people, once said 80 percent of success was just showing up. Well, I wanted to be here with you more than anyplace on earth… I pray you feel the same way.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdPulp
APRIL 1, 2020
If you work in media, marketing, or advertising, it’s time to innovate and there is no time to waste. That’s the message from several directions today, and now we are beginning to see real-world results, as companies adapt to the new constrictions. Sarah Jerde at Adweek reports that The Wall Street Journal and Barron’s Group […]. The post Newsflash: Print Ads Now Guaranteed to Work (Not An April Fool’s Joke) appeared first on Adpulp.
Smarty Ads
APRIL 1, 2020
To understand what this new trend is about, let us first explore what is header bidding and how it works. Header bidding is an advanced unified auction algorithm that provides publishers with an opportunity to increase revenues and make the inventory-selling process more efficient and simple. The idea behind.
More About Advertising
APRIL 3, 2020
Following lots of hints from the big holding companies that they would not be willing to spend money on entering and attending the Cannes Lions International Festival of Creativity this year, the organisers have decided to cancel the event entirely. There had been plans to move it to late October, and then some ideas mooted.
illumin
APRIL 1, 2020
The post-game Most Viewed Video Ads top 10 is a slightly different list compared to the pre-game, with some advertiser's disappearing completely off the list (RIP Mr. Peanut, seriously this time). The post Most Viewed Video Ads: Brands Celebrate International Women’s Day appeared first on AcuityAds Inc.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdPulp
APRIL 3, 2020
Bruketa&Zinic&Grey in Zagreb, Croatia has smartly modified existing creative to create a whole new message for today’s social distancing-sensitive audience. The agency’s client, Karlova?ko beer, has adapted its year-old Among Your Own creative for this COVID-19 infested time. First, let’s see the adaptation: Now, let’s view the original: The TV commercial was directed by a […].
All About Advertising Law
APRIL 1, 2020
Guarantees are a common marketing practice and can have two meanings—the marketers guarantees product performance or, perhaps related, the marketer promises the consumer her money back if not satisfied. A recent decision from the National Advertising Division (“NAD”) regarding claims Ava Science, Inc. (“Ava”) made in marketing its Ava Ovulation Bracelet (“the Bracelet”) provides some guidance on this marketing device.
More About Advertising
APRIL 2, 2020
WPP media agency Mindshare UK, along with many others, has been looking into attitudes in the light of the Covid-19 crisis, finding, which won’t surprise anyone, high levels of concern and anxiety across all age groups and households but tracking significantly higher for parents and particularly parents in London.
InMobi
MARCH 31, 2020
Brand safe advertising has always been a top-of-the-mind issue for marketers, especially the ones that have a large loyal base that transcends generations and geographies. This is especially important given the multiple nuances that both performance and brand marketers must cater to. Even a single misstep can have a cascading impact. This is a problem even in benign times, as advertisers find it difficult to find fully brand safe opportunities to reach their audiences (at least at scale anyway)
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdPulp
APRIL 2, 2020
Social media is so great—legions of new customers can find you on The TweetFaceTube and just like that, you are in business! I am sorry. I misled you. The above lede should have read: Wake up—your social media followers are not customers and a great many of them are not your prospects, much less qualified […]. The post Pay to Play, Or Play Around, It’s Up to the Social Media Director appeared first on Adpulp.
All About Advertising Law
APRIL 1, 2020
In formulating a health and safety-related claim, advertisers walk a fine line in accurately conveying the results of reliably conducted studies to support their claims. Disclaimers and other qualifying language are limited tools advertisers can use to mitigate the risk of a claims challenge. But as a recent NAD decision shows, just because a study is reliably conducted, does not necessarily mean it is a good fit to support an advertising claim.
More About Advertising
APRIL 2, 2020
It is hard to believe now how weak Nike was in relation to other brands in Europe in the early ’90’s. Nike advertising was tremendous but it was made by Americans for Americans and most of it was simply not relevant to a European audience. Football was the main sport here, not basketball or baseball.
Lemonads
MARCH 30, 2020
Focusing your advertising efforts on one niche is crucial for affiliate marketers. There are probably many theories to affiliate marketing and running up for your business in the particular industry but it depends which strategy works for you. But the first step you’ll have to take into consideration is choosing the right vertical for you. The vertical market definition is “a market within which sellers provide products or services that serve the needs of a specific buyer demographic or niche, s
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdPulp
MARCH 28, 2020
Ford Motor Co. is “built to lend a hand.” That’s what the car maker’s new information-rich ad campaign says. For instance, did you know that Ford Service centers are essential to your community and still open? We need our cars and trucks, even if we can’t go anywhere in them. Ford is also dangling discounts […]. The post Ford Motor Company Wants To “Help Take Care of You” appeared first on Adpulp.
All About Advertising Law
MARCH 31, 2020
As COVID-19 becomes a more prevalent part of everyday life, federal and state regulators have made it clear that they will aggressively enforce consumer protection laws against companies that seek to take improper advantage of the COVID-19 pandemic. In a March 26, 2020, statement, Federal Trade Commission Chairman Joe Simons strongly condemned businesses who engage in unfair and deceptive business practices during the COVID-19 pandemic.
More About Advertising
APRIL 1, 2020
April is the cruellest month famously opined TS Eliot (can’t help recalling a celebrated Private Eye spoof with January, February and March crossed out by Ezra Pound – try April, he wrote.) But it’s no laughing matter for UK adland with some pundits predicting a 50 per cent fall in April adspend, which really is.
OpenX
MARCH 30, 2020
Header bidding has been standard practice in the industry for the better part of the last five years, yet publishers are still facing challenges when it comes to optimizing the technology to work best for them. A knowledgeable and quickly growing Prebid community has helped make it a little easier, and OpenX is proud to be an active contributor in that community. .
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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