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More than 90% of businesses use content marketing to connect with audiences and about 4.4 million blog posts are published each day (that's a little over 3,000 blog posts published every minute !). With so much new content being produced every day, the chances of “content overload” increases. Google applies several filters with the help of its ranking algorithm to present only the most relevant and authoritative result to the searchers.
Readers with long memories – or surviving relatives – may recall the archetypal 1970s “Great Smell of Brut” fronted by Kevin Keegan and boxer Henry Cooper. Made by an American company cheekily called Faberge as I recall. Cary Grant was its “brand ambassador” for a while, although I doubt he used Brut. It’s now a.
Winners and losers—America and its economy are full of them. Small businesses are the backbone of the U.S. economy, employing nearly half of the private sector workforce. But many small businesses are struggling to stay afloat. According to the World Economic Forum, geography makes a great deal of difference in the proportion of U.S. small […].
Seo title Black Friday Advertising Ideas for 2020 Seo Descr Black Friday advertising ideas: when to start an advertising campaign, how to craft a message, how to target and reach the right audience using DSP. Black Friday Advertising Ideas: What’s Trending in 2020? Black Friday advertising season is peaking after.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. That is, if you use it right. Let’s be clear: LinkedIn Ads is an expensive platform. It’s easy to burn a lot of money quickly if you A) aren’t a good candidate for the service or B) you don’t know how to use it effectively.
Amazing how a combination of Amazon and Covid-19 change the world. Another WPP agency brand Geometry, which specialises in ecommerce, is being merged, this time into VMLY&R, itself a combo of digital network VML and once high-flying ad agency Y&R. The new company will be called VMLY&R Commerce and sit in the VMLY&R network. Geometry.
Spirits brands look to the holiday season each year for an important sales lift. With holiday parties, family get-togethers, and gifting, it’s a festive time for all. But this year presents new challenges for people and the brands who want to appeal to them. To spread holiday cheer this year, new ideas are needed. Ideas […]. The post Light Things Up This December—Win and Display 1 of 7 Jameson Whiskey Trees appeared first on Adpulp.
Spirits brands look to the holiday season each year for an important sales lift. With holiday parties, family get-togethers, and gifting, it’s a festive time for all. But this year presents new challenges for people and the brands who want to appeal to them. To spread holiday cheer this year, new ideas are needed. Ideas […]. The post Light Things Up This December—Win and Display 1 of 7 Jameson Whiskey Trees appeared first on Adpulp.
On the last day of your senior year in high school you broke a rule by wearing shorts. The Principal called you out for the infraction, stopping you in the hallway. The details of your exchange are lost in time but you most certainly had been disrespectful. Whatever the case, he ended up banning you from the graduation ceremony. A harsh blow, but hardly the first one the school had dealt you during your tenure.
Ranking on Google is harder than ever. As a result, more and more businesses are forced to update and refine their search engine optimization strategies to get and stay on page one of the SERPs. Indeed, a forecast indicated that SEO spending would surpass $80 billion by the end of 2020. This huge amount of competition means that getting organic traffic to your site these days is no easy task.
Paul Simons, my business partner and a shareholder in MAA, has died at 72 after a long illness. Paul was one of the leading figures in the wave of advertising agencies that revolutionised the UK industry and also had a considerable impact on the world stage from the 1980s. He was the driving force behind.
All episodes of Ad Chatter are now available on Buzzsprout Apple Podcasts Spotify Stitcher Amazon Music Listen Notes Deezer Podchaser Podcast Addict Google Podcasts iHeartRadio In this new episode of Ad Chatter, hosts Dan Goldgeier and David Burn discuss three new ad campaigns. Two new […]. The post Ad Chatter, Episode 9: Jacked Santa, “Cameron” Rides Again, and Beats by Dre appeared first on Adpulp.
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Becoming an affiliate marketer requires creativity, a good work ethic, and above all, constant learning. Understanding all of the elements that can affect your campaigns will allow you to develop a better strategy and ultimately yield higher revenue. That said, there are hundreds of marketing courses out there, so you need to find a good combination of general resources and affiliate-orientated content.
If you are an SEO agency owner, then you probably know how challenging it is to track every KPI, prepare customizable reports, and automate redundant tasks. Using the best SEO agency software will make the road to client success a lot easier, but you must know which tools to use: too many and your time is wasted learning each new software, too few and your time is wasted by extensive manual labor.
A UK Out of Home industry collaboration pooling the results from 65 campaigns between March and September 2020, reveals that advertisers who continued to invest in Out of Home benefitted from strong performance including an average +51% shift in ad recall and increase of +16% for purchase intent. Even comparing these figures to those observed.
Words have power. Alicia Keys has power. Words that are written, spoken, or sung by Ms. Keys? Even better! MasterClass’ new work from Anomaly continues to highlight the brilliant people who teach classes on the educational platform. People like Parris Goebel and St. Vincent, who know well the struggles inherent in bringing breakthrough creative work […].
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Even as e-commerce grows by leaps and bounds in 2020, driving retail footfall still needs to be a key goal for retails brands both during and after the 2020 holiday shopping season. For many brands, physical retail stores are still their lifeblood, and will likely remain so for a long time. Yet, one of the best ways to drive in-person retail sales may actually be mobile in-app advertising.
Building and launching a successful campaign around your Affiliate Program takes a lot of hard work and creativity, but you also have to emphasize security in every step. Click spamming, domain spoofing, and other forms of digital fraud have plagued the internet almost since day one, draining a large portion of advertisers’ budgets without producing anything in return.
By John Reynolds Henry Daglish, the founder of Bountiful Cow, has left the independent UK media agency after four years. Daglish (left), a high profile figure in media, is rumoured to be launching another startup next year. He left the agency in the past few weeks. He has left Bountiful Cow amid what is thought.
Editor’s note: Toby Donaldson joined Adpulp.com as an Emerging Voice earlier this year. He has since fully emerged. Toby is now a contributing writer. This is his latest piece. Screaming into the void? Keep screaming. There are more advertising blogs on the internet than stars in the night sky. Surely, they can’t all be getting […]. The post Screaming Into the Void?
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
For far too long, a gap has existed between the planning and the execution of digital advertising campaigns. Marketers plan their media in three phases: awareness, engagement, and conversion. What happens next? That plan is sent to the digital advertising team who spend dozens of hours setting up line item tactics inside an advertising […]. The post illumin is Advertising Automation appeared first on AcuityAds Inc.
Even the most seasoned affiliates have to add new tools to their arsenal in order to keep up with changing consumer trends and increased competition. In addition to basic platforms like trackers, ad networks, keyword research tools , and similar resources, advanced affiliates have to find additional options that help them stay ahead of the game. A virtual private network (VPN) can take your marketing activities to the next level and allow you to unlock data you couldn’t access otherwise.
Here’s a nice idea from German cash and carry operator Metro and agency Serviceplan, help out the poor old hospitality industry by ordering your Christmas meal from them – and give your kitchen a break. Running globally. Will the usually deserted streets on Christmas day be enlivened by scooters whizzing around with Kentucky Fried Christmas.
With more teams working remotely and businesses wanting to set themselves up for flexibility when it comes to scaling and growing, cloud-based PBX providers are becoming increasingly popular as the go-to communication system. In this post, we'll explain everything you need to know about PBX providers so that you can decide if you need such a phone system and give you our review of the six best cloud-hosted PBX providers.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
New Ogilvy CEO Andy Main, hired from Deloitte Digital, has made his first big move, bringing in Devika Bulchandani from McCann as North America CEO and global chairwoman of advertising – whatever that means. Maybe that she knows more about it than digital manager Main. Bulchandani (above) was McCann’s North America president during a good.
The Miroma Group, owner of Fold7, which hired Jonathan Burley as chief creative officer two weeks ago, has now recruited two well-known IPG execs to its senior line up. Craig Lennon (right), international managing director of IPG Mediabrands, becomes The Miroma Group’s first global chief commercial officer. Mike Cooper, president and CEO of IPG’s outdoor.
As if we needed reminding, Vodafone is showcasing the power of technology to keep us connected during the festive season. This ad features young boy with a broken leg who is forced to stay indoors while his sister has all the fun outside in the snow. His Christmas is saved by the gift of a.
M&C Saatchi has cleared the management decks as it tries to emerge in one piece from last year’s accounting scandal – where £11.6m was “mis-stated” – with the departures of founders PLC CEO David Kershaw, chairman Jeremy Sinclair and director Bill Muirhead. Maurice Saatchi, along with non-executive directors, quit when the accounting scandal broke.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Is Emily in Paris reminding us of French glamour and glitz (arguably somewhat reduced in recent yeqrs?) It can’t have done the makers of posh French accessories any harm and bag maker Longchamp is deploying it to the max in this epic from Fred & Farid LA. ‘Très Paris’ begins pre-dawn as Paris awakes and.
To receive good news in 2020 is something to be celebrated. Even if it is a small step, it’s a short shot to counteract the ongoing face-grinding misery parade that has accompanied us through this year. But we have that news: there is promising work being done on a vaccine for Covid-19. Pfizer and BioNTech.
)2 in the UK is entering the Christmas ad stakes for the first time – courtesy of agency VCCP – with its new cuddly robot Bubl (can you have a cuddly robot?) helping a young ‘Frozen’ fan take her first steps on the Christmas ice (be careful out there.) Except that she’s not really skating.
Seems that we’re all giving this Christmas – the corporate sector anyway – and Boots is inviting donations to The Hygiene Bank (to which it’s also giving £1m, which doesn’t seem that much) along with offering a range of lower-priced gifts for hard-pressed consumers. From Ogilvy (Boots has just re-awarded its advertising to WPP.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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