Single Grain
NOVEMBER 8, 2019
NEWLY UPDATED! This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Enjoy! Imagine if every new visitor to your website bought a product. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. How much easier (and more profitable) would your life as a marketer be?
More About Advertising
NOVEMBER 8, 2019
MSQ Partners has hired another adland heavy hitter, Kate Howe, formerly executive director Creative & content, CX and Commerce, at Dentsu Aegis Network. She joins MSQ hard on the heels of Simom Davis, who’s setting up a new media operation Walk-In Media, chairman Charles Courtier (formerly of MEC) and creative Lucas Peon from JWT. Howe.
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AdPulp
NOVEMBER 6, 2019
There used to be a series of dividing lines that kept agencies in their lane. In the most simplistic terms, above-the-line agencies were separated from below-the-line agencies. Above-the-line agencies made the broadcast and print campaigns, and the below-the-line agencies did everything else. Thankfully, this weak linear construct did not survive Digital Disruption.
InMobi
NOVEMBER 8, 2019
The Indian consumer is a connected consumer. No matter where they are or what they care about, connectivity is now central to the customer experience. There’s truly been a digital transformation in India. The change has been led by mobile, with many Indians today having skipped the desktop era and jumped directly to mobile. As smartphones and wireless connectivity expand beyond the major cities into smaller municipalities and rural areas, mobile devices take up a central role in how Indians shop
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Single Grain
NOVEMBER 6, 2019
NEW & IMPROVED! This comprehensive how-to guide to Google Analytics for content marketing was updated and expanded to provide even more information. Enjoy! Over 29 million websites are using Google Analytics to track the actions happening on their website. But if you’re in that group, you might not realize how you can use it to track your marketing performance — especially if you’re creating content.
More About Advertising
NOVEMBER 3, 2019
Here’s a supremely joyful Christmas ad. Mother’s pan-European spot for online clothing retailer Zalando features a young man taking his grandmother to a big Christmas community ball, where everyone is welcome. The parade of styles, ages, and ethnicities feels entirely natural and means that repeat viewing won’t get boring — especially when it’s set to.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
NOVEMBER 8, 2019
As we’ve noted previously, the Indian consumer is a connected consumer and thus expects a connected consumer experience. As mobile becomes central to how Indians across the country do everything from staying in touch with others to buying groceries, it imperils brands to provide their target audience with a seamless experience across their digital devices.
Single Grain
NOVEMBER 4, 2019
The short answer is six months to one year. The long answer is: it depends. Back in the early 2000s , ranking on Google was pretty easy. You just added your main keywords to the title, URL and content body and boom – you got to the top 10 in the search results within a few weeks or even days. Not for major competitive terms, perhaps, but definitely for the less competitive ones.
More About Advertising
NOVEMBER 4, 2019
Just when you thought everything in the garden was rosy – McDonald’s has fired its British-born CEO Steve Easterbrook, who’s overseen a doubling in its share price since taking the top job in 2015, over a “consensual relationship” with an employee.This, it says, “violated company policy and demonstrated poor judgement.
Smarty Ads
NOVEMBER 6, 2019
If you plan to start your own digital business, you won’t necessarily need to make big money loans. More than 58% of all registered startups manage to stay afloat with a starting capital of less than $25,000, and the third of them even get by $5,000. At the.
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AdPulp
NOVEMBER 5, 2019
Are your clients feeling down in the dumps? Reports indicate a sourness in the land of titans. Fear of Uncertainty Is Bad for Business In an analysis of online content from more than 58,000 chief executive and chief marketing officers, the overall confidence among global CEOs and CMOs is down more than 20 percent, with […]. The post Why Are Chief Marketing Officers (and Their Bosses) Bummed Out?
Single Grain
NOVEMBER 4, 2019
Voice search is the latest trend in the world of online search. It works by using your voice to ask a smart device — such as Apple’s HomePod, Amazon’s Echo, Google Home, etc. — to search for something for you. . In recent times, voice search has become widely accepted by Internet users. To give you an example, if you take a look at the infographic below created by SEO Tribunal , you will see that 35.6 million Americans used voice-enabled smart devices at least once a month during 2017 — and that
More About Advertising
NOVEMBER 8, 2019
Advertising law expert Steve Kuncewicz discusses how when it comes to advertising, it’s not just WHAT you say, but WHERE you say it BrewDog are no strangers to the Advertising Standards Authority (ASA). This time around, the brewer has been the subject of complaints for its campaign to support PunkAF, a non-alcoholic IPA. A billboard.
All About Advertising Law
NOVEMBER 7, 2019
Influencers, if you ever wished you had a handy brochure on how to make proper disclosures in your sponsored posts, you are in luck. On Tuesday, the FTC issued a new guide titled “ Disclosures 101 for Social Media Influencers ,” along with three videos , that lays out the agency’s guidelines for when and how influencers should disclose their connection to a brand.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdPulp
NOVEMBER 2, 2019
Please stop thinking that Don is dumb. Don knows what he’s doing. Did you hear that? The people of America rule again. Not Russia Not the mob Not a made-for-TV casino king You and me. The people. We rule again. Historically speaking, we the people have never ruled America. Not even close. But facts are […]. The post You Can Relax Now. “The People Rule Again.” appeared first on Adpulp.
More About Advertising
NOVEMBER 4, 2019
For all the nostalgia, no one working in advertising today really wants to return to the Mad Men days. It’s always tempting to take a rose-tinted view of the past: after all, it’s the only real comparison we have to the present. But that said, you have to admit it: in generations gone by, the.
More About Advertising
NOVEMBER 8, 2019
Ogilvy’s Christmas effort for Boots takes the “we’ve got something for everyone” route. The film throws in every type of person they can think of — from married couples, fitness fanatics and transvestites to tweenagers and vegans — and then helpfully points out how hard it is to find the right present. The effect is.
More About Advertising
NOVEMBER 5, 2019
WPP’s Wavemaker media agency has scored a big and timely win with most of French insurance giant Axa’s global media account although Publicis retains the business in Germany, the UK, Italy and Hong Kong. Publicis retains Axa’s creative. So Axa is a timely result (of sorts) for both holding companies although Publicis has obviously lost.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
NOVEMBER 4, 2019
You do wonder if the management of big companies ever communicate with each other. Asda launched its glittery new Christmas ad from AMV BBDO on Saturday, at exactly the time thousands of workers faced the chop if they didn’t sign up to new hours and, in some cases, less pay. The Walmart-owned supermarket rescinded the.
More About Advertising
NOVEMBER 6, 2019
The marketing industry is facing an identity crisis. We have old agencies trying to stay relevant. New agencies trying to prove that their approach is no flash-in-the-pan. Big, ugly networks trying to unpick the knots that they’ve got themselves tangled up in. I wrote recently about how – and, indeed, whether – holding companies are.
More About Advertising
NOVEMBER 7, 2019
Apple, as expected, seems to be taking more of its work in-house with Bloomberg reporting that Lee Clow’s famed TBWA/Media Arts Lab, probably the most successful of all the dedicated agencies, is laying off around 50 people. Apple VP of marketing and communications Tor Myrhen, himself a former global CCO at Grey, says:”Apple’s confidence and.
More About Advertising
NOVEMBER 7, 2019
Can M&S get anything right? It’s Christmas food looks pretty good this year (in the mailer anyway) but I doubt that many appetites will be sharpened by this festive ad featuring a Christmas food market from Grey with B-listers Emma Willis and Paddy McGuinness. Oh, there’s a choir too. “That looks good Emma.yum, yum Paddy.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
NOVEMBER 6, 2019
‘Vorsprung durch Technik’ means advancement through technology – and it’s served Audi pretty well since BBH founder John Hegarty came across it touring an Audi factory in 1982. That, of course, was the era of such things – BMW had ‘the ultimate driving machine’ from WCRS – and the world (or those bits of it.
More About Advertising
NOVEMBER 6, 2019
If John Lewis is the favourite christmas ad of the UK’s middle classes (we haven’t seen this year’s yet, we reckon it’s going to be a joint John Lewis/Waitrose effort) Aldi’s ‘Kevin the Carrot’ seems to be the favourite of a less upscale demographic (choosing words advisedly here.) The Sun likes them anyway.
More About Advertising
NOVEMBER 8, 2019
Amazon isn’t synonymous with fun (especially if you work there – but that seems to be life these days) but agencies are hired to put the best face on things and that’s what Lucky Generals succeeds in doing for Jeff Bezos’ ever-growing empire. To make a Christmas series based on its ubiquitous boxes is no.
More About Advertising
NOVEMBER 5, 2019
Is Sir Martin Sorrell’s new S4Capital setting the pace in advertising, barely a year after he set it up following his defenestration from WPP? Imitation is the sincerest form of flattery, they say, and now Fimalac, a holding company owned by French magnate Marc Ladreit de Lacharrière, is setting out to replicate S4C. Fimalac has.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
NOVEMBER 7, 2019
Even in tough times, M&S can pretty much guarantee to sell six million jumpers each winter, so the retailer is giving the people what they want with a cheerful Christmas campaign that is all about the knitwear. Created by agency ODD, the ad shows happy hordes of Brits dancing around in their jumpers, with a.
More About Advertising
NOVEMBER 5, 2019
Adam&evenyc (the New York branch of adam&eveDDB) is evidently enjoying its with new client PlayStation and here’s another zesty number for the Sony brand, welcoming gamers themselves into the games. Not the most radical notion perhaps but rare (if not unknown) in this category where agencies often seem to be get lost in the infinite.
More About Advertising
NOVEMBER 7, 2019
When visitors are coming, we all see our homes with a new, more critical eye. Mother’s ad is a humorous take on this insight, bringing ornaments alive to share some well-chosen insults through the medium of grime. Lyrics include: “This place is small and it’s barely a house, never mind a cat you can’t swing.
More About Advertising
NOVEMBER 7, 2019
New craft gins seem to be taking over over the drinks world but Diageo is rowing against the tide with its ‘Unmistakably’ campaign for Tanqueray, this time with London agency St Luke’s making its debut on the account. It’s all clever stuff using a technique called the Droste effect, which is based on the idea.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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