Fuel Lines
MAY 8, 2019
Distracted driving accounts for a whopping 64% of all car accidents. Why it’s so hard to remain focused on new business and how to deal with distractions. The atmosphere is often chaotic at most agencies. There are numerous interruptions and urgent requests throughout each day. It’s an environment that’s in a perpetual state of distraction.
AdPulp
MAY 4, 2019
I call Adpulp, “The Chronicle of Bright Ideas,” because I’m a collector and admirer of smart thinking and elegant doing. After a long week with my head inside a strategy deck, I’m now choosing to unwind on Saturday morning by reflecting more deeply on three articles in my cue. 1- “Brand First” Is the Wrong […].
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More About Advertising
MAY 6, 2019
David Ogilvy said the role of advertising is to sell, and that nothing should distract us from this sole purpose – but he never had to contend with the prospect of an existential climate emergency. Last month, Extinction Rebellion provided a potent example of grass roots, youth-led people power when they hijacked London, met with.
illumin
MAY 7, 2019
Mother’s Day is no doubt a special event for families and advertisers alike as we communally show our appreciation for perhaps the most important person in many peoples’ lives. With the event just around the corner, brands everywhere have been capitalizing on the holiday in order to create a lasting connections with moms. Here is a recap of effective strategies by advertisers who stole our hearts last year to help inform your campaigns for the upcoming holiday: A Mother’s Love.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
InMobi
MAY 10, 2019
One of the hottest topics in the advertising ecosystem today is Supply Quality. Advertisers have a legitimate concern regarding fraud more specifically: the credibility of supply and where their ads are displayed. However, on the flip side there is another prominent quality issue affecting the advertising ecosystem: the quality of the ads served by Demand Partners.
AdPulp
MAY 7, 2019
Agency positioning is a lost art, along with long copy. Thankfully, both are currently being restored by Fallow Fields agency. Fallow Fields, unlike every other agency under the sun, has no more f s to give. Let’s dive into some of the best self-promo copy I’ve read in A LONG TIME… When you’re over 50, you […]. The post How Not Giving A F**k Makes All the Difference in the World appeared first on Adpulp.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
InMobi
MAY 8, 2019
What, exactly, is cross device attribution and why is it necessary today? Prajwal Barthur, Director of Product Management at InMobi, explains in our latest Whiteboard Wednesday video: Tracking cross device activity is increasingly critical today, as the customer journey becomes more segmented. If you think about it, multiple devices were assisted in the final conversion.
AdPulp
MAY 10, 2019
Betabrand, the San Francisco-based clothing retailer has begun a new experiment to increase its brand awareness: making their store into the Bay Area’s premiere live podcasting venue. On Thursdays the Betabrand store becomes a showplace for popular podcasters, some of whom have traveled from as far away as New York to take the stage […].
More About Advertising
MAY 9, 2019
Leading independent Out of Home agency Talon Outdoor has launched two new AdTech platforms. Plato is an automated trading platform, which aggregates all OOH inventory into a single, intuitive campaign planning and delivery system. It allows users to explore, plan, check availability, reserve and trade paper and digital inventory across multiple markets.
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InMobi
MAY 7, 2019
InMobi Pulse is a consumer insights platform that helps brands find answers to critical business questions by reaching out to their audience on mobile. InMobi Pulse gathers 360-degree consumer insights using a combination of stated in-app mobile survey responses and the user’s passive behavioral and location data sourced from their mobile usage.
All About Advertising Law
MAY 9, 2019
For the first time since the Consumer Review Fairness Act (CRFA) went into effect in March of 2017, the FTC has brought three separate actions enforcing the CRFA to halt the use of “gag clauses” – i.e., contract provisions that prohibit consumers from writing or posting negative reviews. The CRFA bans these types of non-disparagement clauses in consumer form contracts when the clauses are imposed on individuals without giving them a meaningful opportunity to negotiate.
More About Advertising
MAY 10, 2019
Earlier this year Starbucks and Manning Gottlieb OMD partnered with Talon Outdoor to launch the new Blonde Espresso Roast, delivering a data-driven Out of Home (OOH) ad campaign, targeting and converting coffee drinkers across the UK. Starbucks used premium, digital OOH screens to launch the Blonde Roast, a new, mellower alternative to its famous Signature.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
MAY 10, 2019
James Murphy is a co-founder of adam&eveDDB, the world’s most awarded creative agency of recent years. Chicken Town for KFC. Hard to execute this brief without being clunky but Mother does what it does best here. Effortless confidence, crafted to perfection. BillboardsBeyondBoarders. Standing up to the rising tide of bullies and dictators with a brilliantly.
More About Advertising
MAY 9, 2019
While supermarket wars get nasty and the Brexiteers hijack nostalgia for their own purposes, Tesco has decided to play nice with a selection of joyful memories from the last few decades. All-action presenter Anneka Rice, fitness guru Mr Motivator, clay character Morph, and the mods on mopeds from “Quadrophenia” all make their way round the.
More About Advertising
MAY 7, 2019
Laurence Green is an executive partner at MullenLowe London. Let’s get the internal smoke-blowing out of the way first. Energised rather than sated by last year’s Innovation Grand Prix (won by our Colombian office), our colleagues right across the world continue to make some very clever and very brave work. ‘Hidden Flag’ is one of.
More About Advertising
MAY 7, 2019
Ridley Scott’s ‘Boy on the bike’ ad for Hovis and agency Collett Dickenson Pearce has been voted both the UK’s most iconic and heart-warming TV ad in a Kantatr poll of 1200 consumers. The Hovis ad dates back to 1974 and purports to show a delivery boy cycling up a steep hill, somewhere up north.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
MAY 10, 2019
Adweek reports that troubled FMCG giant Johnson & Johnson (it’s facing a barrage of health-related lawsuits among other issues) is slashing its ad budget after setting up a new structure involving bespoke units from Omnicom and WPP. J&J used to spend some $1.6bn in the US.
More About Advertising
MAY 10, 2019
It sometimes looks as though Volkswagen is busily trashing 50 years of outstanding brand building as the embattled car giant unleashes the procurement desperados on its ad budgets. In the UK it seems to be finding it hard to persuade any other agency to line up against long-time incumbent BBH in a procurement-driven repitch. Maybe.
More About Advertising
MAY 9, 2019
One of the uncomfortable truths about modern life is that customer service gets worse rather than better. Despite all the b t our bigger companies dispense. Aldi has made great inroads into the UK – chiefly by being cheaper and more efficien with its online service. Wine has been one of the drivers of that. Its.
More About Advertising
MAY 9, 2019
Bouncing balls are pretty useful things in ads (as Sony Bravia discovered all those years ago) and they’re used to good effect in a new global campaign for Mastercard from McCann. Part of Mastercard’s Start Something Priceless campaign, the new ad plugs Mastercard’s tap and go payments by lining up the payment firm’s extensive team.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
MAY 9, 2019
Remember sensurround sound? Now you can have the visual equivalent in cinema ads, courtesy of Cineworld’s SceenX in the UK. It’s now in eight UK cinemas (works for films too.) The technology extends the screen onto the side walls of the room, so there’s no escape – however rotten the ad. First up is Halifax’s.
More About Advertising
MAY 9, 2019
Jerry Judge is a co-founder of Fearless Group. He began his advertising career at Leo Burnett in 1971 and in 1982 became the 11th employee of Bartle Bogle Hegarty. In 1992 he became CEO of Y&R London and then CEO of Lowe Howard-Spink in 1994. In 1999 he organised what was then the largest merger.
More About Advertising
MAY 8, 2019
PHD Worldwide CEO Mike Cooper (below), a Brit, has taken a big step up at Omnicom – becoming group CEO of Omnicom Media Group, APAC and EMEA. This is presumably the reward for a stellar period at PHD in which it improved its Unilever status and won VW’s £2bn worldwide media account. Omnicom veteran Colin.
More About Advertising
MAY 8, 2019
The digital economy has transformed the rather mundane business of ordering a takeaway and Just Eat is trying to grab the biggest global share against Deliveroo and Uber Eats, among others. McCann London has been entrusted with the job by Just Eat’s Peter Duffy, a highly respected client. Sister agency UM has won Just Eat’s.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
MAY 8, 2019
We now have video assistant referees in big football games and, inevitably perhaps, now the ever-rapacious football authorities are planning to run ads – or maybe just branding – on them as we wait for the VAR to decide. Apparently there were 27 minutes of these in the last World Cup. The once beautiful game.
More About Advertising
MAY 8, 2019
In his infinite wisdom, Stephen has once again asked me to give my predictions on who will win the Dylithium Lions at this year’s Festival of so called Creativity in the fleshpots of Cannes. Before jumping into that cesspool of mediocrity, kudos to Jeff Goodby and Rich Silverstein who are having their four-decade partnership honored.
More About Advertising
MAY 8, 2019
WPP’s US sales are heading south and CEO Mark Read has blamed this roundly on the performance of his creative agencies. Ogilvy is the biggest of these and global CEO John Seifert has been shuffling the deck chairs, becoming interim US CEO in place of Lou Aversano, who’s been given a global role, and appointing.
More About Advertising
MAY 7, 2019
VodafoneZiggo isn’t exactly a household name outside the Netherlands, neither is WPP’s newly-minted WPP Go One. But the latter has won the former in what seems to be a repitch involving Accenture among others, so that’s reason enough for WPP to big it up. According to WPP “The newly established bespoke multi-disciplinary team, WPP Go.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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