AdPulp
APRIL 18, 2020
Leo Burnett studied journalism at the University of Michigan. His dream was to become the publisher of The New York Times. He graduated in 1914 and his first job was in Peoria, IL, where he worked as a newspaper reporter on the crime beat. Burnett soon thereafter moved to Detroit and went to work on […]. The post Leo Burnett, Ad Legend appeared first on Adpulp.
More About Advertising
APRIL 24, 2020
I loved this Hamlet ad from back in the day. I remember having it on my wall. It ran just after Ian Botham was banned for smoking a joint. Creative team was Graham Fink and Jeremy Clarke. Neil Dawson is the founder of Neil A Dawson & Company.
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Gods of Advertising
APRIL 21, 2020
You’re hardly the first person to feel this way. Many fortunate people receive the blessings of The Great Outdoors. So many recovering alcoholics call nature their Higher Power. Good for them. They’re lucky and probably right. If God exists he’s out here. He made this. He created the Garden of Eden. Before we f *d it up. Long before you, indigenous people tread these very trails.
All About Advertising Law
APRIL 24, 2020
A major point-of-sale financing and leasing company and the Federal Trade Commission (FTC) have reached a proposed settlement to resolve an investigation into whether the company’s practices and representations to retail consumers violated the FTC Act. The announcement of the settlement highlights the importance of disclosing all material pricing terms to consumers, including in an e-commerce environment and, for point-of-sale financing companies, reviewing and synchronizing their promotio
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdPulp
APRIL 23, 2020
Two advertising dudes pull up a chair and Zoom in. What do we talk about? Commercial outputs during pandemic times—not all are created equal. Push play to hear me and Seattle copywriter Dan Goldgeier discuss a spot from Farmer’s Insurance that we both like, a new and different spot from GoDaddy, and two funny spots […]. The post Ad Chatter (The Pilot) appeared first on Adpulp.
More About Advertising
APRIL 23, 2020
As some will know, I’ve always been a great supporter of the best that the US ad agencies can produce when they are allowed to. And I mean, when they do it, they really do do it! From David Fincher at the top of his commercials career and at the leading-edge of the astonishingly successful.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
illumin
APRIL 22, 2020
The post SPORTS PROGRAMMING IS ON HIATUS. WHAT’S THE ALTERNATIVE FOR ADVERTISERS? appeared first on AcuityAds Inc.
AdPulp
APRIL 20, 2020
Ramen Hero delivers real “Honkaku” ramen to your American doorstep. What is Honkaku? According to Ramen Hero: To start, Honkaku is most commonly translated as “authentic,” and you might also see translations like “fundamental,” “genuine,” or “original.” But while those are all essentially accurate definitions, they don’t really capture the spirit of the Honkaku, and […].
More About Advertising
APRIL 23, 2020
Droga5 has gained its second Accenture prezzie, the global Maserati account. New owner Accenture Interactive was already Maserati’s global digital agency so the move is an obvious one. Passing business through to other parts of the empire is traditionally harder than it seems however but Droga5, which offers a very different service to Accenture, has.
Gods of Advertising
APRIL 20, 2020
Like many introverts, you find serenity in nature. Retreating into the woods, the hills or simply out on the lake fishing. Leaving the company of people. Entering a better place. Drugs and alcohol once took you away from people. False prophets, malicious guides into dangerous places, they drew you inward. Left you there. Isolated. Like they say in AA, your brain is a very dangerous neighborhood.
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InMobi
APRIL 24, 2020
Welcome to our first ever edition of Mobile Insights with InMobi! This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world. For our very first interview, I sat down with Jobie Tan, InMobi’s Director of Business Development, to discuss the current state of mobile gaming during the COVID-19 pandemic.
AdPulp
APRIL 20, 2020
Rob Schwartz is president of TBWAChiatDay in New York City. He’s the wearer of dapper suits, and the host of a popular advertising talk show that was named “Agency-Hosted Podcast of the Year” by Adweek in 2019. Today, the Disruptor Series Podcast features 50-plus episodes on Podbean and it’s growing. The new interview with me, […].
More About Advertising
APRIL 20, 2020
The notion that you should keep advertising in a downturn (even if most of the shops are shut) hasn’t found many friends amid Covid-19 (the UK’s Johnny Hornby made the case recently although his old boss Sir Martin Sorrell said there was no point.) Procter & Gamble has seen more such crises than most people.
Lemonads
APRIL 24, 2020
The question of spy tools is a question that still divides, but mostly for ethical reasons rather than practical. Most debates mainly focus on the morality of copying rather than on what it brings or takes away from performance. Let’s leave aside the ethical question (everyone has their own opinion) to focus on the usefulness of Spy Tools from a ROIst point of view.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
InMobi
APRIL 24, 2020
Back in March, InMobi ran a mobile survey using InMobi Pulse , InMobi’s mobile market research solution, to see how Americans across the U.S. were reacting to the COVID-19 pandemic. Of course, a lot has changed across the nation since we first conducted this survey in March. So, what does the current landscape look like today? To find out, InMobi ran another mobile survey.
AdPulp
APRIL 24, 2020
The answer to the advertising riddle is buried deep inside the product or service. This is not an original idea. Advertising legend, Leo Burnett, for one, was a big believer in this method. But what does it mean to look inside the product? Let’s say you make tequila in the highlands of Jalisco. In this […]. The post Tequila Cazadores: Las Historias Dentro de la Botella (The Stories Inside the Bottle) appeared first on Adpulp.
More About Advertising
APRIL 21, 2020
Amid the ravages of Covid-19 it’s easy to overlook the devastating effect of other illnesses. One such is Parkinson’s and in Australia Parkinson’s NSW and WundermanThompson are launching a campaign to help people spot the symptoms, using the good old Latin standby ‘Lorem ipsum,’ traditionally used for dummy copy. Apparently it’s a variant of ‘dolorem.
All About Advertising Law
APRIL 24, 2020
A recent decision involving both antitrust and Lanham Act claims sheds light on the risks of false advertising. On March 23, 2020, the District Court of Colorado granted and denied in part Johns Manville’s (“JM”) motion to dismiss Chase Manufacturing’s (“Chase”) complaint alleging that JM violated the Sherman Act by engaging in tying and monopolization and the Lanham Act for false advertising.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
InMobi
APRIL 23, 2020
COVID-19 has proven to be a truly global pandemic, impacting people in just about every corner of the world. The Gulf countries of Saudi Arabia, the United Arab Emirates (UAE), Qatar, Kuwait, Bahrain and Oman have closed schools and universities and implemented strict lockdown measures following pandemic hits in each location. To what extent has COVID-19 influenced consumer behavior in the region?
AdPulp
APRIL 21, 2020
Steak-umm is frying minds and taking names on Twitter. Not everyone is impressed, but I am. media literacy in the internet age is incredibly difficult to develop. you have to navigate special interest groups, trolls, ads, conspiracies, fake accounts, satire, sensationalism, and beyond, in order to find credible source material and relevant experts buried under […].
More About Advertising
APRIL 20, 2020
Something is clearly stirring in Britain’s BT – if it goes on like this people will even end up liking it, not seen since the days of Maureen Lipman – and it’s running BT Tech Tips in ITV airtime, to help businesses and others through the crisis. Here’s BT Sport presenter Jake Humphrey – occasionally.
Admixer
APRIL 23, 2020
Adtech aims at streamlining the deals between the advertisers and publishers. Despite the advances in the industry, the digital advertising market still lacks coordination. Thus, publishers have to juggle various platforms and monetization sources to get the most out of their ad inventory. Header bidding emerged as a solution to combat this discontinuity.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
All About Advertising Law
APRIL 23, 2020
Venable attorney Jonathan Pompan joined LeadsCon’s Warren Pickett on the LeadsCon Industry Insider podcast episode, “Lead Generation Compliance and Regulation in Today’s World. Who’s Minding the Store?” to discuss current lead generation advertising compliance issues. With government, the private sector, and the daily news cycle engulfed by all things related to COVID-19, speakers discussed amongst other topics, what the pandemic means for privacy, protection, and
Lemonads
APRIL 22, 2020
Back in 2014, Voluum established itself as one of the hottest up-and-coming tracking platforms available for affiliates Media Buyers. Fast-forward 6 years to 2021 and this tool has cemented itself as the go-to tracker for marketers around the globe. At lemonads, we’ve seen thousands of marketers use Voluum to successfully track and optimize countless campaigns.
More About Advertising
APRIL 23, 2020
Justin Billingsley is emerging as one of Arthur Sadoun’s most trusted lieutenants, and he’s now been given a brand new Publicis Groupe role — global chief marketing officer. His remit,”to drive innovative ways to help clients grow,” feels like a direct response to Publicis Groupe’s first quarter results, which showed organic growth down to minus.
Toronto AdOps
APRIL 22, 2020
Are you having more team meetings than ever before? Are you finding the discussion topics either drying up or becoming more repetitive? Feel free to add some or all the below discussion points to your team meeting and conversations. Applicable regardless of the team size, could be 2 people or 20 people. We have recently revamped our weekly team meeting agenda to the following: Quick update on anything that has recently launched – launch issues, hick ups, delays, resolutions.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Smarty Ads
APRIL 22, 2020
Mobile marketing strategies are not what they used to be a decade ago. They marched far beyond plain SMS text message delivery and email marketing campaign arrangement. Since the dawn of the Internet era and advertising on digital advertising platforms, mobile marketing techniques have gone omnichannel: smartphones, tablets, and.
AdPulp
APRIL 22, 2020
Editor’s Note: The following article is by Clifton Mark. It was originally published at Aeon and has been republished here under Creative Commons. ‘We are true to our creed when a little girl born into the bleakest poverty knows that she has the same chance to succeed as anybody else …’ Barack Obama, inaugural address, […]. The post Meritocracy Is A False God.
More About Advertising
APRIL 22, 2020
St Luke’s SHN (the NHS logo re-thought for Stay Home Now) is one of the best agency ideas to emerge from Covid-19 and now the agency has made a film, featuring NHS staff and other key workers with a sprinkling of pretty A-list celebs (for once, earning their money.
InMobi
APRIL 21, 2020
COVID-19 has taken the world by storm and created unprecedented times in most countries across the world. At InMobi, we delved into our Audience Intelligence platform using data signals and location polygons set up in more than 66,000 locations in Southeast Asia (SEA) to gather insights on how consumers are responding to this crisis in Malaysia, Singapore, Philippines and Indonesia.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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