AdPulp
JANUARY 24, 2019
Are you planning a Super Bowl party? You won’t need a Benjamin or two to feed your friends, because this year, a stack of Lincolns gets the job done. GSD&M’s new ad campaign for Pizza Hut—the agency’s first, after adding the account last year—relies on two of the foundational concepts in marketing: price and promotion. […].
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JANUARY 24, 2019
If you are looking to expose hypocrisy, the World Economic Forum in Davos is a good place to start. Business leaders and politicians have flown in to the Swiss ski resort this week on their private jets (1,500 private flights in total, according to The Guardian), to listen sympathetically as David Attenborough talks about climate.
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InMobi
JANUARY 22, 2019
How do mobile ad networks and exchanges determine in-app advertising rates? The answer isn’t always clear cut. In-app ad rates can vary depending on a variety of factors including ad types, where the ad is run, what ad revenue-sharing agreements are in place, who is supposed to see the ad, whether the goals are of the ad campaign is to generate revenue or just increase brand recall, etc.
illumin
JANUARY 24, 2019
The days of a traditional marketing sales funnel are dead. Advancements in technology have forever changed the path-to-purchase and it’s time to officially retire the “awareness to prospect to sale” method that many marketers are still holding onto with clenched fists. Today’s consumers jump in and out of channels and search for deals through a myriad of sites.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdPulp
JANUARY 19, 2019
For Americans, the most popular international travel destination – by far – is Mexico, a fact that this commercial from last spring incorrectly, but conveniently, refutes. If we are to believe the claims made in this Ogilvy-made commercial, which is hard to do (see above), there are a handful of people in Wharton, Texas who […]. The post DNA Discounts: There Are No Borders Within Us appeared first on Adpulp.
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JANUARY 21, 2019
By Elliott Clayton Generally, adtech is where budget is invested in acquiring customers – typically using third-party data and data management platforms to build efficiency. Meanwhile, martech is about talking to existing customers and leads that a brand has an existing relationship with, using first-party data and efficiencies from customer development platforms.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Gods of Advertising
JANUARY 21, 2019
When I was in college, I took a course on rhetoric and debate in 20th century America. In it, we looked at numerous famous speeches made by famous people: Lincoln, Jefferson, King, etc. Learning from great persuaders how to fashion a rational and emotional argument would later become useful as a copywriter and presenter. During that semester, no document we studied was more powerful than Martin Luther King’s Letter From a Birmingham Jail.
AdPulp
JANUARY 22, 2019
Celebrity culture…it won’t go away, and yet it fails to reward the spellbound masses. When it comes to Super Bowl Sunday, celebs are in the stands, performing at half time, on the field during the game, and starring in a fair number of multimillion-dollar commercials. Thankfully, there are a few brands that ain’t havin’ it. […].
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JANUARY 25, 2019
Vegetables are a scary bunch in adam&eveDDB’s ad for ITV’s new healthy eating campaign, which features sinister cauliflowers, smirking sweetcorn, and an avalanche of Brussell sprouts. Children are invited to #EatThemToDefeatThem, in a kind of reverse psychology move that portrays vegetables as the enemy and kids as powerful avengers. The broadcaster is donating £2 million.
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JANUARY 22, 2019
Eric Salama, CEO of WPP’s Kantar research division, was stabbed in London’s Kew district on Sunday by someone reportedly trying to steal his car. Salama (below) is in hospital where his injuries, although serious, are said not be be life-threatening. Salama is currently believed to be in the process of trying to engineer a £3.5bn.
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AdPulp
JANUARY 23, 2019
Do you recognize these sounds? Which brands do they represent? All of these brands carry a distinctive sound. Apple’s power up sound; it’s simple and elegant just like the brand. I can almost imagine Steve Jobs chanting this on one his meditative retreats. NBC’s three-note tag is a mnemonic. It helps you remember the brand […]. The post Make Sure Your Brand’s Audio Is In Tune appeared first on Adpulp.
AdPulp
JANUARY 20, 2019
As a new year’s gift, Colle McVoy sent me a series of “cubespirations” to help keep me properly motivated throughout the year. Here is one of my favorite messages in the collection of beautifully made letterpress cards. I like this design concept. With just two words, the agency’s creative team is able to make a […]. The post Colle McVoy Is The Thoughtful Agency appeared first on Adpulp.
AdPulp
JANUARY 25, 2019
“Small refinements make a big difference.” This is a line from the new Carlsberg commercial. The statement is emblematic. “The Danish mindset and the philosophy of our founder of ‘always pursuing better,’ has driven the brand since its creation in 1847,” says Julian Marsili, Global Brand Director. “Probably the best beer in the world?
AdPulp
JANUARY 21, 2019
A job with the federal government may not be the most exciting job, but it offers some stability and the benefits are great. The downside, as we continue to learn, is that the federal government routinely sputters and like a normal business that’s poorly run, shuts down. During the present shutdown, now in its 3ist […]. The post Kraft Foods Comes Through In the Clutch appeared first on Adpulp.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
JANUARY 24, 2019
It’s nearly ten years since BP found itself in the mire after the Deepwater Horizon disaster in the Gulf of Mexico but now the oil giant (these days they’re energy giants of course) is stepping carefully back onto the world communications stage with a big new corporate campaign ‘Endless Possibilities.’ Its aim is to “keep.
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JANUARY 22, 2019
Egard Watches is a relative newbie in the timepiece game (2012) but it’s become surprisingly famous by taking a pop at Gillette’s now-notorious “toxic masculinity” ad. This purported to present a new view of men, suitable for the #MeToo era. According to Egard blokes aren’t that bad really.
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JANUARY 25, 2019
Budweiser usually makes the most of the Super Bowl and it’s grabbing headlines way before the event by hymning that it’s now produced by wind power – helped along by Bob Dylan’s ‘Blowin’ in the wind.’ It’s also got more Clydesdales than last year, for those who care about such things.
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JANUARY 25, 2019
Lucky Generals has picked Katie Lee as its first CEO. Lee was one of Paul Lawson’s management team at Y&R before owner WPP merged it into VML and decided it didn’t need the Y&R trio: CEO Lawson, CCO Jon Burley and Lee. Prior to that Lee worked with Lawson at Leo Burnett for a long.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
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JANUARY 23, 2019
I have written about AI before, wondering whether ads produced by AI might be as good as, if not better than, many of the ads we see on our screens produced by humans. Well, Lexus and their agencies have now done one: a script generated by computers. It’s an interesting approach, the machine and driver.
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JANUARY 24, 2019
Gillete’s controversial ‘toxic masculinity’ campaign is the gift that keeps on giving, as least as far as the world’s humorists and some other brands are concerned. We’ve already had Egard Watches’ spin on it and Saturday Night Live has entered the fray with the somewhat anti-social Kool Aid Man.
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JANUARY 21, 2019
Engine, the marcoms group set up by former WCRS founder Peter Scott, announced last year that it was getting rid of agency brands – including WCRS (Scott had departed some time before.) Engine is now owned by US firm Lake Capital although it’s rumoured to be for sale with Deloitte named as a possible buyer.
More About Advertising
JANUARY 25, 2019
When your brand name says it all, the advertising has only one job: to get you noticed. This campaign for Dutch online travel company, Vakentie Discounter (Cheap Holidays), does just that.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
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JANUARY 25, 2019
Sir Martin Sorrell is in Davos, advising the world on what it should do next and putting in a good word for his new venture S4 Capital. It’s as though nothing’s changed. Although the Daily Mail reported earlier in the week that sponsor WPP had requested that Sorrell not be invited to the lunch it.
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JANUARY 25, 2019
Independent Out of Home specialist agency Talon Outdoor has appointed Barry Cupples as global CEO. Cupples was formerly global investment CEO at Omnicom Media Group. Fast-growing Talon, formed six years ago by a team led by former Kinetic CEO Eric Newnham, is now embarked on a process of global expansion, opening in New York last.
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JANUARY 24, 2019
Sir Martin Sorrell is in Davos this week and here he is plugging new venture S4 Capital. S4 may have morphed from a peanut to a coconut according to SMS. It’s also gaining a mind-numbing amount of publicity even if himself has to bat off inevitable questions about his controversial departure from WPP. He also.
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JANUARY 24, 2019
Nearly half the people who watch the NFL Super Bowl are women so Procter & Gamble is making its debut for Olay with a new ad from Saatchi & Saatchi. Anyway, in these non-gender specific days, no doubt men use it too.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
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JANUARY 23, 2019
Mother, as far as we know, doesn’t have an outpost in Minneapolis but the feisty (albeit seasoned) London independent may be about to pick up more work from big US retailer Target which has just dispensed with the services of IPG’s Deutsch after six years. It’s not been a good six months or so for.
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JANUARY 23, 2019
Grey London has made what looks like an enterprising appointment in its choice of a new CEO, Anna Panczyk who moves from head of Grey Group in Poland. Grey Group in Poland consists of Grey Warsaw, Testardo (shopper marketing), Grey Works (production), Cohn & Wolfe (PR) and Grey digital. She joins recently-appointed creative chairman Adrian.
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JANUARY 23, 2019
Good to see that Droga5 on both sides of the Atlantic is doing its bit to oil the wheels of commerce in these straightened times. So from London we have its debut work for Barclaycard, first up by showing how easy it is to pay for “healing crystals” from real-life business (really) The Crystal Barn.
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JANUARY 23, 2019
If you’re one of the millions that tune into streaming services, I’ll bet there was one piece of original content that first really grabbed your attention. Maybe you found it “totally tubular” to unpick the mystery of the Demogorgon terrorising 1980s Hawkins, with Stranger Things (below.) Or you may have done donuts at the return.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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