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Brian Morris/Brad Ball, the Silver Advertising Agency. Developing your personal brand is one of the best investments you can make for new business. Through my experience working with hundreds of advertising, digital, media and PR firms, I’ve discovered how important it is for the agency owner to be the face of their company. Given the rise of social media, their personal brand story is as essential, or even more so, than the agency’s brand.
Some years ago I was running a workshop in New York. Of the 12 or so people there, only two were men, one of whom was quite opinionated. During a discussion (which he was dominating) I said ‘ok, ok- let’s hear what the girls think’, deafening silence. Eventually one of the women told me she.
Coca-Cola and Marvel Studios joined forces to launch a commercial inspired by the new movie Marvel Studios’ Avengers: Endgame. The commercial will be aired in 57 countries, without any adaptation to regional markets – a first for the global beverage brand. The young heroine of the spot, like the heroes in the film, is willing […]. The post Be the Star of Your Own Story with Coca-Cola and Marvel appeared first on Adpulp.
Crazy good… Nothing suits me more than writing a good manifesto! I know I am not alone. Most copywriters get off on writing manifestos. At least they’d better. Writing such documents is at the heart of what we do, and can do, for our clients. Most of you know what I’m talking about. For those unawares, a manifesto (aka mantra or anthem) is the bringing to life in words the highest and most noble aspirations of its subject.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
By using decision science to decode a consumer’s lifestyle, marketers can discover key interests and passions that can inform how they connect with audiences. Using live data sources from over 700M+ profiles, we can see things like consumer interests, passions, site-search behavior, and purchase intent. The technology we have available today gives us a holistic view of the consumer which aids in making a lasting connection with brands.
If you haven’t taken an artfully staged flat lay shot of your food before you eat it, then you haven’t really experienced the meal. So it goes for a generation of foodie Instagrammers who think nothing of holding up proceedings in restaurants and homes to make sure they get the perfect pre-prandial post. Belgium’s Bru.
How does a 49-year old sandwich chain appeal to today’s on-the-go diner? Unlike a man of this age, the restaurant can’t go out and buy a Porsche. At Schlotzsky’s, true reinvention is the order of the day. Schlotzsky’s has been converting its Atlanta stores to Schlotzsky’s Austin Eateries since 2016, and the citywide transformation will […].
How does a 49-year old sandwich chain appeal to today’s on-the-go diner? Unlike a man of this age, the restaurant can’t go out and buy a Porsche. At Schlotzsky’s, true reinvention is the order of the day. Schlotzsky’s has been converting its Atlanta stores to Schlotzsky’s Austin Eateries since 2016, and the citywide transformation will […].
As issues relating to brand safety become ever-greater concerns for advertisers, a number of brand safety tools have come out in the market purporting to address these woes. But can these solutions and management platforms actually protect your brand and ensure no poor ad placements? Unfortunately, there are a lot of tools out there that claim to be able to keep your brand safe but won’t actually be able to.
Ribena’s new campaign features a blackcurrant grower called Andrew Berry talking about himself as a blackcurrant artist, trimming leaves like a sculptor, and holding a blackcurrant between his fingers like a priceless object. The ads end with the line ‘Blackcurrant artistry since 1938.’ What’s going on here? What does it tell us about ‘repositioning’ –.
Heineken is the latest in a long line of brands moving creative production to in-house teams. Campaign US reports that the Dutch beer maker is busy building an in-house content hub at its American headquarters in White Plains, New York. View this post on Instagram Start your weekend with an instant spark(le). #OpenYourWorld A post […]. The post The Need for Better, Faster, and Cheaper Branded Content Continues Unabated appeared first on Adpulp.
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Is there one central industry-wide brand safety definition within the ad tech space that all digital advertisers must follow? Unfortunately, the answer is no. While there are certain ad placements that are deemed less than ideal by just about all digital marketing pros out there, there’s also a lot of gray areas and nuance when it comes to what brand safety includes and excludes within the realm of programmatic advertising.
By Jonathan Conway McDonald’s has partnered with Talon Outdoor and OMD UK on a new approach to Out of Home audience targeting which has increased visits to its restaurants across major cities. Since January 2019, McDonald’s has used Talon’s proprietary Out of Home data management platform (ODMP) technology to deliver advertising campaigns which promote the.
Thought that the FTC and California planned to cool off on enforcing trial and subscription programs? Think again. The FTC and California continue to bring these actions with alarming regularity. For those of you who haven’t been tracking these issues, last year California’s Automatic Renewal Law was amended to tighten the restrictions on continuity programs.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
The mobile app economy has never been hotter. In 2018, people spent over $71 billion on apps , and downloaded apps 113 billion times worldwide. On the monetization front, in-app advertising remains ascendant. Not only will mobile ad spending overtake spending on all other media by next year, but App Annie has found 60% growth in apps that make money through in-app advertising.
Sophie Russell is a senior planner at Brave. Desert Island Ads At Brave we are drawn to the braver ads. Not just brave through wacky creativity, but brave enough to challenge a category and comms status quo.
A Reddit post telling the story of an agency that got its client fired was picked up by Adweek’s Agency Spy. The anonymous writer says he works at a “big” agency, and his story involves the agency’s biggest client, who they nicknamed “Baseball Dad” because he was “the type of neckless marshmellow who gets wasted.
Omnicom Media Group’s Drum agency has been appointed by B&Q owner Kingfisher as its global social content agency. Kingfisher also owns Screwfix, Castorama, Brico Depot and Koctas. Kingfisher has been shutting stores in France and pulling out of some other European countries. Drum will work at a global and local level with main brand B&Q.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
To nobody’s great surprise the UK’s Competition and Markets Authority (CMA) has blocked the attempted £7bn merger of Sainsbury’s and Walmart-owned Asda, saying: “It’s our responsibility to protect the millions of people who shop at Sainsbury’s and Asda every week. Following our in-depth investigation, we have found this deal would lead to increased prices, reduced.
Would you adam&eve it, a bummer from Volkswagen. But actually it’s not the cultured academy in Paddington but DDB Berlin for VW’s new T-Cross, presumably a sign that VW’s T-Roc is starting a family. How many brands does VW need? Starring Cara What’s-her-name and some seeming lookalikes. VW has just finished reviewing all its creative.
Nice work if you can get it: WPP CEO Mark Read is expected to garner £3.7m in pay and bonuses for 2018 (a big chunk being a bonus for his former role as joint COO.) While ousted boss (and WPP founder) Sir Martin Sorrell is reckoned to be on track to gain a further £15m.
Newly-formed political entity The Independent Group, consisting of a handful of Remain-supporting refugee MPs from Labour and the Tories, hasn’t exactly got off to a flying start. For the time being at least it’s known as Change UK as the electoral authorities don’t like TIG. Furthermore the Electoral Commission has rejected its first stab at.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Droga5 London, like its big brother in NYC, believes in going the extra mile and it’s certainly doing that for new client Barclaycard. Barclaycard targets small businesses, among others, and it’s introducing a Repayment Calculator – ostensibly to helps its customers pay less interest, not usually top of mind with credit cards. You have to.
Here’s a jaunty number from TK Maxx – unusual for the embattled UK high street these days – featuring some potential customers who find the TK Maxx palace of varieties experience unaccountably daunting. But, as in all the best musicals, the chorus comes to their rescue – with assertion rather than logic admittedly. Brave in.
Bartle Bogle Hegarty has created a new campaign for Refuge to raise awareness of the stastic that 90 per cent of domestic abuse is witnessed by children. The short film shows a boy covering his eyes and counting, but he’s not playing hide and seek – he is distracting himself from the abuse going on.
Thought that picking up women on buses was frowned upon in the Me Too era, not so by Bancontact’s Payconiq mobile banking app in a new campaign from Boondoggle. Old habits die hard, even in app-driven mobile banking. More diverting than most in the category. MAA creative scale: 6.5.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
If proof were needed that ad agency staff are more stretched than ever, the IPA’s latest census is here with the numbers. There are fewer people working at IPA agencies than there were a year ago, and the drop in staff numbers has been at the expense of creative agencies, who have cut their numbers.
Timing is all, as they say, and just as WPP has announced some pretty grim first quarter trading numbers former CEO Sir Martin Sorrell’s S4 Capital has chosen to announce two new acquisitions: “food and liquids studio” Caramel Pictures and São Paulo-based programmatic consultancy ProgMedia. WPP first though. Revenue less pass-through costs in Q1 2019.
Piers Newson-Smith is head of brand strategy at Direct Line Group. He was the architect of Direct Line’s ‘Fixer’ repositioning and led Green Flag’s 2017 brand relaunch. Desert Island (Boxset) Ads Somewhere in the grey area between what people care about in AdLand and in the real world, there’s a few campaigns that made people.
Cadbury, which makes a chocolate-like substance for these definition-heavy days, is trying its hand at nostalgia for its new Darkmilk – which is a bit like its milk chocolate and plain chocolate, but isn’t. All clear? Anyway, agency VCCP is continuing its rather downbeat approach for the Mondelez brand, this time by exhuming Jason Donovan.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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