Fuel Lines
MAY 7, 2020
Building an engaged online community should NOW be a core responsibility for business development. The battle for new business is online which makes community development indispensable for marketing your agency. Knowing how to build an online community has become an important skill-set. How to Build an Online Community of Prospects. 1. Create a Niche.
More About Advertising
MAY 5, 2020
Castlemaine XXXX – Saatchi & Saatchi 1986 A simple strategic challenge answered brilliantly. The Australians don’t have a long brewing heritage, unlike the Germans or French. To overcome this, the Castlemaine guys celebrated the Australians’ brilliance at drinking beer. The campaign was a masterpiece of how advertising should work. It was economical, beautifully written* and.
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Smarty Ads
MAY 7, 2020
In a competitive world full of big and renowned brands, it is rarely enough to create a valuable product or service in order to attract clients. Moreover, it is often not enough to simply advertise these goods to create lasting relationships with customers. What is the secret to building such.
Single Grain
MAY 5, 2020
SEO has always been an integral part of every digital marketing strategy. 61% of marketers say that improving SEO and growing their organic presence is their top inbound marketing priority. However, optimizing websites with tens of thousands of web pages and keywords can be extremely difficult. That’s where enterprise SEO comes into the picture. In this post, I'll teach you all about enterprise SEO, provide you with some examples to help you understand it better, and discuss some enterprise SEO
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdPulp
MAY 5, 2020
David T. Jones is a Chicagoan. He makes ads, he draws cartoons, and he started his own ad agency with two friends from Indiana University. Many of us already have an inkling about his perspective on the business thanks to his Ad Land cartoons. In this interview, we learn more about the man and the […]. The post The Adpulp Interview: David T. Jones appeared first on Adpulp.
More About Advertising
MAY 6, 2020
Are our heartstrings more prone to tugging in Covid-19? It’s Mothers Day in Australia on Sunday and DDB Sydney is giving it both barrels in this clever variant for McDonald’s. Ace direction by Finch’s Christopher Riggert. Burger King tends to win the plaudits for its cheeky geurrilla marketing but McD (outside the US oddly) is.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Smarty Ads
MAY 8, 2020
Ad fraud detection companies closely collaborate with ad tech businesses and this trend is not new. Investing their money in ad campaigns, advertisers hope that they will receive only human traffic. Theoretically, the ads should be shown only to the target users — people that can potentially become buyers of.
AdPulp
MAY 2, 2020
The Sea of Sameness is always a problem in advertising. Now that brands are careful to not offend and people are working from home, making production a challenge, the Sea of Sameness is on the rise. What’s missing from the well-meaning parade of pandemic times ads is human connection. It’s been missing, but it’s missing […]. The post To Make Your Bahlsen Cookies Last, You Better Hide Them appeared first on Adpulp.
More About Advertising
MAY 8, 2020
Omnicom boss John Wren has responded vigorously to the Covid-19 crisis, with anticipated measures sich as layoffs, furloughs and salary cuts. Including some high profile (and presumably expensive) people at its agencies which include BBDO and DDB. Now it’s merging two of what we used to call its direct marketing agencies into one: Rapp Worldwide.
Admixer
MAY 8, 2020
Video is the most engaging type of content. Viewers remember 95% of the message when they watch it in a video compared to 10% when reading it in text. Videos are memorable, and leave a lasting impression that translates in conversion and sales. The young cohort of users increasingly prefers watching a video over reading […]. The post In-Stream Vs.
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All About Advertising Law
MAY 7, 2020
The California Supreme Court has held that causes of action under two of the state’s most prominent consumer protection statutes—the unfair competition law (“UCL”) and the false advertising law (“FAL”)—are to be tried by the court rather than a jury. In doing so, the court affirmed decades of California Court of Appeal precedent and overturned a lower court’s ruling that a jury trial is required when civil penalties are sought in state court.
AdPulp
MAY 7, 2020
COVID-19 has stopped the production of films and commercials across the entire globe. This has put an industry made of millions of freelance crew members out of work, with no sick leave, PTO, or option to remain financially stable. The film industry supports 2.1 million jobs in the U.S., with millions more around the globe. […]. The post Help Support Cinematographers (and Other Makers) One Frame At A Time appeared first on Adpulp.
More About Advertising
MAY 5, 2020
A study in early 2019 found that 77% of brands sold across Europe could disappear tomorrow and people would not care. It’s a pretty brutal reminder that much of the work of the industry in recent years, has failed to make any meaningful impact. But the past two months have painted a different picture. Yuvel.
illumin
MAY 7, 2020
Our Most Viewed Video Ads chart for March is here! While we were expecting to see a few more #IWD2020 spots make it into the list, only one from Apple made it in. The post 135 MILLONES DE VIEWS PARA LAS 10 MARCAS QUE HAN TRIUNFADO CON SUS SPOTS ENTRE LOS CONSUMIDORES EN ABRIL appeared first on AcuityAds Inc.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
All About Advertising Law
MAY 7, 2020
On Wednesday May 6, 2020 the Supreme Court heard oral argument in Barr v. American Association of Political Consultants, Inc. , a case that will answer whether the government debt exception (“the Exception”) to the Telephone Consumer Protection Act (“TCPA”), which allows for government-backed debt collection calls to be placed to cell phones via autodialer without the prior express consent of the debtor, is unconstitutional under the First Amendment.
AdPulp
MAY 8, 2020
In this new episode of Ad Chatter, Dan Goldgeier and I discuss the economic impacts on the ad industry and how it’s fast becoming a painful, nightmarish reality. We also discuss two commercials, one from ESPN and the other from Society Nine. You are welcome to join the conversation in our comments below, or in […]. The post Today’s Ad Chatter: The Ad Industry Shrinketh, Plus Two Sports Spots appeared first on Adpulp.
More About Advertising
MAY 4, 2020
Latest data from Ada, Talon’s proprietary Out of Home data management platform, shows that traffic across the UK is slowly rising, up by 4% during week 5 of the lockdown when compared to the previous week. Out of Home media specialist Talon Outdoor, has released latest figures from Ada, that show there was an uptick.
InMobi
MAY 5, 2020
InMobi Exchange is now taking steps for a complete transition to first-price auctions, and we expect to complete the move in Q3 of this year to make a gradual transition for our demand partners. While demand partners tweak their bidding strategies to adapt to this change, we believe this will create an environment for advertisers and publishers to arrive at a fair and transparent auction that benefits all players in the advertising value chain.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Smarty Ads
MAY 5, 2020
Pie charts and bar graphs have, for long, been the staple means of presenting data for a long time. But now, fading into oblivion as technological advancements and innovation like Augmented Reality (AR) and Virtual Reality (VR) together with automation, and Artificial Intelligence (AI) is going mainstream and changing the.
AdPulp
MAY 4, 2020
“People That Know, Know BDO.” Thanks to the rhyme, it’s an easy line to say and recall. That doesn’t mean it’s a good line. A good line would tell us more about the “people that know,” and we’d know what BDO is and does, as well. Because acronyms are practically unknowable, a business that uses […].
More About Advertising
MAY 7, 2020
The Covid-19 crisis has seen a significant rise in home entertainment which has prompted RB’s Durex, via agency Havas London, to steer us through the easing of lockdown (assuming it happens) with a campaign advising us “NOT to go back to normal – because normal isn’t good enough.” Why? Because pre-crisis sexual manners and assumptions.
InMobi
MAY 5, 2020
COVID-19 telah mengejutkan dunia dan menciptakan masa-masa terburuk di sebagian besar negara di dunia. Di InMobi, kami menggali platform Audience Intelligent kami menggunakan sinyal data dan poligon lokasi yang kami set up di lebih dari 66.000 lokasi di Asia Tenggara untuk mengumpulkan wawasan tentang bagaimana konsumen merespons krisis ini di Malaysia, Singapura, Filipina, dan Indonesia.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Nick Burcher
MAY 5, 2020
Backgrounds by IKEA is a new initiative launched by IKEA and I think it's great! Designed to be used with Zoom or Microsoft Teams, the Backgrounds By IKEA project allows internet users to download IKEA specific backgrounds to use on their next Zoom or Microsoft video. It's on trend, taps into current behaviours and the IKEA Backgrounds showcase IKEA products in perfect contexts.
AdPulp
MAY 6, 2020
Coming up with an idea for a commercial is easy enough to do while working from home. But what about the shoot and post-production? How are the agencies and their clients keeping everyone safe? Here is one way…the following ad was filmed by Eva Longoria using two smartphones in her own L.A. home to comply […]. The post Eva Longoria Colors Her Own Hair In New L’Oreal Paris Ad appeared first on Adpulp.
More About Advertising
MAY 5, 2020
China is going back to work, 90% of it anyway, and Unilever has been quick out of the blocks, awarding its estimated $500m mainland media account to WPP and its media holding company GroupM. The incumbent was Omnicom’s PHD.
InMobi
MAY 4, 2020
Programmatic is an ideal channel to acquire and engage users while providing them an immersive brand experience. Among ad formats that can be transacted programmatically, there’s truly one format that is gaining more mindshare among consumers and smartphone users: Video. In-app video advertising can truly captivate audiences at every stage of their journey.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Lemonads
MAY 4, 2020
There are more than 5 billion unique mobile internet users in the world and this number is constantly rising. Not only this, but 89% of these users will likely recommend a company after having a positive experience with that brand on a mobile device. Needless to say, optimizing your mobile ads has become an essential part of any digital marketing campaign.
Nick Burcher
MAY 6, 2020
Hi everyone, I wanted to share the news that I have started a podcast and I hope some of you will check it out and find it useful and interesting! I am based in Sweden and there are amazing things happening in this part of the world. Super fast internet and mobile, cashless society, a thriving start up ecosystem, digital government, amazing design and more, so I thought it would be fun to talk to some of the people and companies who are leading innovation and change in this part of the world.
More About Advertising
MAY 5, 2020
RB’s Vanish – now dubbed a laundry booster” – doesn’t seem to lend itself to an emotional tale but that’s what it becomes in a new campaign from Havas London – ‘Love your Whites for Longer.’ For new variant Vanish Gold Crystal White.
InMobi
MAY 4, 2020
Ramadan is a festival of peace, celebration, and purpose - a time to grow spiritually. The holy month for Ramadan holds significant importance in people’s lives and the celebrations significantly impact the way they shop every year. Close to 60% of the population in Malaysia and 87% of the population in Indonesia are Muslims and that accounts for 250 million people celebrating the festival.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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