AdPulp
JUNE 29, 2020
Do you pay for any/some/all of the content you consume online? There’s no judgment coming, just an explanation of why it matters to the content producers, who in turn make it matter to you. Adpulp, and our Emerging Voices Project specifically, is supported by 11 patrons today. The goal is to reach 100 patrons and […]. The post Do You Pooh Pooh the Pay Pay?
More About Advertising
JULY 1, 2020
Omnicom has lured French car giant Peugeot away from Havas after 30 years – with a new bespoke agency called (bear with us) O.P.EN, short for OMNICOM for PEUGEOT Engine. O.P.EN becomes Peugeot’s global agency of record on a three-year deal. The pitch was managed by the Paris office of Observatory International which works with.
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Gods of Advertising
JUNE 29, 2020
Given everything going on in the world, I cannot phantom how and why these cruel and offensive names still exist. Yet, they do. I wrote the first version of this post in 2014! Unbelievable it is even more relevant now… The righteous drum continues to beat louder, calling for the termination of the Washington Redskins nickname, which got a huge assist when the United States Patent Office rescinded trademark rights for the moniker, deeming it offensive to Native Americans.
Lemonads
JULY 3, 2020
Have you ever looked into the best Facebook Ads spy tools existing in 2022 just to peek and sneak tips to get inspired and try them with your Ads? Well, if you haven’t yet, you should! There are, in fact, so many tools on the web we could rely on – paid or free - for us to grab, use and improve! Many companies have been trying out different tactics and metrics to improve their Ads during the years, especially if they’ve been around for a long time.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdPulp
JULY 2, 2020
It’s summer but it’s like no summer we’ve ever known before. Due to the pandemic and resulting confinements, even the simple act of going to the park or briefly chatting with a neighbor are real pleasures and moments we now savor. The simple pleasures are not so simple when it’s dangerous to be in public. […]. The post Ad Chatter, Edición 7: Longing for Summer and Some Sense of Normal appeared first on Adpulp.
More About Advertising
JUNE 30, 2020
The news about Andy Main (below) being seduced by WPP to leave Deloitte’s and take on the captaincy of the good ship Ogilvy is a glimpse of the future for the industry. Across the board historically the top job usually goes to someone from the same cohort, either within the organisation or doing a similar.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Smarty Ads
JULY 3, 2020
Delivering your message to the right audience at the right time and place is probably one of the most important keys to a successful marketing campaign. You should know your audience well, send your message via channels they use and make sure they convert after the initial encounter with your.
AdPulp
JUNE 27, 2020
Hit pause on hate. That’s the call-to-action issued on June 17, by the National Association for the Advancement of Colored People (NAACP) and the Anti-Defamation League (ADL. Their new Stop Hate for Profit campaign asks businesses to suspend advertising on Facebook’s services during July. The campaign’s partners, including Color of Change, Common Sense, Free Press, and Sleeping […].
More About Advertising
JUNE 29, 2020
Milton Glaser, who died last week age 90, is arguably the greatest modern designer – described as the man who “invented the sixties,” certainly many of the images that defined that lively decade. But his most famous comes from 1976, the iconic (true in this case) “I love New York,” which adorned an ad campaign.
illumin
JULY 3, 2020
? Durante el confinamiento, el comercio electrónico en los EEUU pasó de tener una penetración del 16,5% al 27%. Diez años le había tomado alcanzar la misma evolución entre 2009 (5,6%) y 2019 (16,5%). Mientras, en Amazon solo el 1% de las marcas que venden allí sus productos es capaz de superar el millón de […]. The post ¿Por qué debería el ecommerce mirar directamente al Consumidor?
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InMobi
JULY 2, 2020
InMobi organized the first edition of CAB (customer advisory board) in January 2020, where we gathered industry leaders from across the ecosystem to discuss the product roadmap for the year and beyond. The goal of this board was to channel customer feedback in a more open, diverse forum, and provide our customers a direct channel to guide InMobi’s product roadmap in a way that helps them the most.
AdPulp
JUNE 30, 2020
In 2018, Coca-Cola launched #RefreshtheFeed giving its social media accounts a complete factory reset. Coca-Cola’s new social strategy was “rooted in optimism, uplift, and connection.” Now the beverage icon is going to pause paid and organic posts on all social media platforms globally for at least 30 days, effective July 1. Chairman and CEO, James Quincey, […].
More About Advertising
JUNE 29, 2020
Publicis Groupe CEO Arthur Sadoun welcomed WPP CEO Mark Read (via video link) to the Palais du Festival to celebrate the achievements of Burger King’s “Mouldy Whopper” ad, which was a joint effort between the two groups. Read greeted Sadoun with a dusting of French (one minute into this video), and, after a quick comment.
Lemonads
JULY 1, 2020
Before launching a campaign, affiliates have to find the tools and platforms that will give them access to quality traffic while allowing them to monitor the performance of their ads. This PropellerAds review will help you make good decisions to launch a campaign. We’ve seen thousands of lemonads members try out dozens of different ad networks with mixed results, especially if opting for more obscure networks.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adtelligent
JULY 1, 2020
Recently we wrote about 3rd-party cookie elimination from Google Chrome. Third-party cookies designed for cross-site tracking and ad serving have played an essential role in digital advertising for over 25 years. Chrome, which represents about 65% of the global browser usage, announced third-party cookies removal by 2022. Google’s intention means the death of the third-party cookies, keeping in mind that Safari and Firefox have already implemented their tracking mechanisms and shortened 3rd-part
InMobi
JUNE 30, 2020
Based on automated marketplaces that work in real-time instead of manual insertion orders and human intervention, programmatic advertising has transformed the status quo of the traditional media buying process. Programmatic at its heart is driven by automation where demand from buyers such as advertisers and agencies is met by supply from publishers on a digital marketplace.
More About Advertising
JUNE 29, 2020
It can’t be easy producing a global campaign in lockdown but BMB has done a pretty decent job in a global campaign for new client Beefeater gin. A world stuffed full of designer gins doesn’t make life any easier for a traditional London Dry Gin but BMB gives a flavour of the gin and the.
Admixer
JUNE 30, 2020
Admixer has exciting news. Recently, we partnered with Bigo, a mobile app developer. Bigo is a rapidly growing media company specialized in streaming platforms, and instant messengers. Now, Admixer.DSP clients can run campaigns on highly-engaging video inventory, in Likee and IMO apps. Read up to know more about advertising opportunities, ad formats, and audiences that […].
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Lemonads
JUNE 29, 2020
As much as having a website is important, having an optimized and efficient landing page is the most important platform you can focus on. An optimized landing page will bring your visitors to convert into new customers. Read our 16 tips to have the right tools to make an awesome landing page for your business. What is a landing page? A landing page is going to be the very first impression, the first thing people see when they land on your website.
InMobi
JUNE 29, 2020
Header bidding as an ad technology has evolved from being a less understood concept to a mainstay over the past few years. The shift from a legacy, waterfall-based mediation logic to a simultaneous mediation logic (as seen in the header bidding world) has proven to be an effective monetization strategy for app publishers. Besides driving more programmatic revenue to their apps, header bidding is also operationally more efficient.
More About Advertising
JUNE 30, 2020
Latest data from Ada shows the UK population is returning to the high street with footfall up across shopping malls, department stores and supermarkets Talon Outdoor reports the latest findings from their proprietary Out of Home data management platform Ada, covering the week ending June 21 – the first full week since lockdown restrictions were.
All About Advertising Law
JUNE 29, 2020
Earlier this month, the FTC approved a settlement with a developer of popular apps for purported violations of the Children’s Online Privacy Protection Act (COPPA). The Commissioners voted 4-1 to authorize the Department of Justice to file the complaint and the stipulated final order resolving the matter. Under the stipulated final order, the company was ordered to pay a $4 million civil penalty (although all but $150,000 of it was suspended for inability to pay).
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Lemonads
JUNE 28, 2020
Many people in marketing and advertising aren’t exactly sure what native advertising is. Back in 2014, a Copyblogger survey found only 3% of marketers felt “very knowledgeable” about it. While that’s likely increased all these years later, it’s still a relatively unknown term. So, if you consider yourself a marketer but have found yourself here Googling about it, don’t worry!
Single Grain
JUNE 30, 2020
Communication is integral to the proper functioning of any business – and what method of communicating is more fundamental than human speech? Despite the rise of text and email in business communications, nothing really beats the ease of being able to simply dial up a colleague or client, make a personal connection, and talk things out. Although video conferencing is gaining popularity, it's often viewed as more intrusive than phone calls.
More About Advertising
JULY 1, 2020
Spotify is launching a new Premium Duo subscription for couples living at the same address, and to mark the occasion is taking a look at how music tastes can shape a relationship — and cause bickering. Puppets perform the words spoken by real-life couples in a Spotify study that found 73% of couples say music.
AdPulp
JUNE 28, 2020
Early voting in Texas’ runoff elections begins Monday, June 29. As a resident of Travis County, I will request the Democratic Party ballot and then vote in six runoffs. One of the runoff contenders is Chrysta Castañeda for Texas Railroad Commissioner. This is one of the most important statewide offices in Texas. I support Castañeda […]. The post Early Voting In Texas’ Runoff Elections Starts Monday appeared first on Adpulp.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
JUNE 29, 2020
First is was Facebook, now it’s Twitter and other social media for many big advertisers. The Facebook ad boycott is still growing apace – Unilever, Levi’s – while other advertisers -including Diageo and Starbucks – are pulling their ads from all social media – until the tech giants clean up their “hate speech” act.
More About Advertising
JULY 3, 2020
BETC Paris is probably feeling cheesed at the moment – seeing longstanding client Peugeot depart to a new Omnicom offering called O.P.EN (where do they get them from?) No doubt it will bounce back (car ads confound most agencies) and let’s recall the agency at its best, in its long-running series for Canal+ (Canal+ is.
More About Advertising
JULY 3, 2020
Looks like Hancock’s Half Hour, the once-daily media briefings on Covid-19, usually hosted by health secretary Matt Hancock, are about to make a comeback – although not about the virus we hope.
More About Advertising
JULY 2, 2020
The World Out of Home Organization (WOO) – which represents Out of Home media owners, national associations and specialist media agencies worldwide – has appointed New Commercial Arts to handle a major global campaign to promote the medium as Covid-19 lockdown eases. New Commercial Arts was appointed following a competitive pitch. The campaign will run.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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