Single Grain
OCTOBER 28, 2019
The average data-driven business is growing more than 30% year-over-year , according to Forrester. By 2021, the same companies will take $1.8 trillion annually from companies that aren’t using data insights. In the modern marketing era, there is no place for “winging it”. If you want to thrive among fierce competition, you must keep tabs on vital metrics that are relevant to your goals.
More About Advertising
NOVEMBER 1, 2019
Talon Outdoor is adding to its proprietary data management platform, Ada, through a new partnership with X-Mode, one of the leading providers of high quality, GDPR-conscious location data. Ada was developed by Talon to push the boundaries of data-driven OOH audience targeting and campaign measurement, enabling advertisers to create more effective campaigns.
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All About Advertising Law
OCTOBER 30, 2019
Agency Denies Industry Petition and Publishes Revised Draft Guidance. The U.S. Food and Drug Administration (FDA) appears set to ramp up enforcement efforts against companies selling homeopathic products. Since 1988, FDA’s enforcement decisions have been made within the framework of Compliance Policy Guide (CPG) § 400.400. Under this policy, the agency generally limited enforcement actions to products that were either inappropriately labeled or manufactured in violation of good manufacturi
Admixer
OCTOBER 28, 2019
Today we are talking to our valued partner from Israel, Amir Sharer, co-founder and CEO in BRAVE. BRAVE is a publisher-focused programmatic platform for an open digital media. In this brief interview we are talking about a general review of the programmatic landscape and some plans for the nearest future. Hi, our company name is a […]. The post Admixer Partner: An Interview with Amir Sharer, BRAVE appeared first on Admixer.Blog.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Single Grain
NOVEMBER 1, 2019
Adobe is a multibillion-dollar corporation — in 2018, their annual revenue hit a record $9.03 billion (24% YoY) and their market cap is $134.5 billion — that has grown significantly by having the best products. Still, you can’t discount smart marketing when evaluating their success. For those of you who are too young to remember, here's a brief history of Adobe’s business model.
More About Advertising
NOVEMBER 1, 2019
One of the few certainties in agency life is that, at some point, a favourite client will leave you. As with any relationship, this can be an emotional experience. Tears will be shed, feelings will be hurt and yet, eventually, life will move on. But let’s face it, the loss of an account will invariably.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
OCTOBER 30, 2019
Reese’s is not sorry. The Hershey’s brand is not sorry that its candy is superior. Now that Halloween is here, Reese’s is not sorry if you choose to be an anti-social candy hoarder, instead of a good neighbor. In Related News Ad Age reports that Hershey Co. last year put brand PR within its marketing […]. The post Ding Dong. Where’s Your Candy Converter?
Single Grain
OCTOBER 30, 2019
A strong SEO strategy is key to the success of your website. You already know that (or if you don't, you should!). However, SEO doesn’t merely involve using the right keywords in the right places, making sure your site is mobile-friendly, and posting strong content that attracts guests. Numerous technical problems can also impact your strategy’s overall effectiveness.
More About Advertising
OCTOBER 31, 2019
London agency BMB’s debut for LinkedIn: straight to the point with ‘real stories’ that, for once, seem convincing. Goodby Silverstein for HP. Does anyone like social media these days? Saatchi & Saatchi for BT. Divides opinion somewhat but pretty good for a corporate effort and gets BT on the front foot for the first time.
Ad Beat
OCTOBER 30, 2019
Founded in 1958, Visa is an American multinational finance company that facilitates electronic funds transfers throughout the world, most commonly through Visa-branded credit cards, gift cards, and debit cards. With operations across six continents, Visa processed 100 billion transactions during 2014 with a total volume of $6.8 trillion, according to a 2015 Nilsen report. .
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AdPulp
NOVEMBER 1, 2019
Customer service is a large part of a company’s ability to deliver exceptional brand experiences. Benzel-Busch Motor Car, with four locations in northern New Jersey, helps people in the Tri-State Area find their way to a new or used Mercedes-Benz, Audi, smart, AMG, or Mercedes van. But before they hand drivers the keys, they work […]. The post Benzel-Busch Says, “Before You Buy the Car, Buy Into the Dealership” appeared first on Adpulp.
All About Advertising Law
OCTOBER 28, 2019
Last week, the FTC announced yet another settlement with a company regarding its customer review practices. This case involved a popular cosmetics brand that retailed at Sephora—Sunday Riley. According to the FTC, Sunday Riley’s managers and Chief Executive Officer ordered employees and interns to create fake Sephora accounts and submit reviews for their products.
More About Advertising
OCTOBER 29, 2019
This is a big one for the (relatively) newly minted Wunderman Thompson, its debut global campaign for Duracell since winning the business back in April. Duracell, once in the P&G fold, is now owned by Warren Buffet’s Berkshire Hathaway, which has fingers in lots of big global pies including Kraft Heinz and Burger King. Wunderman.
illumin
OCTOBER 28, 2019
Did you know that winter holidays, kicked off by Black Friday, are the highest spending season of the year? Here are digital advertising recommendations. The post Black Friday Strategies for Digital Success appeared first on AcuityAds Inc.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdPulp
OCTOBER 31, 2019
Jack Dorsey, co-founder and CEO of @Twitter, and founder and CEO of Square, made some interesting Tweets today to announce Twitter’s new policy that bans all political advertising from the platform. We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why?
All About Advertising Law
OCTOBER 28, 2019
Last week, the FTC announced yet another settlement with a company regarding its customer review practices. This case involved a popular cosmetics brand that retailed at Sephora—Sunday Riley. According to the FTC, Sunday Riley’s managers and Chief Executive Officer ordered employees and interns to create fake Sephora accounts and submit reviews for their products.
More About Advertising
NOVEMBER 1, 2019
Christmas brings a lot of big budget ads but the end of the year always brings lay-offs in adland, including senior management whose departure agencies think they can smuggle out because no-one’s looking. Omnicom’s TBWA has started the trend early though with what appear to be sizable number of departures following the loss of the.
More About Advertising
NOVEMBER 1, 2019
UK TV host Philip Schofield has a number of other good jobs too, reviewing booze for the Waitrose magazine for a start. And fronting webuyanycar.com ads. Now he’s been signed up by Craft Gin Club which mails you gins, snacks and recipes as gin reaches a height of popularity in the UK not seen since.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
NOVEMBER 1, 2019
It’s time to open adland’s box of Christmas crackers – every year we’re told that big budget extravaganzas are out but they never seem to be – and they certainly aren’t at Argos, from The&Partnership. So it’s nearly three minutes of dad and daughter opening the Argos ‘Book of Dreams’ to drum along with an.
More About Advertising
OCTOBER 31, 2019
Accenture Interactive’s appetite for new acquisitions shows no sign of abating: now it’s bought UK consultancy Bow & Arrow, described as a “digital ventures consultancy that helps clients identify and create new digital products and services that fulfil unmet customer needs.” Founded in 2009, Bow & Arrow claims to blend analytics with creativity and vision.
More About Advertising
OCTOBER 31, 2019
Grey Consulting has teamed with pollsters YouGov to discover that: 63 per cent of people trust social media platforms less than they did two years ago. Shift in confidence means 61 per cent of users are being more careful about the privacy of their posts, but only 33 per cent feel they are more in.
More About Advertising
OCTOBER 30, 2019
FOMO is the fear of missing out in this acronym-packed social media world, so Domino’s and agency VCCP have invented the alternative JOMO (clue: joy) for people who don’t want to do all the ghastly things shown in the ad. OK, makes its point as most of VCCP’s offerings do. But you see this sort.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
OCTOBER 30, 2019
By Nick Mawditt As data has dictated the direction of travel for the media economy in recent times, there remains an over-reliance on some performance metrics that still profess to measure efficiencies rather than effectiveness.
More About Advertising
OCTOBER 30, 2019
It’s nearly Halloween (alas) but at least Geico and The Martin Agency have found a way to shoehorn it to some use, to plug its renters insurance. Especially handy when your third room mate is a witch. There’ll be complaints from a new body set up to represent old people who look like witches, just.
More About Advertising
OCTOBER 30, 2019
Posh clothes retailer Boden (founder Johnnie Boden is an alumnus of Eton and Oxford, strange he didn’t become prime minister) is promoting its autumn collection by promoting “leaf jumping,” a new pastime spearheaded by model and Boden-styled “daredevil” Jodie Kidd (also from the posh side of the tracks.) Johnnie has a go too.
More About Advertising
OCTOBER 29, 2019
Is LinkedIn the only social network without privacy issues? Or a penchant for affecting election issues? If so it was an even smarter buy by Microsoft. Once the apparent home for chief executives resting at home in leafy Surrey (the Brit version anyway) it’s now a big contender in the jobs market, the theme of.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
OCTOBER 29, 2019
Droga5 London is winning quite a reputation for trying something different and a 72-minute German art house film, ‘The Seas Between Us,’ for burger brand Rustlers is certainly that. Apparently it’s the 150th anniversary of the invention of the hamburger – in Hamburg strangely enough – well it might be. Someone had surely made meat.
More About Advertising
OCTOBER 29, 2019
VaynerMedia is one of those interesting new-style agencies (rather like Vice’s Virtue) and it’s lured Rob Lenois from Grey New York to be its new CCO. Lenois was deputy CCO at Grey and before that in senior roles at BBDO and Saatchi & Saatchi. Gary Vaynerchuck says: “At VaynerMedia, we have a very different approach.
AdPulp
OCTOBER 28, 2019
It’s hard to see details in the dark. But it’s not as hard when you’re equipped with the discreet low-light capabilities of Leica SL camera using M lenses. Shots spoke to director Barney Cokeliss about his evocative nocturnal journey set to Lord Byron’s “She Walks in Beauty,” and scored by Finnish composer, Anne? Kulonen.
More About Advertising
NOVEMBER 1, 2019
Christmas wouldn’t be Christmas without Mariah Carey warbling away and Walkers is reported by the Daily Mail to have cost Walkers and owner Pepsico a mere £9m to front its Christmas campaign (and some other things surely?) So you’d better not blow it AMV BBDO. Director Joseph Kahn is in the hot seat. And they.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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