Adweek
JUNE 22, 2022
As a proud geriatric millennial who prefers the IRL over the URL, I am frankly too tired to learn something new. Being the mom of two toddlers in year three of a pandemic has stolen from us so many IRL moments. Yet, systemically, IRL isn't set up for a lot of acceptance. But we know.
Ad Rants
JUNE 24, 2022
The advantages social media can unlock for your business or career are to some extent limitless. That said their effectiveness as your purely customizable marketing tool depends solely on how you take advantage of the various platforms at your disposal. Have you ever considered using your top banner on LinkedIn or Facebook to promote yourself or your business?
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AdExchanger
JUNE 22, 2022
T-Mobile is sharpening its programmatic sales pitch and releasing new ad platform features this week. One cosmetic adjustment: The ad revenue group’s name is changing from T-Mobile Marketing Solutions to T-Mobile Advertising Solutions. “When you say ‘marketing solutions,’ half the people think you’re a CRM and half think you’re the T-Mobile marketing group that buys.
Smart Insights
JUNE 21, 2022
Make your brand identity the central organizing principle for everyone and everything in a company rather than just the products, services, logos and imagery Brands are assets that create sustainable wealth, both for businesses and wider society. Every successful brand … The post How strong is your brand identity? appeared first on Smart Insights.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 20, 2022
CANNES, France -- A coalition of industry giants, including WPP, Delta Airlines, the 4A's, Kellogg and Mindshare, have joined forces with IBM to combat bias in digital marketing. Since the programmatic revolution of more than a decade ago, brands have used algorithms to determine which demographics to target and how to segment audiences in their.
Marketing Dive
JUNE 24, 2022
As marketers rush to plant a flag on the still-nascent space, lessons about what is and isn't working have begun to emerge.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Smart Insights
JUNE 20, 2022
Planning how companies communicate with customers has always been an important aspect of marketing strategy. But the introduction of new omnichannel marketing technologies in the era of digital disruption makes it even more crucial today The pace of innovation continues … The post 3 keys to embracing the omnichannel customer revolution appeared first on Smart Insights.
Adweek
JUNE 22, 2022
Today, consumers are more connected than ever through devices such as watches and wearables, connected home appliances, voice-activated smart speakers and passenger vehicles. Each of these is a new pathway to meet audiences where they are. For creative brands, the opportunity for sensory connection is rich. And in the realm of multisensory marketing, one opportunity.
Martech Series
JUNE 24, 2022
A Video informs and entertains people and, good or bad, today most people prefer to watch a video rather than read a page of text. Marketers should never forget that humans are visual creatures. Whether it is about B2C or B2B marketing, an effective video will always sell itself. Lately, video marketing has exploded and it has proved valuable in the B2B sphere as well.
Marketing Dive
JUNE 23, 2022
Recently surpassing 1.5 billion users, YouTube Shorts gives marketers another platform to engage consumers, though audience differences should be taken into account.
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Martech
JUNE 23, 2022
Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. PepsiCo has a vast portfolio of beverages and foods, and Paul Mascali, PepsiCo’s head of gaming and esports, has put together a multipronged marketing strategy to connect the right products with the right customers in the right game environments.
Adweek
JUNE 23, 2022
FIFA World Cup Qatar 2022 kicks off Nov. 21 and runs through the crowning of a champion Dec. 18, and Twitter and GlobalWebIndex took the pulse of soccer--OK, football--fans as the tournament approaches. Twitter and GWI found that 75% of Twitter users are fans of the World Cup, compared with 49% of non-Twitter users, and.
Martech Series
JUNE 24, 2022
Boxlight Corporation, a leading provider of interactive technology, digital signage, classroom audio, and services, announces the launch of their redesigned website to better serve partners, customers, and investors. The redesigned website will offer visitors improved navigation and functionality, a user-friendly experience, and differentiate the Boxlight solutions, including those from Clevertouch Technologies®, Mimio®, and FrontRow.
Marketing Dive
JUNE 22, 2022
The collectibles are available via Macy’s new Discord channel, suggesting the brand wants to establish a stronger foothold in the popular chat app.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
JUNE 21, 2022
The lack of clean data is one of the main issues affecting digital brands today, making it difficult for marketing teams to effectively target and engage with audiences. In his recent presentation at The MarTech Conference (scroll down to watch the video of their session), Jack Pritchard, account manager at Peachtree Data, highlighted the necessity of organizing this information. “You need data quality and hygiene to be closer to where that marketing strategy is,” he said. “The
Adweek
JUNE 24, 2022
The first anniversary of the NCAA enacting its NIL (name, image, likeness) policy is approaching, and student sports stars entering the NBA will take a valuable lesson with them: They know their worth. The year-old rule change allows college athletes to profit like the pros from brand deals. The emergence of a more aware, business-savvy.
AdExchanger
JUNE 23, 2022
Advertisers are starting to see video games as an opportunity to reach audiences that have abandoned traditional media channels like TV. But gamers can be protective of their digital spaces and tend to be wary of brands that try to inject messaging into what they see as their refuge from other ad-saturated environments. That’s why. Continue reading » The post PepsiCo Prioritizes Publisher Partnerships Over Programmatic For In-Game Marketing appeared first on AdExchanger.
Marketing Dive
JUNE 23, 2022
The Fourth of July packaging play seeks to reach female consumers while educating the public on an overlooked aspect of the history of U.S. brewing.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
JUNE 22, 2022
Facebook’s parent company Meta will revamp its targeted advertising system following accusations it allowed landlords to run discriminatory ads. This is part of a sweeping settlement to a Fair Housing Act lawsuit announced Tuesday by the U.S. Justice Department. This is the second time the company has settled a lawsuit over adtech discrimination issues.
Adweek
JUNE 20, 2022
A study from UN Women and the Unstereotype Alliance--the industry-led coalition designed to banish harmful stereotypes in advertising--has illuminated a regression in societal attitudes towards gender roles, as well as the disproportionate impact Covid-19 had on women and girls. Spanning 20,000 people across 20 countries, the sobering findings offer an insight into people's attitudes towards.
Ad Tech Daily
JUNE 22, 2022
Peach, a market leader in video advertising workflow and delivery, has hired Emily Young as UKI Sales Director. Young joins Peach with 15 years’ experience in Digital Media Sales with opportunities spanning Press, Broadcast, Pureplay Digital, Influencer Marketing and most recently Shoppable Tech with a vast portfolio of experience that includes Channel 5, Yahoo, Takumi […].
Marketing Dive
JUNE 22, 2022
The multi-artist album features original songs that incorporate the melody of the company’s brand sound.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
JUNE 21, 2022
Yahoo and DIRECTV announced a partnership for advertisers looking to bridge the linear and CTV divide, making 25 million TV households addressable for advertisers using the Yahoo DSP. The partnership includes DIRECTV Advertising, DISH Media and Fios, adding to Yahoo’s CTV reach of 80 million households in the U.S. DIRECTV Advertising will be available through Yahoo beginning in Q4 2022.
Adweek
JUNE 22, 2022
Amazon Web Services, one of the most popular data hosting services for marketers, is joining forces with the Trade Desk's Unified ID 2.0, an open-sourced alternative identifier supported by over 40 publishers. The partnership, announced today at the Cannes Lions Festival, allows AWS to act as a private operator of UID2. This essentially means that.
AdExchanger
JUNE 22, 2022
The Trade Desk keeps adding new partners to the Unified ID 2.0 roster, but it’s still looking for someone to fill the administrator role after the IAB Tech Lab backed out earlier this year. The hunt for an admin is “ongoing,” Samantha Jacobson, TTD’s chief strategy officer, told AdExchanger. “It’s something we’ll continue to revisit, Continue reading » The post Next Up On The Trade Desk’s UID 2.0 Partner Parade: AWS And Pharma Marketing Platform Lasso appeared first on AdExchanger.
Marketing Dive
JUNE 21, 2022
CMO Jonnie Cahill explained how the beer is partnering with Formula 1 and professional soccer as the value of in-person engagement grows.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
JUNE 24, 2022
Earlier this year, revenue orchestration platform LeanData released a report suggesting that lead management remains a “heavily manual” process. Based on a survey of more than 1,700 sales, marketing and operations professionals, the results showed that, despite all the talk of digital transformation, the number two challenge for revenue teams was too many manual processes and not enough automation (the number one challenge was insufficient pipeline).
Adweek
JUNE 21, 2022
Gustav Martner earned his first gold at the Cannes Lions International Festival of Creativity in 2007 for a car ad. This week, he crashed the opening ceremony of the 2022 festival to give it back. Now head of creative at Greenpeace Nordic, Martner has a simple message for the ad industry this week: Stop making.
AdExchanger
JUNE 23, 2022
Although advanced, addressable and convergent TV might sound like synonyms, they are distinct concepts. Think of advanced TV as the umbrella term for anything that is not traditional, over-the-air broadcast TV, with specific techniques including addressable and convergent TV, data-driven linear and OTT. To make the most of TV's advancements (get it?
Marketing Dive
JUNE 21, 2022
Three marketing strategies tailor-made for staying top-of-mind during inflationary times.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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