Single Grain
JULY 19, 2019
NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Enjoy! Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift.
More About Advertising
JULY 17, 2019
Here’s a viral ad success story from China, poking fun at customers: surely not? Actually it’s from Taiwan for national carrier China Airlines, courtesy of Leo Burnett, and the Chinese language version has over six million YouTube views. Which tells even the most recalcitrant client what people like in ads – humour and, in this.
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AdPulp
JULY 13, 2019
Adland, like so much of corporate America, is a place where egotists go to gain control. Many of us have worked for royal pains in the ass, and some of us have been the royal pain. This is why I appreciate Rob Reilly’s recent confession and recommend this talk for all people who manage creative […]. The post Rob Reilly Learns the Importance of Humility…You Could Be Next appeared first on Adpulp.
illumin
JULY 15, 2019
Last week on the MVVA chart, Nike and GEICO secure two spots each in the top 10 with Google coming in with a whopping four ads for the weeks chart! These chart-topping campaigns are focused around the United States Women’s National Soccer Team, Frozen 2, and some very humorous insurance ads. Take a look at some of the top ads below: Nest. Coming in first place is Google Nest.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Single Grain
JULY 18, 2019
Facebook Groups are nothing new. In fact, they’ve been around for a decade, making them one of the social network’s oldest features. But after the Facebook algorithm update that de-prioritizes brand content, these groups have become even more important for connecting with a brand's followers. Major brands have enjoyed significant success from creating and growing their own groups, and Facebook head honcho Mark Zuckerberg has stressed that he wants them to play a bigger role in the site’s everyda
More About Advertising
JULY 17, 2019
Astronauts all over the place this week on the 50th anniversary of the Apollo 11 moon landing. Channel 4 has been running a Moon Landing Live series and it culminates in a programme on Saturday. So 4Creative has produced a film, tying in the landing with other themes close to its heart – like disabled.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
illumin
JULY 18, 2019
Bond Capital founder Mary Meeker is back with the 2019 comprehensive Internet Trends Report for 2019! The 333-slide deck looked back at every important internet trend in the last year as well as analyzed what these trends tell us to expect for the year ahead. It touches on everything from accelerating internet ad spend in the US to the growth of digital delivery services in Latin America.
Single Grain
JULY 19, 2019
NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Enjoy! Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift.
More About Advertising
JULY 16, 2019
Benjamin Franklin once said: “A place for everything and everything in its place.” In a world of micro-targeting something much bigger has to happen to build and maintain a brand’s position. Standing out from the competition has never been more challenging. With such radical change in media, where does a traditional format like Mega Banners.
AdPulp
JULY 17, 2019
The industry has changed. Change is hard. This may or may not explain the plethora of b g and moaning about how the industry has changed not for the better. Before we get rolling, may I suggest a musical interlude? Really? Another Trophy? How About A Raise, So I Can Buy A House? Adweek reports that […]. The post Advertising’s Young Folks Don’t Need Awards or the Long Hours appeared first on Adpulp.
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InMobi
JULY 15, 2019
It's not performance marketing vs. brand marketing. It's brand marketing + performance marketing. In the world of mobile advertising, it’s historically been seen as performance marketing vs. brand marketing, with both camps as polar opposites of one another. They may both be marketing, but they function totally independently, with little regard to what the other team is up to.
Single Grain
JULY 19, 2019
Everyone’s on social media. The number of social media users worldwide is 3.484 billion , up 9% year over year. And to put that into perspective, the world population is 7.7 billion. According to Brandwatch: Facebook boasts a whopping 2.375 billion daily users. YouTube has 1.9 billion users. Instagram has one billion users. LinkedIn has 610 million users.
More About Advertising
JULY 19, 2019
Campaign seems to have landed itself in hot water with its cover story interview with Brexit Party leader Nigel Farage, editor Claire Beale producing a long mea culpa today. She says the reaction from readers was overwhelmingly negative – making it clear that Campaign does not endorse “racism, sexism or bigotry of any kind.” There’ll.
AdPulp
JULY 16, 2019
Moms need magic sauce to help them navigate the chaos of raising kids. Yoplait seeks to provide it. The brand’s new “For Big Little Wins” campaign from Pereira & O’Dell is about celebrating little moments when kids accomplish great things. According to the brand, Yoplait helps moms get more little wins and celebrate those little […].
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Single Grain
JULY 17, 2019
Are you stuck in a rut with your brand , feeling like the name, logo or website you’ve designed don’t really fit the products you’re selling or the audience you’re targeting? If so, it could be time for a rebrand — two words that often spark fear in any business owner. A business rebrand means overhauling the entire brand you’ve created. Your website, logo, brand name and website copy will all need to be revised, but it’s worth the upfront investment if you’re left with a brand that better refle
Single Grain
JULY 16, 2019
Many people think that the fastest way to grow a profitable business is to bring in sales reps early in the process to start closing deals and getting customers. For this reason, a lot of startups jump the gun on building a sales team, which can be a costly mistake. I know, because I’ve made that mistake. Some startups have the opposite problem, and they wait too long to hire sales reps.
More About Advertising
JULY 19, 2019
It’s the British Open golf at Portrush in Northern Ireland and some big stars have been caught in the rough – local favourite Rory McIlroy (who hasn’t been the same since he appeared in those awful Santander ads) and Masters champ Tiger Woods. When things are tough you can always count on Paddy Power to.
More About Advertising
JULY 16, 2019
The agency holding companies are in full retreat in the mergers and acquisitions (M&A) stakes according to new figures from Results international and marketing consultancy R3. According to Results, while Publicis did the biggest deal in the first half of 2019 with its $4bn buy of data firm Epsilon, by volume private equity companies accounted.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
JULY 17, 2019
As Talon Outdoor’s AdTech platforms continue to develop at pace to reach tangible and scalable delivery, Josko Grljevic – Talon’s CTO – outlines the four-point plan that has delivered transformational and intuitive technology solutions. The job of a CTO (T=Transformation) in any business can be a tough one, especially with the dubious honour of constantly.
More About Advertising
JULY 15, 2019
Venerable British retailer Marks & Spencer looks to many of us like a slow motion car crash, especially in its foundation clothing business.
More About Advertising
JULY 18, 2019
Is Omnicom – which owns BBDO, TBWA, DDB and Omnicom Media Group among others – doing well or badly? Its shares fell three per cent yesterday when it reported a 3.6 per cent drop in second quarter revenue in Q2 2019 from $3.9bn to $3.7bn. Omnicom CEO John Wren blamed this on currency movements and.
More About Advertising
JULY 19, 2019
Publicis Groupe CEO Arthur Sadoun has a problem. His long-awaited ‘Power of One’ transformation is still stuck in the garage it seems, as the French ad holding group reports second quarter organic growth of just 0.1 per cent, missing analysts’ modest forecast of 0.7 per cent. The shares were marked down savagely, losing 8.25 per.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
JULY 15, 2019
We worry sometimes at MAA that we don’t write enough about diversity – at one time we thought it was a new holding company – so it’s pleasing to refer you to our friend George Parker’s take on sexist ads in Adscam. George helpfully provides a number of examples from neanderthal adland, which may show.
More About Advertising
JULY 19, 2019
The men’s football season is almost upon us (does it ever go away?) and Puma seems to be first out of the blocks with this effort from French agency Lafourni, hymning the style and swagger that make up ‘the flow.” It’s teamed with a Spotify playlist featuring some of the players’ favourite tunes so, hardly.
More About Advertising
JULY 19, 2019
Publicis has taken another powder in North America, losing Ebay’s media account to WPP’s MediaCom in a closed pitch between the two holding companies. Mediacom already handled the $250m global business in Europe and Australia.
More About Advertising
JULY 17, 2019
Who’s the best actor in ads? Move over Idris Elba and even Robert De Niro, surely it’s former Man United enfant terrible Eric Cantona? We’ve already had him wowing the ladies of Alsace by pretending to be a farmer and swimming across the Channel (maybe) for Kronenbourg. Now Kronenbourg has joined the space race on.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
JULY 17, 2019
St Luke’s has won upmarket British chocolate brand Montezuma’s without a pitch following an agency search carried out by the client. Founded in 2000 Montezuma’s now has a growing network of shops including Brighton, Kingston, Chichester, Winchester and Spitalfields in London and is planning to push harder into organic, vegan and milk variants.
More About Advertising
JULY 16, 2019
Marketing budgets seem to be blowing hot and cold at the same rate as Boris Johnson’s policy commitments. The Institute of Practitioners in Advertising’s latest Bellwether Report shows that growth in the first quarter (8.7 per cent) was only temporary, and in the second quarter it has slowed to zero, with financial prospects now at.
More About Advertising
JULY 16, 2019
You can’t get hold of the new Mini Electric until next March, but The Brooklyn Brothers has started on the advertising campaign already, with digital and out-of-home ads that sell the feel good factor of owning an electric car. Mini is even offering a “Feel Good Guarantee” for drivers who don’t get good vibes from.
More About Advertising
JULY 16, 2019
Much navel-gazing in London creative quarters as agencies digest the Cannes results (second-most awarded country but a long way behind the US) and there’s the fear it’s only going to get worse. Has the UK lost the creative plot? And why is the US, which is also undergoing a “digital transformation,” doing traditional advertising so.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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