Adweek
MARCH 19, 2024
In a sea of waste-heavy and formulaic activations at South by Southwest (SXSW), The Delta Lounge--one of the 2024 festival's buzziest experiential marketing installations--aimed to buck some of the trends that have shaped brand activity at the event in recent years. With its focus on delivering a luxury experience to all SkyMiles members, new and.
Seth Godin
MARCH 21, 2024
All purchases involve a decision. Yes or no, this or that, now or later… But it’s helpful to realize that all decisions involve a purchase. When we decide to spend time or take a risk or make a commitment, our brains act in a way very similar to how we choose to make a purchase. When you talk about a non-profit, introduce a new sort of behavior or invite someone to follow along, you’re actually selling.
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Martech
MARCH 22, 2024
Mobile advertising underwent an upheaval when Apple enabled the deprecation of the device identifier a couple of years ago. “We already lost about 50% of the ecosystem,” said Itai Cohen, SVP marketing and strategy at Digital Turbine. Now Privacy Sandbox for Android is coming down the road. Digital Turbine, a platform for programmatic and bespoke mobile advertising, has been around since 1998 (it started out as Mandalay Digital).
The Ad Tech Blog
MARCH 22, 2024
Tech startups can achieve GDPR compliance while managing data analytically by implementing stringent data governance frameworks, ensuring that data processing activities are transparent, and applying data minimization principles. Incorporating AI and data science strategies to automate compliance tasks and data handling procedures can also be crucial in navigating these challenges efficiently.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MARCH 19, 2024
For all of the talk about the jobs AI is expected to replace (that's 85 million, according to the World Economic Forum), it's also expected to create some 97 million new roles by 2025. And the buzziest of these new roles is the position overseeing it all: the Chief AI Officer (CAIO). Major brands like.
Seth Godin
MARCH 17, 2024
Learning is about becoming incompetent on our way to getting better. If you’re not open to the tension that is caused by knowing you could do better, it’s unlikely you’re willing to do the work to get better. As you’re doing that work, there’s the satisfaction it brings, but also the knowledge that just a moment ago, you weren’t any good.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
The Ad Tech Blog
MARCH 21, 2024
Various AI tools can significantly aid small tech companies in managing GDPR compliance by automating data handling and privacy processes. These tools range from data mapping and data discovery solutions to automated consent management platforms, thus reducing the manual workload and ensuring data protection measures meet the GDPR standards. How can AI improve data privacy strategies?
Adweek
MARCH 19, 2024
Starbucks is the latest brand to shelve the chief marketing officer (CMO) title. Instead, it has unveiled a new structure that will see regional chief executive officers (CEOs) take responsibility for the business in each market. The coffee chain has promoted current CMO, Brady Brewer, to CEO for its international business. In a statement, the.
Seth Godin
MARCH 16, 2024
In 1840, at the dawn of the information age, the king of Sardinia asked Charles Babbage what nearly instant messaging like the telegraph could possibly be good for. Twenty years later, it was obvious. When I first saw Prodigy in 1986, I saw that the consumer internet would have many possibilities, but I didn’t have the guts to ask what I was missing. “In 40 years, for what purposes will it be useful” would have been a productive way to think about the change that was happening.
AdExchanger
MARCH 22, 2024
Buyers will soon have far more transparency into video ad inventory sold through Google’s platform. Google confirmed to AdExchanger that DV360, its demand-side platform, has already adopted the IAB Tech Lab’s new video.plcmt field in OpenRTB bid requests. This field is where publishers and SSPs categorize their inventory based on the Tech Lab’s new video […] The post DV360 Accepts The IAB Tech Lab’s New Video Guidelines.
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The Ad Tech Blog
MARCH 20, 2024
Startup data privacy officers can leverage data science to meet GDPR requirements by implementing machine learning models to classify and manage personal data. Additionally, they can use predictive analyses to identify potential privacy risks before they become issues. This proactive approach ensures compliance and protects both the startup and its customers’ data.
Adweek
MARCH 18, 2024
K-pop groups Stray Kids and Itzy can bring Coca-Cola deeper into South Korean music fandom and its young global audiences, but maintaining those connection requires immersing the brand in the culture behind the pop. Coca-Cola's Creations platform has linked the brand with musicians including Ava Max, Rosalia, Marshmello and the Jonas Brothers, designers including Pac.
Seth Godin
MARCH 18, 2024
Access to information used to be scarce. We ranked college libraries on how many books they had, and time at the microfilm reader was booked in advance. Today, if there’s something I don’t know, it’s almost certainly because I haven’t cared enough to find out. I don’t understand molecular biology, the history of Sardinia or much of agronomy–but that’s my choice.
AdExchanger
MARCH 17, 2024
Google AdX will update its video policy on April 1 – April Fool’s Day – to reflect new industry standard definitions for in-stream and outstream video. Some publishers and video ad platforms are wondering whether the joke is on them. A large chunk of previously premium inventory – as in inventory that sellers previously sold as “premium” […] The post Google’s Adoption Of New In-Stream/Outstream Standards Could Spell Disaster For Some Online Video Platforms appeared first on AdExchanger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
The Ad Tech Blog
MARCH 19, 2024
The common GDPR compliance challenges for tech startups revolve around the complexity of requirements, data management, and ensuring privacy by design. Startups often struggle with interpreting the regulations, implementing necessary changes to their data handling practices, and securing user data against breaches, all while trying to grow their business and innovate.
Adweek
MARCH 21, 2024
There's nothing new about people showing great enthusiasm for their favorite books, movies and musical acts. Songs and stories shape society. Life imitates art. At the same time, culture is not static. Things change. Smartphones, social media, streaming platforms and investors looking to make more money from the intellectual property through various adaptations have helped.
Seth Godin
MARCH 19, 2024
It’s negative when we say that someone is out of control. They’ve lost their self-restraint, and they’re doing things that they’ll regret later. And it’s honest when we acknowledge that just about everything is out of our control. We can work to influence it, we can practice accepting it, but any time we’re engaging with others or with the future, we’re not completely in charge.
Martech
MARCH 21, 2024
As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. However, this transition can be daunting, especially if your MOps function was established before the rapid rise of AI. In this first article of our four-part series, we’ll outline the fundamental steps for incorporating AI into MOps, paving the way for the subsequent articles to delve deeper into planning AI integration with people, proc
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
The Ad Tech Blog
MARCH 18, 2024
IT managers can implement AI-driven security systems to ensure data protection and meet GDPR obligations. These systems can detect and respond to security breaches faster than traditional methods. By analyzing data patterns, AI can also predict and prevent potential breaches, ensuring compliance with GDPR data protection requirements. What specific AI tools can startups implement for GDPR compliance?
Adweek
MARCH 21, 2024
To give advertisers another way to reach users, Snapchat launched Sponsored AR Filters, a new ad format that will allow brands to create augmented reality overlays that can be added to Snaps after a photo or video is captured, but before it's shared. Sponsored AR Filters differ from the platform's existing Sponsored AR Lenses, as.
Seth Godin
MARCH 22, 2024
Who are you to make things better? How dare you raise your hand to help, offer an idea, take responsibility… Perhaps it might be helpful to reframe that feeling as the generosity of improvement instead. If not you, who? If not now, when?
Martech
MARCH 21, 2024
Marketers can’t call Google’s bluff anymore. The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in January. And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
The Ad Tech Blog
MARCH 17, 2024
The AI era represents a significant pivot in how advertisers, marketers, and tech moguls navigate the ever-evolving landscape of user data and how they use it to promote ads. The Privacy-Personalization Paradox In today’s advertising, there is a significant tension between creating content that deeply resonates with users and preserving their privacy.
Adweek
MARCH 20, 2024
Penske Media Corp., which owns a portfolio of entertainment titles including Variety and The Hollywood Reporter, is exclusively selling Vox Media's advertising inventory in Canada, according to PMC chief revenue officer Craig Perreault. The agreement, which took effect March 8, will let PMC represent the entire Vox Media portfolio in direct sales efforts.
Seth Godin
MARCH 20, 2024
A common shortcut to cultural divisiveness is to find the single worst person in a different group and highlight and attack their behavior. By making it clear and obvious that this is what THEY (the plural) want and who THEY are, it’s easy to walk away from a larger we. Their worst troll becomes their mascot. And in a media-fueled culture that thrives on division, this is a convenient shortcut.
Martech
MARCH 19, 2024
Last year, my content and SEO teammates drastically changed their approach to content writing. We realized our blog drove visitors but not conversions. The issue? We had an abundance of top-of-the-funnel (TOFU) content, such as: “What is appointment setting?” “Who is an SDR?” “What is a lead?” Materials like these couldn’t demonstrate details of what we do and how our experience can help our clients.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdPulp
MARCH 18, 2024
How many times have marketers been told—mostly by other marketers—that the new tech is the best tech? So many times…remember when every brand had to have a home in Second Life? It was an absurd thing to say then, as it is today when the new new thing has to be tested, twisted, and made […] The post AI Is Not the Problem, Lack of Original Thinking Is the Problem appeared first on Adpulp.
Adweek
MARCH 20, 2024
Have you ever thought about what your brand sounds like? If you close your eyes and listen to your comms, do you sound consistent? Do you sound familiar? Or are you currently taking your consumers on an audio-emotional rollercoaster, unsure of the ride they're on? A sonic strategy isn't a "nice to have" or optional.
Seth Godin
MARCH 20, 2024
I just received copies of the new reprints of four of my books in the UK: I’m really pleased at how the books have stayed relevant and also delighted at what a good job the publisher did with the reissues. Also, the Italian version of This is Marketing just went back for its 14th printing. You can find all of my books here , and the most recent one is here.
Martech
MARCH 22, 2024
As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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