Single Grain
AUGUST 2, 2019
Companies that are just getting started with local SEO would be hard-pressed to find something more worthwhile than creating and optimizing a Google My Business (GMB) listing. A well-maintained listing can improve your visibility for local search terms and help you effectively present your brand to local customers. When consumers are searching for a local service, they’ve often already made the decision to buy.
AdPulp
AUGUST 1, 2019
Coors Light is cold. The brewery in Golden, Colorado has spent countless millions to make and remake this point, but mostly failing to explain what cold means to the beer drinker. For what it’s worth, Coors Light is cold-filtered and the beer never gets to room temperature—it’s delivered to the store in refrigerated trucks. Now, […].
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More About Advertising
JULY 30, 2019
21st century tech is a wonderful thing for early stage investors and – sometimes – consumers but it seems to becoming increasingly difficult to make money out of it. Ride hailing giant Uber is laying off 400 of its 1200 global marketing team to try to turn around eye-watering losses of $1bn on $3.1bn revenue.
illumin
JULY 30, 2019
Last week, GEICO, Gatorade and ezCater enter as newbies to the Top 10 MVVA! Take a look at some of the top ads below: GEICO. The highest new campaign on this week’s chart goes to GEICO in the third spot. This spot features a bowler who definitely knows how to strike a pose, while both bowling and…salsa dancing – all while also letting viewers know about the win-win of switching to GEICO!
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Single Grain
AUGUST 1, 2019
One of the best sales tactics is learning how to say “no.” That sounds counterintuitive, right? Well, it isn’t. When it comes to sales, if you’re the one selling, your goal is to bring in revenue. But your customer has a different goal: to pay as little as they can and get as much as possible. Not every customer is like that, of course. Many recognize the inherent value of the product or service you provide and understand that you should be paid fairly for it.
AdPulp
JULY 30, 2019
When the agency truly cares about the client, it shows. Witness the latest pro-bono campaign from Indianapolis-based Young & Laramore, which encourages Indiana driver’s to register as organ donors. This isn’t just any assignment for the agency. It’s personal. Maggie Denari, wife of Y&L’s president Tom Denari is the recent recipient of a heart transplant, […].
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Beat
JULY 31, 2019
Formerly known as Dapulse, Monday.com is a team management platform that was founded in 2012 by Roy Mann (former C-level Executive at Wix) and Eran Zinman (former R&D Manager at Conduit Mobile). Based in Tel Aviv, Israel, the company raised a $1.5 million in a seed funding round to build a “next-generation” collaboration tool that allows you to create tasks, share files, plan workloads, and ultimately, visualize projects and processes that your team is collectively working on.
Single Grain
AUGUST 1, 2019
UPDATED! This post was expanded for 2019 to include more info for smarter competitive website analysis! Julian Castro once said: “We know that in our free market economy some will prosper more than others.” The unfortunate reality of running a business is that you are going to face a lot of competition. The question is: how do you come out on top? Few questions are harder to answer since there are so many factors that go into making and cultivating a successful business.
AdPulp
JULY 31, 2019
Fishing is one of my favorite recreational activities. Leaving the land and my screens behind to focus purely on the water and the fish in it is a physical and mental reprieve. For me and millions of people who love to fish, fishing is good medicine. Take Me Fishing TakeMeFishing.org, the website from Recreational Boating […]. The post “I Am An Angler” Is A Powerful Call To Action appeared first on Adpulp.
More About Advertising
JULY 30, 2019
Vauxhall is one of those anomalies of British life (elsewhere it’s Opel), one that might disappear if Boris’ Brexiters get their way. And, somehow or other, there are few things more British than men in vans (and women of course, but they’re mostly men.) McCann hymns these doughty patriots with bits of doughty patriotism, from.
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Single Grain
JULY 31, 2019
UPDATED FOR 2019! This post has been upgraded with fresh, new examples and up-to-date stats. Enjoy! Mobile devices play a key role in the overall growth of the digital marketing spend worldwide. With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both cost effective and conversion oriented.
Single Grain
JULY 30, 2019
NOW UPDATED! This post has been refreshed for 2019. Enjoy! Here’s a newsflash for you: Your SEO strategy isn’t failing because Google’s got it out for you or because you’re suffering from some mysterious penalty. Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail.
Single Grain
AUGUST 1, 2019
UPDATED! This post was expanded for 2019 to include more info for smarter competitive website analysis! Julian Castro once said: “We know that in our free market economy some will prosper more than others.” The unfortunate reality of running a business is that you are going to face a lot of competition. The question is: how do you come out on top? Few questions are harder to answer since there are so many factors that go into making and cultivating a successful business.
Single Grain
JULY 29, 2019
Thinking about blogging? Well, before you do anything else, you have to choose a blogging platform. The sheer amount of options may feel overwhelming, so in this post I’ll walk you through some of the options available to you and, more importantly, the criteria you need to keep in mind when it comes to throwing your hat in the blogging ring. Click here to download your free guide right now!
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
AUGUST 2, 2019
It seems to be the norm these days that clients go on commercial shoots although stories abound of them being banned back in the day when agencies had minds of their own. A new web series Commercials from Community Films and directors’ collective JEAN and director Pam Thomas tackles this thorny issue among many others.
More About Advertising
AUGUST 1, 2019
Is Apple running out of iPhone ideas? When ads become more like music videos it’s often a sign of something lacking – an idea perhaps. These iPhone XS ‘iPhone on Tour’ ads from TBWAMedia Arts Lab are indeed music videos, shot by music photographers. And very nice they look too. But you suspect they’re out.
More About Advertising
JULY 31, 2019
Coors Light has abandoned the mountain tops (mostly) to become the “official beer of done wearing a bra” as it strives to attract younger drinkers (female in this case, obviously) who are more likely to dive into the chardonnay as they get home from work. It’s the first campaign from new agency Leo Burnett, also.
More About Advertising
JULY 29, 2019
Most agency holding company CEOs probably don’t look forward to announcing their quarterly numbers these days – Publicis CEO Arthur Sadoun certainly wouldn’t have as he unveiled what amounted to a revenue warning a couple of weeks ago – but Sir Martin Sorrell (below) at S4 Capital seems made of sterner stuff. In fact he.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
AUGUST 1, 2019
Digital has won the media share game in the sense that it takes over half the ad market in most economies. But some older media are fighting back, especially when they show they can effectively harness digital bells and whistles. Out of Home is one such, radio another. New figures from the UK’s Advertising Association.
More About Advertising
JULY 29, 2019
McDonald’s is on a roll at the moment despite the furious attacks from Burger King (same store sales up 5.7 per cent and shares up 20 per cent this year). One of its strengths under Steve Easterbrook seems to be that it left’s its country marketers get on with things their way (it’s just dispensed.
AdPulp
JULY 29, 2019
Do you live in Florida? Will you vote to ban assault weapons? Chances are good that the issue will be on the ballot in 2020. Florida law allows citizens to propose amendments to the state constitution by petition. The issue can then be put before voters in a general election, provided all the conditions are […]. The post Citizens of the Sunshine State Intend to Amend the FL Constitution and Save Lives appeared first on Adpulp.
More About Advertising
AUGUST 1, 2019
It’s all change at the UK’s biggest agency by billings AMV BBDO with long-time CCO and chairman Paul Brazier to be succeeded as CCO by Alex Grieve (Grieve’s partner Adrian Rossi has gone off to Grey) and a new management in place following the departure of Cilla Snowball, the face of the agency for decades.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
AUGUST 1, 2019
Football can damage your brain – not only by heading the ball but exposure to the amount of supercharged b t the game generates these days. Here we have a new effort from Iris Worldwide with Adidas’ serried ranks of Carlos Kickaballs offering a deal. Its new boots boots are only for “creators.” Rich ones, probably.
More About Advertising
JULY 31, 2019
Never let it be said that Engine is afraid to take on the tough jobs. Not only has the London shop been revealed as the agency behind Boris Johnson’s £100 million “get ready for a no deal Brexit” campaign, it is also the only agency that dared hang in there with the Audi pitch, when.
More About Advertising
JULY 31, 2019
For decades we have been directed to the nearest McDonald’s by utilitarian yellow arrows on red signs, so what a stroke of genius by TBWA/Paris to view them afresh as an opportunity to create stylish ads for the brand. The signs are classic late 60s minimalism, given a modern twist by the colour choices. MAA.
More About Advertising
JULY 31, 2019
Are old-style companies on the way back? Procter & Gamble has just posted its best quarterly results for 13 years (if you except a $8bn hit for Gillette, of which more later) while Apple, which is beginning to resemble an old style conglomerate as much as a tech giant, seems to have realised a future.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
JULY 30, 2019
Bankable format shows are becoming increasingly important to broadcasters, and a big attraction for advertisers, as ITV2’s Love Island has demonstrated once again this summer. Channel 4 made a surprise success of The Great British Bake Off when it moved over from the BBC last year, and this big-budget in house trailer for the new.
More About Advertising
JULY 29, 2019
UK adspend rose 4.2 per cent in the first quarter of 2019, according to the latest Advertising Association/WARC expenditure report. The figure is in comparision to the first quarter of last year, when we were all braced for Brexit on the 29th March, and marketing spend was presumably pretty weak. The report forecasts 4.6 per.
More About Advertising
JULY 29, 2019
Think somebody at Wieden+Kennedy London has been sorting their old record collection. The agency’s new summer biggie for Coca-Cola features a ‘Sticky Fingers’-type tongue (bottom.) A more regular W+K trait is its enthusiastic focus on taste in all its glory, here reminding a young lady of summer frolics. If you’re going to do a big.
More About Advertising
JULY 29, 2019
Samsung is venturing into Nike ‘Dream Crazy’ territory with ‘Do What You Can’t,’ in this instance from Leo Burnett Israel. But isn’t this already becoming something of a cliche? And won’t people get a bit fed up of seeing others achieve the seemingly impossible? Nothing wrong with this, nicely executed by Tal Zagreba of Great.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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