Adweek
JULY 11, 2024
Who doesn't love a meme or pop culture moment? Especially when it seems like all of the internet wants to be a part of a collective memory or joke. Leveraging trending pop culture references can be a goldmine for brands looking to connect with their audience. As I'm writing this, you may have someone from.
The Ad Tech Blog
JULY 12, 2024
Understanding consumer behavior is crucial for optimizing ad performance and leveraging AI for marketing insights. This article delves into advanced consumer behavior modeling, providing actionable insights for marketing managers, data analysts, and CMOs. Overview of Advanced Consumer Behavior Modeling Key Points Consumer behavior analytics helps understand customer actions and preferences.
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AdExchanger
JULY 9, 2024
There isn’t enough popcorn in the world. Late last week, the Department of Justice (DOJ) published the witness list for its upcoming antitrust trial against Google, and it reads like the online advertising industry’s answer to the Social Register. There are 68 names on the confirmed list. Some of them will testify live, and others […] The post The DOJ’s Witness List For The Google Antitrust Trial Is A Who’s Who Of Advertising appeared first on AdExchanger.
Martech
JULY 8, 2024
Email marketers are losing ground in the battle for the inbox, thanks to technology changes that give mailbox providers more control over everything from message design to longevity. Marketers have never had 100% control over how an email message appears in an email client. Right now, I’m tracking four changes that take away even more control over our messages and how our recipients can view and act on them.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 12, 2024
After Ben Affleck achieved his dreams of pop stardom by forming the boy band the DunKings, Dunkin' is making more music by releasing its first EP exclusively on Spotify today. *NSYNC's Joey Fatone and the Backstreet Boys' A.J. McLean have united as the Iced Boys for their first duet, "Iced Like My Coffee." Referencing the.
The Ad Tech Blog
JULY 11, 2024
In the evolving landscape of digital advertising, federated learning offers a promising solution for privacy-preserving ad targeting. This approach allows for the development of robust machine learning models without compromising user privacy, making it a valuable tool for ad tech companies navigating the complexities of data privacy regulations. Understanding Federated Learning Key Points Federated learning enables machine learning model updates without sharing raw data.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JULY 10, 2024
No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. I recall discussing the topic at a digital marketing dinner about 15 years ago, where after several glasses of wine, the bold consensus was to forget direct ROI and instead find inherent value in the new relationships we could garner on socia
Adweek
JULY 8, 2024
Elon Musk and his X leadership team still have a long way to go to lure advertisers back to the platform following the owner's bid to smooth relations at the Cannes Lions Festival last month, six sources told ADWEEK. Musk dialed back on his 2023 provocative "go f**k yourself" comment to advertisers, explaining that X.
The Ad Tech Blog
JULY 10, 2024
In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. This article delves into the key aspects of cross-channel programmatic advertising, its challenges, and effective strategies to overcome them. Understanding Cross-Channel Programmatic Advertising Key Points Enhanced Audience Reach: Cross-channel advertising ensures your message reaches a broader audi
AdExchanger
JULY 7, 2024
Rainbow-themed marketing schemes were muted during Pride Month this year, continuing an unfortunate trend of brands moving away from marketing to the LGBTQ+ community. Experts weigh in on how to effectively reach and resonate with this audience, despite a dearth of identifiable data. The post Reaching LGBTQ+ Consumers Is Important All Year Round – And Here’s How To Do It appeared first on AdExchanger.
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Martech
JULY 12, 2024
Brand trust is on the decline. The combination of rapidly emerging technologies, an abundance of misinformation and unethical data use have put consumers on edge. The trust metrics are proof. Only 30% of consumers trust companies highly, and only 61% trust business leaders to tell the truth. Trust is integral to long-term consumer loyalty. Without a relationship with a brand, what keeps customers returning or motivates them to advocate for your brand to their friends and family?
Adweek
JULY 11, 2024
In 2015, CNN's Gary Tuchman visited a Fort Worth woman named Elizabeth Sullivan, age 104, to uncover her secret to longevity. Sullivan was happy to tell him: three cans of Dr Pepper a day. "Doctors told me that if I drink it, I will die--but they died first," she said. Sullivan's health advice is open.
The Ad Tech Blog
JULY 8, 2024
Emotional contagion plays a significant role in influencer marketing, impacting how audiences perceive and engage with content. Understanding this phenomenon can help marketing managers and advertising executives create more effective campaigns. Understanding Emotional Contagion in Influencer Marketing Key Points Emotional contagion is the process by which emotions are transferred from one person to another.
AdExchanger
JULY 10, 2024
BlueConic’s acquisition of Jebbit is a match made in heaven – or in Boston, at least. On Wednesday, customer data platform (CDP) BlueConic bought Jebbit, which creates quizzes, surveys and other interactive online plugs for collecting data from customers. Terms of the deal were not disclosed. Both companies and their leadership teams have been well […] The post CDP BlueConic Acquires First-Party Data Collection Startup Jebbit appeared first on AdExchanger.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
JULY 11, 2024
Did you know that you have your own intent data? You don’t need to buy it. If you are executing campaigns, especially in existing accounts, you have data that goes much deeper than you could buy. You just know where and how to look for it. Once you find it, you will realize that what has been sold or said to you about “signals” isn’t exactly true. The reality of intent signals As marketers, we’ve been told that there is a connection between a “signal” of a prospect seeking information with their
Adweek
JULY 8, 2024
Last spring, shoppers in Albertsons grocery stores were increasingly sticking to the store's perimeter--a trend that meant many people were skipping the sweets in the center aisles in favor of bakery items that sit closer to the outside walls of the building. That was bad news for the packaged cookie category, especially for the category's.
The Ad Tech Blog
JULY 7, 2024
Understanding mobile ad data privacy is crucial for marketing professionals. This article explores the importance of user consent and data privacy, especially in the context of mobile advertising. It provides insights into the challenges faced by the industry and offers practical solutions to enhance user trust and compliance with data protection laws.
illumin
JULY 9, 2024
As digital out-of-home (DOOH) continues to grow and measurement capabilities become more robust, there’s never been a better time for advertisers to incorporate the medium into their omnichannel strategy. Leveraging DOOH-specific and omnichannel demand-side platforms (DSPs), marketers now have powerful tools at their disposal to seamlessly integrate OOH into their media mix, creating high-impact, cross-channel campaigns that resonate with consumers.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
JULY 10, 2024
Sources have told Bloomberg that Alphabet’s potential deal to acquire HubSpot has been shelved. “Parties didn’t get to due-diligence stage in deal talks,” said the report. Early rumors about the talks seemed to solidify at the end of May, when CNBC’s David Faber reported the companies continued to have discussions and an all-stock deal was on the table.
Adweek
JULY 9, 2024
Always wanted to retire early but haven't quite found the time? Taco Bell has the answer. The fast-food chain is inviting the old at heart to The Cantinas, an early retirement community where guests can embrace the laid-back lifestyle of retirees--at any age. For one weekend in August, The Cantinas will be a place for.
The Ad Tech Blog
JULY 6, 2024
In the fast-paced world of real-time bidding (RTB), advanced feature engineering is crucial for developing predictive models that can optimize ad placements and maximize returns. This article delves into the intricacies of feature engineering in RTB, offering insights and practical steps for industry professionals. Understanding Advanced Feature Engineering in RTB Key Points Importance of feature engineering in RTB.
Exchange Wire
JULY 11, 2024
On today’s news digest: Xandr Accused of EU Privacy Breaches; DOJ Publishes Witness List for Google Antitrust Trial; Microsoft and Apple Leave OpenAI Board Observer Roles Xandr, the Microsoft-owned ad tech business, has been accused of EU privacy breaches in a [.] The post Xandr Accused of EU Privacy Breaches; DOJ Publishes Witness List for Google Antitrust Trial; Microsoft and Apple Leave OpenAI Board Observer Roles appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
JULY 8, 2024
Since removing IDFA on iOS, Apple has made it clear that probabilistic or fingerprint attribution is not allowed. Any method that lets an advertiser link users between apps is forbidden. SKAdNetwork is available for download tracking but imposes privacy restrictions, making life harder for advertisers and ad networks. Consequently, numerous campaigns are still tracked by […] The post The Future Of Probabilistic Attribution: What Will Apple Do Next?
Adweek
JULY 8, 2024
In the volatile world of cancel culture, who holds the power to make amends? Mistakes are bound to happen now and again; some are more forgivable than others. Recently, soda brand Poppi faced a lawsuit alleging its gut health claims are falsely advertised. The brand is trying to make a comeback from the allegations, saying.
Ad Beat
JULY 11, 2024
Now that summer is in full swing, many of us have one thing on our minds: travel. Interest in travel-related search topics like “hotel” spikes during the hottest months of the year… …prompting travel brands large and small to battle it out for our vacation bucks. But how do the travel industry’s biggest advertisers leverage display ads to differentiate themselves?
Exchange Wire
JULY 11, 2024
AdPlayer.Pro, an international provider of SaaS digital video ad tech solutions, has rolled out significant feature upgrades to its flagship products. Namely, the official announcement highlights crucial enhancements to the video ad server, including the expanded Prebid Partner integration options, as [.] The post AdPlayer.Pro SaaS Video Ad Tech Company Launches Key Product Enhancements appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Seth Godin
JULY 10, 2024
Rome was built in a day. It wasn’t finished in a day. In fact, it’s still not finished. But the day someone said, “this is Rome,” and announced the project, it was there. Sometimes we get hung up on the beginning, unwilling to start Rome unless we’re sure we can finish it without incident. Sometimes we get hung up on the finishing, starting things all the time but blinking in the face of Resistance and wandering away.
Adweek
JULY 12, 2024
The media company Bustle Digital Group laid off nine staff--including the editors in chief of Romper and The Zoe Report--and consolidated its parenting and lifestyle publishers into centralized units on Monday, according to five people familiar with the matter and a memo obtained by ADWEEK. BDG founder and chief executive Bryan Goldberg confirmed the news.
Martech
JULY 10, 2024
TikTok implemented new restrictions on ads targeting U.S. teens and introduced AI disclosure requirements for advertisers. Why we care. These changes aim to protect younger users and increase overall ad transparency, potentially impacting how advertisers reach and engage with TikTok’s audience. It’s also an example of a social platform choosing to build stronger guardrails for user privacy rather than having those guardrails imposed on them by legislators.
Ad Badger
JULY 11, 2024
SUBSCRIBE In this episode, Michael teams up with Mansour Norouzi from Incrementum Digital to dive into the nitty-gritty of performing. Read More What should you do first when Amazon PPC sales drop? [The PPC Den Podcast] The post What should you do first when Amazon PPC sales drop? [The PPC Den Podcast] appeared first on Ad Badger.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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