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No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. I recall discussing the topic at a digital marketing dinner about 15 years ago, where after several glasses of wine, the bold consensus was to forget direct ROI and instead find inherent value in the new relationships we could garner on socia
Who doesn't love a meme or pop culture moment? Especially when it seems like all of the internet wants to be a part of a collective memory or joke. Leveraging trending pop culture references can be a goldmine for brands looking to connect with their audience. As I'm writing this, you may have someone from.
Predictive AI gives marketers the ability to boost performance, mitigate risk, and optimize processes. But what is predictive AI and how does it work? Also sometimes referred to as enterprise machine learning, predictive AI is a go-to for boosting performance and efficiently planning future campaigns. While this technology is often used in manufacturing, fraud prevention, and supply chain management, it can also be used in advertising.
There isn’t enough popcorn in the world. Late last week, the Department of Justice (DOJ) published the witness list for its upcoming antitrust trial against Google, and it reads like the online advertising industry’s answer to the Social Register. There are 68 names on the confirmed list. Some of them will testify live, and others […] The post The DOJ’s Witness List For The Google Antitrust Trial Is A Who’s Who Of Advertising appeared first on AdExchanger.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Did you know that you have your own intent data? You don’t need to buy it. If you are executing campaigns, especially in existing accounts, you have data that goes much deeper than you could buy. You just know where and how to look for it. Once you find it, you will realize that what has been sold or said to you about “signals” isn’t exactly true. The reality of intent signals As marketers, we’ve been told that there is a connection between a “signal” of a prospect seeking information with their
Elon Musk and his X leadership team still have a long way to go to lure advertisers back to the platform following the owner's bid to smooth relations at the Cannes Lions Festival last month, six sources told ADWEEK. Musk dialed back on his 2023 provocative "go f**k yourself" comment to advertisers, explaining that X.
Big football at colleges in the US costs more than $5 billion a year. And none of these programs has a student acting as a coach. The same analysis, at a much smaller scale, applies to school theater directors and producers, conductors of the jazz band or orchestra and even the coach of the chess team. We learn by doing, not by winning. What happens if we embrace this and make education about learning?
Big football at colleges in the US costs more than $5 billion a year. And none of these programs has a student acting as a coach. The same analysis, at a much smaller scale, applies to school theater directors and producers, conductors of the jazz band or orchestra and even the coach of the chess team. We learn by doing, not by winning. What happens if we embrace this and make education about learning?
Understanding consumer behavior is crucial for optimizing ad performance and leveraging AI for marketing insights. This article delves into advanced consumer behavior modeling, providing actionable insights for marketing managers, data analysts, and CMOs. Overview of Advanced Consumer Behavior Modeling Key Points Consumer behavior analytics helps understand customer actions and preferences.
Brand trust is on the decline. The combination of rapidly emerging technologies, an abundance of misinformation and unethical data use have put consumers on edge. The trust metrics are proof. Only 30% of consumers trust companies highly, and only 61% trust business leaders to tell the truth. Trust is integral to long-term consumer loyalty. Without a relationship with a brand, what keeps customers returning or motivates them to advocate for your brand to their friends and family?
After Ben Affleck achieved his dreams of pop stardom by forming the boy band the DunKings, Dunkin' is making more music by releasing its first EP exclusively on Spotify today. *NSYNC's Joey Fatone and the Backstreet Boys' A.J. McLean have united as the Iced Boys for their first duet, "Iced Like My Coffee." Referencing the.
Sweating through seven shirts… That was the definition of work when work was the same thing as physical labor. For many of us, the physical labor is no longer the way we add value. And it’s tempting to imagine that we simply have to show up for the coffee. But it’s still called work. Adding value isn’t easy. As soon as it is, everyone will do it, and our participation becomes less useful.
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In the evolving landscape of digital advertising, federated learning offers a promising solution for privacy-preserving ad targeting. This approach allows for the development of robust machine learning models without compromising user privacy, making it a valuable tool for ad tech companies navigating the complexities of data privacy regulations. Understanding Federated Learning Key Points Federated learning enables machine learning model updates without sharing raw data.
The only constant in marketing is change. With new trends, technologies and techniques emerging almost daily, the importance of swiftly adapting only increases. Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The evolving landscape: Privacy regulations and technological advancements Privacy has become a growing concern in the global marketing landscape.
In 2015, CNN's Gary Tuchman visited a Fort Worth woman named Elizabeth Sullivan, age 104, to uncover her secret to longevity. Sullivan was happy to tell him: three cans of Dr Pepper a day. "Doctors told me that if I drink it, I will die--but they died first," she said. Sullivan's health advice is open.
There are three trends in copywriting that have been so overused they should now be avoided. The first two: Headlines with “why” for articles that don’t actually explain why. Headlines with “how” that don’t really teach you how. Explaining why is difficult, which is where the value lies. People would like to understand things that confuse them, so they search for ‘why’ or click on it when an apparently reputable source promises the answer.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. This article delves into the key aspects of cross-channel programmatic advertising, its challenges, and effective strategies to overcome them. Understanding Cross-Channel Programmatic Advertising Key Points Enhanced Audience Reach: Cross-channel advertising ensures your message reaches a broader audi
LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall. It was originally made available in October 2023 to selected North American advertisers, but by the time of Cannes Lions in June this year it had achieved a 50% global rollout in beta. By the numbers: According to LinkedIn , Accelerate: Cuts campaign creation time from 15 hours to 5 minutes.
Last spring, shoppers in Albertsons grocery stores were increasingly sticking to the store's perimeter--a trend that meant many people were skipping the sweets in the center aisles in favor of bakery items that sit closer to the outside walls of the building. That was bad news for the packaged cookie category, especially for the category's.
Rome was built in a day. It wasn’t finished in a day. In fact, it’s still not finished. But the day someone said, “this is Rome,” and announced the project, it was there. Sometimes we get hung up on the beginning, unwilling to start Rome unless we’re sure we can finish it without incident. Sometimes we get hung up on the finishing, starting things all the time but blinking in the face of Resistance and wandering away.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Integrating federated learning with generative adversarial networks (GANs) offers a promising approach to enhance privacy in AI-driven applications. This article explores the key points, challenges, and solutions related to this integration, providing insights for technology leaders in the cybersecurity industry. Overview of Federated Learning and GANs Key Points Federated learning allows decentralized data training without sharing raw data.
Entrepreneur and author Octavia Goderema When it comes to securing funding for a tech startup, we all know the depressing statistics. Men do better than women, white men do better than Black men, they both do better than Black women, and if you’re a Black woman who openly identifies as lesbian or queer, you’re likely at the bottom of the pile.
In the volatile world of cancel culture, who holds the power to make amends? Mistakes are bound to happen now and again; some are more forgivable than others. Recently, soda brand Poppi faced a lawsuit alleging its gut health claims are falsely advertised. The brand is trying to make a comeback from the allegations, saying.
Explain it with quadrants? Translate it into Spanish? It’s easy to memorize a few words that purport to explain something, but all they do is relabel it. If you truly understand something, you can use different modalities to help someone else understand it. The magic of a good graph is that it makes the concept itself visible. That’s why most graphs aren’t any good.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Emotional contagion plays a significant role in influencer marketing, impacting how audiences perceive and engage with content. Understanding this phenomenon can help marketing managers and advertising executives create more effective campaigns. Understanding Emotional Contagion in Influencer Marketing Key Points Emotional contagion is the process by which emotions are transferred from one person to another.
This article was co-authored by Rene Cizio. The proliferation of marketing channels and evolving consumer behaviors have created new challenges for content creation and delivery. To meet these demands, organizations are turning to modular content. Learn how this approach supports a comprehensive channel strategy that aligns with brand objectives, addresses consumer needs and optimizes the content pipeline.
Always wanted to retire early but haven't quite found the time? Taco Bell has the answer. The fast-food chain is inviting the old at heart to The Cantinas, an early retirement community where guests can embrace the laid-back lifestyle of retirees--at any age. For one weekend in August, The Cantinas will be a place for.
BlueConic’s acquisition of Jebbit is a match made in heaven – or in Boston, at least. On Wednesday, customer data platform (CDP) BlueConic bought Jebbit, which creates quizzes, surveys and other interactive online plugs for collecting data from customers. Terms of the deal were not disclosed. Both companies and their leadership teams have been well […] The post CDP BlueConic Acquires First-Party Data Collection Startup Jebbit appeared first on AdExchanger.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Understanding mobile ad data privacy is crucial for marketing professionals. This article explores the importance of user consent and data privacy, especially in the context of mobile advertising. It provides insights into the challenges faced by the industry and offers practical solutions to enhance user trust and compliance with data protection laws.
Today, CDP BlueConic announced it acquired Jebbit, a software company that helps build interactive experiences that marketers can use to capture a type of first-party data widely referred to as “zero-party data.” Zero-party data goes beyond basic identifiers like name and email to include personal information and especially preferences, from product-related preferences to messaging preferences.
Etsy has issued a rallying cry in our increasingly automated, tech-obsessed world: Keep commerce human. The brand's new campaign, by agency Orchard Creative, emphasizes its human side, with real sellers starring in the ads. It includes a TV commercial, billboards and social media running across the U.S. and U.K., as well as during the Paris.
Knowledge and technique used to be closely guarded secrets. Admission to the guild was reserved for a few, and crafts like typesetting, plumbing and medicine were off limits to most folks. One of the reasons for the explosion in productivity and innovation in the last century is that more tools and leverage are available to more people than ever before.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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