Martech
MAY 13, 2022
Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print). Mobile also offers the possibility of precision location marketing for even better personalization.
Ad Espresso
MAY 10, 2022
On most social media platforms, posts with visuals perform better. That’s why 66% of businesses use images and videos as part of their marketing strategy. But it is not enough to add just any image or video. To be effective, your social media visuals need to be high-quality and sized correctly. It can be tricky Read More.
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Smart Insights
MAY 9, 2022
Marketing is crucial for businesses of all shapes and sizes, no matter your budget size. Read on to find out more about digital marketing for startups Interested in digital marketing for startups? So you recently started a business. Or maybe … The post Digital marketing for startups: best practices for new businesses appeared first on Smart Insights.
Venture Beat, Marketing
MAY 12, 2022
Improvado just announced a $22 million series A round to fuel growth of its data analytics tool aimed at improving marketing insights. The no-code tool offers a mechanism to gather data across a range of sources and turn it into dashboards that deliver concise reports. Read More.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
MAY 13, 2022
My approach to the marketing technology field has been geared toward focusing on human topics like relationships. Marketing technology, however, is certainly a technical discipline, and my route to this field began by working closely with web developers and designers as well as software programmers. Further, it obviously involves marketing acumen, which I’ve picked up on the job.
Frequence
MAY 12, 2022
Digital advertising has dramatically changed the way media companies market their products and services to clients, with more businesses relying on marketing technology to run their campaigns. In a recent survey, 46% of key decision-makers said the leading barrier to building a successful and lasting martech stack was the complexity in integrating technologies ( Treasure Data, 2021 ).
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Tech Daily
MAY 12, 2022
The Hague, Netherlands: Beatgrid, the single-source cross-media Adtech platform, today announces its new brand identity alongside an expansion of its offering with three new products to get the jump on the industry’s cookieless future. Beatgrid has re-engineered its technology to meet the new and upcoming audience measurement challenges head-on, building new tools to meet the […].
Martech
MAY 12, 2022
I have COVID-19. Luckily I’m vaxxed and boosted, so the effects have been mild. But in the brain fog that inevitably accompanies COVID, my thoughts have naturally turned to email marketing. Why would I think of email and COVID together? Browse-abandon emails made me do it. For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent.
Venture Beat, Marketing
MAY 8, 2022
AI can power solutions that protect privacy while giving people the digital experiences they want and allowing businesses to profit. Read More.
Ad Monsters
MAY 9, 2022
CTV is the media darling of the moment. According to eMarketer, 53% of video viewing on all devices is on CTVs. But like anything that becomes successful, there are a lot of bad actors that start to appear, trying to get a piece of the advertising pie. . Who you partner with for monetizing your video inventory across screens can mean the difference between success and failure for publishers.
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Ad Wisey
MAY 13, 2022
For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Online marketplaces and businesses are growing at enormous rates, creating more competition and making it challenging to get the attention of consumers. Advertising software is one of the most effective ways to boost your online presence and, obviously, sell your products.
Martech
MAY 11, 2022
CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and measurement platform. The report was based on an analysis of almost 300 billion video ad impressions on the Innovid platform (covering North America, EMEA, LATAM, and APAC). While video ad impressions saw YoY increases on all devices, CTV grew at twice the rate of mobile and desktop, ultimately accounting for some 46% of global vi
Venture Beat, Marketing
MAY 7, 2022
Consumer data platforms (CDPs) and data management platforms (DMPs) can work together to provide a richer view of your customers. Read More.
Ad Monsters
MAY 11, 2022
A wise person once told me that ad spend flows to the least resistant path. That explains a lot about how the triopoly has been able to maintain its stronghold of the majority of ad spend (roughly 85%), even though it’s getting much harder to target the people who actually want to buy stuff. Together, they know a heck of a lot about all of the people that advertisers want to reach and their walled gardens have been the most effective way of reaching those people for cheap.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ad Tech Daily
MAY 12, 2022
– Instant Retail Delivery Service Launches New Retail Media Platform for CPG Partners JOKR, a leading instant delivery app, today announced the global launch of JOKR Media, a new retail media platform to increase the sales of CPG products by offering a wide variety of marketing placements. JOKR’s offline ad placements come together to provide […].
Martech
MAY 11, 2022
Consumers are an inquisitive lot. They seek out the best prices, look for new recipes, explore options for travel destinations, find doctors and new restaurants and bike trails and they use search engines more than any other channel to do it. Marketers of all stripes know this, which may be why, on average, marketers are investing more resources into content and SEO in 2022.
Venture Beat, Marketing
MAY 13, 2022
Rain, a marketing agency building custom voice experiences for brands, has raised $11 million in venture capital. Read More.
Ad Wisey
MAY 10, 2022
Running a successful eCommerce is more than a full-time job. At times, all the tasks you have don’t leave you any energy to look for new sources of information and inspiration. We know that it’s tough – so we decided to help. In this article, we listed 10 awesome YouTube channels and playlists that have a lot of useful up-to-date info on products, design, sales, marketing, and everything else you may need to know to make your online business even more successful.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Ad Monsters
MAY 11, 2022
There’s been a crackdown on audience insights in the publishing world. Metrics and numbers that were once plentiful are now slowly dwindling. The reason for this fallout? Of course, it’s the answers we see repeatedly – cookies, identity, data, privacy, or some intersection of them all. The demise of third-party cookies limits the amount of data publishers can leverage to enrich their own audience data.
Martech
MAY 11, 2022
The latest Adobe Digital Price Index (DPI) finds online shopping prices still increasing YoY but at a slower rate. In April 2022, prices showed a 2.9% increase over April 2021, but missed the record breaking 3.6% YoY increase seen in March. April was the 23rd consecutive month of online price inflation, but more than half the categories tracked by Adobe showed a price decrease from March to April.
Venture Beat, Marketing
MAY 12, 2022
Having real-time data that can be modeled using AI and machine learning can help to solve customer success challenges today. Read More.
Ad Espresso
MAY 13, 2022
Let’s be real: Creating social media reports can be boring, tiresome, strenuous—you get it. But it’s very important. Why? Because, in social media marketing, you can only understand the results of your efforts if you track and analyze your performance. It’s also the only way you can prove to your boss and team members that Read More.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digital Turbine
MAY 11, 2022
In sports, bragging rights usually go to the winner on the field. The LA Rams, for example, have bragging rights for winning the Super Bowl in February. But while they can certainly brag to the other teams in the NFL, does that mean they had a stronger season than, say, your state high school football champion? Not necessarily. That state high school champion can brag along with the Rams as each found success on their respective playing field.
Martech
MAY 12, 2022
Consumers on Google will soon get more control over the advertising they see. This via the new My Ad Center feature which the search-engine giant unveiled its annual I/O Summit event yesterday. . My Ad Center is supposed to let users like, share or block any ad across selected Google properties. They’ll also be able to find out who paid for the ad, and why they, specifically, were targeted with it.
TechCrunch Ads
MAY 9, 2022
Vladyslav Strykun. Contributor. Vladyslav Strykun is head of marketing at Headway , an edtech startup that provides bite-sized learning for fun and personal growth. Wondering how to improve the marketing performance of your mobile app in the spring without experimenting and extra costs? Take advantage of results from the high winter season, also known as Q5.
Smart Insights
MAY 11, 2022
You need a digital product roadmap so your team doesn’t get lost in the tactical weeds. Here’s what a great one looks like. As Lewis Carroll famously said, ‘if you don’t know where you’re going, any road will get you … The post 5 must-haves in your digital product roadmap appeared first on Smart Insights.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
PubMatic
MAY 13, 2022
Covid-19 has changed our working environment in ways previously only seen in sci-fi movies. As leaders, this situation created new opportunities to help our team members cope and find ways to come together to improve our working conditions and continue to deliver world-class service. I want to share three challenges we faced at PubMatic and how we were able to learn from these and achieve excellence: Communication : As hopes of returning to our offices faded by mid-2021 our regular cadence of vi
Martech
MAY 12, 2022
Digital channels and touchpoints continue to multiply. Now more than ever marketers need a solid game plan to master the data they have, using a solid first-party data strategy that includes identity and attribution. With this strategy in hand, marketers can measure performance for their campaigns and prove their case to other leaders in the organization.
Basis
MAY 9, 2022
The following is adapted from Basis Technologies’ guide, Meeting the Moment with Advertising Automation. To get even more advertising automation-related insights and statistics, download the guide today. “Give consumers a thoughtful, tailored advertising experience and they will buy more, become more loyal, and share their positive engagement with others.
More About Advertising
MAY 9, 2022
Adam&eveDDB has landed the prestigious Deutsche Telekom account and is launching adam&eveBERLIN to lead the business out of the client’s largest market. Adam&eveBERLIN will be led by newly-appointed Chief Creative Officer, Jens Pfau, who joins from Jung Von Matt/Alster and will report to Richard Brim, Global CCO of adam&eveDDB. Joining him on the leadership team.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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