Smarty Ads
JULY 26, 2023
Is it ever possible to imagine a typical day without mobile devices? Absolutely, but not in 2023. Screening news feeds, checking emails, posting on their social media accounts, playing a favorite game, monitoring physical activity, and tracking habits - these are only a few actions users perform with their gadgets.
Adweek
JULY 28, 2023
They've been called "gerbils with birth defects," "Mr. Potato Rats," "hell lemurs" and "the weirdest corporate mascot of all time." Since appearing in ads for Quiznos in 2004, Spongmonkeys have divided customers. While the characters were meme-worthy, there were also reports that they made some children cry. Quiznos' former agency partner The Martin Agency was.
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The Ad Tech Blog
JULY 26, 2023
Have you ever wondered what the future of business decision-making might look like? How about the possibility of having a Chief ChatGPT Officer on board? Yes, you heard it correctly. A position dedicated entirely to liaising with a large language model like ChatGPT, enabling crucial business decisions. ChatGPT: A New Player in the Game of Decision-Making ChatGPT, a tool that has earned its reputation for mastering text-based interactions, is not merely about generating content or facilitating ch
Ad Rants
JULY 27, 2023
Search engine optimization (SEO) is a crucial aspect of digital marketing, and mastering tåhe art of SEO writing can help you rank higher on search engines. By following some SEO writing tips, you can create content that engages your audience and helps you achieve higher search engine rankings. That said, writing for both search engines and your readers requires an understanding of what works best in terms of content creation.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
MNTN
JULY 28, 2023
Your feeds have no doubt been painted pink and black as the world is dazzled by the releases of “Barbie” and “Oppenheimer” this past weekend (affectionately named Barbenheimer…oh, how we missed the couple names of the early ‘00s). While theaters reveled in the post-COVID return to blockbuster events, strikes are already affecting their upcoming slate of content.
Adweek
JULY 28, 2023
This summer has given the ad industry several reasons to be cheerful. Not only is "out of office" season well underway, but after a cloudy start to 2023, the market's outlook is slightly sunnier, too. The ad revenues of major tech platforms, responsible for driving a downward trend in previous quarters, are sprouting green shoots.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JULY 27, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Primed For Peacock Comcast is zeroing in on NBCUniversal’s Peacock to buoy revenues while cable declines. Broadband subscriptions The post Peacock Struts Its Stuff; How Hollywood Exerts Influence On Influencers appeared first on AdExchanger.
VideoWeek
JULY 27, 2023
From the Arab Spring to Gangnam Style, YouTube has been instrumental in many of the key cultural moments of the past 18 years. But beyond baby pandas sneezing and Charlie Bit My Finger, there’s a darker side of the video sharing platform, which Alex Winter explores in his new documentary, The YouTube Effect. The documentarian and actor, perhaps best known for his lead role alongside Keanu Reeves in the various Bill & Ted movies, has become something of a specialist in Hollywood when it
Adweek
JULY 28, 2023
Reckitt is betting that generative AI tools will not only unleash creativity at the multinational CPG, but help reduce its carbon footprint as well. That's according to Fabrice Beaulieu, who has worked across various roles within the business since 1999. In April 2022, he was appointed to Reckitt's Group Executive Committee, overseeing marketing and sustainability.
Martech
JULY 28, 2023
The big tech companies’ earnings reports this week showed mixed results in digital ad revenues. Meta had double-digit growth in the second quarter of 2023, while Microsoft and Alphabet were both close to flat. Meta The winner. Meta’s ad revenue increased 12% to $31.5 billion YoY, beating analyst expectations and returning it to double-digit growth for the first time since 2021.
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AdExchanger
JULY 26, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Snappy Comeback In 2021, when Apple announced ATT, Snapchat Co-Founder and CEO Evan Spiegel said he was The post Snap Back To Reality; Alt Currencies Or Nielsen’s ONE Ring To Rule Them All appeared first on AdExchanger.
Seth Godin
JULY 27, 2023
What do we get in exchange for our work? There’s pay, of course, and the satisfaction of a job well done. There’s stress and human interaction, learning and physical exertion. We get the drama of what might happen next and the delight of actually pulling it off. And mostly we get the day to day. I haven’t seen any data that says that working in accounting for a candy company is more fun or more satisfying than working in accounting for an insurance company.
Adweek
JULY 28, 2023
A hot news bombshell has entered the villa. Top line Today, Peacock announced several co-promotional marketing partnerships and integrations for Love Island USA. Partners include Google Pixel, Spotify and Tinder. Between the lines The new partnerships look to enhance fan engagement both on and off the screen for Love Island USA Season 5, which premiered.
Martech
JULY 27, 2023
Before we get to this week’s round-up of AI-powered martech platforms, solutions and features, here’s an interesting survey about marketers and AI. Even though marketers have doubts about its output and accuracy, 72% use AI tools at least once a month, according to a new survey. The survey by Basis Technologies was done in July 2023 and had more than 200 respondents from agencies, brands and publishers.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
JULY 26, 2023
Folgers used TikTok’s click-to-buy video overlays and Gopuff’s quick delivery platform to deliver Folgers products to Gen Z shoppers. The post To Reach Gen Z, Folgers Brews Up TikTok Ecommerce Campaign appeared first on AdExchanger.
Exchange Wire
JULY 27, 2023
Platform monetisation leader Kevel today (July 27th, 2023) announced the formation of an industry working group to establish an OpenRTB Protocol for Retail Media, a groundbreaking update to the OpenRTB framework. The protocol will set new standards for programmatic advertising [.] The post Kevel Establishes OpenRTB Protocol for Retail Media appeared first on ExchangeWire.com.
Adweek
JULY 28, 2023
The 2023 Emmy Awards will be pushed back from its September broadcast date as the Writers Guild of America and SAG-AFTRA continue to strike. Top line Sources close to the awards show confirmed to Adweek that the ceremony will be delayed from its original Sept. 18 airdate, set to broadcast on Fox. A new date.
Martech
JULY 27, 2023
CabinetM has released its Q2 2023 MarTech Innovation Report, a quarterly summary of new technology introductions, feature updates and acquisitions. Key findings. In Q2 2023, there were 128 new product announcements, an uptick from previous quarters driven partly by new AI tools. Investment in martech companies was spread across 24 categories and decreased from $13.2 billion in Q1 2023 to $3.1 billion in Q2.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
JULY 26, 2023
There was so much growth across nearly every area of Meta's business (with the exception of Reality Labs, its R&D division for the metaverse, which lost $3.7 billion in Q2) The post Meta Reports A Bang-Up Q2 And Charts An AI-Driven Course appeared first on AdExchanger.
Single Grain
JULY 24, 2023
If you’re looking for quick tidbits on generally well-performing strategies for an array of social media platforms, you needn’t search any further. Welcome to our micro guide on social media marketing strategies for every major platform! In this post, we’ll cover quick yet effective techniques to maximize your reach, engagement and return on investment across various social media channels.
Adweek
JULY 28, 2023
Rapper Drake is incorporating augmented reality into his It's All a Blur tour by overlaying Snapchat's popular Crying Lens on concert attendees. During Drake's performance of "Laugh Now Cry Later," the stage screens will show audience members with the Crying Lens applied to their faces through augmented reality in real time, making it appear as.
Martech
JULY 27, 2023
In this new series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Jen Bergren has been breaking down HubSpot releases for us since May 2022. As head of operations at a HubSpot RevOps and WebOps agency and a teacher at the HubSpot Academy, she’s the ideal person to explain HubSpot innovations in a language everyone can understand.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
JULY 26, 2023
Amazon Web Services took another step in its development as a key ad tech integration hub on Wednesday, with the general launch of a product called Entity Resolution. The post AWS Launches A Solution For Off-The-Shelf ID Resolution appeared first on AdExchanger.
Brid.tv
JULY 26, 2023
Empty ad call responses can negatively affect an online publishing business. Not only do they drive your fill rate down, but by extension, they also impact your ad revenue. Luckily, with Brid.TV’s new Call Ad Again feature , our publishers no longer have to worry about lost revenue due to empty pre-roll slots. Let’s take a closer look at what this feature is, how it works, and why you should use it.
Adweek
JULY 28, 2023
F1 is growing in popularity worldwide--especially in the Netherlands thanks to Dutch driver Max Verstappen, who has been the world champion for the past two years. Dutch brewer Heineken is tapping into that enthusiasm by making Verstappen the face of its new responsible drinking campaign. Created by Publicis Groupe agency Le Pub and directed by.
Martech
JULY 27, 2023
Commerce media platform Criteo has announced a partnership with U.K.-based mobile image recognition platform Phuzion Media. The partnership has the goal of connecting data from offline experiences with traditional media, such as catalogs and direct mail, with digital conversions. “The Phuzion platform is the natural downstream extension to our media inventory management solution,” said Matt Hurle, co-founder of Brandcrush, a Critero company.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
JULY 27, 2023
Programmers like free ad-supported TV channels because they're an onramp to bring more viewers into ad-supported video-on-demand environments. The post Programmers Are Zeroing In On FAST appeared first on AdExchanger.
Exchange Wire
JULY 28, 2023
With ad spend in the digital audio advertising market projected to reach US$2.23bn (~£1.74bn) this year, the Asia-Pacific region has been witnessing an impressive surge in digital audio consumption over the past few years. With the proliferation of smartphones, faster [.] The post Hearing APAC Out: Key Audio Trends Shaping the Region appeared first on ExchangeWire.com.
Adweek
JULY 27, 2023
Earlier this year, crowds of onlookers gathered outside Louis Vuitton stores in Paris, London, New York and Tokyo to catch a glimpse of legendary Japanese artist Yayoi Kusama. From the shop windows, strikingly lifelike robots of Kusama-dressed in her signature polka dots--gazed out at the spectators, occasionally blinking or waving. At the height of Kusama's.
Martech
JULY 25, 2023
Marketers are receiving more different signals than ever from their customers due to fragmented digital channels. Dealing with this requires having a clear approach to identity resolution. How are they matching identifiers and merging customer profiles? How confident are they with the matches? Having a defined strategy leads to better communication with customers and a more effective, and profitable, customer experience.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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