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Email marketing is better than ever, but there’s one problem that just won’t go away – inactive customers. If you’re like many of the email marketers I’ve worked with, you try everything: You dig into your analytics to learn when and how customers disengage. You analyze your acquisition sources to make sure they’re sending you the kinds of customers who are most likely to buy your products, especially if you have a premium brand.
Amazon.com is the information economy’s superstore. One can buy just about anything one desires from Bezos and company. If you’d like, Amazon’s Prime will even rush it to your doorstep. Such is the state of retail today. The mass appeal of fast-moving goods (that are just a click and a local warehouse away) is a […]. The post The Best Gifts Don’t Come from Amazon, They Come from the Heart appeared first on Adpulp.
UK ad revenues across all media are showing 35.7% growth for 2021, according to GroupM’s annual end-of-year forecast. The UK is growing more rapidly than China (17.8%) or the US (28.4%), making it the fastest-growing of the world’s top 20 markets this year. Brian Weiser said: “Every time I’ve published a forecast this year, I’ve. The post Ad revenues grow at a ‘surprising’ rate as ‘digital is eating the world,’ says GroupM first appeared on More About Advertising.
This article first appeared on The Drum E-commerce is expected to remain the largest growth driver of the internet economy in Southeast Asia in the coming years. I n a recent finding , the Philippines was ranked as one of the highest internet users in all of Asia Pacific, and the average Filipino internet user spends 9h 45m per day online, far surpassing its Southeast Asian counterparts.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
“For too long marketing and IT leaders have worked on separate islands,” said Lynne Capozzi, CMO of digital experience platform Acquia, in her presentation at our MarTech conference. “Marketers were seen as the dreamers, responsible for building the brand experience. The technical architects and developers were seen as the doers.”. But, according to Capozzi, this world is going away.
How bad is ‘digital distraction’ in your home? Is an obsessive amount of screen time getting in the way of your most important relationships? The data points to a real problem for millions of people who freely admit to spending five to six hours on their phones every day. According to Pew, 62% of 30- […]. The post Are You Ready To Stir Up Your Digital Routine with Kahlúa?
This darkly comic tale takes life on Zoom to its logical conclusion, leaving one poor man stuck inside that one last call, condemned to experience Christmas from deep inside his laptop. Wonderhood Studios’ Christmas film is brilliantly done, with two well known British actors (Kerry Howard and Daniel Barker) bravely trying to play festive games.
This darkly comic tale takes life on Zoom to its logical conclusion, leaving one poor man stuck inside that one last call, condemned to experience Christmas from deep inside his laptop. Wonderhood Studios’ Christmas film is brilliantly done, with two well known British actors (Kerry Howard and Daniel Barker) bravely trying to play festive games.
As you focus on how many sales your business is earning in the thick of this holiday season, keep in mind that the new year will be here before you know it. A few—but important—changes in search engine optimization (SEO) have happened in the last year, and will continue to have an impact in 2022. Take a break and either get to know or review some of the updated SEO offerings from search engine giant, Google.
Kim Davis, editorial director of MarTech, interviewed email marketing professionals at our recent MarTech conference, discussing important changes to our Email Marketing Periodic Table, and, the industry as a whole. “One of the things that we wanted to achieve by recreating the Email Marketing Periodic Table this year was to provide a guide to success factors, helping email marketers build relationships that are based on trust,” said Jennifer Cannon, Client Success Manager at ShotFlow.
What appeals to you when you come across a series of ad campaigns? Some lines of text describing a product? A couple of pictures showing the product? Or a video description showing you what the product can do? In a reported survey aggregating the current trends in advertising, this same question was posed to an audience, and 72 percent of respondents preferred a video ad over other forms of advertisement.
Christmas comes early for adfolk. We gorge ourselves on the first Christmas commercials in early November and go back for seconds soon afterwards. And we still find space for the sherry trifle that then follows in the form of the fragrance category’s annual festival of nonsense. As ever, our eyes prove bigger than our bellies. The post Laurence Green: and then there were three - John Lewis ads this Christmas first appeared on More About Advertising.
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Have you ever considered sponsorship opportunities, whether it is to promote your own brand or to help another? Essentially, two or more brands are noticed by select targeted audiences, which could mean a win-win for all.
The rise in marketing technology platform offerings, coupled with consumer behavior shifts, has created a need for strategic transformation. Courtney Trudeau, Senior Director of Technology Strategy at Merkle, recently worked with Dick’s Sporting Goods to build out a marketing tech roadmap for the brand to address these issues. “There have been huge changes with COVID-19, accelerating customer behavior, experience, and digital transformation,” she said in her presentation at our MarTech conferenc
Narayan Murthy Ivaturi joined InMobi as our Director - Digital Native and Performance, Southeast Asia. Learn more about him and why he likes working at InMobi. Narayan Murthy was introduced to the world of advertising by a college senior only when he was pursuing his MBA degree. Since then, he has gained over 15 years of experience in advertising, media planning, media sales, business development, mobile and e-commerce.
It’s been an impressive year for the UK ad industry with a number of standout pieces of work. Ads of the year. For me, however, the best campaign not just from this year but probably the past five years is EA Sport’s “Long Live the Prince.” It’s incredible. Having worked on knife crime campaigns for. The post Wonderhood co-founder Aidan McClure: Ads of the Year '21 first appeared on More About Advertising.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
One of the many best things about affiliate marketing is that it can be tracked, monitored, and is suitable for conversion attribution. In other words, advertisers can see exactly where their advertising budget is being spent and the number of leads that are being generated as a result. But, this doesn’t mean that there aren’t customer acquisition risks in affiliate marketing.
A new study conducted by Wakefield Research for customer communications platform Intercom confirms that shoppers got the message about the supply chain crisis impacting holiday shopping and gift giving. 77% of consumers anticipate problems with online purchases and they’re conveying their anxiety to customer service where more than half of agents have considered quitting because of heightened stress.
With mobile becoming the primary screen for consumers worldwide in understanding, identifying, engaging, and acquiring consumers, marketers increasingly turned to mobile campaigns to successfully drive their business objectives in the last few years. The Drum APAC Awards recognizes impactful campaigns that brands deliver on mobile that not only grab the eyeballs of the consumers but also make a difference to the world we live in.
Sophie Lewis, who has been behind many of the most high profile UK ad campaigns in recent times, has joined M&C Saatchi as chief strategy officer. She joins M&C from dentsuMB and will work with CEO Camilla Kemp and CCO Ben Golik. Lewis (above) was involved in ‘Here come the girls’ for Boots at Mother, The post New CSO Sophie Lewis aims to "tackle big issues with creativity" at M&C Saatchi first appeared on More About Advertising.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Google recently announced that publishers now have new ways to activate first-party data through PPIDs – Publisher Provided Identifiers. They also stated that publishers might expect revenue uplifts of up to 15% on some traffic segments by using PPIDs, but shared very little information on how to implement or use PPIDs in a practical way. […].
“I’m not a glass half full guy, I’m a glass always full and how do I get it to overflow?”. That comment sums up an encounter with Brandon Rochon, someone who overflows with energy, optimism, humor and insights. Rochon is CEO and Chief Creative Officer at Kastner, one of the few Black leaders in the international agency space. We were talking about how the generational embrace of a multicultural society aligns with multicultural curation in marketing and advertising.
As we approach the peak season for retailers, the shopping environment is changing once again, forcing marketers to reassess and evolve their strategies. This year, three factors are influencing this change: The seasonal purchasing period has broadened. Over the last few years, the traditional window of opportunity for ‘Christmas shopping’, where retailers make most of their profits, has significantly widened.
2021 is the year that proves the maxim that chaos and adversity are indeed drivers of creativity. Against the backdrop of tricky times, work is appearing from a real range of the UK’s creative shops; big, progressive, punch you in the face ideas, crafted to within an inch of their lives. And it’s not just. The post Ogilvy UK chief ECD Jules Chalkley: Ads of the Year 2021 first appeared on More About Advertising.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
For as long as we can remember, we’ve stressed to our publishers that the key to success with Mediavine, and programmatic advertising in general, is viewability. As its name implies, viewability means that your ads are seen by readers, giving advertisers the performance they need to pay a premium for your inventory. We’ve touched on this topic approximately 700 times (here’s a good guide to ad viewability ), but today, we’re excited to talk not just viewability, but specific vi
A new report from social media management platform Sprout Social finds that familiarity with brands drives social commerce purchases. Fully 80% of those surveyed said that knowledge of a brand makes them more likely to buy on social. Brand awareness, in this context, is important for revenue as well as reputation. The survey, conducted for Sprout Social by Lucid, questioned over 1,000 U.S. adults aged 18-75, each of whom used at least one social media platform. 65% had already made social commer
We know one size does not fit all. So why shouldn’t that be true for your advertising placement? AcuityAds’ revolutionary journey automation technology, illumin, now offers custom contextual advertising categories through its integration with Peer39 and GumGum, the leading global providers of advanced contextual intelligence. What is contextual advertising?
Ad of the Year. One of the most memorable and mesmerising advertisements of 2021 is Burberry’s Open Spaces. In the pandemic-era, where new variants emerge, and barriers go back up, this ad is a dream in a nightmare. Burberry’s inspirational film singularly expresses the release, and togetherness, the world has been craving, for what seems. The post AKQA Group CEO Ajaz Ahmed picks his Ad of the Year first appeared on More About Advertising.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
A new generation of ad pros is getting more vocal about what they’re willing (and not willing) to work on, and how to do their work. Joe Cole is at the intersection of both of those ideas. He’s the Creative Strategist for Clean Creatives and a Creative Recruiter for We Are Rosie. In this 35-minute […]. The post Ad Chatter: Joe Cole Talks About Clean Creatives and We Are Rosie appeared first on Adpulp.
Online Marketing Gurus is an award-winning search and digital agency with expertise in SEO, Google Ads, social media advertising and content marketing. We love partnering with businesses to support their fast and smart growth. Our clients get more leads, more customers and grow their businesses with explosive results. With 1,000+ happy customers and 400+ reviews of 4.9+ on Google, the proof is in the pudding.
Manu was the co-founder and CEO of Visual IQ from 2006 to its sale to Nielsen in 2017. Visual IQ was a pioneer and dominant player in the space of multi-touch attribution (MTA), which is the application of rules and complex models to impression-level data to determine which elements of a campaign contributed how much to the desired outcome. In a typical scenario, a programmatic advertiser would give a platform such as Visual IQ access to its ad server log files, and the platform would ingest dat
The UK Advertising Association with campaigning group 40 over Forty has released its list of seasoned movers and shakers after totting up 6,000 votes. The aim being to combat ageisn in ad/media/marketing land in the interest of more inclusion. Here they are (with details), mostly looking quite youthful. AA commercial director and Inclusion Lead Sharon.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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