Fuel Lines
SEPTEMBER 22, 2021
Your agency’s mission statement can have new business value and measurable results. A mission statement is a statement of the purpose of a company, organization or person, its reason for existing. The mission statement should guide the actions of the organization, spell out its overall goal, provide a path, and guide decision-making. Wikipedia.
Martech
SEPTEMBER 20, 2021
Oracle today announced the launch of Oracle Fusion Marketing, part of Oracle Advertising and CX. The new product tracks account engagement with both email and advertising channels, uses AI to score leads and predict opportunity for sales engagement, then delivers the qualified opportunity to any CRM system. The offering seeks to automate the B2B lead generation and qualification process and push the outcomes directly into the systems used by sales representatives. “Salesforce automation ha
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More About Advertising
SEPTEMBER 19, 2021
In true Breakfast at Tiffany’s style, Beyoncé is singing “Moon River” and wearing a Givenchy gown in this new ad, which rather fabulously pays homage to the jeweller’s pivotal place in American culture, while bringing the brand bang up to date. The size of the rocks on display is eye-watering, while the fur coat and. The post Beyoncé and Jay Z put a ring on it for Tiffany's new campaign first appeared on More About Advertising.
AdPulp
SEPTEMBER 20, 2021
How do you make V.S.O.P cognac new and unexpected? You create new recipes for the liquid. Or you hire a big-time pop star to make the brand her spirit of choice. Martell chose to do both. Martell is now working with Grammy-nominated recording artist Janelle Monáe who stars in a new brand campaign, “Soar Beyond […]. The post Janelle Monáe Helps Martell Soar Beyond the Expected appeared first on Adpulp.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
All About Advertising Law
SEPTEMBER 24, 2021
On September 22, 2021, FTC Chairperson Lina Khan published a memorandum to FTC staff urging the agency to unite behind her vision and priorities for the agency, and announcing that the elite vanguard leading Khan’s effort will be acting Bureau Directors Sam Levine and Holly Vedova, both of whom will become permanent directors of the Bureau of Consumer Protection and the Bureau of Competition, respectively.
Martech
SEPTEMBER 24, 2021
Even in uncertain times, AI-driven predictive analytics can help marketers see what opportunities are coming down the pike. So why isn’t this technology being used by more CMOs? At his talk, showed some ways any marketing team can predictively leverage their data. And he also shared some head-scratching. “About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdPulp
SEPTEMBER 24, 2021
Nearly half of all Americans describe the news media as “very biased,” according to survey conducted in 2020 by Knight Foundation and Gallup. “That’s a bad thing for democracy,” says John Sands, director of learning and impact at the Knight Foundation. “When half of Americans have some sort of doubt about the veracity of the […]. The post Reuters Is The Source appeared first on Adpulp.
EGC Group
SEPTEMBER 24, 2021
There has been a lot of coverage about third-party data being phased out over time, coinciding with first-party data becoming the method of choice for marketers to promote brands to potential customers. But were you aware of zero-party data? (Spoiler alert: Instead of the brand reaching out to the customer, the customer is reaching out to the brand.).
Martech
SEPTEMBER 21, 2021
It’s here! The latest edition of MarTech’s Email Marketing Periodic Table. Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. But, because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. – there are a lot of obstacles that can get between you and your intended recipients.
More About Advertising
SEPTEMBER 24, 2021
Uncommon Creative Studio is one of those agencies that always tries to be different – creative with a capital ‘C’ – and, often, such agencies run out of gas. Clients can find them invigorating but exhausting. But, four years in, Uncommon is showing stamina as well as a turn of foot: still taking some clients. The post MAA Ad of the Week: Uncommon for B&Q first appeared on More About Advertising.
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AdPulp
SEPTEMBER 23, 2021
Food is the single largest component that takes up space in U.S. landfills. U.S. residents waste almost 40 million tons of food every year – more than any other country in the world. In fact, the average American family of four discards $1,600 a year in fresh produce. This colossal waste contributes to global warming […]. The post The Word from Dole: We Are Wasting So Much Food appeared first on Adpulp.
Lemonads
SEPTEMBER 23, 2021
All companies that implement affiliate marketing into their advertising mix rely on this approach to generate quality leads in a cost-effective way. Nevertheless, there are dozens of variables that impact the quality and overall validity of leads generated online. Moreover, there are deceitful entities that aim to perform click fraud, generate false conversions, and take advantage of unsuspecting businesses that don’t monitor their affiliate programs closely enough.
Martech
SEPTEMBER 21, 2021
Last week, QSR chain Burger King launched an NFT-based sweepstakes around their BK Keep It Real Meals. The promotion is designed and supported by NFT marketplace Sweet with a focus on experience and easy adoption of the technology. The payoff could have implications for many brands looking to cash in on interest in collectible NFTs and to crack the code of how to use blockchain technology to encourage sustainable consumer attention and engagement.
More About Advertising
SEPTEMBER 23, 2021
The recipe for successful CX implementation. I’m not a good cook beyond the basics. Ask me to make anything fancy and I can guarantee the flavours of soap and the texture of a walrus’ behind. My only culinary claim to fame is an omelette. Perhaps a mild overclaim but you won’t find a better one. The post David Blaseby of MullenLowe Profero: how creative agencies can succeed at CX first appeared on More About Advertising.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdPulp
SEPTEMBER 22, 2021
Do you love eggs, but feel bad about supporting corporate farms that raise chickens in pens? Have you tried Just Egg from the scientists and culinary artists at Eat Just, Inc.? Perhaps, you will soon? Eat Just, Inc. just launched a new multi-million-dollar brand campaign for its popular plant-based JUST Egg products. The brand’s “Really […].
Spoton Digital Media
SEPTEMBER 22, 2021
Content marketing is a somewhat loaded topic. It can mean a lot of things and encompass many different tactics. So it’s not surprising that a lot of brands and businesses have questions when it comes to content marketing. We’re here to provide some insights and answer five of the most common content marketing questions. 1. Do we really need more content?
Martech
SEPTEMBER 21, 2021
The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. 20 – is that I will never have to listen to another conference speaker tell his audience, “ It’s all about the opens.” As of Monday, the thing many email marketers have dreaded – iOS 15 – has launched, which will nullify tracking on emails opened by Apple Mail users and makes the open rate even less reliable.
More About Advertising
SEPTEMBER 23, 2021
This one starts off rather tragically, with a single dad in a deep funk because his house, and by implication his life, is slowly falling apart. But the procrastination stops when a crack in the wall whispers “later means never,” and B&Q’s products come to the rescue. Chris Graham, marketing director, B&Q said: “The past. The post Uncommon creates dark family drama for new B&Q spot first appeared on More About Advertising.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Paleo AdTech
SEPTEMBER 22, 2021
Kevin Ryan was part of the trio that led DoubleClick from its inception in the mid-1990s through its traumatic post-crash chapter and back toward health and the sale to private equity in 2005 — the critical years where it established its product and market dominance and was ready to be spruced up (by others) for its ultimate exit into Google and ad tech legend.
Lemonads
SEPTEMBER 21, 2021
Adbeat and Adplexity comparison guide. Whether you’re new to the affiliate world or already established yourself as a part of the ecosystem, your main goal is always to stay ahead of the competition. This is true not only for affiliates but also for publishers and advertisers. While all of these stakeholders fulfill different roles, each and everyone one of them can benefit from intricate information about the competition.
Martech
SEPTEMBER 24, 2021
Marketers know accurate data is tablestakes. It helps organizations make better decisions for their customers and, in turn, increases ROI. Yet even the most meticulous brands more often than not find errors within their datasets. A study published by Zoominfo found that 94% of businesses suspect their customer data is inaccurate. “In 2017 we took a look at our data and found that it was good, but ultimately it wasn’t great and we really wanted it to be so,” said Dominic Freschi
More About Advertising
SEPTEMBER 23, 2021
When they tot up the numbers at the end of the year we might see Facebook up there with Amazon as one of the biggest advertisers. The perennially under-fire platform has discovered the joys of ads big time, through its in-house agency Creative X (not Team X, that’s Omnicom for Mercedes.). Instagram is a big. The post Instagram puts on its best face in new global campaign first appeared on More About Advertising.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
InMobi
SEPTEMBER 20, 2021
InMobi’s North American operations are a huge part of our global business. Here’s an inside look at the leaders driving this key part of our organization. Abhay Singhal Co-Founder of InMobi Group and the CEO of InMobi Abhay is a Co-Founder of InMobi Group and the CEO of InMobi, a company whose mission is to power intelligent, mobile-first experiences on connected devices.
Lemonads
SEPTEMBER 19, 2021
Improve marketing strategy performance by following these easy-to-implement guides. The practice of promoting products and services has been around for thousands of years, but this practice has changed significantly in the last few decades. Rather than depending on conventional channels like print, television, and billboards, advertisers are now promoting their solutions through social media, search engines, and other digital channels.
Martech
SEPTEMBER 23, 2021
In an ever-changing marketing landscape, we need to continuously look towards the future of our industry. This September, agile marketers from around the world came together to help shape the next wave of agile in the marketing space with a revised Agile Marketing Manifesto. The History of Agile Manifestos. The first agile manifesto, the Manifesto for Agile Software Development , was created in 2001 and has led the idea of what it means to be agile in terms of values and principles for 20 years.
More About Advertising
SEPTEMBER 24, 2021
WPP has been fined a chunky $19m by America’s Securities and Exchange Commission (SEC) for failing to ensure some of its overseas subsidiaries met accounting regulations. The offences pre-date 2018 when the current WPP regime headed by CEO Mark Read took over. The SEC says WPP “implemented an aggressive business growth strategy” which failed to.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdPulp
SEPTEMBER 18, 2021
Think with Google is a new YouTube series that seeks to educate and inspire the next generation of marketers, advertisers, and creatives with tutorials from experts in privacy, digital transformation, and AI to name a few. In related news, the 2021 Forrester Digital Marketing Maturity survey, conducted on behalf of Google, found that nearly three-quarters […].
Lemonads
SEPTEMBER 18, 2021
There is no denying the fact that the marketing industry is slowly transitioning into a mostly digital state. This has led many to believe that conventional advertising methods are or will eventually become obsolete. However, new technological advancements and continued consumer interest have both allowed out-of-home (OOH) advertising to evolve, even transforming a portion of the industry into a digital alternative.
Martech
SEPTEMBER 23, 2021
Marketing leaders know that success today increasingly comes down to agility. Now more than ever, brands must quickly and compellingly engage audiences across a growing number of channels to drive results. But one critical—and overlooked—factor hampers the ability to deliver on these goals: ineffective communication. When communications break down, it creates tremendous costs for marketing organizations by eroding engagement with customers and prospects, decreasing alignment around brand messagi
More About Advertising
SEPTEMBER 24, 2021
The Advertising Standards Authority’s remit seems to be growing by the day, and now it is tackling the issue of greenwashing, with new guidance to “shine a greater regulatory spotlight” on ads that mislead consumers about companies’ environmental credentials. It’s a complex field where, the ASA says, there is “significant scope” for mistakes. Some advertisers.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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