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SEO remains the bread and butter for content marketers to achieve the desired level of traffic and leads coming their way from published content. In fact: 90.86% of global traffic comes from Google Search, Google Images and Google Maps. . 60% of marketers say that inbound (SEO, blog content, etc.) is their highest quality source of leads. To maintain authority in your business niche and to retain those content rankings, you must stay abreast of the latest updates in the world of SEO.
Bill Bernbach is the most quoted, most respected, and most beloved advertising man in history. The Jewish kid from Brooklyn changed the score on Madison Avenue, and we continue to thank him for that. Bernbach graduated from NYU in 1933. After working in the creative department at Grey—where he met Ned Doyle—he formed Doyle Dane […]. The post Bill Bernbach, Ad Legend appeared first on Adpulp.
London agency St Luke’s has won yet another account – craft beer Beavertown Brewery (below, yes really.). St Luke’s won the business in a four-way remote pitch handled directly by Beavertown. Beavertown’s brands include Neck Oil, Nanobot, Lazer Crush and Gamma Ray. It was founded in 2011 by Logan Plant. Beavertown marketing director Tom Rainsford.
If you ever dreamed about a magic booster for your ad campaigns here is the good news - you have it now on your SmartyAds DSP and the name of this new feature is click booster. You can find it in your DSP dashboard, activate it, and enjoy the automatic.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
We all want our website to rank number one on Google. The higher a website ranks in Google search results, the more traffic the site gets and thus generates more revenue. Unfortunately, you can’t control how Google ranks a website. But don’t worry! There are a lot of things you can implement or improve to your website so that Google is more likely to show your web pages at the top of search results.
Rory Sutherland roars like a lion. The Vice-Chairman of Ogilvy UK appears on Campaign’s podcast, wherein he pontificates at length about the agency business and how it has been boxed into a corner by clients and so-called partners who are anything but. Sutherland argues for the power of creativity to change the score for […]. The post How To Get Clients To Respect and Adopt ‘Creative Solutions’ appeared first on Adpulp.
Adam&eveDDB is committing more mayhem on the UK’s billboards for client Unilever; this time it’s taken a bite out a hoarding in Leeds, sitting below a mural of Leeds football manager Marcelo Bielsa. To launch Wall’s’ new Magnum and Cornetto bite-sized ice creams. Media by Mindshare. This follows hard on the heels of an A&E.
Adam&eveDDB is committing more mayhem on the UK’s billboards for client Unilever; this time it’s taken a bite out a hoarding in Leeds, sitting below a mural of Leeds football manager Marcelo Bielsa. To launch Wall’s’ new Magnum and Cornetto bite-sized ice creams. Media by Mindshare. This follows hard on the heels of an A&E.
With students expected to finally be back in classrooms this upcoming school year after over a year of distance learning, what will the main back-to-school shopping trends be in 2021? That’s what we wanted to find out. In June, we surveyed close to 400 adults across the U.S. using InMobi Pulse , InMobi’s mobile market research solution, asking them about the upcoming school shopping season.
If there is one ranking factor that you can consider more important than backlinks, it is content. If your content is truly great, it doesn't matter whether your article has two fewer links to it than your competitors'; it will still rank higher in Google's SERPs. Therefore, content optimization is crucial to acquire tons of relevant organic traffic to your website.
Ad Chatter, now in its second season, has “gone global” with the addition of London-based strategist Toby Donaldson in the recording booth. Toby adds a lot of value to the mix. He started writing articles for Adpulp last year and the site is stronger for his contributions. In this 40-minute episode Toby, Dan Goldgeier, and […]. The post Ad Chatter, Season 2, Episode 7: Apple, Motel 6, Rory Sutherland, Cannes, and Cryptocurrency appeared first on Adpulp.
Watched Eric Cantona’s documentary The United Way the other night (presented, co-written and produced by the great man) and they were all there: Becks, Fergie et al but nary a Glazer, the controversial owners in the post-Cantona era, in sight. Now the Manchester United Supporters Trust (MUST) is launching a campaign to ensure that, as. The post King Cantona is back on (Ocean) billboards in Man U supporters ownership crusade first appeared on More About Advertising.
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The affiliate payout is one of the most important things you need to set when you create your affiliate program. Companies that want to grow their business are always looking for the most profitable ways to promote their solutions. Affiliate marketing is a great alternative for these businesses because it creates a strong bond with potential customers with the help of independent marketers.
With so many businesses vying for the attention of the same target audiences, it can be hard to get a leg up on the competition and reach the people you want to. Over the past decade or so, ranking on Google has proved to be an essential variable in the marketing equation. While this has opened up entirely new possibilities for businesses from a marketing perspective, it’s also made the whole endeavor that much harder: There are only ten search results per page, and only 0.78% of searchers will
Earlier this year, Google made waves with the announcement that third-party tracking methods (a.k.a. “cookies”) for targeting ads to possible customers would be discontinued. Marketers who relied on this strategy were, perhaps understandably, upset and concerned at how to pivot. They can now, however, breathe a temporary sigh of relief. (Note the emphasis on “temporary.”).
WPP is off to a flyer in this year’s (virtual) Cannes Lions – two years of entries – with Grand Prix for Ogilvy’s already celebrated Dove ‘Courage is beautiful’ pandemic campaign in Press and Publishing and David Miami’s ‘Moldy Whopper’ in Outdoor. Design Grand Prix went to AKQA’s ‘Looop’ for H&M and Superunion for Notpla.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
On 24 June 2021, Google once again grabbed the spotlight to announce that it has delayed a major privacy change to its Chrome browser. Google is postponing a plan to block third-party cookies until late 2023. The official reasoning behind the decision — is the need to test sustainable alternatives that do not violate user […]. The post Die Another Day: How Life-Extension of 3P Cookies Will Affect the Industry?
In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. On the face of it, this decision seems to be a positive solution to the many user privacy issues engendered by third-party cookies and a continuation of a trend already seen in other major browsers.
A recent decision by the Second Circuit in an antitrust case involving advertising may have long-standing effects on how competitors use each other’s names and trademarks in advertising and on settlement agreements in the intellectual property space. The Second Circuit’s decision in 1-800 Contacts, Inc. v. FTC could allow competitors more freedom to agree on restraints on the use of their trademarks.
Britain’s AMV BBDO is agency of the year at Cannes, winner of a hatful of Grand Prix for client Essity as ‘WombStories’ picked up another today in the prestigious Film section. WombStories also won the Titanium Grand Prix for “game-changing” creativity. Film Grand Prix were also awarded to Nike and Wieden+Kennedy Portland for the split.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
In the United States, many consumers are ready to again leave their homes and get back into their old routines. But does this gradual reopening also include retail? To find out whether consumers are ready to shop in person again, we reached out to a representative body of over 1,800 Americans in total across the country in May using InMobi Pulse , InMobi’s mobile market research solution.
78% of senior UK marketers believe the withdrawal of third-party cookies will have a positive impact on advertising strategies. 45% cited first-party authenticated data as an alternative solution they’d be looking to implement. 85% believe their brand would benefit from a closer relationship with publishers. The leading data connectivity platform, LiveRamp ® (NYSE: RAMP), in collaboration with research company, Censuswide, today launches its latest UK senior marketer research* revealing how UK b
It’s no secret that we are huge proponents of video at Mediavine. Publishers who embrace video can earn much higher advertising revenue, reap the SEO benefits and even offer a great experience for users if they take the right steps. However, we’re also aware that video presents challenges. Creating videos worth watching requires time and resources, and as a result, only a small percentage of Mediavine publishers are currently well optimized for video ads.
Egomaniac billionaires are racing to get into space (Musk, Branson, Bezos – there’s even a petition trying to stop him coming back) and now the venerable Proceter & Gamble has entered the space race with a new iteration of Tide (its 70-year old washing powder), namely: ‘Telescience Investigation of Detergent Experiments.’ Telescience being “remotely controlled.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
State of Account Based Marketing in 2021. Account-based marketing (ABM) is more important than ever. Now that business is primarily happening online, businesses are fighting for the attention of key business decision-makers who are already inundated with marketing messages on multiple channels. ABM allows you to focus your B2B advertising efforts by using your marketing budget to strategically target key accounts.
Advanced TV (ATV) is here and it is taking advertising to the next level. The convergence between traditional and digital environments is providing advertisers with new opportunities to reach consumers in increasingly relevant ways across all environments. . What exactly is advanced TV? Advanced TV is television that delivers customized messaging and data targeting, similar to digital advertising, but from the consumer’s perspective, it looks exactly like a traditional TV experience with long-fo
In 1994, the first online advertising message was published. It was a 468×60 pix banner ad by AT&T with its exceptional 44% CTR. Since then, digital advertising has been enriched with loads of novelties and a wide range of creatives types. Various new ad formats were boosted by cutting-edge technology.
Ogilvy, including its David agency, has had a storming Cannes Lions, down mainly to Dove’s ‘Courage is beautiful’ campaign and David’s work for that awards machine Burger King. But it’s also managed to put Pakistan on the Cannes map for the first time, adding the Mobile Grand Prix to the Media Grand Prix (one of. The post Ogilvy wins again for Cannes newbie Pakistan's Telenor first appeared on More About Advertising.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Our RevContent Review will not only uncover the potential of its advertising platform with features, tips and prices but you’ll be fully covered with targeted personalized information for advertisers and publishers ! If you want to grow your business, raise traffic or know how to manage, control, and monetize your content on the open web, RevContent might be the right fit you’ve been looking for!
Last time when SmartyAds DSP celebrated scoring the title of high performer on G2 we announced the arrival of the new feature called ‘optimization rules’. Now that it is already released we are happy to showcase to you how this feature works so that you could augment the performance.
One thing that unites all Conservative governments in the UK is their desire to sell Channel 4, a free-to-air channel set up by their heroine Margaret Thatcher to challenge the duopoly of BBC and ITV. Indeed in its early days Channel 4 was referred to by some as ITV 2, as it was supported by. The post UK government moves to sell Channel 4 are “a solution searching for a problem” first appeared on More About Advertising.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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