Martech
NOVEMBER 13, 2024
The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions.
Adweek
NOVEMBER 14, 2024
X's former top advertisers including Comcast, IBM, Disney, Warner Bros. Discovery, and Lions Gate Entertainment, have resumed ad spending on the platform this year, albeit at much lower rates than before. From January to September 2024, media intelligence platform Media Radar found that these brands collectively spent less than $3.3 million on X. This is.
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AdExchanger
NOVEMBER 14, 2024
Change is hard for a company like Nielsen, which has been around so long it even predates the first publicly available television sets. The post Nielsen Says You Shouldn’t Count Out The Old Guard Just Yet appeared first on AdExchanger.
Ad Monsters
NOVEMBER 14, 2024
Publishers leveraging AI to optimize workflows, engage audiences, and streamline ad operations are driving innovation across their content and revenue strategies. The AI race is sticky and has hurdles that could trip even the most seasoned publisher. Despite regulatory and ethical hurdles, many publishers still see the tech as essential for crossing the finish line.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
PubMatic
NOVEMBER 13, 2024
As we look toward 2025, commerce media has emerged as an undeniably dominant force in the digital advertising ecosystem. Retailers are establishing media networks, providing brands with valuable on-site display advertising opportunities, and maximizing on the unique potential to reach shoppers at the exact moment of purchase. With global spending on commerce media expected to surpass $81.6 billion by 2025 , and global ecommerce display investment reaching nearly $10 billion in 2024, let’s take
Adweek
NOVEMBER 14, 2024
Friday, Nov. 8 Fox News more than tripled CNN and MSNBC's combined audiences among primetime total viewers and as well as the Adults 25-54 primetime demo. MSNBC also experienced a steep drop in the demo in both primetime and total day, finishing behind CNN. 25-54 Demographic (Live+SD x 1,000) Total Day: FNC: 329| CNN: 81.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Monsters
NOVEMBER 14, 2024
Digital media leaders gathered at AdMonsters PubForum to reclaim audience trust and transparency, exploring strategies for resilient growth amid platform disruptions, AI integration, and shifting traffic dynamics. On Monday, at Publisher Forum Scottsdale, I joined a buzzing roundtable of media leaders, eager to unpack strategies for amplifying their audience value in a world under siege from dwindling audience signals and declining traffic.
AdExchanger
NOVEMBER 11, 2024
As many medium-size and direct-to-consumer (DTC) brands have discovered, performance advertising on platforms like Meta and Google can be instrumental in driving growth. These self-service platforms offer straightforward attribution and performance optimization tools that make it easier for businesses to manage their advertising campaigns. However, as these businesses grow more ambitious, many seek to incorporate […] The post CPMs Are The Wrong Metrics To Prioritize In CTV Advertising app
Adweek
NOVEMBER 11, 2024
Verizon is ending its annual adfellows program, ADWEEK has learned. Founded in 2017 by the telco's former CMO Diego Scotti, adfellows' nine-month fellowship provided career growth opportunities for diverse candidates. Adfellows will now be integrated across Verizon's early talent programs, according to Christina Schelling, svp and chief talent and diversity officer.
Martech
NOVEMBER 12, 2024
Are digital marketers really prepared for a post-cookie world? According to Lotame’s latest report, fielded by Cint, The State of Data Collaboration: A Global Perspective , almost all (98%) are still struggling to fully harness their data, even as third-party cookies continue to vanish. This staggering percentage highlights a clear gap between the industry’s current state and its desired level of data readiness.
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illumin
NOVEMBER 12, 2024
Data privacy has long been a new wild west in the US, but as technology advances, so does the demand for stronger data privacy laws. That demand is being heard loud and clear and now the American Privacy Rights Act sits in Congress. While there is still a journey ahead of the bill before its contents become law, data privacy laws will continue evolving in the US as users seek to protect their privacy from ever-hungry tech companies.
Seth Godin
NOVEMBER 15, 2024
Facts are important, but facts don’t create learning. Stories do. A story fits into (and changes) our understanding of the world. Good teachers are storytellers, and storytellers are teachers. Notes, then, aren’t recitations of facts. They’re story prompts. A good note reminds you of a story that you already understand.
Adweek
NOVEMBER 15, 2024
One of the buzziest campaigns of the holiday season so far is Coca-Cola's artificial intelligence (AI) reboot of its classic ad, "Holidays Are Coming." Since the rise of generative AI, the technology has invoked fear from some in the industry who worry it could harm creative jobs.
Martech
NOVEMBER 14, 2024
Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints. Customers navigate a complex path, engaging with brands at various stages before making a commitment. As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations conn
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
NOVEMBER 13, 2024
The ad industry is all-in on generative AI, a buzzword that makes data clean rooms or blockchain look quaint. But for the most part, that interest is reserved for the, well, generative aspect. ChatGPT to replace film and video production, say, or to fill in ad copy. What’s missing right now is the analytics to […] The post Meet Evertune, A Gen-AI Analytics Startup Founded by Trade Desk Vets appeared first on AdExchanger.
Digiday
NOVEMBER 12, 2024
Jasper, one of the earlier players in generative AI marketing tech, has developed new ways to give marketers more control over AI-created content. Today, the Austin-based startup is adding several new features to give marketers more control and consistency when creating and scaling AI-generated content. One new feature, Brand IQ, uses API-based tooling to let marketers embed brand guidelines into an AI model for consistent text and visual outputs.
Adweek
NOVEMBER 13, 2024
Don Lemon announced his departure from X, formerly Twitter, on Wednesday. "It's time for me to leave the platform," the former CNN anchor said in a video posted to his official account. "I once believe that it was a place for honest debate and discussion, transparency, and free speech," Lemon added. "But I now feel.
Martech
NOVEMBER 13, 2024
Mobile experience company Sinch announced RCS features are now available in the Sinch Customer Dashboard, allowing marketers to integrate rich content into mobile message (SMS) campaigns. In the U.S., RCS (rich communication services) was a little used version of SMS messages only available on Android, until this year. Apple added RCS to iOS 18, significantly increasing the reach of RCS, which include options for video content and interactive features like buttons.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
NOVEMBER 14, 2024
Principal-based buying – the practice of purchasing inventory in bulk at a discounted rate and reselling it to clients at a markup – has recently sparked much debate. Media arbitrage is not new. But an ANA report released in May, which found that principal-based buying is on the rise, has reignited its controversial rep among advertisers. […] The post Wendy Clark Says, ‘Do Your Homework’ appeared first on AdExchanger.
More About Advertising
NOVEMBER 14, 2024
While the John Lewis ad feels like it’s been made for middle class women and the ad industry, here’s a Christmas campaign that’s going to look a lot more familiar to the rest of Britain. Uncommon and JD Sports introduce an authentic notion of “Family” that – just like last year’s effort – is pretty … The post JD Sports and Uncommon redefine Christmas ads first appeared on More About Advertising.
Adweek
NOVEMBER 13, 2024
On April 9, social media influencer Miquela Sousa (@lilmiquela) announced her 20th birthday on Instagram to her 2.6 million followers. In fact, it was her first birthday ever. Lil Miquela hit the social media scene in 2016 as a virtual 19-year-old Brazilian American. Only recently did this AI marketing tool, created by the virtual influencer.
Martech
NOVEMBER 13, 2024
The merger of DemandScience and Terminus, announced on Tuesday, is the latest act of consolidation in the B2B media and lead generation landscape and emphasizes, once again, the importance of data to identifying and engaging B2B buyers. DemandScience, which was founded in 2012, is a data aggregator that helps B2B companies identify and engage with potential buyers.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
AdExchanger
NOVEMBER 14, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Remote Possibilities appeared first on AdExchanger.
Digital Remedy
NOVEMBER 14, 2024
The health and wellness industry is rapidly evolving. In 2024, understanding how to effectively market in this sector is crucial. Many consumers are placing more importance on health and wellness—incorporating it into their daily lives more seamlessly than they have in the past (and it’s more top of mind). Recent trends such as the rise of home health, biomonitoring through wearables, and the demand for personalized health solutions have significant implications for digital marketing strat
Adweek
NOVEMBER 13, 2024
Three years ago, the Facebook family of companies changed its name to Meta. The idea, as CEO Mark Zuckerberg explained, was to usher in a new era of the internet where people were "in the experience, not just looking at it," he wrote in a letter at the time. "We call this the metaverse, and.
Martech
NOVEMBER 13, 2024
Last month, I took my first ride in a Waymo — a fully autonomous trip through the streets of San Francisco. As I stepped out, two other people who had just completed their first ride exchanged amazed looks with me. We shared a mix of awe and disbelief, marveling that a car could navigate city streets entirely on its own. One day, I imagine I’ll feel the same amazement watching a fully autonomous marketing campaign unfold — from inception to optimization — without human intervention.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
AdExchanger
NOVEMBER 12, 2024
Meta continues to tinker with its business model as it deals with the new European regulatory environment. Plus, Government officials liberally used location-tracking software Locate X in criminal investigations dating back to 2018. The post Less Personalized Ads On Meta In The EU; The Secret Service Loves Ad Tech appeared first on AdExchanger.
VideoWeek
NOVEMBER 12, 2024
The UK’s Competition and Markets Authority (CMA) has released an update on its monitoring of the development of Google’s Privacy Sandbox tools, emphasising that Google’s decision not to completely remove third-party cookies on Chrome doesn’t defuse competition risks, and that there are still unresolved competition concerns relating to the Sandbox tools.
Adweek
NOVEMBER 14, 2024
Throughout history, emerging trends in mass media have shaped election outcomes. The rise of TV in 1960 influenced perceptions of who won the first televised debate between Kennedy and Nixon.
Martech
NOVEMBER 11, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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