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In the first 24 hours after launch, Kate Spade’s new ad was viewed more than 950 million times on TikTok — despite the brand having only 3,000 followers on the platform. The combination of dancing, music and playfulness – along with a hashtag calling for others to give it a try – has proved the. The post Kate Spade video strategy gets TikTok happy, dancing on the streets of New York first appeared on More About Advertising.
This is a complete guide to finding and hiring a Director of Marketing for your business. In this article, you’ll learn everything you need to know about: The role of Director of Marketing. The skills needed for this job. Typical duties of a Marketing Director. How to go about finding the right person for this job. The interview process, including example interview questions.
Hello, extraterrestrials! That’s the friendly message that America’s favorite cookie brand is sending. For over 109 years, OREO has brought people on earth together by inspiring playful moments of connection. Now, as we await the release of a special report on UFOs from the federal government, the brand is extending its mission across the universe […].
Apple’s AppTrackingTransparency (ATT) came into effect on April 26 with the release of iOS 14.5. This OS version now makes it mandatory for mobile apps to seek permission to track the iOS 14.5 users beyond the app in use via IDFA, Apple’s device-level identifier. Before the release, the in-app ecosystem had anticipated a huge drop in the opt-in rates, which would impact the $224 billion mobile advertising industry worldwide.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Cats have rather missed the cream in the pandemic, losing out to a massive infestation of cockapoos and the like. Credit card Vanquis and agency Now are clearly determined to re-enter felines in the viral stakes, featuring technical wizardry from MPC Creative and an old country tune, a hit in the UK for Irish crooner. The post Vanquis cat walks tall in clever new campaign from Now and MPC Creative first appeared on More About Advertising.
If you've been working in SEO for any amount of time, you probably have a bunch of checklists to refer to each time you work on a webpage. Something like: ? Conduct keyword research. ? Check the title tag and optimize. ? Check and optimize the meta description. ? Make sure that your headings are optimized and structured correctly. ? Ensure that you have optimized alt tags.
People are hungry for food and togetherness. Ergo, Subway is celebrating football fan get-togethers for this month’s Euros with its new #TimeForASub campaign. After being postponed for a year, the Euros are returning and the #TimeForASub campaign channels the excitement of finally being able to get friends together to watch it. The campaign, created by […].
People are hungry for food and togetherness. Ergo, Subway is celebrating football fan get-togethers for this month’s Euros with its new #TimeForASub campaign. After being postponed for a year, the Euros are returning and the #TimeForASub campaign channels the excitement of finally being able to get friends together to watch it. The campaign, created by […].
Affiliate Marketing Terms. As of 2021, the affiliate marketing industry is worth around 12 billion US dollars and projections suggest that this number will only grow over the next few years. It’s no surprise that more than 80% of advertisers and online content publishers leverage this type of promotion. After all, affiliate marketing can help connect advertisers to their audiences while allowing publishers to monetize their content.
Surveys always seem to tell you what you think you know already, which is why we ignore most of them. Here’s another from Wunderman Thompson summarising what a tangle companies get into as they try to combine marketing with IT/technology, no surprise but the extent of the carnage seems worth noting. WT’s Building Better Experiences. The post Marketing and technology is a monumental muddle says new Wunderman Thompson survey first appeared on More About Advertising.
The last few years have seen a surge in the supply and demand of software as a service (SaaS) platforms. The industry is varied, ranging from video conferencing solutions to sophisticated customer relationship management (CRM) platforms, like HubSpot or SalesForce. . One thing they all have in common is that they are software products used by the end user on the Internet.
Generations of wealth inequality for African Americans have left historically black colleges and universities with smaller endowments. Consequently, the 107 HBCUs rely on tuition from a high percentage of low-income students for revenue. There’s a wide economic gap here that needs to be filled. There’s also an opportunity for brands to step up.
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Are you ready for this summer? Yes, we know you can’t wait to go to the beach and relax after this hectic year. But we meant, do you have your summer affiliate programs already under your radar? If not, we made a list of some interesting programs you can promote this summer. Some of the most amazing summer-related brand’s affiliate marketing programs pay affiliates good money to bring them high-quality leads or sales.
Let’s hope this ad by Uncommon for Google isn’t jumping the gun: it is all about liberation and release and the lifting of lockdown restrictions this summer. All the questions and mixed emotions are aired during this two-minute marathon, which is debuting in full on Channel 4. It includes searches like “How to talk to. The post Uncommon’s first film for Google UK asks, ‘What are you searching for this summer?
We’re very excited to introduce our interns, Julia and Matthew, both joining the Buyer team for the upcoming summer. Meet Julia : Julia is an upcoming senior at The Newhouse School of Public Communications at Syracuse University. She’ll spend her internship assisting our Digital Media Solutions & Analytics team and looks forward to learning the ins and outs of Facebook Advertising and Google Search Engine Marketing.
A lot of times we’re asked to form proposals for companies that wish to enter the digital foray for the first time or are seeking out improvements beyond Google indiscriminate targeting that comes with “Smart Campaigns.” The inquiry usually calls for a combination of brand awareness efforts and lead generation. To keep things simple we’ll avoid getting into ecommerce solutions for this example.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
The rise of m-commerce, or mobile commerce, is unprecedented. According to data from eMarketer, m- commerce sales originating just from mobile phones will likely top $349 million in 2021. This year, overall retail sales coming from mobile devices is expected to account for more than $424 million, accounting for close to 54% of all online shopping dollars spent.
The UK, and no doubt other countries too, is awash with pets as people have tried to cheer up lockdown – not sure what the pets think about it – so Pets At Home, whose share price has doubled in a year, is in a pretty good place. Last March it appointed The&Partnership and here’s. The post The&Partnership debuts for Pets At Home first appeared on More About Advertising.
Your business offers weight loss products or services and you are wondering how affiliate marketing can help you generate more revenue? Or maybe, you already use affiliate marketing for your programs, but wonder if you are getting the most out of it? If so, this article is made especially for you. Before w go on, we crafted a Whitepaper 14 Steps to Skyrocket Revenue of Weight Loss Businesses in 2021 to help businesses in the weight loss industry get the most out of affiliate marketing.
Looking back less than a decade ago, TV advertising meant buying a spot within a certain program and hoping your target audience was tuning in. Today, that has shifted completely to where advertisers can reach specific audiences wherever they’re watching. . That’s all thanks to data and the audience solutions afforded by the convergence of digital and TV.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Editor’s Note: The following article was written and kindly provided by Mark Tungate of Epica Press Club. Havas Group may have just cracked the production challenge of the multi-platform digital era. In partnership with Wellcom Worldwide, the holding company has created a world-spanning creative production network called Havas Studios. The operation is headed by Paul […].
Publicis Groupe keeps winning business. One of its media agencies Starcom has won online marketplace Vinted while umbrella operation Publicis Media has won chocolate maker Lindt & Sprüngli across Europe. At the same time former CEO Muarice Levy (left) has signed up for another four years as chairman of its advisory board, which suggests that. The post Publicis wins two media accounts, chairman Levy signs up for another four years first appeared on More About Advertising.
The simple setup of an offer does not guarantee revenue. The number of cases where publishers fail is due to the "only I know, nobody else knows" mentality. There is much more to it than the tip of the iceberg. A mistake that is very common in Affiliate Marketing is to underestimate the role of Account Manager's when thinking that it is an easy task.
Third-party cookies are on their way out the door. As privacy concerns have mounted, Safari and Firefox have already blocked third-party cookies, and Google Chrome is next in line to eliminate third-party cookies in 2022. What does the cookieless future mean for digital publishers — and what will replace them? With these cookies eliminated, websites will no longer be allowed to save consumers’ cookies that contain their personal information.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
New research from UK-based housing charity Shelter shows that 1 in 3 in Britain (34%) – some 17.5m people – are impacted by the housing emergency. To combat the crises, the advocacy group launched a new campaign, ‘Fight For Home’, created by Who Wot Why, which shows the unfiltered truths lurking behind the national housing […]. The post New ‘Fight for Home’ Campaign Spotlights Injustices Caused by the UK’s Housing Emergency appeared first on Adpulp.
Brothers & Sisters has won challenger online estate agency Strike after a competitive pitch. B&S is tasked with creating a new brand idea and ad campaign to run across multiple channels, aimed at challenging the UK market leader Purple Bricks. The business moves from 20something. Strike was founded in 2007 as Housesimple and rebranded in. The post Brothers & Sisters wins property challenger Strike first appeared on More About Advertising.
KPIs in Advertising- It’s no secret that digital marketing strategies rely heavily on statistics to be successful. With more than half of the world’s population using internet-capable devices regularly, consumers turn to the web whenever they need new services or products. Affiliates have a huge amount of information available, but assessing all of this data is usually too labor-intensive for a marketer with limited resources.
Joanna O’Connell is a well-known industry pundit and V.P. Principal Analyst at Forrester , where she covers advertising technology, a field she has graced for more than twenty years. Starting as a celebrity-loving production assistant at CNN, she joined Avenue A as a media planner in the late 1990’s in New York City, left to join a fraught Miramax for three years after a twenty-something crisis of meaning, and returned to Avenue A as it transformed into Razorfish and took the mathema
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
It should come as no surprise to any business that solid communication, both internally and externally, is essential to success in any market. Consequently, an investment in a telecommunications platform like Mitel is necessary for most organizations. However, Mitel isn’t the only company that offers these types of products, and savvy business owners should always conduct an in-depth survey of the market landscape before deciding on any particular product.
As a renowned foodie and backer of Nobu restaurants, Robert de Niro was the ideal frontman for Madrid’s international gastronomy summit. Leo Burnett decided to push its luck and see if he might do the job for free, and it worked. First, the agency made an ad asking the movie star to promote the Madrid. The post Robert de Niro stars in Leo Burnett Madrid foodie ad for free first appeared on More About Advertising.
Euros football ads are all over the place now, none quite as audacious as this effort from 2003 (I think) for Nike Shox from Wieden+Kennedy. Featuring that forgotten phenomenon, a streaker. Originally intended for an NFL setting, moved to the more easygoing (then) UK and the capable hands of director Frank Budgen. Can’t see today’s. The post MAA blast from the past: one for the Euros - Nike Shox first appeared on More About Advertising.
Lucky Generals has done well out of gently sending up Yorkshire stereotypes in its work for Yorkshire Tea (a ranting Sean Bean was a bridge too far maybe) and here’s YT employee Craig launching plant-based Alpro’s speciality tea milk, named after himself. Lucky Generals’ heritage goes back to the great days of Abbott Mead Vickers. The post Now Yorkshire Tea tries plant-based Alpro first appeared on More About Advertising.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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