AdPulp
SEPTEMBER 12, 2020
“Karen” wants her privacy. Come to think of it, so does “Ken.” I like this commercial because it is awkward. For me, peak awkward happens when the coworkers speak in emoji. “Read heart emoji. Blue heart emoji. Puke emoji!” The spot offers the technorati a funny takedown of the quantified life and a well-earned poke […].
Single Grain
SEPTEMBER 17, 2020
Having a web presence is essential for building a business in our digital world. But figuring out how to get started can be an overwhelming experience: One look at the options available and you’ll run into a slew of jargon like uptime, VPS, SSL certificates and WordPress. Let’s put those terms to the side for a minute. If you want to set your business up online, the first thing you’ll need is a web host — that’s basically your website’s “house” on the Internet.
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Smarty Ads
SEPTEMBER 16, 2020
Why is parting time (scheduling) of your ad campaign so important? When you launch an ad campaign on the advertising platform you have two possible scenarios to follow: to distribute ad serving evenly during the period or show ads only during particular days/hours. Setting the time of parting on DSP.
More About Advertising
SEPTEMBER 15, 2020
How data is proving the value of sites for media owners and ensuring a smarter approach to digital screen location and selection in contrast to impressions-based programmatic OOH solutions By Peter Dixon, managing director Maxx Media and Charlotte McDougall, audience planning manager, Talon. Maxx Media has collaborated with Talon to use Ada – Talon’s proprietary.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdPulp
SEPTEMBER 16, 2020
What’s your story? Whatever it is, Netflix wants to connect you and your story to one of its stories, and the 21st-century studio has so many stories to play. Here’s a commercial all about it. While the commercial isn’t much of a story, When ScarJo speaks, people do listen. In her gravel voice, she posits […]. The post It’s Always Story Time, Now and Forever appeared first on Adpulp.
Single Grain
SEPTEMBER 16, 2020
When Axure first came to us, they were looking for an efficient way to generate B2B SaaS leads. As a product-focused company, Axure was looking for an opportunity to partner with a paid advertising firm that would allow them to better focus on creating high-quality UX products for their customers. For SaaS companies, one of the best customer acquisition tools is Google Ads, even though it can initially be expensive with CPC bids for software-related keywords as high as $100.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
SEPTEMBER 16, 2020
E-cargo London bike firm Pedal Me has awarded its advertising and marketing business to Neil A Dawson, the agency founded by former BETC London co-founder and creative chief Dawson. Pedal Me operates a cargo and passenger service within a nine-mile radius of central London. During lockdown it delivered more than 10,000 parcels for Lambeth Council.
AdPulp
SEPTEMBER 18, 2020
All episodes of Ad Chatter are now available on: Apple Podcasts Spotify Stitcher Amazon Music Listen Notes Deezer Podchaser Podcast Addict Plastics Do Pile Up “One word, Benjamin—plastics.” That line from The Graduate has replayed in my head hundreds of times over the years. The friend of the […]. The post Ad Chatter 3: Seriously Misleading, Beside the Point, Plus Ads that Make Fun of Ads appeared first on Adpulp.
Lemonads
SEPTEMBER 18, 2020
Our AdsKeeper review will dive through the potential of its advertising platform with all you need to know , covering targeted personalized information for advertisers and publishers! AdsKeeper is one of the fastest-growing native content ad networks similar to other native ad networks like MGID , Taboola , RevContent , but let ’s see what they can offer you by making the difference!
Gods of Advertising
SEPTEMBER 15, 2020
Lying in bed you wait for the Seroquel and Gabapentin to kick in, drugs that were prescribed 15 years ago by the head of addiction therapy at Rush Hospital in Chicago. He’d said they were non-habit forming. Yet you cannot sleep without them. Go figure. Despite being agnostic/atheist, you say a brief and scattered prayer, thanking a “Higher Power” (AA‘s euphemism for God) for keeping you clean and sober and forgiving you your defects of character.
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More About Advertising
SEPTEMBER 14, 2020
As we venture into a data-driven future for advertising it’s quite a relief to discover an example of sublime silliness – and no surprise that it’s from Jean Paul Gaultier, courtesy of luxury specialist Mazarine. Lots of honed sailors as you’d expect but also some ladies who seem to have drifted in from an old.
AdPulp
SEPTEMBER 16, 2020
Politics is such an ugly sport, unlike baseball. Baseball is life-sized chess with cleats. Baseball is also America’s pastime, and politics is not. Politics is America’s wasteland. And politics in a presidential election year is even worse. All of which leaves the American public hungry for something good, something original, and something fun.
Admixer
SEPTEMBER 18, 2020
2020 is a watershed moment for digital advertising with the announced phase-out of third party cookies, looming IDFA privacy restrictions, and the depleting advertising budgets due to the pandemic. In light of these profound industry changes, it is vital to keep track of the latest adtech developments, to be able to make informed decisions about […].
InMobi
SEPTEMBER 16, 2020
While consumer time spent in app keeps rising, some advertisers are still hesitant to devote a significant share of their ad budgets to in-app channels. There are a few reasons why this is the case, but high on the worry list is fraud. Too many advertisers today are worried that their in-app ad budgets will be eaten up by fraud and won’t help their marketing and business goals.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
SEPTEMBER 14, 2020
The Financial Times’ coverage of the worldwide coronavirus crisis has been outstanding – just as well as the world’s so-called leaders seem all at sea. “Deal confidently with crisis” is the message of this new film from The Brooklyn Brothers – part of its ‘Lead without Example’ campaign – and it features our aforementioned leaders.
AdPulp
SEPTEMBER 14, 2020
“Football is a microcosm of America.” LaDainian Tomlinson said so, and he’s right. This ultra-American game is violent by design. One team acquires the territory of another. Like the land on which the game is played, football’s territory is highly contested, and this constant striving and insecurity is a mirror into the American soul.
All About Advertising Law
SEPTEMBER 16, 2020
We have written previously about the FTC’s vigorous enforcement efforts relating to negative option marketing and its crackdown on alleged wrongdoing seeking to exploit the difficulties presented by COVID-19 (see blog posts here and here ). Recently, the FTC continued its efforts with a complaint and settlement concerning negative option marketing to parents seeking online educational resources for their children.
InMobi
SEPTEMBER 15, 2020
IAB introduced the Transparency and Consent Framework (TCF) in 2018 to help digital advertising platforms comply with the European General Data Protection Regulation (GDPR) and the ePrivacy Directive (ePD) when processing personal data or accessing and/or storing information on a user’s device. While it was a step in the right direction, the first version of TCF did not meet certain needs that ad buyers had.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
SEPTEMBER 15, 2020
A new campaign promoting the work of the Advertising Standards Authority is well-timed: PM Boris Johnson is currently chipping away at the industry’s prized self-regulatory system with his anti-obesity drive, which threatens to place further limits on junk food advertising. As well as Marmite and Mastercard, other big brands including Tesco, Audi and Churchill have.
AdPulp
SEPTEMBER 15, 2020
Is Facebook the doom machine? The Social Dilemma, a new documentary-like film from Netflix, makes the case. One of the technologists in the film, Jaron Lanier, makes the case (in the film and in many other instances). To varying degrees, we all make our cases against F to the B. Some of us quit the […]. The post Facebook Is A Multi-Way Mirror; What You Put In Front Of It, Determines What You Get Back appeared first on Adpulp.
Single Grain
SEPTEMBER 15, 2020
This post was updated September 2020. Excelling at organic search is vital to driving the traffic of people looking for your services to your website. Appearing high in the SERPs generally demonstrates that a brand is well-established and authoritative and helps put you head and shoulders over the competition. Executing a strong keyword strategy and optimizing your content (SEO) is key to succeeding in the competitive Google rankings of 2020.
InMobi
SEPTEMBER 14, 2020
Nothing about 2020 has been anything close to normal. This has especially been the case for app publishers and their monetization teams. While app usage is up across many categories, some brands has curtailed ad budgets amid the overall economic uncertainty. So what can these app and ad ops teams do to put themselves in the best possible position going forward?
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
SEPTEMBER 18, 2020
Mother has won home meals firm Gousto in a high level pitch also involving Wieden+Kennedy, Wonderhood Studios and Karmarama. The account was formerly with M&C Saatchi and the pitch was managed by AAR. Media agency 7 Stars for media and PR and Social agency Manifest are unaffected.
AdPulp
SEPTEMBER 13, 2020
Rob Schwartz of ChiatDayNYC is one of my favorite people in the ad business today. To qualify for this kind of praise, you have to be smart and kind. Rob is both, and like all of my favorite people, he doesn’t b t. He’s down to earth and he makes time for people—qualities not always found […]. The post The Rob Schwartz Interview (A Preview) appeared first on Adpulp.
Lemonads
SEPTEMBER 13, 2020
What is real-time bidding and how does it work? These are not the only questions we’ll reveal in our article! As you might perceive, it’s a programmatic advertising placement since many actions are done within a millisecond and it has been the primary vehicle for programmatic’s growth and since 2012 it has grown over 30%! So, why is programmatic important ?
More About Advertising
SEPTEMBER 18, 2020
I am trying to remember when I first got excited by an ad rather than advertising. I went to JWT straight from university and I was simply excited by the atmosphere especially when, to a large extent, it was created by Jeremy Bullmore and Stephen King.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
SEPTEMBER 18, 2020
As the business world prays for a return to normality amid threats of another global Covid-19 lockdown (one in seven people in the UK are effectively locked down already and the medics are pushing for a national ban) some brave ad holding companies are trying to re-organise themselves for the testing challenges to come. Havas.
More About Advertising
SEPTEMBER 17, 2020
Global perfume launch ads can be a bit bland, but Lady Gaga injects some joy into this campaign for new Valentino fragrance Viva Voce, and she looks stunning in that dress. Gaga has some credentials here — she’s from Italian stock, and she wore Valentino couture to the Oscars last year — so she’s a.
More About Advertising
SEPTEMBER 17, 2020
At the same time as a writer in PM Boris Johnson’s other employer the Telegraph surmises that Boris has six months to save his job amid the coronavirus testing fiasco, a number of minds have gone back to 1979 and Saatchi and Saatchi’s famous poster for Margaret Thatcher’s Tory party. Here’s Peter Brookes’ new version.
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SEPTEMBER 17, 2020
Posh paint purveyor Farrow & Ball – beloved of Tory wives and ad executives among others – is launching an international campaign through BMB for its Modern Emulsion. Highlighting the misconceptions some users have about pricey paintwork – namely that it’s too good to actually live with. And this satirical twist on the modern ritual.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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